Introduction to IP Accelerator

Training Content

After reading this guide you know:

• WHAT IP Accelerator is
• What the BENEFITS of the programme are
• What the PROCESS looks like
• HOW you can get started, and
• The answers to frequently asked questions (FAQs)

WHAT is IP Accelerator?

If you don't have a registered trademark yet, IP Accelerator can help you obtain intellectual property (IP) rights and brand protection in Amazon's stores more quickly. IP Accelerator connects businesses with a curated network of trusted IP law firms which provide high-quality trademark registration services at competitive rates.

WHAT BENEFITS do you get from using IP Accelerator?

FASTER ACCESS TO BRAND PROTECTION AND -TOOLS

Amazon provides businesses using IP Accelerator with access to brand protections and brand building features in Amazon's stores, to better protect and grow their brand months, or even years, before their trademark registration officially issues. You will be able take advantage of powerful tools such as A+ content for your product detail pages, Brand Stores, Sponsored Brands campaigns and the Brand Analytics Dashboard. If you want to find out more about Amazon's brand tools, you can find more information in our Seller University.

PROACTIVE BRAND PROTECTION

Amazon will use information that you provide about your brand to implement protections that attempt to proactively identify and remove potentially bad listings that could harm your brand and our customers.

POWERFUL SEARCH AND REPORT TOOLS

You will have access to the Report a Violation tool that provides text- and image-based searching capabilities and simplifies the process of reporting potential infringement (e.g. common law trademark infringement) with multiple features designed specifically for brands.

What is the PROCESS?

The process involves the following steps:

1. Reach out to our recommended IP law firms to request a quote.
2. File trademark application via an IP Accelerator law firm.
3. Afterwards, Amazon sends you an invitation to enrol in Amazon Brand Registry*.
4. Complete your enrolment in Amazon Brand Registry.
5. Amazon automatically enrols you in Amazon's automated brand protections, provides you access to the Report a Violation tool and to other brand-building features, e.g. A+ Content.

*What do I do if my law firm submitted a trademark application, but I haven't been invited to enrol to Brand Registry? If your law firm has confirmed that they provided your trademark application serial number to Amazon and you haven't received an invitation to enrol, please contact us here.

HOW can I get started?

You can click here, or in Seller Central hover over the Partner Network tab and then click on 'Find Apps and Services' or 'Explore Services'. In our Service Provider Network you can discover Amazon-approved third-party apps and services all in one place. Look for 'IP Accelerator' to see which service providers are participating in this programme.

You can directly contact the service providers to receive a quote by clicking on 'Contact provider for quote'.

Service Provider Network

Where are you located? United Kingdom

Where do you want to sell? United Kingdom

IP Accelerator in United Kingdom

IP Accelerator services can help you research potential brand names and file trademark applications to protect your brand.

We found 2 providers.

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• Service Type: Copyright (2), Trademark (2)
• Legal Providers: Stobbs IP (Show local providers in United Kingdom (2))
• Provider Location: United Kingdom (2)
• Provider Language: English (2), French (2)

stobbs

Stobbs IP

Specialities: Brand and Trademark protection and enforcement (from cease and desist letters to High Court litigation).

cleveland scott york

Cleveland Scott York

Specialities: Brand clearance, protection and enforcement are core to what we do, but we also advise clients on re...

FAQs

Do I have to pay Amazon to use Amazon IP Accelerator?

No. IP Accelerator is a free programme. Amazon does not charge a fee to connect you with law firms. When you select a firm, you work with and pay the law firm directly.

What are the pre-negotiated rates from the law firms participating in IP Accelerator?

Amazon has pre-negotiated rates for the services below covering a single brand for a single class of goods or services. Additional fees will apply for other services including searching for multiple brands and filing for additional types of intellectual property (e.g. design patents).

Is Amazon IP Accelerator available globally?

The programme is available to brands worldwide. Law firms currently in IP Accelerator are based in the United States, Canada, Mexico, Europe, Australia, India, Brazil, Singapore, and Japan, and focus on filing trademark applications in the United States Patent and Trademark Office (USPTO), Canadian Intellectual Property Office (CIPO), Marcas Instituto Mexicano de Propiedad Industrial (IMPI), UK Intellectual Property Office (UK IPO), European Union Intellectual Property Office (EUIPO), Japan Patent Office (JPO), Intellectual Property Office of Singapore, (IPOS), IP Australia (IPA), and Instituto Nacional da Propriedade Industrial (INPI-BR). They can serve clients in several languages including English, French, German, Japanese, Korean, Mandarin, Spanish, Hindi, Gujarati, Italian and Portuguese.

Can I use IP Accelerator for services that are not trademark-related?

Yes. Amazon has pre-negotiated rates for filing trademark applications, but you may also engage law firms participating in IP Accelerator for other IP-related services such as filing design patent applications, copyright applications or developing holistic brand protection strategies. The services and fees for these services are to be determined between you and the law firm.