Maria Nila

Connected to Color

About Maria Nila

Maria Nila is a family-owned company founded in 1999, now a global brand loved by professionals and consumers worldwide for its Swedish-produced and color-preserving haircare.

Our products are developed from our passion for color, and we view each product as a work of art and craftsmanship. Through our dedicated team of product developers, chemists, and designers, we precisely bring products to life in our own Swedish factory.

We believe everyone can take a step towards a kinder world. In addition to making our products 100% vegan, our charity program and climate compensation form a foundation for our company, acting in solidarity with our wildlife, nature, and communities.

With us, you choose:

Care & Style Collections

Care & Style offers, with its eight collections, color-preserving haircare for all different types of hair and scalp problems. Each collection is formulated with a unique combination of active ingredients to protect against color loss and simultaneously strengthen its unique function, allowing you to achieve professional results at home in the shower.

All collections provide protection against color loss except for Purifying Cleanse, our deep cleansing collection, which is intended to be used as a complement to our other collections in your hair washing routine.

HEAD & HAIR HEAL
Stimulate hair follicles and experience a soothing effect on a dry and itchy scalp with our color-preserving formulations for a sensitive scalp.
TRUE SOFT
Soften and moisturize frizzy hair for a healthy look and feel with our color-preserving formulations for dry hair.
STRUCTURE REPAIR
Nourish dry, brittle hair and help it regain its strength, as well as protect it from further damage with our color-preserving formulations for damaged hair.
PURE VOLUME
Boost hair with nourishment for a lightweight, silky, and voluminous result with our color-preserving formulations for fine hair.
LUMINOUS COLOR
Pamper your hair with moisture and shine and experience a radiant result with our color-preserving formulations for colored hair.
SHEER SILVER
Moisturize colored or bleached hair and eliminate brassy tones with our color-preserving formulations with violet pigments.
COILS & CURLS
Nourish and define hair texture with a long-lasting result with our color-preserving formulations for all types of curly hair.
PURIFYING CLEANSE
Remove buildup and residues and experience a soothing, hydrating effect on an oily, unbalanced scalp. Use as a complement to our other collections when you need a deep cleanse.

Color Refresh

Color Refresh is a collection of nourishing, pigmented hair masks that provide a temporary change in hair color. The masks can be mixed or diluted with conditioner or another hair mask, and can be used to intensify the current hair color or even change hair color. The mask cannot lighten hair, and the result will depend on the hair's lightness level and quality. The color washes out gradually and lasts up to ten washes.

Choosing a Color Refresh

Choose a Color Refresh that is close to your lightness level for optimal results. Using a color that is too dark may result in unwanted tones and a prolonged fading process. A Color Refresh lighter than the current color does not guarantee a visible result. Dark or intense colors (such as Bright Red, Pink Pop, and Vivid Violet) can be diluted with conditioner or another hair mask to achieve a lighter shade, better suited for blonde hair. Color Refresh works best on colored or lightened hair.

Style & Finish

Style & Finish is a color-preserving* collection of styling products, with everything you might need to create anything from a voluminous blow-out to a textured beach bob.

*Excluding Shaping Heat Spray, Power Powder, Invisidy Shampoo, Dry Shampoo, and Cleansing Powder.

Categories:

PROTECT
Prepare hair for styling and prevent heat damage.
SHAPE & DEFINE
Add shape, definition, and hold during styling.
STYLE & FIX
Fix hair during and after styling.
VOLUME & TEXTURE
Create volume and texture from roots to ends.
SEA SALT SPRAY
Add texture and hold to create the perfect saltwater look.
REFRESH
Experience instant freshness with our dry shampoos that have unique benefits, developed for different needs.
DEFINE CURLS
Provides long-lasting hydration, definition, and hold for all types of curls.
STYLE & FIX
Provides shape, definition, and hold during styling.

Manifesto

Maria Nila commits to marketing beauty products with minimal harm to our planet. Through our products, we aim to create a kinder world for:

Nature

By monitoring, analyzing, and reducing our emissions according to Scope 1, 2, and 3. For what we cannot reduce, we engage in climate compensation by planting trees via Plan Vivo.

Wildlife

By actively working to protect animals from the beauty industry. This means we only research and develop 100% vegan products, which can be registered with The Vegan Society, PETA, and Leaping Bunny. To further protect animals and biodiversity, our charity program, Be Friendly, mobilizes our community to raise awareness and collect funds for endangered species.

Humanity

By collaborating with social welfare organizations to ensure basic personal hygiene needs are met in our local communities. In Maria Nila's global workplaces, we actively work to secure a thriving work environment through policies, employee health benefits, and team-building days.

Contact & Support

Maria Nila AB, Box 24, SE – 250 53 Helsingborg

Publication Date: 2025-09

Email: info@marianila.se

Phone: 042-453 47 00

Website: www.marianila.com

Social Media: @marianilastockholm

CGI brochure 93022 SE mn product guide 2025-01-16 SP Adobe PDF Library 17.0 Adobe InDesign 20.2 (Macintosh)

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