Mazda Sustainability Report 2022: Social Initiatives

Commitment to a Safe and Secure Automotive Society

Mazda is dedicated to solving societal issues, focusing on creating a safe and secure automotive society. This involves leveraging Mazda's technology to contribute to people's affluent lives.

The company emphasizes the importance of understanding and respecting drivers, aiming to support safe driving through advanced safety technologies. Mazda's approach, MAZDA PROACTIVE SAFETY, focuses on enhancing the driver's cognitive abilities and providing support to prevent accidents or mitigate their impact.

Enhancing Quality of Life Through Mobility

Recognizing the challenges of an aging population and declining birthrate in Japan, Mazda is exploring solutions for mobility in diverse regions. The company is involved in initiatives like "Mobility as a Service (MaaS)" to address issues such as transportation gaps in rural areas.

Mazda aims to create a society where everyone can move freely and live fulfilling lives, contributing to community development through car-sharing services and other initiatives.

Technological Advancements in Safety

Mazda is continuously evolving its safety technologies, including the i-ACTIVSENSE suite, which includes features like driver monitoring systems and advanced driver-assistance systems. These technologies are designed to support drivers in various situations, from preventing fatigue-related accidents to responding to emergencies.

The company also focuses on fundamental safety aspects like the ideal driving position and pedal layout, ensuring comfort and control for all drivers. Mazda's commitment to safety is recognized through various third-party evaluations and awards.

Social Contribution Activities

Mazda actively engages in social contribution activities aligned with its core values of "Environment & Safety," "Human Resource Development," and "Community Contribution." These activities include environmental conservation efforts, educational support for children, and disaster relief initiatives.

The company also supports its employees' volunteer activities and fosters a culture of social responsibility. Mazda's dedication to these initiatives reflects its commitment to being a good corporate citizen and contributing to sustainable societal development.


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