Sony BRAVIA XR Televisions: Cinema is Coming Home

Experience the future of entertainment with Sony's BRAVIA XR line-up, powered by the revolutionary Cognitive Processor XR.

XR Picture: Seeing the World Like Never Before

Sony BRAVIA XR TVs feature the Advanced AI Processor with Cognitive Intelligence, designed to analyze and enhance picture and sound in real-time for a deeply immersive viewing experience. This processor focuses on the main focal point of a scene, much like the human eye, enhancing details and depth for a natural, lifelike image. It achieves this through cross-analysis of hundreds of pieces of information, balancing every element for a real-world picture.

Key Picture Technologies:

Cognitive Processor XR: The core of BRAVIA XR, delivering enhanced picture and sound quality.
XR Picture Enhancements:

Focal Point: Mimics human vision to focus on key elements.
Cross Analysis: Analyzes vast amounts of data for balanced image reproduction.
Balanced Harmony: Ensures every element contributes to a realistic picture.

Display Technologies:

Mini LED: Offers remarkable contrast and precise backlight control with XR Backlight Master Drive.
OLED: Delivers ultra-bright, pure black images for exceptional realism.
Full Array LED: Provides precise light control across the entire screen for superior contrast.

Color & Clarity:

XR Triluminos Pro: Extends color volume for natural and beautiful shades.
XR Clear Image: Reduces noise and improves clarity, especially with lower resolution content.
XR 4K Upscaling: Intelligently recreates lost textures and detail for lifelike pictures.

Motion & Glare:

XR Motion Clarity: Ensures smooth, bright, and clear motion for fast-paced scenes.
X-Wide Angle: Maintains consistent color and brightness from any viewing angle.
X-Anti Reflection: Reduces glare and reflections for clearer images, especially in bright rooms.

Studio Calibrated: Picture quality calibrated as intended by creators, with modes for Netflix, Prime Video, and SONY PICTURES CORE.
IMAX Enhanced: Experience premium 4K HDR picture quality and immersive sound (DTS:X®, Dolby Vision®, Dolby Atmos®) for a cinematic feel at home.

XR Sound: Bringing Audio to Life

BRAVIA XR TVs deliver sound that precisely matches the on-screen action, creating a feeling of being present in the scene. Technologies like Acoustic Multi-Audio+™ utilize Beam Tweeters and Frame Tweeters to direct sound accurately, while Acoustic Surface Audio+™ turns the screen itself into a speaker for harmonious audio-visual integration.

Key Sound Technologies:

Acoustic Multi-Audio+: Utilizes Beam Tweeters and Frame Tweeters for cinematic surround sound.
3D Surround Upscaling: Creates surround sound from the sides and vertically without extra speakers.
Voice Zoom 3™: Amplifies or reduces dialogue volume using AI for crystal-clear speech.
Cinematic Surround Sound: Pairs BRAVIA with BRAVIA Theatre for an immersive home cinema experience.
Acoustic Centre Sync: Uses the TV as a center channel speaker when connected to a compatible Sony soundbar.

Gaming/UX: Next-Gen Gaming and Smart Entertainment

BRAVIA XR TVs are optimized for next-generation gaming, offering breathtaking picture and fast response times for PlayStation®5. Features like 4K/120fps, VRR, and ALLM ensure smooth, lag-free gameplay. Google TV provides a seamless entertainment hub, offering access to a vast library of apps, games, and personalized recommendations.

Gaming Features:

Perfect for PlayStation®5: High-impact gaming with smooth and clear movement.
4K/120fps: Smooth gameplay via HDMI 2.1.
Smooth Gaming: Automatic switching to Game mode for minimal input lag.
Game Menu: Quick access to gaming status, settings, and assist functions (Screen Size, Crosshair, Black Equalizer, VRR).
Auto Low Latency Mode (ALLM): Ensures ideal latency settings for smooth interaction.
VRR (Variable Refresh Rate): Adjusts refresh rate to match game frame rates.
PS Remote Play: Stream PS5 & PS4 games to your BRAVIA TV.

Smart Features:

Google TV: Access to over 400,000 movies and TV episodes, 10,000+ apps and games. Features a personalized 'For You' tab and Google Assistant for voice search.
Watchlist: Create watchlists on your phone and watch on TV.
Hands-free Voice Search: Control your TV using voice commands via the built-in microphone.
BRAVIA CAM: Enables features like Proximity Alert, Gesture Control, Auto Power Saving, and video calls via Google Duo. The camera includes a privacy switch.
SONY PICTURES CORE: Access to a large collection of IMAX Enhanced movies and up to 24 months of unlimited streaming.

BRAVIA TV Line-up

Sony offers a diverse range of BRAVIA XR and BRAVIA LED TVs, each designed to deliver exceptional viewing experiences.

