Introduction
This manual provides instructions for the safe and efficient operation of your KRUPS Simply Brew 10-Cup Drip Coffee Maker. Please read all instructions carefully before first use and retain for future reference. This appliance is designed for household use only.

Image: Front view of the KRUPS Simply Brew 10-Cup Drip Coffee Maker, showcasing its digital display and stainless steel finish.
Important Safety Instructions
When using electrical appliances, basic safety precautions should always be followed to reduce the risk of fire, electric shock, and/or injury to persons, including the following:
- Read all instructions.
- Do not touch hot surfaces. Use handles or knobs.
- To protect against fire, electric shock, and personal injury, do not immerse cord, plugs, or appliance in water or other liquid.
- Close supervision is necessary when any appliance is used by or near children.
- Unplug from outlet when not in use and before cleaning. Allow to cool before putting on or taking off parts, and before cleaning the appliance.
- Do not operate any appliance with a damaged cord or plug or after the appliance malfunctions, or has been damaged in any manner. Return appliance to the nearest authorized service facility for examination, repair, or adjustment.
- The use of accessory attachments not recommended by the appliance manufacturer may result in fire, electric shock, or personal injury.
- Do not use outdoors.
- Do not let cord hang over edge of table or counter, or touch hot surfaces.
- Do not place on or near a hot gas or electric burner, or in a heated oven.
- Always attach plug to appliance first, then plug cord into the wall outlet. To disconnect, turn any control to “off,” then remove plug from wall outlet.
- Do not use appliance for other than intended use.
- Scalding may occur if the lid is removed during the brewing cycles.
- The carafe is designed for use with this appliance only. It must never be used on a range top.
- Do not place a hot carafe on a wet or cold surface.
- Do not use a cracked carafe or a carafe having a loose or weakened handle.
- Do not clean carafe with cleansers, steel wool pads, or other abrasive materials.
Product Components
Your KRUPS Simply Brew Coffee Maker includes the following components:
- Coffee Maker Base with Digital Control Panel
- Glass Carafe (10-cup capacity)
- Permanent Coffee Filter
- Measuring Spoon

Image: A hand holding the permanent coffee filter while another hand uses the measuring spoon to add coffee grounds.
Setup
Before First Use
- Unpack the coffee maker and remove all packaging materials.
- Wash the glass carafe, permanent filter, and measuring spoon in warm, soapy water. Rinse thoroughly and dry.
- Wipe the exterior of the coffee maker with a damp cloth.
- Perform a cleaning cycle: Fill the water reservoir to the 10-cup mark with fresh water. Place the empty permanent filter in the filter basket. Run a full brew cycle without coffee grounds. Discard the water from the carafe. This cleans the internal components.
Placing the Coffee Maker
Place the coffee maker on a flat, stable, heat-resistant surface, away from any water sources or heat. Ensure there is adequate clearance above the unit for the lid to open fully.
Operating Instructions
Setting the Clock
- Plug the coffee maker into a 120V AC electrical outlet. The digital display will illuminate.
- Press the TIME/PROG button once. The hour digits will flash.
- Press the HOUR button to set the current hour. Note the AM/PM indicator.
- Press the MIN button to set the current minutes.
- Press the TIME/PROG button again to confirm the time. The clock is now set.

Image: A close-up of the digital control panel showing the time display and various buttons, with a finger interacting with the 'TIME/PROG' button.
Programming Auto-Brew Time
You can program the coffee maker to start brewing at a specific time up to 24 hours in advance.
- Ensure the current time is set correctly.
- Press and hold the TIME/PROG button for 2 seconds. The program time will flash.
- Use the HOUR and MIN buttons to set your desired brew start time.
- Press the TIME/PROG button again to confirm. The display will show the current time, and a small indicator light (often a clock icon or 'PROG') will illuminate, indicating the auto-brew is set.
- To activate the programmed brew, press the START/STOP button. The indicator light for programmed brew will turn on.
Brewing Coffee
- Open the lid of the coffee maker.
- Fill the water reservoir with fresh, cold water to the desired number of cups, using the water level indicator on the side. Do not exceed the 10-cup maximum.
- Place the permanent filter into the filter basket.
- Add the desired amount of ground coffee into the filter. A general guideline is one level measuring spoon (provided) per cup. Adjust to personal preference.
- Close the lid securely.
- Place the empty glass carafe on the warming plate.
- Press the START/STOP button to begin brewing immediately. The brew indicator light will illuminate.
Adjusting Coffee Strength
Your coffee maker offers three strength settings: Light, Medium, and Bold.
- Before brewing, press the STRENGTH button repeatedly to cycle through the available options. The display will show an indicator for the selected strength (e.g., one dot for light, two for medium, three for bold).
- Select your desired strength before pressing START/STOP.

