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Analiza marketinških aktivnosti IKEA Hrvatska

This academic paper provides a comprehensive analysis of IKEA's marketing activities and business success within the Croatian market. It delves into IKEA's historical background, its core marketing principles, and examines the company's strategic positioning through SWOT and PEST analyses. The document further explores IKEA's marketing mix (Product, Price, Place, Promotion) to understand how the global retailer effectively caters to consumer needs and maintains its competitive edge.

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