Personalizing the Travel Experience Using Data and AI | Amperity
User Guide for Amperity models including: 2023 One Pager Skift, 2023, One Pager Skift, Pager Skift, Skift
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DocumentDocumentPersonalizing the Travel Experience Using Data & AI In the AI era, travel companies must meet growing demands for personalized experiences. Explore three key areas for travel brands to focus on optimizing customer data. 1. PIVOT TO FIRST-PARTY DATA: Own (don't rent) your most important asset to drive personalized experience for your customers. Tips for travel brands to maximize first-party data: Simplify the process for customers to share their data. Maintain transparency regarding data collection and usage. Empower customers with control over their data. Employ first-party data to craft personalized customer experiences. 55% Over 55% of respondents indicated that at least half of their customer data comes from third-party sources. 25% Approximately 25% reported obtaining at least 75% of their data from third parties. 2. TAKE BETTER ADVANTAGE OF LOYALTY DATA: Provide VIP treatment to your most valued customers so they continue to stay loyal to your brand. Three ways companies can respond to changing perceptions of loyalty: Diversify rewards with AI-enhanced systems. Personalize customer journeys using AI-driven analytics. Implement AI algorithms for curated exclusive benefits.[1] 24% Only 24% of executives express confidence in accessing necessary member data. 32% 32% of executives state their company lacks a loyalty program. 3. BUILD A UNIFIED VIEW OF THE TRAVELER: Customer data is messy and siloed. A unified view of your first-party data powers meaningful experiences and accelerates growth. Three factors that will set an intelligent identity solution apart from the rest: Complete data collection Massive computing power Human-centric AI/ML identity resolution ONLY 41% Percent of executives expressing confidence in understanding individual customer identities In the new digital landscape, accurate first-party customer data will be the key to fulfilling traveler expectations and growing loyalty. A foundation of unified data can power tools and AI initiatives to provide the kind of personalized experiences that will keep travelers coming back for more. Learn more inside the guide