Image: Three hands holding coffee cups, illustrating the visual difference between light, medium, and bold coffee strengths.
Pause & Serve Function
The coffee maker features a pause & serve function, allowing you to pour a cup of coffee before the brewing cycle is complete.
- During brewing, you can remove the carafe from the warming plate for up to 20 seconds to pour a cup.
- The brewing process will temporarily stop.
- Return the carafe to the warming plate within 20 seconds to prevent overflow from the filter basket and to resume brewing.

Image: A close-up of the coffee maker's dispensing area, showing the carafe being removed mid-brew, demonstrating the pause and serve feature.
Keep Warm Function
After brewing is complete, the warming plate will automatically keep the coffee warm for 2 hours. After 2 hours, the coffee maker will automatically shut off.

Image: A hand pouring coffee from the carafe, which is resting on the warming plate of the coffee maker, indicating the keep warm function.
Cleaning and Maintenance
Daily Cleaning
- Always unplug the coffee maker before cleaning and allow it to cool completely.
- Discard used coffee grounds and rinse the permanent filter. The permanent filter and glass carafe are dishwasher-safe (top rack recommended) or can be washed by hand with warm, soapy water.
- Wipe the exterior surfaces of the coffee maker, including the warming plate, with a soft, damp cloth. Do not use abrasive cleaners or scouring pads.
- Never immerse the coffee maker base in water or any other liquid.
Descaling
Mineral deposits (limescale) can build up in your coffee maker over time, affecting performance and coffee taste. Descale your coffee maker regularly, depending on water hardness and frequency of use (e.g., every 2-4 months).
- Prepare a descaling solution: Mix white vinegar and water in equal parts, or use a commercial descaling solution designed for coffee makers.
- Pour the solution into the water reservoir up to the 10-cup mark.
- Place the empty carafe on the warming plate.
- Start a full brew cycle without coffee grounds.
- After about half the solution has brewed through, press the START/STOP button to pause the cycle. Let the solution sit in the reservoir and carafe for at least 15 minutes to dissolve deposits.
- Press START/STOP again to complete the brewing cycle.
- Discard the solution from the carafe.
- Rinse the coffee maker by running 2-3 full cycles with fresh, cold water only. Discard the water after each cycle.
Troubleshooting
| Problem | Possible Cause | Solution |
|---|---|---|
| Coffee does not brew. | Appliance not plugged in; water reservoir empty; brew cycle not started; programmed brew not activated. | Ensure power cord is securely plugged in. Fill water reservoir. Press START/STOP. If programmed, ensure programmed brew is activated. |
| Coffee is too weak. | Not enough coffee grounds; incorrect strength setting; poor quality coffee. | Add more coffee grounds. Select a bolder strength setting. Use fresh, quality coffee. |
| Coffee overflows from filter basket. | Too much coffee grounds; filter basket not seated correctly; carafe not on warming plate; coffee grounds too fine. | Reduce coffee grounds. Ensure filter basket is properly seated. Ensure carafe is on warming plate. Use medium-grind coffee. |
| Coffee tastes bad. | Appliance needs descaling; old coffee grounds; dirty carafe/filter. | Descale the coffee maker. Use fresh coffee grounds. Clean carafe and filter thoroughly. |
| Warming plate is rusty. | Coffee drips onto hot plate. | Ensure carafe is properly placed to catch all drips. Clean any spills immediately. |
Specifications
- Brand: KRUPS
- Model Name: Simply Brew
- Model Number: 10942227700
- Capacity: 10 Cups
- Color: Black & Stainless Steel
- Product Dimensions (D x W x H): 6.57" x 8.46" x 12.95"
- Item Weight: 4.42 pounds
- Voltage: 120V
- Special Features: Programmable, 3 Coffee Strengths, Pause & Serve, 2-Hour Keep Warm
- Included Components: Permanent Coffee Filter, Measuring Spoon

Image: The KRUPS Simply Brew Coffee Maker with its height (13") and width (6.5") dimensions labeled.
Warranty and Support
This product is covered by a manufacturer's warranty. Please refer to the warranty card included with your purchase for specific terms and conditions, including the warranty period and coverage details. For technical support, service, or to inquire about replacement parts, please contact KRUPS customer service. Contact information is typically available on the KRUPS official website or within the product packaging.





