News from IKEA

Cover image: The title 'News from IKEA' and 'Press kit | Launching January 2025' are prominently displayed. The IKEA logo is visible. The copyright notice ' Inter IKEA Systems B.V. 2024' is present.

New products. New ways to refresh at home. Ways to make old furniture feel new. Even new food to put on your plate.

Page 2 content: A brief introductory statement about new offerings from IKEA.

What's new is up to you!

Hej! It's good to see you again. As you might have guessed, this PR package is an introduction to all the new things that come to IKEA in January 2025. But it's not just a big bowl of new products. It's also new ideas on how to refresh my home on a tight budget. And ways to care and repair your furniture. There's even a pinch of food products that offer new perspectives on what we put on our plates. That depth and width is the reason for our mantra right now. What's new is up to you. Enjoy.

Page 3 content: Text from the introduction, with the mantra "What's new is up to you!" highlighted.

Designed to kickstart spring

Image: A quote from Johanna Skänmyr, Designer, stating: "What inspires me the most are colours! You can make them harmonize or make them pop! Sometimes you find a lovely mix where all tones are like best friends. That's how I felt about the colours for the JAN25 textile collection."

Page 4 content: A quote from a designer about inspiration from colors for the January 2025 textile collection.

Page 4 images: A collage of product images, likely textiles or small decor items, showcasing vibrant colors and patterns.

Page 5 image: A bedroom scene with colorful bedding and decor, suggesting a spring theme. The text "Designed to kickstart spring" is overlaid.

Harmony in a flat pack

Without going into details, the bedroom has many jobs to fulfill. But most people would probably agree that the big one is to create comfort and calm and to help you recharge. Right now, spring is just around the corner. We celebrate that by launching a wide range of colourful, playful and beautiful new bedroom products.

Page 6 images: Various bedroom products are shown, including a bed frame, duvet cover, storage boxes, mirrors, and a table lamp. The text "An organized bedroom shouldn't just be a dream" is present.

Product Overview: Bedroom Refresh

• New FÄLTGRÄSMOTT duvet cover and pillowcase$34.99Multicolour/flower pattern205.873.54

  Product image: The FÄLTGRÄSMOTT duvet cover and pillowcase set with a multicolour floral pattern.

• New PURRPINGLA product$17.99Textile/beige905.919.94

  Product image: A beige textile item, possibly a storage solution.

• New KUGGIS box$3.49Dark grey-beige405.862.35

  Product image: A dark grey-beige KUGGIS storage box.

• New DVÄRGSYREN mirror$24.99W28D7, H37cm. Oak veneer705.915.94

  Product image: A small oak veneer DVÄRGSYREN mirror.

• New DVÄRGSYREN mirror$39.99W40D8, H50cm. Oak veneer305.915.91

  Product image: A larger oak veneer DVÄRGSYREN mirror.

• New BÄCKNATE table lamp$24.99White605.835.04

  Product image: A white BÄCKNATE table lamp.

Page 6 images: Additional images showing bedroom furniture and decor, emphasizing organization and comfort.

Product overview | News from IKEA January 2025

Page 7 image: Product image of the TÄRNKULLEN upholstered bed frame in beige. Details: Fibreboard and solid wood. Designer: Wiebke Braasch/IKEA of Sweden. L200W160cm. Vissle beige/ Luräy. Model: 895.643.74.

Page 7 image: Product image of the FÄLTGRÄSMOTT duvet cover and pillowcase set. Details: 54% cotton and 46% viscose/rayon. Designer: Johanna Skänmyr. Duvet cover L200W150cm. Pillow case L50W60cm. Multicolour/flower pattern. Model: 205.873.54.

Page 7 image: Product image of the SANELA cushion cover in blue. Details: 100% cotton. L50W50cm. Model: 405.909.30.

Page 7 image: Product image of the SVARTPOPPEL cushion cover in yellow. Details: 100% polyester. Designer: P Machado/L Gil. L50W50cm. Model: 305.430.10.

