User Guide for Amazon models including: Fire Max 11 Table, Fire Max, 11 Table, Table

Product Sustainability Fact Sheet


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FireMax11 Fact Sheet
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Fire Max 11
Updated May 2023 - for US only

Designed for Sustainability
We're working to make Amazon devices more sustainable--from how we build them to how customers use and
eventually retire them.

Carbon Footprint
82kg CO2e life cycle carbon emissions

Materials
Plastic made from 34% post-consumer recycled plastic. Aluminum made from 55% recycled aluminum.
Packaging
100% recyclable (shipping packaging not included)
Energy
ENERGY STAR certified

This device is a Climate Pledge Friendly product. We partner with trusted third-party certifications and create our own certifications like Compact by Design and 
 Pre-owned Certified to highlight products that meet sustainability standards.

The product carbon footprint of this device has been certified by the Carbon Trust1.

Life Cycle

We consider sustainability in every stage of a device's life cycle--from sourcing raw materials to end-of-life.

Fire Max 11 (64 GB) life cycle: 82kg CO2e

92%
1
Materials and Manufacturing

2%
2 Transportation

5%
3 Product Use

1%
4 End-of-Life

Comparison Against Baseline
To assess this device's carbon footprint, we compare its emissions to a baseline device without carbon reduction
features. This helps us track our progress in reducing this device's carbon footprint.
Life Cycle Carbon Emissions (kg CO2e)

90 80 70

77 75

Baseline Fire Max 11 (64 GB)

60

50

40

30

20

10
00 Materials and Manufacturing

2

2

Transportation

4

4

Product Use

1

1

End-of-Life

This product's biogenic carbon emissions of 0.47kg CO2e are included in the total footprint calculation. The total biogenic
carbon content in this product is 0.09kgC.

Materials and Manufacturing
We account for the extraction, production, and transportation of raw materials, as well as the manufacturing, transporting, and assembling of all parts.

Recycled Materials


This device is made from 13% recycled materials. The plastic is made from 34% post-consumer recycled plastic. The aluminum is made from 55% recycled aluminum. 
 We incorporate recycled fabrics, plastics, and metals into
 many new Amazon devices, giving new life to materials that would have otherwise been bound for a landfill.
Recyclable Packaging


This device has 100% recyclable packaging. 98% of this device's packaging is made of wood fiber-based materials from
responsibly managed forests or recycled sources.
Chemical Safety


Through our partnership with ChemFORWARD, we're collaborating with industry peers to proactively identify harmful
chemicals and safer alternatives ahead of regulations.

Suppliers


Several of our supplier sites--which provide final 
 assembly for some of our most popular Echo, Kindle, Fire Tablet, and Fire TV devices--have achieved UL Zero Waste to Landfill Silver, Gold, or Platinum certification. This means our suppliers
handle waste in environmentally responsible ways, diverting more than 90% of their facility's waste from the landfill
through methods other than waste to energy.

Transportation
We account for an average inbound and outbound trip that is representative of an average device or accessory. This
includes transporting the product from final assembly to the end customer.
Amazon Commitment


Delivering for our global customers requires Amazon to rely on a variety of transportation solutions for long and short
distances. Decarbonizing our transportation network is a key part of meeting The Climate Pledge by 2040. That's why
we're actively transforming our fleet network and operations.

Product Use
We determine the expected energy consumption of a device over its lifetime and calculate the carbon emissions associated with the use of our devices.
Energy Efficiency


This tablet was designed for improved energy efficiency, earning the ENERGY STAR certification. Enjoy this tablet with up
to 14 hours of battery life.
Renewable Energy


In 2020, Amazon became the first consumer electronics company to commit to addressing the electricity used 
 by our
devices through renewable energy development, starting with Echo devices. We're making investments in additional
wind and solar farm capacity that, by 2025, 
 will be equal to the energy use of Echo, Fire TV, and 
 Ring devices worldwide.

End-of-Life
To model end-of-life emissions, we estimate the ratio of end products that are sent to each disposal pathway including recycling, combustion, and landfill. We also account for any emissions required to transport and/or treat the materials.
Durability


We design our devices with best-in-class reliability models, so they're more resilient and last longer. 
 We also release
over-the-air software updates for our customers' devices so they don't need to replace them as often.
Trade-in & Recycling


We make it easy for you to retire your devices. Using Amazon Trade-In, you can trade-in your
old devices for a gift card. Your retired devices will then be either refurbished and re-sold, or recycled.

