Midea Group: A Global Leader in Technology and Innovation

Company Milestones

Midea's journey began in 1968, marking its entry into the home appliance manufacturing sector. Key milestones include the commencement of residential air conditioner production in 1985, the establishment of Welling Holding Limited in 1992, and its listing on the Shenzhen Stock Exchange in 1993. The company launched its first bidirectional air conditioner in 1996 and acquired Toshiba's washing machine factory. Midea introduced its first DC bidirectional air conditioner in 1998 and formed a joint venture with Toshiba-Carrier in 2004. The company expanded its manufacturing base to Vietnam in 2007 and established a joint venture with Carrier in the US in 2011, also launching its DC inverter air conditioner R&D center. A significant step was the acquisition of KUKA in 2016, strengthening its position in robotics and automation. Midea has been consistently recognized by major credit rating agencies and has been a regular feature on the Fortune Global 500 list since 2016, ranking 278th globally in 2023.

Business Sectors

Midea Group operates across five core business segments:

• Smart Home Appliances: Offering a comprehensive range of products including kitchen appliances, water appliances, and personal care devices.
• Industrial Technology: Providing solutions for industrial automation and green energy.
• Robotics and Automation: Developing intelligent manufacturing and automation solutions powered by robotics.
• Building Technology: Delivering integrated solutions and services for construction projects.
• Digital Innovation Business: Driving digital transformation and creating new business opportunities.

Financial Highlights (2023)

• Total Revenue: $51.39 Billion USD
• Net Profit: $4.39 Billion USD
• Credit Rating: A/A3/A (S&P/Moody's/Fitch)
• Employees: 166,000

Kitchen Appliances Overview

Midea is a global leader in kitchen appliances, including refrigerators, ovens, cooktops, range hoods, water dispensers, and water purifiers. The company boasts the world's most comprehensive product lines for range hoods, gas stoves, and water dispensers.

• Revenue (2022): $3.4 Billion USD
• Global Workforce: Over 10,000 employees
• Manufacturing Bases: 5 domestic (Wuhu, Shunde, Handan) and 1 international (Egypt)
• Global R&D Centers: 5 countries (USA, Germany, Japan, India)

Product Focus: Induction Cooktops

Midea offers a range of advanced induction cooktops designed for modern kitchens, emphasizing efficiency, safety, and user experience. Key technologies include:

• Inverter Quattro Technology: Ensures high stability, adaptability, and durability.
• Inter Response: Focuses on intuitive interaction through touch, hearing, and sight, prioritizing human-centric design.
• Half-Bridge Technology: Provides stable low-power energy transfer, overcoming issues like intermittent power and uneven heating found in traditional induction cooktops.
• IGBT Technology: Utilizes advanced IGBT technology for enhanced stability and product reliability.
• ROHS Certification: All products are ROHS certified, ensuring they are free from 9 harmful substances, prioritizing consumer health.

Featured Induction Cooktop Models:

• MC-IF7423H: Features a super-slim design (50mm), 7.4kW power, dual heating coils, and a SCHOTT ceramic glass surface.
• MC-IT7423: Offers a wide heating zone with dual 290mm coils, Half-Bridge technology for precise temperature control, 7.4kW power, and a SCHOTT CERAN glass surface.
• MC-ID3523: Boasts a large 73cm surface, independent zone control, HEGON glass-ceramic surface, and multiple safety features including child lock and overheat protection.
• MC-ID358: Features a 73cm surface, independent zone control, HEGON glass surface, and 4 safety protection functions.
• MC-ID3523P: Offers a flexible heating zone, HEGON glass surface, and Half-Bridge technology.
• IHD361: Combines induction and ceramic heating, featuring a flexible heating zone, HEGON glass surface, and multiple safety features.

Product Focus: Range Hoods

Midea range hoods are designed for efficient smoke and odor extraction, enhancing the kitchen environment. Key features include powerful motors, multi-layer grease filters, and user-friendly controls.

• MH60L07EM23W-VN: 800m³/h extraction power, 5-layer aluminum grease filter, LED lighting, and a sleek, slim design.
• MH70M77ET25S-VN: 1050m³/h extraction power, BLDC motor, touch controls with gesture recognition, 5-speed settings, and a smart smoke sensor.
• MH60F17EM21BB-VN: 190m³/h extraction power, slim design suitable for smaller kitchens, washable aluminum filter, and LED lighting.
• MH90J18ET21BG-VN: 1800m³/h extraction power, glass surface, DryClean function, gesture control, and LED lighting.
• MH90B81ET21BG-VN: 1500m³/h extraction power, touch screen display, LED lighting, tempered glass body, and easy-to-clean baffle filters.
• MH90B82ET21BG-VN: 1400m³/h extraction power, easy-to-clean design, touch screen display, LED lighting, tempered glass body, and curved safety corners.

Product Focus: Dishwashers

Midea dishwashers offer advanced cleaning technologies, energy efficiency, and smart features for a convenient dishwashing experience.

• MDW12-5233C: 12-place setting, IOT connectivity, 72°C sterilization, child safety lock, automatic door opening for ventilation, anti-bacterial filter, and 5 washing programs (Intensive, Whisper, ECO, 90 min, Rapid). Additional programs available via the MSmartLife app.
• MDW15-W7633D: 15-place setting, IOT connectivity, anti-bacterial filter, 3-layer design, adjustable timer, efficient drying with ActiveOpen Dry, and advanced hygiene care programs.
• MDW14-W7703P: 14-place setting, IOT connectivity, anti-bacterial filter, 72°C sterilization for high hygiene standards, adjustable rack system, and 4 washing programs (Intensive, ECO, 90 min, Rapid).
• MDW13-7635QS / MDW13-7635QB: 13-place setting, IOT connectivity, Turbo drying technology, UV and hot water sterilization (99.99%), AI smart washing for energy saving, and customizable washing programs.

Product Focus: Dish Sterilizers

Midea dish sterilizers utilize advanced technologies to ensure hygiene and safety for tableware.

• MXV-ZLP80XC65-R: 750W, dual-layer sterilization with high heat (75°C) and UV light, electronic controls, compact design, and stainless steel/tempered glass construction.
• MXV-ZLP200LG501: 1000W, stainless steel body, high heat (75°C) and UV sterilization, 125°C infrared drying, 360° sterilization, large 147L capacity, and tempered glass door.

Customer Service Network

Midea maintains a widespread network of authorized service centers across Vietnam to provide comprehensive customer support and maintenance services.