Acknowledgements

Operations and Production: Lilian Odish, Camille Buenviaje

Advertising Sales: Margaux Vickers

Editorial Contributors: BMW USA, Courtney Rajan, Joana De Ocampo

Photography: Kevin Womack, BMW USA

Design: Yousef Haddad

Special Thanks to: Sean Ramezani, Mazi Jam, and Shawn Nehrir.

SUMERPR MOTOR CAR DIVISION: Phone: (818) 860-9993 - E-mail: info@sumerpr.com, 1800 Century Park East, Suite 600 | Los Angeles, CA 90067

Table of Contents

• History of BMW (Page 6)
• Beverly Hills BMW (Page 22)
• BMW Models (Page 26)
• BMW in the Next 100 (Page 62)

Visuals: Text elements suggesting graphic design, web development, and design.

History of BMW

Image Description: A modern, dark-colored BMW sedan, identified as 'BMW Individual', is shown parked on a road with a scenic mountain backdrop.

"Our goal was to create a very personal vehicle. There will always be that highly emotional connection between a BMW and its driver." - Karim Habib, Head of BMW Automobile Design

Bayerische Motoren Werke, known as BMW, began as a struggling airline company and has evolved into a global brand with 30 production facilities across 14 countries and 4 continents. Overcoming tumultuous periods in European history, BMW has become a cultural icon, notably featured in the James Bond 007 films, and is recognized as a pioneer in the automotive industry, embodying "the ultimate driving machine".

Founding of BMW

BMW originated from the merger of three distinct companies: Rapp Motorenwerke, Bayerische Flugzeugwerke, and Fahrzeugfabrik Eisenach.

In 1913, Karl Friedrich Rapp established Rapp Motorenwerke in Munich. The company faced challenges during World War I but was sustained by a Prussian Army commission to produce 600 aero engines. Rapp was later removed, and the company was restructured, renamed Bayerische Motorenwerke in 1916, leading to the adoption of the BMW moniker. In 1917, BMW's management introduced the iconic blue-and-white BMW logo.

Concurrently, Gustav Otto founded Gustav Otto Flugmaschinenfabrik near Munich. Due to product quality issues, it did not receive Prussian Army commissions and faced financial losses. It was acquired by investors and became Bayerische Flugzeugwerke (BFw). The owner of BFw later acquired BMW, merging BFw into BMW and relocating BMW's engine works to its premises.

Fahrzeugfabrik Eisenach, founded seven years prior, initially manufactured bicycles before producing the Wartburg motor car in 1989. It was the third automobile manufacturer established in Germany.

In 1920, Italian-Austrian financier Camillo Castiglioni invested capital in BMW, providing crucial financial and business guidance that enabled its global expansion.

By 1922, BMW relocated its production center to the Oberwiesenfeld airfield near Munich, which became the parent plant for the BMW Group.

Venture into car production

In 1923, BMW began manufacturing entire vehicles, improving upon BFw's motorcycle line by announcing the R32 motorcycle. Its efficient design principles are still utilized in modern BMW motorcycles.

In 1928, BMW acquired Fahrzeugfabrik Eisenach, shifting its focus to civilian automotive manufacturing. The first car produced at the Eisenach plant in Thuringia was based on a licensed Austin 7, becoming the BMW 3/15. By 1932, BMW produced its first car based on its own designs, though initial ventures into car design were not immediately successful.

In 1930, BMW experimented with a new front axle design featuring independent wheel suspension for the BMW 'Dixi' 3/15 DA4 and 'Wartburg' DA3. However, construction faults led to accidents, preventing mass production.

BMW later introduced the 303, a larger, more conventional model based on the AM-series 3/20. The 303 featured BMW's new M78 engine and the distinctive "kidney grille." It served as the basis for subsequent models like the four-cylinder 309 and the larger-engine 315 and 319.

In 1936, BMW launched the 328 at the Eifelrennen race, winning the 2.0-liter class. The 328, featuring a purpose-built frame and a specialized hemispheric cylinder head engine, replaced the 315/1 and 319/1. It became renowned for its performance, achieving over 100 class wins by 1937.

Image Description: A black and white photograph shows vintage automotive components, including an engine block and possibly parts of a chassis, suggesting early automotive manufacturing.

Role during World War II

BMW played a significant role in World War II, coming under German government control following the invasion of Poland. Civilian automobile production ceased, and BMW focused on manufacturing aircraft for the German air force and motorcycles for the German army.