Page 7 image: Product image of the SVARTPOPPEL cushion cover in off-white. Details: 100% polyester. Designer: P Machado/L Gil. L50W50cm. Model: 605.430.04.

Page 7 image: Product image of the KLIPPOXEL throw in off-white. Details: 100% polyester. W130L170cm. Model: 705.846.21.

Page 7 image: Product image of the STENFRÄ sheer curtains, 1 pair. Details: 100% polyester. L300W145cm. Pink. Model: 005.948.93.

Page 7 image: Product image of the BÄCKNATE table lamp. Details: Polypropylene plastic. Shade: 100% polyethylene. Designer: Raffaella Mangiarotti. Ø10, H50cm. White. Model: 905.834.99.

Page 7 image: Product image of the BÄCKNATE pendant lampshade. Details: 100% polyethylene. Designer: Raffaella Mangiarotti. Ø50, H36cm. White. Model: 605.787.91.

Page 7 image: Product image of the EKET cabinet with 2 drawers. Details: Foil finish and particleboard. Designer: Jon Karlsson. W70D35, H35cm. Brown/walnut effect. Model: 805.745.94.

Page 7 image: Product image of the DVÄRGSYREN mirror. Details: Tinted clear lacquerd wood veneer, oak veneer and glass. W28D7, H37cm. Oak veneer. Model: 705.915.94.

Page 7 image: Product image of the DVÄRGSYREN mirror. Details: Tinted clear lacquerd wood veneer, oak veneer and glass. W40D8, H50cm. Oak veneer. Model: 305.915.91.

Page 7 image: Product image of the PURRPINGLA product. Details: Hanging storage w 4 compartments. 100% polyester. W36D45, H92cm. Textile/beige. Model: 905.919.94.

Page 7 image: Product image of the RIGGA clothes rack. Details: Powder coated steel and plastic. W111D51, H126-175cm. White. Model: 502.316.30.

Page 7 image: Product image of the KUGGIS box. Details: PET plastic. W18D26, H8cm. Dark grey-beige. Model: 405.862.35.

Page 7 image: Product image of the KUGGIS lid. Details: PET plastic. W18D26cm. Dark grey-beige. Model: 805.862.38.

Page 7 image: Product image of a KUGGIS lid. Details: Tinted clear lacquered bamboo. L26W18cm. Bamboo. Model: 505.686.17.

Page 7 image: Product image of the KUGGIS lid. Details: PET plastic. W18D26cm. Black. Model: 605.685.51.

The colour of a good morning

Page 8 image: A bedroom scene with bright, colorful textiles, suggesting a cheerful morning atmosphere.

Page 8 images: Additional images showcasing colorful bedding and decorative items in a bedroom setting.

So fresh it's almost a shame to go to sleep

Textiles with super powers

What's the simplest, quickest and most affordable way to refresh a bedroom? Our answer would be - textiles. Colourful, creative, comfy textiles. Cushion covers, throws, bed linnen and pillow cases. If you still have money left, why not add some smart storage and maybe a few stylish chairs.

Page 9 images: Various bedroom products are shown, including bedding, cushion covers, throws, chairs, storage boxes, and a bedside table. The text "Textiles with super powers" is present.

Product Overview: Bedroom Textiles & Furniture

• New SVALSTJÄRTAR duvet cover and pillowcase$34.99Multicolour105.872.55

  Product image: The SVALSTJÄRTAR duvet cover and pillowcase set in multicolour.

• New GÄVLE easy chair$39.99Diseråd grey405.888.47

  Product image: The GÄVLE easy chair in Diseråd grey.

• New GÄVLE easy chair$39.99Diseråd red305.888.38

  Product image: The GÄVLE easy chair in Diseråd red.

• New GAFFELFIBBLA cushion cover$7.99White/dark blue305.951.41

  Product image: The GAFFELFIBBLA cushion cover in white/dark blue.

• New GAFFELBRÄKEN cushion cover$12.99White/dark grey-turquoise405.951.45

  Product image: The GAFFELBRÄKEN cushion cover in white/dark grey-turquoise.

