Sustainability 2012/13

Year in Review

This section provides an overview of Ford Motor Company's sustainability performance for 2012 and early 2013. It includes executive messages, a summary of key data, goals and commitments, a timeline of highlights, and details on the assurance process for the report.

Executive Messages

Letter from William Clay Ford, Jr., Executive Chairman: Emphasizes Ford's purpose to make lives better through outstanding products, community investment, and technological leadership in tackling global sustainability challenges. He highlights the evolution of sustainability into a core business practice, the success of the ONE Ford plan, investments in electrified vehicles, waste reduction goals, and the company's commitment to human rights and addressing future mobility challenges with the "Blueprint for Mobility."

Letter from Alan Mulally, President and CEO: Reinforces the ONE Ford plan's success, noting profitability and global expansion. He details product development achievements, including 25 new vehicles and 31 powertrains launched globally in 2012, record sales in Asia Pacific, and the revitalization of the Lincoln brand. Mulally highlights fuel economy leadership with EcoBoost engines and electrified vehicles, sustainable manufacturing practices, and the company's commitment to using resources responsibly for economic, social, and environmental benefits.

Letter from Robert Brown, Vice President, Sustainability, Environment and Safety Engineering: Discusses the integration of sustainability into Ford's business plan, products, and operations. He provides examples of sustainability integration in Product Development (e.g., recycled materials in the Ford Fusion), Purchasing (human rights code in the supply chain), and Research and Innovation (climate change strategy, water strategy, Blueprint for Mobility). Brown also explains how sustainability performance is measured and linked to compensation, and emphasizes the importance of external collaboration.

Performance Summary

Key performance data for Financial Health, Climate Change and the Environment, Water, Vehicle Safety, Supply Chain, and People are presented in tables, showing trends from 2010 to 2012.

Financial Health

Metric201020112012
Global Quality Research System "things gone wrong" (3 months in service), total "things gone wrong" per 1,000 vehicles1,1401,4471,373
Global Quality Research System customer satisfaction (3 months in service), percent satisfied826872
Sales satisfaction with dealer/retailer, Ford brand, U.S., net promoter score84.085.087.0
Sales satisfaction with dealer/retailer, Ford brand, Europe, net promoter score79.082.086.5
Service satisfaction with dealer/retailer, Ford brand, U.S., net promoter score75.075.078.0
Service satisfaction with dealer/retailer, Ford brand, Europe, net promoter score59.064.071.5
Shareholder return – Bloomberg total return analysis, percent67.9-3623
Net income/loss, $ billion6.620.25.7
Sales and revenue, $ billion129136134.3

Climate Change and the Environment

Metric201020112012
Ford U.S. fleet fuel economy, combined car and truck, miles per gallon (higher mpg reflects improvement)26.927.830.0
Ford U.S. fleet CO2 emissions, combined car and truck, grams per mile (lower grams per mile reflects improvement)329318297
Ford Europe CO2 tailpipe emissions per vehicle, grams per kilometer (based on production data for European markets)128130129
Worldwide facility energy consumption, billion kilowatt hours16.115.514.0
Worldwide facility energy consumption per vehicle, kilowatt hours per vehicle3,0872,7782,449
Worldwide facility CO2 emissions, million metric tons5.25.15.1
Worldwide facility CO2 emissions per vehicle, metric tons1.010.910.90
North American Energy Efficiency Index, percent (higher percentage reflects improvement)14.42.66.4

Water

Metric201020112012
Global water use, million cubic meters26.225.723.9
Global water use per vehicle produced, cubic meters5.14.74.3

Vehicle Safety and Driver Assist Technologies

Metric201020112012
U.S. safety recalls, number per calendar year (including legacy vehicles on the road for 10+ years)71324
U.S. units recalled, number of units (including legacy vehicles on the road for 10+ years)551,0003,339,0001,399,000
IIHS Top Safety Picks by model year, percent of Ford Motor Company vehicles tested receiving the honorn/a5275

Supply Chain

Metric201020112012
Number of individuals trained in working conditions requirements and sustainability management systems2,1492,4142,760
Assessments to date751834811
Training cascade to workforce, individuals trained318,593372,998430,257

