1. Introduction
This manual provides essential information for the safe and efficient operation of your SANSUI JSW43GSFHD 43-inch Full HD Smart Google LED TV. Please read it thoroughly before using the television and retain it for future reference.
Your new SANSUI TV features a Full HD (1920x1080) display, Google TV operating system, built-in Chromecast, Google Assistant, Dolby Audio, and a Bezel-less design for an immersive viewing experience.

Image 1.1: Front view of the SANSUI JSW43GSFHD 43-inch Full HD Smart Google LED TV.
2. Safety Information
Always follow basic safety precautions when using this television to reduce the risk of fire, electric shock, and injury.
- Power Source: Connect the TV only to an AC 100-240V, 50/60Hz power supply.
- Ventilation: Ensure adequate ventilation around the TV. Do not block ventilation openings.
- Water and Moisture: Do not expose the TV to rain or moisture. Do not place objects filled with liquids on the TV.
- Heat: Keep the TV away from heat sources such as radiators, heat registers, stoves, or other heat-producing appliances.
- Cleaning: Unplug the TV before cleaning. Use a soft, dry cloth. Do not use liquid cleaners or aerosol cleaners.
- Servicing: Do not attempt to service this product yourself. Refer all servicing to qualified service personnel.
- Mounting: Use only wall mounts or stands recommended by the manufacturer.
3. What's in the Box
Carefully unpack the box and ensure all items are present:
- 1 x SANSUI JSW43GSFHD 43-inch TV
- 1 x Remote Control
- 2 x AAA Batteries (for remote)
- 1 x Set Base Stand
- 2 x Pair Screws (for stand)
- 1 x Wall Mounting Set (optional, may vary by region)
- 1 x User Manual & Warranty Card
- 1 x Power Cable
4. Setup
4.1 Attaching the Stand
- Place the TV face down on a soft, flat surface to prevent screen damage.
- Align the base stands with the screw holes on the bottom of the TV.
- Secure the stands using the provided screws. Ensure they are tightened firmly.
4.2 Wall Mounting (Optional)
If you choose to wall mount your TV, use a compatible VESA wall mount kit (not always included). Follow the instructions provided with your wall mount kit. Ensure the wall can support the weight of the TV and the mount.

Image 4.1: SANSUI TV with its base stand attached.
4.3 Connecting External Devices
Your SANSUI TV offers various connectivity options:
- HDMI Ports (x2): Connect Blu-ray players, gaming consoles, set-top boxes, etc.
- USB Ports (x2): Connect USB drives for media playback or external storage.
- AV Input (x1): For older devices using composite video and stereo audio.
- Ethernet (LAN) Port: For wired internet connection.
- Antenna Port: Connect an antenna for terrestrial broadcast channels.
- Optical Audio Port: For digital audio output to soundbars or home theater systems.
- Wi-Fi: Built-in for wireless internet access.
- Bluetooth: For connecting wireless headphones, speakers, or other compatible devices.

Image 4.2: Side view of the SANSUI TV highlighting various input/output ports.
4.4 Initial Power On and Google TV Setup
- Connect the power cable to the TV and a power outlet.
- Press the power button on the TV or remote control to turn it on.
- Follow the on-screen instructions to complete the initial setup, which includes:
- Selecting your language.
- Connecting to a Wi-Fi network.
- Signing in with your Google Account to access Google TV features and apps.
- Accepting terms and conditions.
- Scanning for channels (if using an antenna).
5. Operating the TV
5.1 Remote Control
The included remote control allows you to navigate the TV's interface, adjust settings, and access smart features. It includes dedicated buttons for popular streaming services and Google Assistant.

Image 5.1: The SANSUI TV remote control, featuring Google Assistant and quick access buttons for streaming services.
5.2 Smart TV Features (Google TV)
Your SANSUI TV runs on Google TV, providing a personalized and intuitive user experience.
- Google Assistant: Use voice commands via the remote control to search for content, control smart home devices, and get information.
- Built-in Chromecast: Cast content directly from your compatible smartphone, tablet, or computer to the TV screen.
- Streaming Apps: Access a wide range of pre-installed and downloadable apps like Prime Video, Netflix, Disney+ Hotstar, YouTube, and more from the Google Play Store.
- Personalized Recommendations: Google TV learns your preferences and suggests movies, shows, and live TV based on your viewing history.