• New OLIVSPINNMAL throw$12.99Off-white/multicolour905.926.39

  Product image: The OLIVSPINNMAL throw in off-white/multicolour.

• VIHALS bedside table$59.99White804.887.37

  Product image: The VIHALS bedside table in white.

• New DRÄNA box$4.99Beige/patterned turquoise305.889.61

  Product image: The DRÄNA box in beige/patterned turquoise.

Product overview | News from IKEA January 2025

Page 10 image: Product image of the BRIMNES day-bed frame with 2 drawers in white. Details: Foil finish. Designer: K Hagberg/M Hagberg. L205W86, H57cm. Model: 402.287.08.

Page 10 image: Product image of the New SVALSTJÄRTAR duvet cover and pillowcase. Details: 54% cotton and 46% viscose/rayon. Designer: Johanna Skänmyr. Duvet cover: L200W150cm. Pillowcase: L50W60cm. Multicolour. Model: 105.872.55.

Page 10 image: Product image of the New GAFFELFIBBLA cushion cover. Details: 100% cotton. Designer: Johanna Skänmyr. L50W50cm. White/dark blue. Model: 305.951.41.

Page 10 image: Product image of the New GAFFELBRÄKEN cushion cover. Details: 100% cotton. Designer: Johanna Skänmyr. L65W65cm. White/dark grey-turquoise. Model: 405.951.45.

Page 10 image: Product image of the DYTÄG cushion cover in redbrown. Details: 100% linen. L50W50cm. Model: 105.176.82.

Page 10 image: Product image of the New SANELA cushion cover in beige-yellow. Details: 100% cotton. L50W50cm. Model: 405.909.11.

Page 10 image: Product image of the New OLIVSPINNMAL throw. Details: 100% polyester. Designer: Johanna Skänmyr. W120L160cm. Off-white/ multicolour. Model: 905.926.39.

Page 10 image: Product image of the STOENSE rug, low pile. Details: Pile: 100% polypropylene. Backing: EVA plastic. Designer: Maja Ganszyniec. L195W133cm. Medium grey. Model: 404.270.05.

Page 10 image: Product image of the VIHALS bedside table in white. Details: Acrylic paint and particleboard. Designer: Ola Wihlborg. L37W37, H58cm. Model: 804.887.37.

Page 10 image: Product image of the New DRÄNA box. Details: 100% polyester and paperboard. W33D38, H33cm. Beige/ patterned turquoise. Model: 305.889.61.

Page 10 image: Product image of the New SPETSBOJ table lamp in white. Details: Powder coated steel and synthetic rubber. Designer: Mikael Axelsson. Ø12, H22cm. Dimmable/white. Model: 705.891.19.

Page 10 image: Product image of the New SPETSBOJ table lamp in green. Details: Powder coated steel and synthetic rubber. Designer: Mikael Axelsson. Ø12, H22cm. Dimmable/green. Model: 605.916.22.

Page 10 image: Product image of the NYMÄNE floor/reading lamp in white. Details: Powder coated steel and EVA plastic. Designer: Mikael Warnhammar. Ø7cm. Base Ø25cm. Model: 603.367.83.

Page 10 image: Product image of the REGNSKUR pendant lampshade in white. Details: Polyester, plastic and steel. Designer: Jennifer Idrizi. Ø50, H46cm. Model: 204.303.77.

Page 10 image: Product image of the BONDTOLVAN alarm clock in pale pink. Details: Plastic. Designer: Aaron Probyn. Ø8cm. W8.5D9, H12cm. Analog/pale pink. Model: 305.110.14.

Page 10 image: Product image of the MOSSLANDA picture ledge in white. Details: Foil finish. Designer: M Warnhammar/A Fredriksson. L115D12cm. Model: 402.917.66.

Page 10 image: Product image of the New GÄVLE easy chair in red. Details: Powder coated steel and plywood. Designer: Zhelin Lian. W54D68, H70cm. Model: 305.888.38.

Page 10 image: Product image of the New GÄVLE easy chair in grey. Details: Powder coated steel and plywood. Designer: Zhelin Lian. W54D68, H70cm. Model: 405.888.47.