Introduction
"The Coffee Bean" is an illustrated fable by Jon Gordon and Damon West. This book presents a simple yet profound lesson on how individuals can respond to challenging environments and create positive change. It encourages readers to consider their own reactions to adversity and to choose a transformative approach.

Image: Front cover of "The Coffee Bean" book.
Core Lesson: The Carrot, Egg, and Coffee Bean
The central metaphor of the book illustrates three distinct responses to difficult circumstances, symbolized by a carrot, an egg, and a coffee bean placed in boiling water:
- The Carrot: Initially firm, it becomes soft and weak when exposed to the harsh environment. This represents individuals who weaken and lose their strength under pressure.
- The Egg: Starting with a liquid interior, it hardens and becomes rigid in the boiling water. This symbolizes those who become tough and unyielding, often bitter, in response to adversity.
- The Coffee Bean: When introduced to the boiling water, the coffee bean transforms the water itself, changing its color, aroma, and flavor. This represents individuals who, instead of being changed by their environment, actively transform it for the better.
The book encourages readers to adopt the mindset of the coffee bean, empowering them to be agents of positive change in their personal and professional lives.
Applying the Lesson
The narrative follows a young man named Abe, who learns this lesson and applies it throughout various stages of his life, from school to military service and the business world. His journey demonstrates how this simple principle can be used to:
- Overcome personal fears and stress.
- Influence and improve challenging situations.
- Foster a positive outlook regardless of external circumstances.
- Inspire others to embrace a similar transformative mindset.

Image: Back cover of "The Coffee Bean" book, featuring author biographies.
About the Authors
Jon Gordon
Jon Gordon is a bestselling author and speaker known for his books on leadership, teamwork, and positive living. His works include "The Energy Bus," "The Carpenter," and "The Power of Positive Leadership." He inspires individuals and organizations globally to cultivate positive environments.

Image: Author Jon Gordon.
Learn more about Jon Gordon on his Amazon Author Page.
Damon West
Damon West is a motivational speaker and author, known for his book "The Change Agent." He shares the coffee bean lesson with various organizations, including college football teams, emphasizing its power to transform lives.
Learn more about Damon West on his Amazon Author Page.
Product Specifications
| Title | The Coffee Bean: A Simple Lesson to Create Positive Change |
| Authors | Jon Gordon, Damon West |
| Publisher | Wiley |
| Publication Date | July 2, 2019 |
| Edition | 1st |
| Language | English |
| Print Length | 112 pages |
| ISBN-10 | 1119430275 |
| ISBN-13 | 978-1119430278 |
| Item Weight | 2.31 pounds |
| Dimensions | 5.2 x 0.7 x 7.1 inches |
Additional Resources
For more information about the authors and their other works, please visit their respective author pages or the publisher's website.
- Jon Gordon: Amazon Author Page
- Damon West: Amazon Author Page
- Publisher (Wiley): Official Website