Methodology
O m ur approach to easuring 

a product's carbon footprint

P To meet The Climate ledge goal to be net-zero carbon 

by 2040, we measure and estimate this product's carbon footprint, and identify opportunities to reduce its carbon
O emissions. ur life cycle assessment ("LCA") models align with G G internationally recognized standards, like the reenhouse as G G P P R (" H ") rotocol roduct Life Cycle Accounting and eporting S S O SO tandard2 and International tandards rganization ("I ") 67 O 140 3. ur methodology and product carbon footprint results
are reviewed by the Carbon Trust with reasonable assurance. All carbon footprint numbers are estimates and we continuously improve our methodology as the science and data available to us evolve.
What's in an Amazon vde ice's 

product carbon footprint?

We calculate this product's carbon footprint throughout its life cycle stages, including materials and manufacturing, transportation, use, and end-of-life. Two carbon footprint
: 
 metrics are considered 1) the total carbon emissions across all
life cycle stages of one device or accessory (in kilograms of
O2 carbon dioxide equivalent, or kg C e), and 2) the average
carbon emissions per year used of the estimated device lifetime,
O2 in kg C e/use-year.
Materials and Manufacturing: We calculate the carbon emissions from material and manufacturing based on the list of raw materials and components to manufacture a product, namely the bill of materials. We account for the emissions from the extraction, production, and transportation of raw materials, as well as the manufacturing, transporting, and assembling of all parts. For certain components and materials, we may collect primary data from our suppliers to supplement our industry average data, collected from a mix of commercially and publicly available LCA databases.
Transportation: We estimate the emissions of transporting the product from final assembly to our end customer using actual or best estimated average transportation distances and transportation modes for each device or accessory.
Use: We calculate the emissions associated with the use (i.e., electricity consumption) of this product by multiplying the total electricity consumption over a device's estimated lifetime with the carbon emissions from the generation of 1 kWh electricity (the grid emission factor). The total energy consumption of a device is based on the average customer's power consumption and estimated time spent in various modes of operation like playing music, playing video, idle, and low power mode. A specific customer may have a higher or lower use phase footprint associated with their device depending on their specific usage patterns. We use country-specific grid emission factors to account for the regional variations in electricity grid mix. Learn more about how Amazon plans to decarbonize and neutralize the use phase of our connected devices by 2040.

End-of-Life: For end-of-life emissions, we account for any emissions required to transport and/or treat the materials destined to each disposal pathway (e.g., recycling, combustion, landfill).
How do we use the product carbon footprint?

The footprint helps us identify carbon reduction opportunities across this product's various life cycle stages. In addition, we use it to communicate our carbon reduction progress over time --this is included in the calculation of Amazon's corporate carbon footprint. Learn more about Amazon corporate carbon footprint methodology.
How often do we update a product's 
 carbon footprint?

After we launch a new product, we track and audit the carbon
P emissions of all life cycle phases of our devices. roduct
sustainability fact sheets are updated when we discover new information that changes the estimated carbon footprint of a
5% device by more than or if it materially changes our
estimated reduction generation over generation. 
 Learn more about our product carbon footprint methodology and limitations in our full methodology document.
Definitions:

B m iogenic carbon e issions: Carbon released as carbon dioxide
or methane from combustion or decomposition of biomass or
bio-based products.

Cy A m Life cle ssess ent: A methodology to assess the
environmental impact (e.g., carbon emissions) associated with life cycle stages of a product--from raw material extraction and processing, through production, use, and disposal.
Endnotes

1Carbon Trust Certification Number: CERT-13416; LCA data version 11 January 3 3 t
 202 and 10 February 202 published by Carbon Trus 2Greenhouse Gas ("GHG") Protocol Product Life Cycle Accounting and Reporting S : G tandard: https //ghgprotocol.org/product-standard published by the reenhouse Gas Protocol
 3International Standards Organization ("ISO") 14067:2018 Greenhouse gases-- C --R q m q fi arbon footprint of products e uire ents and guidelines for uanti cation: 
 : 7 6 
 S https //www.iso.org/standard/ 120 .html published by International tandards Organization



References