People

Metric201020112012
Employee satisfaction, Pulse survey, overall, percent satisfied686971
Overall dealer attitude, Ford, relative ranking on a scale of 1–100 percent (winter/summer score)83/8584/8284/83
Overall dealer attitude, Lincoln Mercury, relative ranking on a scale of 1–100 percent (winter/summer score)71/6261/6468/67
Ford Motor Company Fund contributions, $ million192021.6
Corporate contributions, $ million10108.5
Volunteer Corps, thousand volunteer hours112110115
Lost-time case rate (per 100 employees) Americas0.80.90.8
Lost-time case rate (per 100 employees) Asia Pacific and Africa0.10.10.1
Lost-time case rate (per 100 employees) Europe0.30.30.4

Ford's Goals, Commitments and Status

This section summarizes Ford's goals, commitments, targets, and progress in material issue areas. Key areas include Financial Health, Climate Change and the Environment, Water, Vehicle Safety, Supply Chain, and Health and Safety.

Financial Health

Climate Change and the Environment

Water

Vehicle Safety

Supply Chain

Health and Safety

Map of Our Year (2012 Highlights)

Our Blueprint for Sustainability

Ford defines sustainability as a business model that creates value consistent with the long-term preservation and enhancement of environmental, social, and financial capital. This section details the company's strategy, materiality analysis, value chain impacts, and governance structures.

Strategy

Ford's business strategy is embodied in the "ONE Ford" plan, focused on restructuring for profitability, accelerating new product development, strengthening the balance sheet, and fostering teamwork. This plan aims to deliver Great Products, a Strong Business, and a Better World. The company anticipates growth in Asia Pacific and an increasing mix of small vehicles, while maintaining a balanced portfolio. In 2012, Ford continued its financial turnaround, driven by strong North American results and the success of models like the Ford Focus, the world's best-selling vehicle nameplate. The company emphasizes fuel efficiency through technologies like EcoBoost® and various powertrain options.

Materiality Analysis

Ford updates its materiality analysis to identify the most significant sustainability issues for the company and its stakeholders. The analysis categorizes issues based on their concern to stakeholders and their impact on Ford. Key material issues include climate change, water, supply chain sustainability, human rights, and governance. The analysis process involves identifying issues from business documents and stakeholder inputs, assessing value chain impacts, and prioritizing issues using a materiality matrix. The matrix plots issues based on stakeholder concern (y-axis) and impact on Ford (x-axis), with issues in the "upper right" sector considered most material. The analysis is reviewed internally and by external stakeholders, such as the Ceres Stakeholder Committee.

Materiality Matrix Description: The materiality matrix visually represents the relative importance of sustainability issues. Issues are plotted based on two dimensions: 'Concern to Stakeholders' (increasing upwards) and 'Impact on Ford' (increasing to the right). Issues in the 'High Impact, High Concern' quadrant are considered the most material and set the agenda for the sustainability strategy and reporting.

Key Material Issues (Examples from High Impact, High Concern quadrant):

Our Value Chain and Its Impacts

Ford's value chain encompasses product planning and design, raw material extraction, logistics/transportation, supplier parts manufacturing, Ford manufacturing, sales, use, service, and end-of-life management. Each stage has distinct environmental, social, and economic impacts and stakeholders.

Governance

Ford's governance includes fiduciary responsibility to shareholders and accountability for its impact on the world and stakeholders. The company maintains strong ethical standards, formalized in policies and integrated into core business processes. In 2012, Ford enhanced its anti-corruption program and received numerous awards for corporate responsibility and governance.

Sustainability Governance

Ford's governance of sustainability is integrated into core business structures. The Board of Directors, through its Sustainability Committee, reviews strategic sustainability issues. Management, led by the VP of Sustainability, Environment and Safety Engineering, oversees sustainability strategy and implementation. A dedicated Sustainability & Vehicle Environmental Matters group coordinates corporate-wide efforts, reporting, and stakeholder engagement. Sustainability is also embedded into core functions like Product Development, Purchasing, and Manufacturing.

