Product Overview
The Bulova C3543 Ashford Wall Clock features a solid wood and wood veneer case with an Old World Walnut finish. It includes a Westminster melody chime on the hour, an aged dial with Roman and Arabic numerals, and decorative screened glass. The clock operates with a quartz, battery-operated movement and features a functional pendulum.

Image: Front view of the Bulova C3543 Ashford Wall Clock, showcasing its octagonal shape, Roman numerals, and pendulum.

Image: The Bulova C3543 Ashford Wall Clock mounted on a wall in a living space, demonstrating its aesthetic appeal.
Video: A product overview video of the Bulova C3543 Ashford Wall Clock, highlighting its design and features.
Setup
Unpacking
- Carefully remove the clock from its packaging.
- Inspect the clock for any signs of damage.
- Remove any protective materials from the clock face and pendulum area.
Battery Installation
The Bulova C3543 Ashford Wall Clock requires 4 AA batteries (not included) for operation. These batteries power both the timekeeping mechanism and the chime function.
- Locate the battery compartment on the back of the clock.
- Insert 4 AA batteries, ensuring correct polarity (+/-).
- Close the battery compartment cover securely.

Image: Rear view of the clock, highlighting the battery compartment and the wall-mounting hook.
Mounting
- Choose a suitable wall location that can support the clock's weight (approximately 1 pound).
- Use a sturdy wall anchor and screw appropriate for your wall type to ensure secure mounting.
- Hang the clock using the designated hanging mechanism on the back.
- Ensure the clock is level for proper pendulum operation.
Operating Instructions
Setting Time
To set the time, gently turn the minute hand clockwise until the desired time is displayed. The clock features a quartz movement for accurate timekeeping.

Image: A detailed view of the clock's aged dial with Roman and Arabic numerals.
Chime Settings
The clock features a harmonic triple-chime movement with a Westminster melody on the hour. There may be controls on the back of the clock to adjust chime volume or to disable the chime during nighttime hours (typically 10:45 PM to 6:00 AM).
Video: A demonstration of the Bulova Triple-Chime Sounds, specifically the 4/4 Westminster melody, showcasing the clock's auditory features.
Pendulum Operation
Once the clock is mounted and batteries are installed, the pendulum should swing freely. If the pendulum is not swinging, gently push it to start its motion. Ensure the clock is level to maintain consistent pendulum movement.

Image: A close-up view of the decorative pendulum, which is a key feature of the clock's design.
Maintenance
- Cleaning: Dust the clock regularly with a soft, dry cloth. Avoid using abrasive cleaners or solvents that could damage the wood finish or screened glass.
- Battery Replacement: Replace all 4 AA batteries annually, or when the clock begins to lose time or the chime weakens, to ensure optimal performance.
- Pendulum Care: Do not obstruct the pendulum's movement. If the pendulum stops, check if the clock is level and if the batteries need replacement.
Troubleshooting
| Problem | Possible Cause | Solution |
|---|---|---|
| Clock not keeping accurate time or stops. | Low or dead batteries; incorrect battery installation. | Replace all 4 AA batteries with new ones, ensuring correct polarity. |
| Chime is not sounding or is weak. | Low or dead batteries; chime volume set too low; chime disabled for nighttime. | Replace batteries. Check chime volume control. Verify chime is not in silent mode (e.g., 10:45 PM - 6:00 AM). |
| Pendulum is not swinging. | Clock is not level; pendulum is obstructed; low batteries. | Ensure the clock is mounted level. Check for any obstructions. Replace batteries. Gently push the pendulum to start its swing. |
| Chime strikes incorrectly (e.g., wrong number of strikes). | Chime mechanism out of sync with the time. | Remove batteries for a few minutes, then reinsert. Set the time to 12:00, then advance the time to the current hour, allowing the chime to strike for each hour. |
Specifications
| Brand | Bulova |
| Model Number | C3543 |
| Color | Walnut |
| Display Type | Analog |
| Style | Traditional, Schoolhouse Design |
| Special Feature | Hourly Chime (Westminster Melody) |
| Product Dimensions | 13.75" W x 25" H x 5" D |
| Power Source | Battery Powered |
| Batteries Required | Yes, 4 AA batteries (not included) |
| Material | Solid Wood and Wood Veneer |
| Mounting Type | Wall Mount |
| Item Weight | 1 pound (16 ounces) |
| Assembly Required | No |
Warranty and Support
For warranty information, product support, or to purchase replacement parts, please visit the official Bulova website or contact their customer service department. You can also visit the Bulova Store on Amazon for additional product details and support resources.