Cricut, Inc. is dedicated to helping people lead creative lives through its comprehensive creativity platform. This ecosystem includes connected machines, accessories, and materials, designed to enable users to transform ideas into DIY goods.
Product Ecosystem
The Cricut platform is built around its cloud-based software, Cricut Design Space, which allows users to create and work on projects across devices. The hardware offerings include a range of connected cutting machines such as the Cricut Joy, Cricut Explore, Cricut Maker, and Cricut Venture families. These machines are capable of cutting, writing, scoring, and creating decorative effects on various materials. The company also offers Cricut Access, a subscription service providing access to a vast library of images, fonts, and projects, alongside a wide array of accessories and materials to complement the creative process.
Market Presence and Community
As of December 31, 2024, Cricut serves nearly 5.9 million Active Users, fostering a loyal community that shares ideas and projects. The company identifies a significant untapped market opportunity, aiming to expand its reach to potential creatives globally. Cricut's strategy focuses on user engagement, product innovation, and international expansion, leveraging both digital and retail channels for market penetration.
