1. Introduction
Welcome to the Roku 43" Select Series 4K HDR Smart TV, Model 43R4A4. This television is designed to provide a brilliant streaming experience with superior picture quality. Featuring 4K resolution, HDR10+ color, and built-in Roku streaming, this TV offers access to a wide range of entertainment options. This manual provides essential information for setting up, operating, and maintaining your new television.
2. What's in the Box
Carefully unpack your Roku TV and ensure all items are present. If any items are missing or damaged, contact customer support.
- Roku 43" Select Series 4K HDR Smart TV
- TV Remote control
- Stand feet (2)
- AC power cord
- Quick Start Guide (separate document)
3. Setup
3.1 Attaching the TV Stand
- Place the TV screen-down on a soft, clean surface to prevent scratches.
- Align each stand foot with the corresponding screw holes on the bottom of the TV.
- Secure each stand foot using the provided screws. Do not overtighten.
3.2 Connecting External Devices
Your Roku TV features multiple input ports for various devices. Refer to the image below for port locations.

Image: TV Input Ports. This image displays a close-up of the television's rear panel, highlighting various input and output ports. These include multiple HDMI ports (one labeled 'ARC'), a USB port, an Ethernet (LAN) port, an Optical audio output, and an Antenna/Cable input. There are also analog video and audio inputs (yellow, white, red RCA jacks) and a reset button. Understanding these ports is crucial for connecting external devices like gaming consoles, Blu-ray players, or cable boxes.
- HDMI: Connect Blu-ray players, game consoles, or set-top boxes. Use the HDMI ARC port for audio return channel functionality with compatible sound systems.
- USB: For media playback from USB storage devices.
- LAN (Ethernet): For a wired internet connection.
- Optical: For digital audio output to soundbars or home theater systems.
- Antenna/Cable: Connect an antenna for over-the-air broadcasts or a cable TV connection.
3.3 Initial Power-On and Guided Setup
- Plug the AC power cord into the TV and then into a wall outlet.
- Press the power button on the remote control.
- Follow the on-screen instructions to complete the guided setup, which includes:
- Selecting your language.
- Connecting to your Wi-Fi network (or using a wired Ethernet connection).
- Activating your Roku account (a free account is required for streaming).
- Scanning for local channels (if an antenna is connected).
4. Operating the TV
4.1 The Roku Remote Control
The included remote control provides intuitive navigation and control over your Roku TV.

Image: Roku Remote Control Layout. This image illustrates the layout of the Roku TV remote control. Key buttons are labeled: 'TV power' (top right), 'Volume' (side buttons), 'Mute' (side button), 'Options' (asterisk icon), 'Sleep timer' (crescent moon icon), 'Instant replay' (circular arrow), and 'App shortcuts' (dedicated buttons for services like Netflix, Disney+, Apple TV+, and Roku Channel). The central navigation pad with 'OK' button is also prominent. This remote simplifies controlling the TV and streaming content.
- Power Button: Turns the TV on or off.
- Navigation Pad (Arrow Buttons & OK): Used to move through menus and select items.
- Home Button: Returns to the Roku Home screen.
- Back Button: Returns to the previous screen.
- Volume Buttons: Adjusts the TV's volume.
- Mute Button: Mutes or unmutes the TV's audio.
- Instant Replay: Jumps back a few seconds in streaming content.
- Options (*): Accesses contextual options for the current screen or content.
- App Shortcut Buttons: Direct access to popular streaming services.

Image: Remote Control in Use. This image shows a person's hand holding the Roku remote control, with the television visible in the background displaying the Roku home screen. The image emphasizes the ease of use, suggesting that the single remote can power the TV, adjust volume, and control streaming content.
4.2 Home Screen Navigation
The Roku Home screen provides centralized access to all your entertainment.

Image: Roku TV Home Screen. This image shows the main home screen interface of a Roku TV. On the left, a menu lists options like 'Home', 'What to Watch', 'Featured Free', 'Live TV', 'Sports', 'Search', 'Streaming Store', and 'Settings'. The main part of the screen displays large tiles for various streaming applications such as Netflix, Disney+, Apple TV, Peacock, Roku Channel, and Hulu, alongside input options like 'Cable Box', 'Game Console', and 'Live TV'. This interface allows users to quickly access their preferred content and connected devices.
- Streaming Apps: Select icons for services like Netflix, Disney+, Hulu, etc.
- Inputs: Switch between connected devices (e.g., Cable Box, Game Console).
- Live TV: Access over-the-air channels if an antenna is connected.
- Search: Find movies, shows, or apps across various services.
- Streaming Store: Discover and add new channels (apps).

