Introduction
Congratulations on your purchase of the Bulova Men's Classic Sutton Automatic Watch, Model 96A120. This timepiece combines classic design with the precision of an automatic movement. This manual provides essential information for setting up, operating, maintaining, and understanding the specifications of your new watch.

Figure 1: Bulova Men's Classic Sutton Automatic Watch (Model 96A120)
1. Setup
1.1 Initial Winding
Your Bulova automatic watch is powered by the motion of your wrist. If the watch has stopped or is running low on power, it may require manual winding to initiate operation.
- Locate the crown on the right side of the watch case.
- Ensure the crown is in the fully pushed-in position (Position 0).
- Rotate the crown clockwise approximately 20-30 times. This will provide enough power to start the watch.
- The watch will continue to self-wind as you wear it throughout the day.
1.2 Setting the Time
- Pull the crown out to Position 1 (the outermost position). The second hand will stop.
- Rotate the crown to move the hour and minute hands to the desired time. Note the 24-hour sub-dial to ensure correct AM/PM setting.
- Once the time is set, push the crown back into Position 0. The second hand will resume movement.
1.3 Adjusting the Leather Strap with Deployment Buckle
The watch features a deployment-buckle-with-push-button clasp for a secure and comfortable fit. To adjust the strap length:
- Open the clasp by pressing the release buttons on the sides.
- Locate the pin on the buckle that inserts into the holes on the leather strap.
- Carefully detach the pin from its current hole.
- Adjust the strap to your desired length by selecting a different hole. Ensure the strap is not too tight or too loose for comfort and proper winding.
- Re-insert the pin firmly into the chosen hole.
- Close the clasp until it clicks securely.
2. Operating Your Watch
2.1 Automatic Self-Winding Movement
This watch is equipped with a Japanese Automatic movement. It harnesses the kinetic energy generated by your natural wrist movements to power the watch. Consistent wear ensures continuous operation. If the watch is not worn for an extended period, it may stop and require manual winding as described in Section 1.1.
2.2 24-Hour Sub Dial
The watch features a 24-hour sub-dial, typically located at the 9 o'clock position. This sub-dial displays the current time in a 24-hour format, which is useful for distinguishing between AM and PM hours, especially when setting the main time.
2.3 Open Aperture and Exhibition Caseback
The watch design includes an open aperture on the dial and an exhibition caseback. These features allow you to view the intricate mechanical workings of the automatic movement, showcasing the craftsmanship and engineering within your timepiece.

Figure 2: Detailed view of the watch face with open aperture
2.4 Luminous Hands
The hands of your watch are treated with a luminous material, allowing for readability in low-light conditions after exposure to light.
2.5 Water Resistance
This watch is water-resistant up to 99 feet (30 meters). This rating means the watch is suitable for splashes or brief immersion in water, such as washing hands or light rain. It is not recommended for swimming, showering, or diving, as prolonged water exposure or water pressure changes can compromise the seals.
3. Maintenance
3.1 Cleaning
To maintain the appearance of your watch, wipe the case and crystal with a soft, dry cloth. For the leather strap, avoid excessive moisture and harsh chemicals. If necessary, a slightly damp cloth can be used, followed by immediate drying.
3.2 Storage
When not wearing your watch, store it in a cool, dry place, away from direct sunlight, extreme temperatures, and strong magnetic fields, which can affect the accuracy of mechanical movements.
3.3 Water Resistance Precautions
Always ensure the crown is fully pushed in before any contact with water. If the watch is exposed to saltwater, rinse it gently with fresh water and dry thoroughly. Do not operate the crown or pushers while the watch is wet.
4. Troubleshooting
4.1 Watch Not Running
If your automatic watch stops running, it likely needs to be wound. Manually wind the watch by rotating the crown clockwise 20-30 times (as described in Section 1.1). If the watch still does not start or stops shortly after winding, ensure you are wearing it regularly to allow the automatic movement to function. If the issue persists, professional service may be required.
4.2 Time Inaccuracy
Minor variations in timekeeping are normal for mechanical watches. However, if your watch is consistently gaining or losing significant time, consider the following:
- Magnetic Fields: Exposure to strong magnetic fields (e.g., from speakers, smartphones, or certain appliances) can affect mechanical watch accuracy. Keep your watch away from such sources.
- Wearing Habits: Consistent daily wear helps maintain optimal winding.
If accuracy issues continue, consult a qualified watchmaker or Bulova customer service.
5. Specifications
| Brand | Bulova |
| Model Number | 96A120 |
| Movement Type | Japanese Automatic |
| Case Material | Stainless Steel |
| Case Diameter | 41 Millimeters |
| Case Thickness | 11 Millimeters |
| Crystal | Double Curved Mineral Crystal |
| Band Material | Leather |
| Band Color | Brown |
| Band Width | 22 Millimeters |
| Band Length | 9.5 Inches |
| Dial Color | Brown |
| Clasp Type | Deployment-buckle-with-push-button |
| Water Resistance | 99 Feet (30 Meters) |
| Item Weight | 0.29 Kilograms |
6. Product Videos
Bulova Men's Brown 96A120 BVA Series Dual Aperture Dial Watch Overview
This video provides a detailed overview of the Bulova Men's Brown 96A120 BVA Series Dual Aperture Dial Watch, highlighting its design and features.
7. Warranty and Support
7.1 Manufacturer's Warranty
Your Bulova watch is covered by a manufacturer's warranty. For specific details regarding the warranty period, coverage, and terms, please refer to the warranty card included with your purchase or visit the official Bulova website.
7.2 Customer Support
For any questions, service requests, or further assistance with your Bulova watch, please contact Bulova customer support or visit their official website. You can find more information and contact details at the Bulova Store on Amazon.





