1. Introduction and Overview
Thank you for choosing the PuraFlame Herman 36 Inch Smart Linear Electric Fireplace. This manual provides essential information for the safe operation, installation, and maintenance of your new electric fireplace. This premium electric fireplace is designed to enhance your living space with realistic flame effects, customizable ambiance, and efficient heating.
Key features include 9 flame colors, 5-level flame brightness, realistic driftwood logs and decorative crystals, and smart control options via app, voice (Alexa/Google Assistant), or remote control. It offers versatile installation as a recessed, wall-mounted, or freestanding unit.

Figure 1: PuraFlame Herman 36 Inch Smart Linear Electric Fireplace.
2. Safety Information
Please read all instructions carefully before installation and operation. Failure to follow these instructions may result in fire, electric shock, or personal injury.
- Always connect to a properly grounded outlet.
- Do not operate any fireplace with a damaged cord or plug, or if the heater has malfunctioned, been dropped, or damaged in any manner.
- Keep combustible materials, such as furniture, pillows, bedding, papers, clothes, and curtains at least 3 feet (0.9 m) from the front of the heater.
- This electric fireplace is CSA, CUSA, and FCC certified, ensuring compliance with safety standards.
- It is safe to mount a TV above the fireplace, provided proper clearances are maintained as per installation guidelines.
3. What's in the Box
Carefully unpack all components and check against the list below. Ensure all items are present and undamaged before proceeding with installation.
- PuraFlame Herman Electric Fireplace Unit (1 pc)
- L Bracket (2 pcs)
- Crystal Media (1 set)
- Remote Control (1 pc)
- Battery (2 pcs)
- Resin Log (1 set)
- Hard Wire Part (1 pc)
- Wall Mount Bracket (1 pc)
- Standing Bracket (2 pcs)
- ST4*10 Screw (4 pcs)
- ST4*40 Screw (4 pcs)
- ST5*40 Screw (8 pcs)
- Wall Plug (8 pcs)
- Black Chips (1 set)
- Cable Cap (3 pcs)

Figure 2: Included Components.
4. Setup and Installation
The PuraFlame Herman fireplace offers three installation options: recessed in-wall, wall-mounted, or freestanding. Choose the method that best suits your space and preferences.
4.1 Dimensions
Before installation, ensure you have the correct dimensions for your chosen setup.
- Overall Dimension: 36"W x 17.7"H x 5.5"D (915mm W x 450mm H x 140mm D)
- Recessed Opening (for 6" wall): 35.2"W x 17.2"H x 5.9"D (895mm W x 437mm H x 150mm D)

Figure 3: Product Dimensions.
4.2 Installation Options
Detailed steps for each installation type are provided below. Always ensure the fireplace is unplugged before any installation or maintenance.
4.2.1 Recessed In-Wall Installation
This method provides a seamless, built-in look. A framed opening is required.

Figure 4: Recessed In-Wall Installation Example.
4.2.2 Wall-Mount Installation
For a simpler installation, the fireplace can be mounted directly onto a wall using the provided wall mount bracket.

Figure 5: Wall-Mount Installation Example.
4.2.3 Freestanding Installation
The fireplace can also be used as a freestanding unit with the included feet, offering flexibility in placement.

Figure 6: Freestanding Installation Example.
4.3 Wiring Options
The fireplace offers two wiring options for convenience:
- Plug-in: Connect directly to a standard 120V outlet.
- Hardwired: For a permanent installation, the unit can be hardwired by a qualified electrician.
4.4 Media Installation
The fireplace comes with both driftwood logs and decorative crystals. You can choose which media to use to customize the look of your fireplace.

Figure 7: Two Fuel Bed Options.
5. Operating Instructions
Your PuraFlame Herman fireplace can be operated using the touch buttons on the unit, the included remote control, or via smart device app and voice control.
5.1 Control Options
The fireplace offers multiple convenient ways to control its functions:
- Touch Buttons: Located on the unit for direct control.
- Remote Control: Full functionality from a distance.
- Smart Device (App): Control via a dedicated mobile application.
- Voice Control: Compatible with Alexa and Google Assistant for hands-free operation.

Figure 8: Control Options.
5.2 Flame and Fuel Bed Settings
Customize your fireplace ambiance with a wide range of flame and fuel bed options:
- 9 Flame Colors: Select from various vibrant colors to match your mood or decor.
- 5-Level Flame Brightness: Adjust the intensity of the flame effect.
- 9 Fuel Bed Colors: Independently control the color of the fuel bed (driftwood or crystals).
- Multi-Combination Flame Effect: Combine flame and fuel bed colors for unique visual displays.

Figure 9: Flame Color and Brightness Options.

Figure 10: Multi-Combination Flame Effects.
5.3 Heating Functions
The integrated heater provides warmth for your room:
- Two Heat Settings: Low (750W) and High (1500W).
- Thermostat: Adjustable temperature from 60°F - 84°F (16°C - 28°C).
- Heating Coverage: Capable of heating up to 400 sq. ft. quickly and efficiently.
- Quiet Operation: Features an unbeatable quiet fan heater.

Figure 11: Efficient Heater Function.
5.4 Cracking Sound
Enhance the realistic fireplace experience with an adjustable cracking sound effect.
5.5 Timer Function
Set a timer for automatic shut-off, providing convenience and energy saving.
5.6 Official Product Video
Video 1: Official product video for the PuraFlame Herman electric fireplace, demonstrating its features and operation. This video is provided by the seller, Ningbo Li Chen Dian Qi.
6. Maintenance
Regular maintenance ensures the longevity and optimal performance of your fireplace.
- Always unplug the fireplace before cleaning or performing any maintenance.
- Wipe the exterior surfaces with a soft, damp cloth. Do not use abrasive cleaners or solvents.
- Periodically check the air intake and exhaust vents for dust or obstructions and clean as necessary.
7. Troubleshooting
If you encounter any issues with your PuraFlame Herman fireplace, please refer to the following common troubleshooting tips. For more complex problems, contact customer support.
- No Power: Ensure the power cord is securely plugged into a working outlet. Check the circuit breaker.
- No Flame Effect: Verify the flame function is turned on via remote, touch panel, or app.
- No Heat: Ensure the heater function is activated and the thermostat setting is above the ambient room temperature. Check for any obstructions in the heater vents.
- Remote Not Working: Check and replace batteries in the remote control. Ensure there are no obstructions between the remote and the fireplace sensor.
- App/Voice Control Issues: Ensure the fireplace is properly connected to your Wi-Fi network and linked to your smart home assistant (Alexa/Google Assistant). Check your internet connection.
8. Specifications
| Feature | Detail |
|---|---|
| Brand | PuraFlame |
| Model Name | Herman 36" |
| Item Model Number | EF537B |
| Product Dimensions | 5.5"D x 36"W x 17.7"H |
| Material | Glass, Metal |
| Finish Type | Powder Coated |
| Power Source | Corded Electric |
| Installation Type | Built-in (Recessed), Wall-Mount, Freestanding |
| Ventilation Type | Vent Free |
| Heating Coverage | 400 sq ft |
| Included Components | Driftwood, Crystals, Remote Control, Mounting Hardware |
| Item Weight | 46 pounds |
| Manufacturer | Ningbo Richen Electrical Appliance Co., Ltd. |
9. Warranty and Support
For warranty information or technical support, please contact the manufacturer, Ningbo Richen Electrical Appliance Co., Ltd., or the seller, Ningbo Li Chen Dian Qi. Keep your purchase receipt for warranty claims.





