Shelly Unveils Smart Home Innovations at IFA 2025

Key Highlights

• Significantly expanded product portfolio with highlights such as the Shelly Power Strip 4 Gen4, Shelly Presence Gen4 Sensor, and other innovations.
• New Shelly BLU ZB line: Bluetooth and Zigbee combined for maximum compatibility.
• Keyless convenience with the LOQED Smart Lock.
• Two generations, many possibilities with Gen3 and Gen4 devices.

Shelly at IFA 2025: A Focus on Next-Generation Smart Devices

Shelly, a leading brand in smart home and building automation, is presenting numerous innovations and exciting new products at IFA 2025. The company is focusing on the next generation of smart devices, offering visitors live demonstrations, exclusive insights into prototypes, and first-time product reveals. Shelly aims to make everyday life smarter, safer, and more energy-efficient through powerful and flexible IoT solutions for both end consumers and professional users.

New Products in Focus: Connected, Intelligent, Future-Proof

In addition to updates on existing series like the Shelly Wave products, IFA 2025 will feature new product lines such as the Shelly BLU ZB devices and extensions to the successful Gen3 and Gen4 series.

Shelly Flood Gen4

The Shelly Flood Gen4 is a smart sensor designed to prevent water damage by detecting leaks and notifying users via smartphone. It features three adjustable alarm profiles and multi-connectivity (Bluetooth, Wi-Fi, Zigbee, Matter), making it suitable for residential homes, vacation properties, and commercial properties.

Shelly Wall Display XL

The new Shelly Wall Display XL offers a 10.1-inch touchscreen with four freely assignable buttons. It integrates into standard flush-mounted boxes, serving as a central control unit for smart homes, hotels, or commercial spaces.

Shelly Power Strip 4 Gen4

This compact, Matter-certified power strip features four individually switchable and measurable slots. It is compatible with common automation platforms, enabling smart energy management.

Shelly Presence Gen4 Sensor

The Shelly Presence Gen4 sensor detects the presence of up to six people in up to ten zones, even without detectable movement. This allows for precise, energy-efficient automation, such as for lighting or heating control, without false alarms.

Shelly BLU ZB: Maximum Compatibility Thanks to Bluetooth & Zigbee

The new Shelly BLU ZB line expands Shelly's BLU product family with added Zigbee connectivity. This generation is designed for users with existing Zigbee setups, enabling seamless integration via existing hubs or gateways. The combination of Bluetooth and Zigbee ensures quick setup, a stable connection, and greater compatibility with common standards.

The portfolio includes:

• Shelly BLU Remote Control ZB: A smart four-channel remote control with intuitive buttons and a scroll wheel for dimming or controlling lights and roller shutters.
• Shelly BLU H&T ZB: A compact, weatherproof sensor for temperature and humidity.
• Shelly BLU RC Button 4 ZB: A versatile button with up to 16 possible actions and flexible mounting.
• Shelly BLU Door/Window ZB: A smart sensor for monitoring doors and windows, including tilt and brightness detection.
• Shelly BLU Button Tough1 ZB: A robust, IP54-certified button.
• Shelly BLU Wall Switch 4 ZB: A switch with four programmable buttons.
• Shelly BLU H&T Display ZB: A sensor that displays temperature and humidity directly on the device and offers flexible mounting.

LOQED Touch Smart Lock: Keyless Convenience, Now Even Smarter

The enhanced LOQED Touch Smart Lock is a keyless door lock operated via smartphone, PIN code, or touch. The new version features an improved display, quieter operation, and a more robust housing, designed for modern everyday use and high security requirements. The Shelly app allows users to monitor door status, control the lock remotely, and set up time-controlled automations. Future plans include additional variants with revised designs and more powerful motors, along with matching power kits for maintenance.

Shelly Gen3 vs. Gen4: Two Generations, Many Possibilities

IFA 2025 attendees can compare the third and fourth generations of Shelly products. Both series offer extensive features for smart home and automation, including 2.4 GHz Wi-Fi, Bluetooth for setup, scripting and automation options, energy monitoring, and KNX support on selected models. Both generations support simultaneous access point and client operation.

The Gen4 series offers enhanced performance with Wi-Fi 6 support for faster connections, increased computing power and memory, and multi-protocol capability (Zigbee and Matter). This makes Gen4 ideal for professional and industrial applications requiring high compatibility and performance. Gen3 remains a strong choice for classic Wi-Fi-based smart homes where Zigbee is not a primary requirement. While Gen3 has a wide range of devices, Gen4 is rapidly expanding, particularly for Zigbee-based solutions.

Conclusion

With its comprehensive portfolio of innovations, Shelly is setting new standards for the smart home of tomorrow at IFA 2025, offering intelligent solutions for enhanced comfort, security, and connectivity that are flexible, reliable, and easy to use.

About Shelly

Shelly Group SE is a technology holding company focused on the development, manufacture, and distribution of high-quality IoT products. Founded in Bulgaria, the company comprises a team dedicated to creating competitive and user-friendly products. Shelly Group has six subsidiaries and offices globally, with over 26 million devices sold in more than 100 countries. For more information, visit https://corporate.shelly.com/.

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