Image Description: A black and white photograph depicts a twin-engine aircraft with propellers, likely from the World War II era.

Production crisis after World War II

Most of BMW's production facilities were bombed towards the end of World War II, halting production. The Munich plant was destroyed, and plants in Eastern Germany were seized by the Soviets.

The Allied forces took control of BMW plants. As part of post-war reparations, BMW's machinery was dismantled and shipped overseas. BMW was banned from manufacturing motor vehicles. During this ban, the company produced pots and pans from salvaged equipment, eventually expanding into kitchen supplies and bicycles.

In 1947, the United States granted BMW permission to manufacture motorcycles. Production of the R24 began in 1948. In 1945, production of the R35 motorcycle and the 321 automobile resumed. A slightly revised 327 entered production in 1948, followed by the 340 in 1949.

Image Description: A black and white photograph shows a vintage motorcycle parked in front of a damaged industrial building, possibly representing post-war manufacturing.

BMW in the 1950s

Towards the end of the 1940s, BMW's chief engineer Alfred Böning developed the BMW 331 prototype, a small economy car powered by a motorcycle engine. However, the sales director vetoed mass production, believing BMW's limited post-war capacity was better suited for high-margin luxury cars. Consequently, BMW developed the 501, its first automobile manufactured since World War II.

Introduced in 1951, the 501 was a large saloon with a six-person capacity. While not a commercial success as a luxury car, it helped BMW re-establish its reputation for high-quality vehicles. Despite introducing several models, the company struggled to compete in the automobile market. Sales of the 501 were insufficient for profitability, leading BMW to license-produce the popular Iso Rivolta Isetta bubble car.

Motorcycles were BMW's primary profit source in the 1950s, but increasing German affluence led to a decline in motorcycle popularity. By 1959, BMW faced debt and financial losses. A proposed merger with Daimler-Benz in December 1959 was rejected. However, the Quandt Group, led by Herbert and Herald Quandt, increased their shareholdings, becoming the largest shareholder. In 1960, BMW received financial aid from the German government and underwent restructuring under new management.

Image Description: A black and white photograph shows a classic BMW 501 sedan parked outdoors, with several people standing near it, suggesting a family or social gathering from the 1950s.

1960s to 1970s

In 1961, BMW launched the 1500, a compact sedan featuring front disc brakes and four-wheel independent suspension. This model bolstered BMW's reputation for sports cars and introduced the "Hofmeister kink," a distinctive rear window line that became a hallmark of subsequent BMW automobiles.

The "New Class" 1500 was further developed into the 1600 and 1800 models. A two-door 1600 was released in 1966, followed by a convertible in 1967. The 1600 and 1800 initiated the "02" series, which ran until 1976 before being succeeded by the BMW 3 Series.

By 1963, BMW began offering dividends to its shareholders for the first time since World War II.

In 1971, BMW established BMW Kredit, a financial subsidiary to support its growth and dealerships.

In 1972, BMW commenced operations at its overseas production plant in Rosslyn, South Africa. In the same year, BMW launched BMW Motorsport, a division that became highly popular and led BMW to focus on building sport vehicles. BMW later expanded its high-performance offerings with BMW Golfsport, BMW Yachtsport, and BMW Mountains.

In 1973, BMW opened its new complex in Munich and established its first subsidiary in France.

Image Description: A color photograph shows a classic BMW 1500 sedan with its doors open, luggage being loaded, suggesting travel or a family outing from the 1960s.

Image Description: A color photograph displays a BMW race car with the number 25, adorned with racing decals and sponsor logos like ROLEX, on a track.

Image Description: A bird's-eye view photograph shows a large BMW manufacturing facility with numerous buildings and a vast parking area.

Turn of the century to the new millennium

Over the years, BMW solidified its position as a leader in luxury and technology. In 1990, BMW became the first car manufacturer to establish a research facility, opening its Research and Innovation Centre in Munich, dedicated to designing and producing new vehicles.

In 1994, BMW opened its plant in Spartanburg, South Carolina, and acquired the UK-based Rover Group, which produced iconic British sports vehicles like Land Rover, MG, and Mini.

In 1998, BMW negotiated ownership and naming rights for Rolls-Royce vehicles, achieving full ownership in 2002. Between 1994 and 2001, BMW acquired rights to numerous dormant marques, including Austin, Morris, Riley, Triumph, and Wolseley.

