Introduction
This manual provides essential information for the setup, operation, and maintenance of your Swatch New Gent watch, featuring the iconic 'Girl' artwork by Roy Lichtenstein. This timepiece is a collaboration with The Museum of Modern Art (MoMA), combining artistic expression with reliable timekeeping.
Your watch is designed for daily wear and offers a unique blend of style and functionality. Please read this manual carefully to ensure proper use and to maximize the lifespan of your watch.

Front view of the Swatch New Gent Girl by Roy Lichtenstein watch, showcasing the blue case and strap with the 'Girl' artwork on the watch face.
Setup
1. Initial Inspection
Upon unboxing, inspect your watch for any visible damage. Ensure all protective films are removed from the crystal and case back.
2. Setting the Time
- Gently pull the crown (the small knob on the side of the watch case) outwards until you feel a click. This is the time-setting position.
- Rotate the crown clockwise or counter-clockwise to move the hour and minute hands to the correct time.
- Once the time is set, push the crown back in firmly until it clicks into place. This will start the watch movement.
3. Wearing the Watch
Adjust the strap to fit comfortably around your wrist. The watch should be snug enough not to slide freely, but not so tight as to restrict circulation.

The Swatch New Gent watch comfortably worn on a wrist.
Operating
Basic Timekeeping
Your Swatch New Gent watch is a quartz timepiece, powered by a battery. It provides accurate timekeeping with hour, minute, and second hands. No daily winding is required.
Water Resistance
This watch has a water resistance rating of 100 feet (30 meters). This means it is suitable for everyday use and can withstand splashes, rain, and brief immersion in water. It is not suitable for swimming, diving, or prolonged water activities. Always ensure the crown is fully pushed in before any contact with water.
Maintenance
Battery Replacement
The watch uses 1 CR2 battery (included). When the watch stops or the second hand begins to skip, it indicates a low battery. Swatch offers free battery exchange at authorized Swatch retail locations worldwide. It is recommended to have the battery replaced by a professional to ensure proper sealing and water resistance.
Cleaning Your Watch
To clean your watch, wipe the case and strap with a soft, damp cloth. For stubborn dirt, a mild soap solution can be used, followed by wiping with a clean, damp cloth. Avoid using harsh chemicals or abrasive materials, as these can damage the watch's finish or artwork.
Storage
When not in use, store your watch in a cool, dry place away from direct sunlight and extreme temperatures. Keeping it in its original packaging or a watch box can help protect it from dust and scratches.
Troubleshooting
Problem | Possible Cause | Solution |
---|---|---|
Watch not running | Battery depleted; Crown not pushed in; Internal malfunction. | Check if crown is fully pushed in. If not, push it in. If still not running, battery may need replacement. Visit a Swatch retail location for free battery exchange. |
Time is incorrect | Time was not set correctly; Crown accidentally pulled out. | Reset the time as described in the 'Setting the Time' section. Ensure the crown is fully pushed in after setting. |
Condensation under crystal | Exposure to extreme temperature changes; Water ingress. | If condensation persists, it may indicate a seal issue. Avoid further water exposure and contact Swatch customer support or an authorized service center. |
For issues not listed here or if solutions do not resolve the problem, please contact Swatch customer support or an authorized service center.
Specifications
Feature | Detail |
---|---|
Model Number | SUOZ352 |
Collection | NEW GENT |
Watch Size | 41mm round case |
Movement | Quartz |
Water Resistance | 100 Feet (30 meters) |
Battery Type | 1 CR2 (included) |
Package Dimensions | 10.79 x 2.6 x 1.46 inches |
Item Weight | 3.38 ounces |
Department | Unisex-Adult |
Date First Available | March 17, 2023 |
Warranty and Support
International Warranty
Your Swatch watch comes with a 2-Year International Warranty from the date of purchase. This warranty covers material and manufacturing defects. Please retain your proof of purchase for warranty claims.
Battery Exchange
As a benefit to Swatch owners, free battery exchange is available at all authorized Swatch retail locations worldwide. This service helps ensure your watch continues to function optimally.
Customer Support
For further assistance, service, or warranty inquiries, please visit the official Swatch website or contact your nearest authorized Swatch service center. Contact information can typically be found on the Swatch official website under the 'Support' or 'Contact Us' sections.