Image: Integrated Home Screen Experience. This image depicts the Roku TV in a modern living room setting, showcasing its home screen. The screen prominently displays various streaming applications and input options, illustrating how all entertainment sources are consolidated in one central location for easy access. The text overlay emphasizes that "Your favorites front and center. Streaming apps, inputs, and free live TV are all together on the home screen."
4.3 Picture and Sound Settings
Your Roku TV offers advanced picture and sound technologies for an enhanced viewing experience.

Image: Vibrant 4K HDR Picture. This image shows the Roku TV displaying a high-quality, vibrant scene featuring two colorful parrots in a lush green environment. The visual quality demonstrates the TV's capability for sharp 4K HDR10+ resolution, rich detail, and lifelike color clarity, enhanced by automatic brightness adjustment.
- 4K Resolution: Enjoy content with four times the resolution of HD for stunning clarity.
- HDR10+ Color: Experience enhanced contrast, brightness, and a wider range of colors.
- Automatic Brightness: The TV automatically adjusts screen brightness based on your room's lighting conditions for optimal viewing.
- Access picture and sound settings via the Options (*) button on the remote or through the Settings menu on the Home screen.
4.4 Roku Voice Assistant
Utilize the built-in Roku Voice Assistant for convenient control. Press and hold the microphone button (if available on your remote) or use the Roku mobile app to issue voice commands for searching content, launching apps, or controlling playback.
5. Maintenance
5.1 Cleaning Your TV
- Always unplug the TV before cleaning.
- Use a soft, dry, lint-free cloth to gently wipe the screen and cabinet.
- For stubborn marks, lightly dampen the cloth with water or a specialized screen cleaner. Never spray liquid directly onto the screen.
- Avoid using abrasive cleaners, waxes, or solvents.
5.2 Software Updates
Your Roku TV automatically checks for and installs software updates when connected to the internet. These updates provide new features, performance improvements, and security enhancements. You can manually check for updates in the Settings > System > System update menu.
6. Troubleshooting
If you encounter issues with your Roku TV, refer to the following common solutions:
- No Power: Ensure the power cord is securely plugged into both the TV and a working electrical outlet. Try a different outlet.
- No Picture/Sound: Verify that the correct input source is selected. Check all cable connections (HDMI, audio). Restart the TV by unplugging it for 30 seconds and plugging it back in.
- Network Connection Issues: Check your Wi-Fi router and modem. Restart your network equipment. Go to Settings > Network > Check connection on your TV.
- Remote Not Responding: Replace the batteries in the remote. Ensure there are no obstructions between the remote and the TV.
- Picture Quality Issues: Check your source content resolution. Adjust picture settings in the Options (*) menu.
6.1 Factory Reset
A factory reset will erase all settings, channels, and personal data, returning the TV to its original factory state. This can resolve persistent software issues. To perform a factory reset, go to Settings > System > Advanced system settings > Factory reset.
7. Specifications

Image: Roku Select Series TV and Packaging. This image shows a Roku Select Series TV alongside its retail packaging. While the packaging indicates a 55-inch model, this image is illustrative of the overall product design and branding for the Roku Select Series, including the 43-inch model.
| Feature | Specification |
|---|---|
| Brand | Roku |
| Model Number | 43R4A4 |
| Screen Size | 43 Inches (110 cm diagonal) |
| Display Technology | LED |
| Resolution | 4K (3840 x 2160) |
| HDR Support | HDR10+ |
| Refresh Rate | 60 Hz |
| Connectivity | Wi-Fi, Ethernet, HDMI (multiple), USB |
| Special Features | Built-In ROKU Streaming, ROKU Voice Assistant, Automatic Brightness |
| Aspect Ratio | 16:9 |
| Voltage | 120 Volts |
| Product Dimensions (D x W x H) | 3.4" x 37.9" x 22.4" |
| Item Weight | 34 Pounds |
8. Warranty and Support
For warranty information, please refer to the warranty card included with your product or visit the official Roku support website. If you require technical assistance or have questions not covered in this manual, please contact Roku customer support through their official channels.
Online Support: support.roku.com