In 1999, BMW partnered with Avtotor to assemble 3 and 5 Series cars in Kaliningrad, Russia.

The Mini achieved global success, necessitating a 150% increase in production. BMW opened three new plants: in Goodwood (UK), China, and Germany.

The plant in Shenyang, China, opened in 2004 as part of a joint venture with Brilliance, a Chinese manufacturer, to build 3 and 5 Series models tailored for the local market.

In 2005, BMW opened a new manufacturing facility in Egypt, followed by another assembly plant in Chennai, India, in 2007.

Image Description: A photograph shows the exterior of a modern, architecturally striking building, likely a BMW facility, with large glass windows and a contemporary design.

Image Description: A photograph displays an automotive assembly line with cars being manufactured on a production floor.

The company at present

"Throughout its 100-year history, the BMW Group has always reinvented itself. As a pioneer of new technologies, the company has shaped change, within both the industry and the world of mobility. We are setting the standard with our Strategy NUMBER ONE > NEXT, both now and in the future. We will lead the BMW Group into a new era, one in which we will transform and shape both individual mobility and the entire sector in a permanent way." - Harald Krüger, Chairman of the Board of Management of BMW AG

BMW has demonstrated continuous adaptation and innovation, earning a prominent position in the global automotive market. In 2012, Forbes recognized BMW as the world's most reputable company. BMW currently operates 31 production and assembly facilities across 14 countries.

Beyond being a leading manufacturer of automobiles and motorcycles, BMW is also a provider of financial and mobility services. The company's activities are divided into four segments: Automobiles, Motorcycles, Financial Services, and Other Entities. The Automotive segment handles the development, manufacture, assembly, and sales of cars and off-road vehicles under the BMW, Mini, and Rolls-Royce brands, as well as spare parts and accessories. The Motorcycle segment focuses on the development, production, and sales of BMW motorcycles, spare parts, and accessories.

The Financial segment manages car leasing, multi-brand financing, fleet business, retail customer and dealer financing, customer deposit business, and insurance activities. The Other Entities segment comprises various operating companies, including BMW Services Ltd, BMW (UK) Investments Ltd, Bavaria Lloyd Reisebuero GmbH, and MITEC Mikroelektronik Mikrotechnik Informatik.

Image Description: A modern, dark grey BMW 7 Series sedan is shown driving on a winding road with a mountainous landscape in the background.

Image Description: A photograph shows the exterior of a contemporary building with large glass facades, possibly a BMW showroom or office, with a BMW i3 electric car parked in front.

Beverly Hills BMW

A car buying experience can be time-consuming and a hassle, often leaving buyers feeling powerless due to price negotiations. Beverly Hills BMW aims to provide a different experience, focusing on offering quality vehicles at fair prices and ensuring customers have a great buying experience.

Beverly Hills BMW has been a part of the community for decades, conveniently located on Wilshire Boulevard. They offer an inventory of nearly 1,000 new and used vehicles, boasting one of the largest BMW inventories in the county. With approximately 250 employees, the dealership provides an expansive operation with a commitment to personalized customer service.

The dealership's services extend beyond vehicle sales, offering financing and insurance products. For maintenance and repairs, customers can rely on BMW Certified Technicians. The dealership provides the comprehensive BMW Maintenance Program with every new vehicle purchase. As an Authorized BMW Center, they ensure vehicles are repaired and maintained to the highest standards.

To facilitate repairs and service, Beverly Hills BMW's parts department maintains a fully stocked inventory. For customer convenience, the service department offers a shuttle service and BMW service loaner cars by appointment. Customers can expect an extensive inventory, a no-hassle sales process, and quality, personalized service by visiting Beverly Hills BMW at 5070 Wilshire Boulevard or by visiting their website.

"BMW of Beverly Hills is committed to providing a world class guest experience for both offline and online", says Sean Ramezani, General Manager. Beverly Hills BMW's commitment to excellence begins the moment a customer enters the physical or the digital dealership. Their philosophy is to provide a straightforward buying experience that eliminates the time-consuming negotiation process that has become synonymous with car buying and that so many consumers find unpleasant. Each of Beverly Hills BMW's vehicles, new and used, features "Sonic Price." The prices are based on the selling prices of similar vehicles in the community and customers should find them accurate and inline with the research they have done on their own. With Sonic Price, you'll eliminate the time-consuming, back-and-forth negotiation process.