Sustainability Management

Sustainability is managed within key functions like Product Development and Manufacturing. The Product Development system incorporates environmental performance criteria and a Design for Sustainability (DfS) approach. The Ford Production System (FPS) drives lean, flexible manufacturing with a focus on Safety, Quality, Delivery, Cost, People, Maintenance, and Environment (SQDCPME).

Corporate Governance – Board of Directors

The Board of Directors is guided by corporate governance principles and ethics codes. It operates through committees including Audit, Compensation, Finance, Nominating and Governance, and Sustainability. The Sustainability Committee, formed in 2008, reviews strategic sustainability issues. The Board emphasizes ethical standards, integrity, and diversity among its directors.

Policy Letters and Directives

Ford establishes a framework of principles through Policy Letters and Directives. Key policies relevant to sustainability include:

Ethical Business Practices

Ford's Corporate Compliance Office manages a comprehensive program for ethical practices, overseen by senior management and the Board's Audit Committee. The program includes awareness raising, policy definition, reporting infrastructure, investigations, risk assessments, and training. The Code of Conduct Handbook serves as a fundamental ethical guidance document, available in 14 languages. Mandatory online training courses reinforce ethical standards. Reporting mechanisms are available for policy violations or legal issues, with assurances against retaliation.

Reporting and Transparency

External reporting is crucial for accountability and organizational learning. Ford's reporting strategy includes:

PDF preview unavailable. Download the PDF instead.

sr17-sr12 Adobe Acrobat Pro 9.3.0 Acrobat Web Capture 9.0

Related Documents

Preview Ford Safety Recall 20S30: Side Door Latch Repair
This document details Ford Safety Recall 20S30 concerning the side door latches on various Ford and Lincoln models from 2011-2016. It provides information on affected vehicles, the reason for the recall, owner inspection procedures, service actions, and claims preparation.
Preview 2016 Ford & Lincoln Fleet Vehicle Preview Guide
Explore the 2016 Ford and Lincoln vehicle lineup for fleet management, featuring cars, trucks, SUVs, vans, and police vehicles. Discover specifications, features, and technologies designed for business efficiency and performance.
Preview 2001 Ford Powertrain Product Guide: Engines and Transmissions
Explore the 2001 Ford Powertrain Product Guide, detailing engines and transmissions for Ford, Mercury, and Lincoln passenger cars and light trucks in North American markets. This guide covers vehicle lineups, engine specifications, and transmission/transaxle information.
Preview Ford Auto Start-Stop System: Operation and Technical Information
A comprehensive guide to the Ford Auto Start-Stop system, detailing its operation, activation requirements, system indicators, and potential causes for engine start/stop. Covers various Ford and Lincoln models.
Preview 2022 Ford Fleet Preview Guide: Vehicles, Technology, and Services
Explore the comprehensive 2022 Ford Fleet Preview Guide, detailing Ford's extensive lineup of commercial vehicles, SUVs, trucks, vans, electric vehicles, and Lincoln luxury models. Discover advanced technologies like Ford Co-Pilot360 and learn about dedicated fleet services designed to optimize business operations.
Preview Ford Accessories Price Guide 2020 | Enhance Your Ford Vehicle
Discover the official 2020 Ford Accessories Price Guide. Explore a wide range of genuine and licensed accessories for Ford C-Max, Fiesta, Focus, Fusion, Mustang, Taurus, Edge, Escape, Expedition, Flex, and Explorer. Enhance your vehicle's style, comfort, and utility with quality Ford parts.
Preview Ford Remote Start System (RMST) Installation Guide for 2012 Models
Comprehensive installation manual for Ford's Remote Start System (RMST), covering 2012 Focus, Mustang, Taurus, Fusion, MKZ, and Fiesta models. Includes step-by-step instructions, programming, testing, and troubleshooting.
Preview 2021 Ford Wrecker Towing Manual: Safe Vehicle Transport Guide
This comprehensive manual from Ford Motor Company provides essential towing procedures, safety guidelines, and model-specific instructions for a wide range of Ford and Lincoln vehicles, including electric and hybrid models. It covers flatbed, wheel lift, and general towing practices for efficient and damage-free vehicle transport.