Owner's Manual for Lunchbox models including: Chapter Two The Different Catering Segments And Modern Requirements, Two The Different Catering Segments And Modern Requirements, The Different Catering Segments And Modern Requirements, Different Catering Segments And Modern Requirements, Catering Segments And Modern Requirements, Segments And Modern Requirements, Modern Requirements, Requirements

Catering Segments & Modern Requirements

The Different Catering Segments & Modern Requirements


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Ebook UltimateEnterpriseCateringGuide Ch2 1
E-Book

2023

Chapter Two
The Different Catering Segments &
 Modern Requirements

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Chapter 2

02

2023

Understanding The Different
 B2B Catering Segments
It's Not a 'One-Size-Fits-All' When it Comes to B2B Catering


Each sector has its specific requirements and associated challenges.

Business Catering Segments: Needs & Requirements

Small Local Businesses

Unique Need
µ Budget-friendly options µ Order customization tools that allow orders to be
easily scaled up or down µ Drop-off or pick-up orderin µ Local grassroots sales approach, building 1:1
relationships
Schools & Universities

Unique Need
µ Specific and specialized menus (school lunch menusÈ
µ Price points tend to vary (sports, elementary, traveling teamsÈ
µ Quick and efficient distribution methods µ Pre-scheduled batch delivery systems µ Tax-exempt invoicing and payment.

Corporate Offices

Unique Need
µ High-quality, reliable service for board meetings,
training sessions, and daily lunches µ Easy ordering, flexible payment options, and
invoicing system µ Seamless online ordering portals µ Scheduling tools for recurring orders
µ Variety to cater to a diverse group.
Manufacturing Plants

Unique Need
µ Catering at odd hours to match shifts
µ Buffet style menus, individual packagin
µ 24/7 ordering capabilities µ Menu designs that focus on meals which
are quick to distribute and consume
µ Shift-friendly meals

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The Different Catering Segments & Modern Requirements

Chapter 2

03

2023

What B2B
 Customers Want
Catering to B2B customers requires specialized attention in terms of ordering, menus, online experiences, and payment flexibility. Below are key catering features and practices to keep in mind when building out a B2B catering business framework and ordering service.

Streamlined Ordering

A simplified, preferably online, ordering process that minimizes the time and effort needed to place an order.

Flexible Payment and Invoicing

Features like house accounts that offer flexible payment terms and allow for easy tracking and management of multiple orders.

Customizable Menus

B2B customers often require specialized menus, whether it's gluten-free options for a healthcare institution or bespoke gourmet dishes for a high-end event.

Reliability

Given the high stakes involved, B2B customers require
assurance of punctual delivery and consistent quality.

User-Friendly Online Experience

An intuitive, easy-to-navigate website or app that
allows for effortless customization and real-time order
tracking.

Last-Minute Changes

The ability to order and make changes last-minute, as
the needs of the group evolve or change.

"Service and access to service is a key component to B2B success. B2B customers, especially those that
do this every day with multiple vendors. They gravitate to restaurants that are incredibly responsive, flexible, and easy to reach, change orders, change dates, and quantities. Also, brands that know them,
what they order, and what their special needs and requirements are."
William Holleman
Off Premises Growth Academy

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The Different Catering Segments & Modern Requirements

Chapter 2

04

2023

Building a Business Framework With B2B Catering in Mind
Below we outline the crucial elements that should be incorporated into your catering business framework to meet the diverse and specialized needs of B2B customers effectively.

Tech-First Approach

Adopting specialized catering order management technologies and integrations will maximize your revenue and reduce labor costs. Look for feature-rich platforms that integrate well with other softwares.

Operational Efficiency

Every step of your catering operation should be wellthought out. This includes investing in the right technology, building your menu to support large-scale orders, and partnering with services like call centers and delivery dispatchers to drive efficiency at scale.

Menu Optimization

Enterprise restaurants should offer pre-set B2B menus
catering to each segment's unique requirements.

Data Management

Utilize customer data to understand ordering patterns,
preferences, and pain points, thereby continually
refining the service.

Relationship Building

From the first sales interaction to the last mile, the
entire process should be designed keeping the customer's loyalty in mind.

Multi-Channel Marketing and Sales

Leverage various platforms to engage potential B2B clients, offering tailored deals that can attract

different segments.

Enterprise restaurants can tailor their service offerings more effectively by understanding the specific needs and
preferences of various B2B segments. This specialized approach is not merely a value-add but a necessity in
today's competitive landscape. It's not just about having a catering option but about having a catering strategy optimized for B2B clientele. Doing so will improve customer satisfaction and significantly impact the restaurant's bottom line.

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The Different Catering Segments & Modern Requirements

E-Book

05

2023

Make Catering Work for You.
With Lunchbox Catering, order management is simple and efficient.

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The Different Catering Segments & Modern Requirements



References