Image Description: The exterior of the Beverly Hills BMW dealership, showing a modern building with multiple cars displayed inside through large windows.

Key Personnel

SEAN RAMEZANI - Beverly Hills BMW General Manager

An original New Yorker, Sean has been in the auto industry for over three decades and with the Sonic Automotive Group for 12 years. His passion for motorsports led him from Electrical Engineering into cars and motorcycles. Sean's dedication enhances the satisfaction of Beverly Hills BMW employees, and his customers enjoy the iconic dealership and its state-of-the-art facility, reflected in high customer satisfaction ratings. His personal passions include golf, tennis, nostalgic cars, and motorsports. He has been with the BMW brand for 15 years, and his first BMW, a 2002 BMW E39 M5, is still in his garage.

Image Description: A man, identified as Sean Ramezani, General Manager of Beverly Hills BMW, is shown wearing a suit and standing in front of a BMW vehicle.

Neda Shahrokhi - The highest-volume BMW salesperson in the United States since 1999

"I don't have a secret, per se. The fact is that I simply work hard sacrificing weekends and even nice trips that BMW has offered me. More importantly, I enjoy my job, and that helps because I work long hours, seven days a week. I also go out of my way to do a lot of things that people don't expect, such as informing them of special offers and deals. When people ask me if I have the cheapest cars, I say maybe, maybe not, but it's the total transaction that's important, more than just the lowest price. I'm totally honest. If a customer asks me if they should buy an M3 for their 16-year-old son, I say, "No, it's like giving him a loaded gun." I'm willing to lose that sale. Once people think that all you're doing is trying to sell them a car, then the relationship is broken."

Image Description: A woman, identified as Neda Shahrokhi, is shown in a professional setting.

BMW Models

Image Description: A collection of three BMW vehicles are displayed on a road: a white BMW i8 sports car with dihedral doors open, a silver BMW i3 electric hatchback, and a white BMW 6 Series Gran Coupe.

BMW 2 Series

The 2 Series coupe and convertible showcase BMW's trademark performance in a lean and sleek build. The base 230i models feature a 248-hp 2.0-liter turbo four-cylinder engine paired with an eight-speed automatic transmission, while the coupe offers an optional six-speed manual. The M240i is powered by a 335-hp 3.0-liter turbo six-cylinder engine. Rear-wheel drive is standard, with all-wheel drive available.

• EPA: 21/32 mpg
• HP: 335 hp
• Top Speed: 155 mph

Image Description: A grey BMW 2 Series coupe with black performance wheels is shown on a road.

BMW 3 Series

Since its introduction in 1975, the 3 Series has become the benchmark for sports sedans. It is one of BMW's most popular lineups, offering a variety of choices. The 3 Series features five powertrain options, including turbo-diesel and plug-in hybrid variants, and can be equipped with a six-speed manual or an eight-speed automatic transmission, with either rear- or all-wheel drive. The Gran Turismo variant offers increased interior space and standard all-wheel drive. A Sports Wagon version is also available.

• EPA: 23/34 mpg
• HP: 248 hp
• Top Speed: 155 mph

Image Description: A bright orange BMW 3 Series sedan is parked on a street with modern buildings in the background.

BMW 4 Series

The 4 Series is derived from the iconic 3 Series, featuring a sleeker design. It is available as a coupe or convertible and can be equipped with two turbocharged engines, paired with either a six-speed manual or an eight-speed automatic transmission, and rear- or all-wheel drive. A 6.5-inch infotainment display is standard. Optional features include navigation, Apple CarPlay, automated emergency braking, and adaptive cruise control.

• EPA: 21/32 mpg
• HP: 320 hp
• Top Speed: 155 mph

Image Description: A red BMW 4 Series convertible is shown driving on a road with a dramatic mountain landscape behind it.

BMW 5 Series

The 5 Series showcases a sophisticated build constructed from lightweight materials. A pair of turbo engines power the rear or all four wheels through an eight-speed automatic transmission. The luxurious interior bears a strong resemblance to the 7 Series, featuring 16-way power-adjustable front seats, a 10.3-inch infotainment system with navigation, and Gesture Control.

• EPA: 24/34 mpg
• HP: 248 hp
• Top Speed: 128 mph

Image Description: A white BMW 5 Series wagon is parked in front of a modern architectural building with tall glass windows.

