Bandai America Inc. Introduces Tamagotchi Music Star: A Pop Star Produced By You!
With Tamagotchi Music Star, Girls Can Train Their Music Star Characters to Become Great Musicians, Perform in Front of Judges and Play Live Concerts
(CYPRESS, CA – December 15, 2008) – Aspiring musicians can achieve “rock star” status with the new Tamagotchi Music Star - the world's first interactive virtual pet toy that lets kids produce a musical Pop Star! Hitting shelves at major retailers this month, Tamagotchi Music Star lets kids train their Music Star characters to become great musicians, form a band and perform in live concerts, while competing to become the Ultimate Music Star!
With Tamagotchi Music Star, kids raise and care for their Music Star character as they follow their career from pre-school where they are introduced to their instruments, to music school where they find their band members, to their professional debut performing in front of judges, and even as they retire in style as a Senior Band. As the character matures, their musical choices and preferences will evolve differently depending on how kids take care of it. The more kids and their characters practice, the more they can choose from a collection of 20 different instruments! The instrument selection will influence the genre of music that the character prefers as an adult. For example, if a kid chooses the guitar and drums for their Music Star character, then the adult character is more likely to form a rock and roll band; while the choice of a violin is more likely to result in the formation of a classical music ensemble!
Just like real musicians, Tamagotchi characters need practice to improve their musical skills! As a teenager your Tamagotchi music character meets their band members and then goes through rehearsals, auditions and performances to become the Ultimate Music Star! The more time kids spend with their character and their instruments, the more fun they'll have and the closer they'll get to becoming a music star.
"Many girls dream of becoming a famous pop star and Tamagotchi Music Star lets them live out their dream with the help of their Tama band,” said Colleen Sherfey, senior director of marketing, Bandai America Inc. “Girls can share in the musical excitement as they raise and care for their characters while they attend music school, create a band and compete to be the Ultimate Music Star. Plus, kids can extend the experience online as they take their tour on the road and adventure through the brand new Music City on TamaTown.com!
To experience the pop star lifestyle online, kids can visit and explore the all-new interactive Music City section of TamaTown.com. Using Gotchi Points and special passwords, kids who visit Music City can personalize their own "virtual” room for their Tamagotchi, shop for instruments, buy cool clothes for their big audition, create and produce their own music tunes and even upload their own custom-made tunes to become the #1 Pop Star! They can also chat safely and securely with their Music City friends using a Safety Chat feature that provides a pre-written set of words and expressions, ensuring that even the youngest of players will have nothing but fun in Music City. With all-new games, features and activities, the excitement of Music City never ends!
Plus, each new Music Star will include a super cool, Gotchi Music Charm shaped like a real guitar pick that will have an exclusive pass code on the back that will allow kids to unlock a special collectible item at TamaTown.com.
With the infrared technology feature, owners can be a star with their friends by connecting their Tamagotchi Music Star toy with their friends' Tamagotchi Music Star. Kids can watch characters play games together, trade gifts and become pals. Kids can also store a list of up to 45 friends in their Tamagotchi.
About Bandai America Inc.
A leader in introducing Japanese toy trends to the United States, Bandai America Incorporated is a subsidiary of NAMCO BANDAI Holdings (USA) Inc., an entity that resulted from the integration of Namco Ltd. and Bandai Co. Ltd. of Japan. Global interests encompass six strategic business units: toys and hobby (toys, models, apparel and sundries), amusement facilities, game content (home and arcade console gaming), network (mobile phone and PC content), visual and music content (including home entertainment), and an affiliated business group. Bandai America is the manufacturer and master toy licensee of some of the most popular brands in children's toys and entertainment today, including Power Rangers™, Ben 10™, DragonBall Z® and Tamagotchi®. The company is headquartered in Cypress, California and information is available at www.Bandai.com.
