FULLSTORY OVERVIEW
Unlock the power of first-party behavioral data at scale
Tap into the behavioral data pipeline and reveal the story behind user behaviors to create experiences that win loyal customers for life.
Connect on-screen actions with user sentiment
Fullstory’s behavioral data platform uncovers the unspoken truth about digital consumer activity. Using automatically captured, indexed, and semantically structured first-party data, Fullstory surfaces the sentiment buried between clicks direct to your data ecosystem or through our product analytics and session replay.
From building better fraud detection and forecasting to creating personalization that genuinely resonates, Fullstory enables product, engineering, and data teams to connect sentiment signals with other data sources to take the next best action intentionally.
Behavioral data helps you build experiences without assumption.”
Choose from solutions that are purpose-built for your team’s needs
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Data teams can spur digital transformation with sentiment-centric context |
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Product teams can make trustworthy, datadriven product decisions |
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Engineering teams can pinpoint and prioritize issues efficiently with data that shows the full truth |
Comprehensive Behavioral Data
| Data Direct | Product analytics | Session Replay |
| Build predictive models and train GenAI and large language models (LLMs) with structured, AI-ready data. | Analyze user behavior across web and mobile in digestible dashboards and funnels. | Watch replays of interactions to improve user journeys and reduce time-to-resolution. |
| Sentiment signal» Clean & structurd Ecosystem-ready |
Dashboards Funnels & conversions Journey mapping |
Session replay Heatmaps Find & fix insights |
Unmatched data capture combines the data you expect with the data you didn’t know you needed
Data behind every user action is automatically captured, indexed, and semantically structured, including:
- Unstructured stream: unnoticed & inaccessible user interactions like opens, scrolls, tapos, and load times
- Al-assisted signals: valuable signals like rage clicks and dead clicks, created with no manual burden
- Instrumented events: manually named events that are crucial to track, like form completions and converts
Fullstory’s platform automatically combines all of this data so you can rely on one solution, even as your site evolves.
Activate behavioral data to solve your most complex challenges
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Improve user journeys |
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Detect fraudulent activity |
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Decrease cart abandonment |
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Refine user discounting models |
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Identify high-value customers |
An established leader in behavioral data
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Established in 2014 |
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3,000+ customers |
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8+ trillion events captured & indexed |
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Customers in 50+ countries |
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12 patents & 18 pending |
Get in touch with your Account Executive or visit fullstory.com to learn more 
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Documents / Resources
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fullstory FS-FY25 Behavioral Data Platform [pdf] User Guide FS-FY25, FS-FY25 Behavioral Data Platform, Behavioral Data Platform, Data Platform, Platform |