BMW 6 Series

The 6 Series is available as a coupe and a convertible, powered by either a 315-hp 3.0-liter inline-six (640i) or a 445-hp 4.4-liter V-8 (650i) engine. Both engines are paired with an eight-speed automatic transmission. Rear-wheel drive is standard, with all-wheel drive available. The lineup also includes the Gran Coupe and the ALPINA B6.

• EPA: 17/25 mpg
• HP: 445 hp
• Top Speed: 129 mph

Image Description: A white BMW 6 Series Gran Coupe is shown driving on a road with a blurred background of a building and sky.

BMW 7 Series

The 7 Series is distinguished by its luxurious cabin and agility. It features a 320-hp turbo 3.0-liter inline-six engine, with an optional 445-hp twin-turbo 4.4-liter V-8. Rear-wheel drive is standard, but all-wheel drive is standard on the plug-in hybrid model and optional on the V-8. The iDrive system manages infotainment with gesture control and offers wireless charging for smartphones.

• EPA: 13/20 mpg
• HP: 601 hp
• Top Speed: 154 mph

Image Description: A silver BMW 7 Series sedan is parked in front of a modern building with large windows.

BMW X1

The BMW X1 is the most compact model in the X Series. It features a 2.0-liter twin-turbocharged four-cylinder engine and comes equipped with xDrive, a sophisticated all-wheel drive system.

• EPA: 32/33 mpg
• HP: 228 hp
• Top Speed: 130/143 mph

Image Description: An orange BMW X1 is shown driving on a dirt road with a scenic mountain landscape in the background.

BMW X3

The BMW X3 balances style, utility, and power, featuring a rugged yet refined exterior and a spacious interior offering up to 63.3 cubic feet of cargo space. The X3 is powered by a 3.0-liter twin-turbocharged inline six-cylinder engine.

• EPA: 26/28mpg
• HP: 300 hp
• Top Speed: 152 mph

Image Description: A blue BMW X3 is parked on a paved surface with mountains in the background.

BMW X4

The BMW X4 offers a coupe-like design combined with impressive acceleration, particularly in the X4 M40i model, which can reach 60 mph in just 4.7 seconds. The BMW X4 features an aerodynamic design and an M Performance 3.0-liter inline six-cylinder engine.

• EPA: 28 mpg
• HP: 355 hp
• Top Speed: 140 mph

Image Description: A blue BMW X4 is shown driving on a road with industrial structures in the background.

BMW X5

The BMW X5, an all-wheel-drive vehicle, was BMW's first crossover based on the 5 Series. It is the largest model in the X Series, combining a powerful build with a luxurious interior. The model pairs a 2.0-liter four-cylinder engine with an eDrive motor.

• EPA: 56 mpg
• HP: 308 hp
• Top Speed: 155/173 mph

Image Description: A silver BMW X5 is shown driving on a road with a blurred background.

BMW X6

The BMW X6 is a 4-seat crossover SUV released in 2007, marketed as a "Sports Activity Coupe." It is powered by two available engines: a 3.0-liter inline six-cylinder engine producing 300 hp and 300 lb-ft of torque, or a 4.4-liter twin-turbocharged V8 engine offering 445 hp and 480 lb-ft of torque.

• EPA: 25/27mpg
• HP: 300/445 hp
• Top Speed: 155 mph

Image Description: A blue BMW X6 is shown driving on a race track.

BMW M Series

BMW offers eight different models in its M Series, all engineered for high performance, often reserved for race tracks. This lineup includes coupes, convertibles, and sports activity vehicles built with lightweight materials and powered by state-of-the-art Twin Turbo technology. Most models feature rear-wheel drive, except for the all-wheel-drive X5 M and X6 M.

• EPA: 20/26 mpg
• HP: up to 567 hp, depending on model
• Top Speed: 155 mph

Image Description: A close-up view of the rear of a BMW M Series car, showing its taillights and exhaust pipes, with the "IMS" emblem visible.

Image Description: A collage of images showing various BMW M Series vehicles, including a blue M car on a track, the interior of a luxurious BMW, and the exterior of an M Series SUV.

BMW i

The BMW i Series represents BMW's lineup of electric cars, currently featuring the all-electric BMW i3 and the plug-in hybrid BMW i8. Both the i3 and i8 utilize carbon fiber reinforced plastic for their foundations, a material that is as strong as steel but half the weight.

