ASUS Product Guide

ASUS: The World's Smallest Colorful 14" Ultrabook

Introducing the VivoBook Ultra A412, powered by 8th Gen Intel® Core™ Processors, designed for what's coming next. Find yours at www.asus.com/id.

Latest Reviews & Product Highlights

This guide features insights from recent reviews across various product categories:

Smartphones

• ROG Phone: Praised by Detik.com for its gaming performance with Snapdragon 845 and Adreno 630 GPU.
• ZenFone Max M2: Highlighted by YangCanggih.com for its affordability and long-lasting battery.
• ZenFone Live L2: Featured by GadgetSquad and Carisinyal.com for its complete features at an accessible price point.

Notebooks

• ZenBook 13 UX334FL: Noted by Gizmologi.id for its attractive design and captivating performance, ideal for daily use, entertainment, and content creation.
• ROG Zephyrus GX701: Medcom.id points out its slim profile combined with NVIDIA RTX 2080 graphics.
• ROG Zephyrus S GX531GV: KotakGame describes it as powerful and elegant, meeting the demands of gamers for high performance and premium build quality.
• VivoBook Ultra A412: DailySocial.id commends its compact size and stylish design, made possible by NanoEdge Display and ErgoLift Design.

ASUS - Brand Notebook No.1 in Indonesia

ASUS continues to lead the market, with GfK data from January 2019 showing a market share of 41.1% in the IT and traditional retail channels, an increase from 40.4% in early 2018. ASUS also achieved a significant milestone in the ultra-thin laptop segment, capturing 22.5% market share in Indonesia, a 359% increase year-over-year. This growth signifies the increasing popularity and user adoption of ASUS ZenBook laptops across Indonesia.

ASUS is recognized globally as a leader in technology and innovation, consistently delivering comprehensive product lines including Zenbo, ZenFone, ZenBook, and various IT devices, AR, VR, and IoT solutions. With over 16,000 employees worldwide, including 5,000 R&D engineers, ASUS generated $13 billion in revenue in 2017.

ASUS is committed to being 'IN SEARCH OF INCREDIBLE', driven by innovation to create an effortless and joyful digital life for everyone.

ASUS holds the No. 1 position in various markets and categories, including:

• No. 1 Brand Notebook in Indonesia (2013-2018)
• No. 1 Brand Notebook in Southeast Asia
• No. 1 Brand Notebook in Asia Pacific
• No. 1 Brand Notebook in China
• No. 1 Consumer Brand in the World
• No. 1 Android Tablet Brand in the World
• No. 1 Smartphone Brand in Indonesia

ASUS is also recognized for its motherboard leadership, with 1 in 3 computers worldwide using an ASUS motherboard. The company's commitment to quality and service is reflected in its numerous awards, including 4,511 accolades in 2017 alone.

ASUS Exclusive Technologies

ASUS integrates cutting-edge technologies to enhance user experience:

• NanoEdge Bezel Technology: Enables thinner bezels for a more immersive display and a more compact laptop footprint. A 15-inch laptop with NanoEdge can fit into a 14-inch form factor.
• ErgoLift Hinge: Features a dual-action design that lifts the keyboard for improved typing comfort and better system cooling. It creates a more natural typing angle and enhances airflow.
• ASUS Fingerprint: Provides secure and convenient access to devices, protecting personal data with biometric authentication.
• Military Grade Protection: ASUS products undergo rigorous testing, including MIL-STD-810G standards, to ensure durability against extreme conditions, drops, and vibrations.
• SonicMaster Premium Technology: Developed with Harman Kardon specialists, this technology delivers superior audio quality with enhanced soundstage, clearer vocals, and deeper bass through advanced speaker systems and amplifiers.
• ASUS Eye Care Technology: Reduces blue light emission by up to 30% to protect user's eyes during prolonged screen time, offering modes like Eye Care, Vivid, and Manual.
• ASUS Tru2Life Technology: Optimizes video by enhancing sharpness and contrast for clearer, more detailed, and vibrant visuals.
• ASUS Audio Wizard: Offers five audio presets (Music, Film, Gaming, Recording, Speech) for optimized sound experiences tailored to different content.
• ASUS Anti Dust Cooling Technology: A patented system that cleans dust and particles from heatsinks, ensuring system stability and longevity.
• ASUS Fast Charging: Allows notebooks to charge up to 60% in just 49 minutes, providing convenience for users on the go.
• ROG Armoury Crate: A unified control center for ROG devices, offering system monitoring, game profile configuration, and performance tuning.

Product Lineup Overview

ASUS offers a diverse range of products catering to various needs:

ZenBook Series

Premium laptops with elegant designs and exceptional performance, featuring ultra-slim profiles, NanoEdge displays, and advanced features like ErgoLift and NumberPad.

VivoBook Series

Versatile notebooks designed for everyday productivity and entertainment, balancing style, portability, and performance with features like NanoEdge displays and SonicMaster audio.

ROG (Republic of Gamers) Series

High-performance gaming laptops and desktops engineered for ultimate gaming supremacy, featuring cutting-edge graphics, advanced cooling, and immersive features like high refresh rate displays and RGB lighting.

ASUS AiO Series

All-in-One PCs offering powerful performance and seamless design for various computing needs, ideal for both students and professionals.

ASUS ExpertBook & Expert PC Series

Business-focused notebooks and desktops designed for SMBs and professionals, emphasizing reliability, security, portability, and exceptional value.

ASUS Smartphones

A range of smartphones, including the ROG Phone for gamers and ZenFone series, known for AI camera capabilities, performance, and innovative features.

Quality Assurance & Service

ASUS notebooks undergo rigorous testing, including keyboard reliability, vibration, shock, torsion, high-acceleration life tests, temperature, port durability, and drop tests, ensuring they meet the highest standards of quality and durability.

ASUS provides comprehensive support through its Service Centers and offers ASUS Premium Care for extended warranty services, ensuring peace of mind for customers.