1. Introduction and Overview
This manual provides essential information for the safe and efficient operation, maintenance, and troubleshooting of your new Shark Rotator Freestyle Cordless Upright Vacuum, Model SV1110. Designed for powerful and versatile household cleaning, this lightweight vacuum offers convenience and performance for various floor types.
Key features include:
- 2-Speed Brushroll: Optimized for both carpet and bare floor cleaning.
- Extra-Large Capacity Dust Cup: Easy to empty, allowing for extended cleaning sessions.
- Precision Charging Stand: Conveniently recharges the battery and serves as a storage dock.
- Lightweight and Portable: Weighing only 7.5 lbs, it is easy to maneuver and versatile for different cleaning tasks.
2. Product Features

Image Description: A woman is shown comfortably vacuuming a light-colored carpet in a modern living room using the Shark Rotator Freestyle Cordless Upright Vacuum. The vacuum's lightweight design allows for easy maneuverability around furniture.

Image Description: A close-up view of the Shark Rotator Freestyle vacuum head, demonstrating its ability to transition seamlessly between a plush carpet and a smooth hardwood floor. The "ROTATOR" branding is visible on the vacuum head.
The Shark Rotator Freestyle SV1110 is engineered for efficient cleaning across various surfaces. Its powerful suction and specialized brushroll system ensure thorough cleaning on both carpets and hard floors. The cordless design provides unrestricted movement, making it ideal for quick cleanups and larger areas without the hassle of cords.
3. Setup
- Unpacking: Carefully remove all components from the packaging. Ensure all parts listed in the packing list are present.
- Assembly:
- Insert the handheld vacuum into the floor nozzle until it clicks securely into place.
- Attach the handle to the top of the handheld vacuum.
- Initial Charging:
Place the assembled vacuum onto the precision charging stand. Connect the charging stand to a power outlet. Allow the vacuum to charge fully before its first use. The charging indicator lights will show the charging status.
Video Description: This video demonstrates the setup and charging process for a Shark Freestyle Max Cordless Upright Vacuum, which shares similar features with the SV1110 model. It highlights the ease of placing the vacuum on its precision charging stand.
4. Operating Instructions
- Power On/Off: Press the power button located on the handle to turn the vacuum on or off.
- Selecting Surface Mode:
- Use the Bare Floor setting for hard surfaces like wood, tile, or laminate.
- Switch to the Carpet setting for carpets and area rugs to engage the brushroll for deeper cleaning.
- Maneuvering: The lightweight and swivel steering design allows for easy navigation around furniture and into tight spaces.
- Pet Hair Pickup: The powerful suction and brushroll are specifically designed for effective pet hair removal from various surfaces.
5. Maintenance
Regular maintenance ensures optimal performance of your Shark Rotator Freestyle vacuum.
- Emptying the Dust Cup:
- Press the dust cup release latch to detach the dust cup from the handheld vacuum.
- Hold the dust cup over a trash bin and press the bottom release button to empty debris.
- Close the dust cup bottom securely before reattaching.
- Cleaning Filters:
- The vacuum uses a foam filter. Remove the filter from the dust cup.
- Tap loose dirt off the filter. Rinse the filter with cold water as needed.
- Allow the filter to air dry completely for at least 24 hours before reinstalling. Do not use a hairdryer or other heating methods.
- Cleaning the Brushroll:
- Periodically check the brushroll for any hair, string, or debris that may be wrapped around it.
- Use scissors to carefully cut away any entangled material.
6. Troubleshooting
| Problem | Possible Cause | Solution |
|---|---|---|
| Vacuum not turning on | Battery not charged; Power button not pressed. | Ensure battery is fully charged. Press the power button firmly. |
| Loss of suction | Dust cup full; Clogged filter; Blocked hose/nozzle. | Empty dust cup. Clean or replace filters. Check for and clear any blockages. |
| Brushroll not spinning | Obstruction in brushroll; Incorrect surface mode. | Remove any obstructions from the brushroll. Ensure the correct surface mode (Carpet) is selected. |
If issues persist, please refer to the full product manual or contact Shark customer support.
7. Specifications
- Model Name: SV1110
- Brand: Shark
- Form Factor: Upright
- Special Feature: Cordless, Superior pet hair pickup
- Filter Type: Foam
- Power Source: Battery Powered
- Number of Speeds: 2 (Bare Floor, Carpet)
- Capacity: 7 Pounds (Dust Cup)
- Item Weight: 7.5 pounds
- Product Dimensions: 10 x 9.2 x 25 inches
- Recommended Uses: Bare Floor, Carpet
- Control Method: Touch, Push Button
- Color: Purple
8. Warranty and Support
This Shark Rotator Freestyle Cordless Upright Vacuum (SV1110) comes with a 90-day limited warranty. For warranty claims, technical support, or any product-related inquiries, please contact Shark customer service. Keep your purchase receipt as proof of purchase for warranty validation.
Note: As a renewed product, specific warranty terms may vary. Please refer to your purchase documentation for precise details.