• EPA: 76 mpg (i8)
• HP: 170 hp (i3) / 357 hp (i8)
• Top Speed: 93 mph

Image Description: A white BMW i8 sports car with its dihedral doors open is parked next to a red and black BMW i3 electric hatchback.

BMW Z4

The Z4 is a sporty, two-seat convertible available in three variations: the sDrive28i, sDrive35i, and sDrive35is. The base 2.0-liter four-cylinder sDrive28i is offered with a six-speed manual or an eight-speed automatic transmission. The sDrive35i and sDrive35is are powered by two 3.0-liter twin-turbo six-cylinder engines. The sDrive28i can be equipped with a manual or a seven-speed dual-clutch automatic, while the sDrive35is is exclusively automatic.

• EPA: 23/32 mpg
• HP: 335 hp
• Top Speed: 165 mph

Image Description: A bright orange BMW Z4 convertible is shown driving on a road with a waterfall in the background.

BMW in the next 100 years

"The company has continually evolved and, in some cases, reinvented itself. That will continue in the future." - Harald Krüger, Chairman of the Board of Management of BMW AG

BMW has established its reputation as a leader in creating individual experiences through innovative technology and iconic brands. BMW recently introduced the Vision Next 100, a series of concept vehicles inspired by a visionary force, aiming to enhance the driving experience through groundbreaking mobility concepts. The focus is on expanding the driver's perception via technology that responds to personal needs.

Image Description: A futuristic, copper-colored concept car with dramatic upward-opening doors is showcased in front of a modern building with large glass panels.

BMW Vision Next 100

The BMW Vision Next 100 concept features a sleek, solid build and offers two driving modes: Boost Mode for manual driving and Ease Mode for autonomous driving. It is equipped with a heads-up display showing alerts and drive information. In Ease Mode, the steering wheel retracts into the dashboard, allowing the driver to enjoy a self-driving experience.

Image Description: A detailed view of the futuristic BMW Vision Next 100 concept car, highlighting its unique exterior design elements and lighting.

Image Description: A close-up view of the interior of the BMW Vision Next 100 concept car, showing its minimalist and advanced cabin design.

Image Description: A front view of the BMW Vision Next 100 concept car, emphasizing its distinctive grille and lighting.

Image Description: A side view of the BMW Vision Next 100 concept car, showcasing its aerodynamic profile and advanced wheel design.

Rolls-Royce 103EX

The Rolls-Royce 103EX is a fully-autonomous model without a steering wheel, designed for a luxurious and comfortable ride. It features an OLED TV, a spacious interior, and a secret retracting compartment for luggage. The doors open automatically for passengers. It includes an AI assistant named Eleanor, who can provide updates on appointments and trip progress.

Image Description: A futuristic, elongated Rolls-Royce concept car, the 103EX, is shown from the side, highlighting its sleek, aerodynamic form.

Image Description: A close-up of the rear of the Rolls-Royce 103EX concept car, showing its distinctive taillight design and the "VISION NEXT 100" branding.

Image Description: A close-up of the iconic Rolls-Royce Spirit of Ecstasy hood ornament, made of crystal, on the hood of a car.

Vision Next 100 Motorrad

The Vision Next 100 Motorrad is built on a solid, continuous frame with large wheels, allowing for perfect balance even when stationary. It comes with augmented reality glasses that display information like current speed. Additionally, a sensor-embedded suit vibrates to alert the rider of approaching vehicles.

Image Description: A futuristic BMW motorcycle, the Vision Next 100 Motorrad, is depicted in a modern, concrete-walled interior space.

Image Description: A view of the BMW Vision Next 100 Motorrad from the front, showing its unique wheel and frame design.

Image Description: A close-up view of the BMW Vision Next 100 Motorrad, focusing on its engine and wheel details.

Image Description: The BMW Vision Next 100 Motorrad is shown in an outdoor setting with a dramatic sky and architectural elements.

Beverly Hills BMW, Above and Beyond.

Inspiration drives BMW, and the same spirit fuels the Beverly Hills BMW dealership. They pride themselves on constantly improving their business practices, from their knowledgeable sales staff to their skilled service technicians. Their vision and inspiration make Beverly Hills BMW the premier destination to discover the ultimate driving machine and the future of automotive innovation.

Image Description: A futuristic concept car, likely the BMW Vision Next 100, is shown with its distinctive doors open, parked in front of the Beverly Hills BMW dealership.