BRAVIA XR Models:

BRAVIA 9 (XR90): Sony's brightest 4K TV, featuring Mini LED, XR Backlight Master Drive, High Peak Luminance, Studio Calibrated, and Dolby Vision/Atmos. Available in 216cm (85") and 190cm (75").
BRAVIA 8 II (XR80M2): Aesthetic slimness with OLED technology, XR Contrast Booster 25, XR Clear Image, IMAX Enhanced, Studio Calibrated, and Dolby Vision/Atmos. Available in 165cm (65") and 140cm (55").
BRAVIA 7 (XR70): Perfectly balanced Mini LED TV, featuring XR Backlight Master Drive, XR Contrast Booster, XR 4K Upscaling, SONY PICTURES CORE, Studio Calibrated, and Dolby Vision/Atmos. Available in 189cm (75"), 165cm (65"), and 140cm (55").
BRAVIA 5 (XR55A): "Bigger is Better" Mini LED TV, featuring XR Backlight Master Drive, XR Contrast Booster 10, IMAX Enhanced, Studio Calibrated, and Dolby Vision/Atmos. Available in 248cm (98"), 215cm (85"), 189cm (75"), 165cm (65"), and 140cm (55").

BRAVIA LED Models:

BRAVIA 3 (S30): Rich color and immersive sound with X1 4K HDR Processor, X-Balanced Speaker, Triluminos Pro, and Google TV. Available in 215cm (85") down to 109cm (43").
BRAVIA 2 II (S25M2): Life, upscaled in 4K. Features X1 4K Processor, 4K X-Reality PRO, Live Color, Dolby Atmos, DTS, Open Baffle Speaker, and Google TV. Available in 189cm (75") down to 109cm (43").
BRAVIA 2 II (S22): Life, upscaled in 4K. Features X1 4K Processor, 4K X-Reality PRO, Live Color, Dolby Audio, Open Baffle Speaker, and Google TV. Available in 127cm (50") (Coming Soon) and 109cm (43").
W835: Made easy, made smart. Features X-Reality PRO, Live Color, ClearAudio+, Dolby Audio, and Google TV. Available in 81cm (32").

Specifications Overview

Detailed specifications are available for each BRAVIA XR and BRAVIA LED model, covering Processor, Sound, Clarity, Color, Motion, Operating System, Gaming features, Entertainment, Voice Search, and Connectivity.

BRAVIA XR Series Specifications Highlights:

BRAVIA 9 (XR90): Cognitive Processor XR, Acoustic Multi-Audio+, XR Backlight Master Drive, High Peak Luminance, XR Contrast Booster, XR Motion Clarity, Google TV, 4K 120 Hz VRR & ALLM, Dolby Vision/Atmos, IMAX Enhanced, Studio Calibrated, Hands-free Voice Search, SONY PICTURES CORE.
BRAVIA 8 II (XR80M2): Cognitive Processor XR, Acoustic Surface Audio+, XR Triluminos Pro, XR Contrast Booster 25, XR Clear Image, Google TV, 4K 120 Hz VRR & ALLM, Dolby Vision/Atmos, IMAX Enhanced, Studio Calibrated, Hands-free Voice Search, SONY PICTURES CORE.
BRAVIA 7 (XR70): Cognitive Processor XR, Acoustic Multi-Audio, XR Triluminos Pro, XR Backlight Master Drive, XR Contrast Booster, Perfect for PlayStation 5, XR 4K Upscaling, Dolby Vision/Atmos, Google TV, IMAX Enhanced, BRAVIA CAM, SONY PICTURES CORE, Hands-free Voice Search.
BRAVIA 5 (XR55A): Cognitive Processor XR, Acoustic Multi-Audio, XR Triluminos Pro, XR Backlight Master Drive, XR Contrast Booster 10, Perfect for PlayStation 5, XR 4K Upscaling, Dolby Vision/Atmos, Google TV, IMAX Enhanced, BRAVIA CAM, SONY PICTURES CORE, Hands-free Voice Search.

BRAVIA LED Series Specifications Highlights:

BRAVIA 3 (S30): X1 4K HDR Processor, X-Balanced Speaker, Triluminos Pro, Motionflow XR, Google TV, Dolby Vision/Atmos, Hands-free Voice Search, Game Menu, Features for PlayStation 5, PS Remote Play, SONY PICTURES CORE.
BRAVIA 2 II (S25M2): X1 4K Processor, 4K X-Reality PRO, Live Color, Motionflow XR, Open Baffle Speaker, Google TV, Dolby Atmos, DTS, Features for PlayStation 5, Voice Remote Control, X-Protection PRO, Bluetooth.
BRAVIA 2 II (S22): X1 4K Processor, 4K X-Reality PRO, Live Color, Motionflow XR, Open Baffle Speaker, Google TV, Dolby Audio, Voice Remote Control, Smart Home (Amazon Alexa), X-Protection PRO, Bluetooth.
W835: X-Reality PRO, ClearAudio+, Live Color, Motionflow XR, Google TV, Dolby Audio, Voice Remote Control, Multi-Indian Languages, Apple AirPlay, X-Protection PRO.

Dedicated Customer Service and Support

Sony provides dedicated customer service with installation within 4 hours* of delivery and 7 days a week call center support from well-trained staff. For sales and service queries, contact the Customer Care Center at 080-6500-6500 or email sonyindia.care@ap.sony.com. Visit www.sony.co.in for more details and to check for exciting offers at your nearest outlet.

*Applicable within municipal limits of select cities. Prices and features are subject to change without prior notice.

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