Image 5.2: The Google TV home screen displaying various streaming applications and content recommendations.
5.3 Picture and Sound Settings
Adjust your viewing and listening experience through the TV's settings menu.
- Picture Settings: Customize brightness, contrast, color, and sharpness. The TV features an A+ Zen Panel with HDR10 support and dynamic contrast for enhanced visuals.
- Sound Settings: Adjust volume, equalizer, and sound modes. The integrated 20W speakers with Dolby Audio provide clear and immersive sound.

Image 5.3: Diagram illustrating the advanced light dispersal technology of the Zen Panel for enhanced color and clarity.
6. Maintenance
Proper maintenance ensures the longevity and optimal performance of your TV.
- Screen Cleaning: Gently wipe the screen with a soft, lint-free cloth. For stubborn marks, slightly dampen the cloth with water or a specialized screen cleaner (do not spray directly on the screen).
- Cabinet Cleaning: Wipe the TV cabinet with a soft, dry cloth.
- Dusting: Regularly dust the ventilation openings to prevent overheating.
- Power Cord: Periodically check the power cord for any damage.
7. Troubleshooting
If you encounter issues with your TV, refer to the following common solutions:
| Problem | Possible Solution |
|---|---|
| No Power | Check if the power cable is securely connected. Ensure the power outlet is working. Try pressing the power button on the TV itself. |
| No Picture, but Sound is Present | Check the input source. Ensure external devices are powered on and connected correctly. |
| No Sound, but Picture is Present | Check the volume level and mute status. Verify audio cables for external devices. Check TV audio output settings. |
| Remote Control Not Working | Replace the batteries. Ensure there are no obstructions between the remote and the TV's IR sensor. |
| Cannot Connect to Wi-Fi | Check your router and modem. Re-enter the Wi-Fi password. Try restarting the TV and your router. |
| Apps Not Loading/Crashing | Ensure the TV has a stable internet connection. Try clearing the app's cache or reinstalling the app. Update the TV's software if an update is available. |
If the problem persists after trying these solutions, please contact customer support.
8. Specifications
Detailed technical specifications for the SANSUI JSW43GSFHD TV:
| Feature | Specification |
|---|---|
| Model | JSW43GSFHD |
| Screen Size | 109 cm (43 Inches) |
| Resolution | Full HD (1920x1080) |
| Refresh Rate | 60 Hz |
| Display Technology | LED, A+ Zen Panel, HDR10, Dynamic Contrast |
| Viewing Angle | 178 Degrees |
| Operating System | Google TV |
| Processor | CA53 Quad Core Processor |
| RAM | 1.5 GB |
| Internal Storage (ROM) | 8 GB |
| Audio Output | 20 Watts, Dolby Audio |
| Connectivity | 2 HDMI, 2 USB, 1 AV, Bluetooth, Wi-Fi, Ethernet |
| Special Features | Bezel-Less Design, Google Assistant, Built-in Chromecast, Voice Search Smart Remote, Parental Controls, Sleep Timer |
| Product Dimensions (LxWxH) | 95.5 x 8.6 x 59.1 cm |
| Item Weight | 6.1 kg |
| Power Consumption | 74 Watts |

Image 8.1: Detailed dimensions of the SANSUI JSW43GSFHD TV.
9. Warranty and Support
Your SANSUI JSW43GSFHD TV comes with a comprehensive warranty:
- Warranty Type: 1 Year Comprehensive Warranty
- Additional Warranty: +1 Year Additional Warranty On Panel
For service, support, or warranty claims, please contact:
Importer: Jaina India Pvt Ltd.
Address: D170, Okhla Industrial Area, Phase-1, New Delhi-110020 INDIA
Email: sansuicare@jainaindia.com
Toll-free No.: 1800 419 3777





