OpenText™
Marketing
OpenText™ Aviator Use Case Scenarios
Explore Marketing Scenarios
Create simplified messages
I'm an insurance pro turning jargon into plain talk. With AI by my side, I craft messages that are crystal clear, quick to write, and easy for customers to act on—no confusion, just better customer conversations.
Personalized follow-ups
I'm an insurance pro sending messages that hit the mark every time. With AI helping me craft polished, personalized follow-ups in a flash, I stay productive, sound sharp, and keep customers feeling seen (not spammed).
Marketing Operations made simple
Why it's hard today
- Manual content personalization delays communication execution.
- Low visibility into campaign/message performance across channels.
- Disconnected martech tools causing data silos.
- Inconsistent brand messaging across regions and teams.
- Time-consuming content creation and review processes.
Powered by OpenText:
- OpenText™ Experience Aviator
Wins for everyone
- Customers - Get faster responses and personalized experiences, building trust.
- Marketing Team - Deliver smarter customer engagements that exceed performance expectations.
The big payoffs
- Faster Communications: Automate personalized content creation quickly—enable timely and responsive execution always.
- Happier customers at scale: Deliver consistent, relevant, engaging messages tailored personalized content to your audiences.
- Smarter & efficient operations: Freeing teams to focus on strategy, not admin—cutting content creation costs and timelines.
Let's get started...
- Customer Journey Management: Deliver consistent, personalized communications across all journey stages.
- Execution & Personalization: Scale customized messages based on audience segments.
- Asset Management: Centralize content assets, uses AI to reuse or recommend for brand consistency.
- Email Marketing & Comms: Optimize subject lines and tailored content variations to boost open and conversion.
- Compliance & Brand Governance: Apply rules-based guidance and automated review for regulated or sensitive communications.
Make every message easy to read and ready to send
I'm an insurance pro using AI to rewrite and simplify messages.
-
Check the readability
The agent opens a quote template and selects a message to test.
Action: OpenText Aviator analyzes the message and flags poor readability.
Impact: Catch clunky, confusing content before it goes out the door.
-
Simplify the message
Sample Prompt: "Rewrite the message at a 5th-grade reading level."
Action: OpenText Aviator generates a clearer, simpler version of the same content.
Impact: Say more with less—make it easier for every customer to understand.
-
Pick your best version
The agent wants something friendlier and asks for more tone options.
Action: OpenText Aviator offers alternate drafts in casual, friendly, or neutral tone.
Impact: Get polished options fast—no guessing, no writer's block.
-
Test it again
The agent checks the readability score of the revised version.
Action: OpenText Aviator confirms the new version meets clarity goals.
Impact: Feel confident knowing your message hits the mark.
-
Send with confidence
Action: OpenText Aviator helps finalize and format the message.
Impact: Messages so clear, your inbox stays quiet.
-
Nail it every time
No grammar drama, no clarity chaos—just messages that make sense the first time.
Make every message easy to read and hard to misinterpret.
Unlock the possibilities:
- Reduce content creation and review cycles by up to 50%.
- Reduce support calls caused by unclear text.
- Boost response rates up to 3x with clearer, friendlier customer messages.
Follow up faster with AI-crafted messages customer's trust
I'm an insurance pro crafting clear, personalized follow-up messages.
-
Send the right message
Sample Prompt: "Draft a message letting the customer know their new policy will be ready soon."
Impact: Hit send with confidence and consistent, compliant language.
-
Make it personal
Sample Prompt: "Make this message sound more personal."
Impact: Say goodbye to robot-speak. Hello, human-friendly charm.
-
Include the key details
Sample Prompt: "Add in the agent's name, contact info, and a reminder to reach out with any questions.”
Impact: Seal it with a smile—add that personal touch they'll remember.
-
Optimize for mobile
Sample Prompt: "Summarize this into a shorter version for mobile devices."
Impact: Scroll-friendly and snack-sized—perfect for phones and busy thumbs.
-
Boost readability & trust
From draft to delivery, AI ensures every message is clear and customer-ready.
Create crystal clear, typo-free and totally on point messages.
Unlock the possibilities:
- Say goodbye to long backlogs with faster response times.
- Improve communication quality with personalized emails that hit the mark.
- Increase agent productivity and get more done with less burnout.
