Introduction
This manual provides essential instructions for the safe and effective use of Surf Excel Matic Front Load Liquid Detergent. Please read this manual thoroughly before first use and retain it for future reference. This product is specifically formulated for use in front-load washing machines.
Product Overview
Surf Excel Matic Front Load Liquid Detergent is designed to deliver powerful cleaning for your laundry. Its advanced formula targets tough stains and dissolves completely in water, ensuring no residue is left on your clothes or in your washing machine. The 1.02 L bottle provides a convenient quantity for multiple washes.

Image: Front view of the Surf Excel Matic Front Load Liquid Detergent bottle, highlighting the brand logo and 'New Formula' label.
Preparation for Use
Before using the detergent, ensure the bottle is stored upright in a cool, dry place, away from direct sunlight. No specific preparation steps are required beyond ensuring the cap is securely fastened when not in use.
Operating Instructions
General Washing Instructions for Front Load Machines:
- Measure Detergent: Use the provided cap to measure the appropriate amount of detergent based on your laundry load size and soil level.
- For Regular Loads: Use 1 cap (approximately 60 ml).
- For Heavily Soiled Loads: Use 1.5 caps (approximately 90 ml).
- Add to Dispenser: Pour the measured liquid detergent directly into the detergent dispenser drawer of your front-load washing machine.
- Load Laundry: Place your clothes into the washing machine drum.
- Start Cycle: Select the appropriate wash cycle and temperature settings for your laundry and start the machine.

Image: Back view of the detergent bottle, illustrating dosage instructions for regular and heavily soiled loads.
Pre-Treatment for Tough Stains:
For optimal removal of tough or dried stains, follow these steps before starting the main wash cycle:
- Pour: Pour a small amount of liquid detergent directly onto the stained area of the fabric.
- Rub: Gently rub the stained area using the scrubber cap of the detergent bottle. This helps the detergent penetrate the stain.
- Pour: After pre-treating, pour the remaining required detergent into the machine's dispenser and proceed with the regular wash cycle.

Image: Visual guide demonstrating the three-step pre-treatment process for stains: pouring detergent, rubbing with the cap, and pouring into the machine.
Care and Storage
- Store the detergent in its original container, in a cool, dry place, away from direct sunlight and extreme temperatures.
- Ensure the bottle cap is tightly closed after each use to prevent spillage and maintain product efficacy.
- Keep the product out of reach of children and pets to prevent accidental ingestion or contact.
Troubleshooting
| Issue | Possible Cause | Solution |
|---|---|---|
| Stains remain after wash | Insufficient detergent used, very tough or dried stain, incorrect wash cycle selected. | Increase detergent dosage for heavily soiled loads. Pre-treat tough stains as per instructions. Ensure an appropriate wash cycle is selected for the fabric type and soil level. |
| Detergent residue on clothes | Overdosing of detergent, washing machine not rinsing properly, or overloading the machine. | Ensure the correct dosage is used for the load size. Check your washing machine's manual for proper rinse cycle operation. Avoid overloading the machine. |
Product Specifications
- Brand: Surf Excel
- Item Form: Liquid
- Scent: Unscented
- Unit Count: 1.00 Count (1.02 L)
- Material Type Free: Bleach Free
- Product Dimensions: 2.76 x 10.55 x 4.96 inches; 2.25 Pounds
- Item Model Number: 8901030661389
- ASIN: B071GFQ697
- Date First Available: August 21, 2017
Safety Information
- KEEP OUT OF REACH OF CHILDREN AND PETS.
- Do not ingest. If swallowed, rinse mouth and drink a glass of water. Seek immediate medical attention.
- Avoid contact with eyes. In case of contact, rinse thoroughly with water for several minutes. Remove contact lenses, if present and easy to do. Continue rinsing. If eye irritation persists, consult a doctor.
- Avoid prolonged skin contact. If skin irritation occurs, wash thoroughly with soap and water.
- Do not mix with other cleaning products, especially bleach, as this may release hazardous gases.
- Use in a well-ventilated area.
- Wash hands thoroughly after handling the product.
Legal Disclaimer: This product is a laundry detergent and is not intended for consumption or medical use.
Support Information
For queries or feedback regarding Surf Excel Matic Front Load Liquid Detergent, please contact:
- Toll-Free Number: 1800-10-22-221
- Email: LEVER.CARE@UNILEVER.COM
- Postal Address: PO Box 14760, Mumbai 400 099
Please refer to the product packaging for manufacturing date and best before date information.