1. Introduction
Welcome to the user manual for your Rollei Smart Frame WiFi 100. This digital photo frame allows you to easily share and display your favorite photos and videos with family and friends, no matter where they are. This manual provides detailed instructions for setting up, operating, and maintaining your device.

Image: The Rollei Smart Frame WiFi 100 displaying a vibrant family photo.
2. Package Contents
Please check the package for the following items:
- 1 x Rollei Smart Frame 100 WiFi Digital Photo Frame (White)
- 1 x Power Adapter with Power Cable
- 1 x Stand
- 1 x Screw (for wall mounting)
- 1 x User Manual
3. Product Overview
Key Features:
- 10.1-inch IPS Touchscreen Display
- Wi-Fi Connectivity for easy photo/video transfer
- 8 GB Internal Storage (up to 7000 photos or 250 videos)
- MicroSD Card Slot for expanded storage
- Micro-USB Port for data transfer
- Automatic or Manual Rotation
- Frameo App compatibility (iOS and Android)

Image: Visual representation of the Rollei Smart Frame's key features including Wi-Fi, 10.1-inch touchscreen, IPS panel, 1280x800 resolution, 8GB storage, microSD, and micro-USB.
Physical Components:
- Display: 10.1-inch IPS touchscreen.
- Power Port: Connects to the included power adapter.
- MicroSD Card Slot: For additional storage.
- Micro-USB Port: For connecting to a computer or other devices.
- Stand/Mounting Points: Allows for standing or wall-mounted use, both vertically and horizontally.

Image: The rear view of the digital photo frame, highlighting the MicroSD card slot, Micro-USB port, and DC power input.
4. Initial Setup
4.1 Power Connection
- Connect the power adapter to the DC port on the back of the frame.
- Plug the power adapter into a wall outlet. The frame will automatically power on.
4.2 Frame Orientation
The frame can be used in both portrait and landscape orientations, either standing on a surface or mounted on a wall.
- Standing: Attach the included stand to the back of the frame.
- Wall Mounting: Use the screw provided to secure the frame to a wall. Ensure the frame is securely mounted before use.

Image: The digital photo frame positioned horizontally on a surface.

Image: The digital photo frame positioned vertically on a surface.
4.3 Wi-Fi Connection
- On the frame's touchscreen, follow the on-screen prompts to select your language and time zone.
- Select your Wi-Fi network from the list and enter the password.
- Once connected, the frame will display a unique Frame ID.
4.4 Frameo App Installation and Pairing
- Download the free Frameo app from the App Store (iOS) or Google Play Store (Android) on your smartphone or tablet.
- Open the Frameo app and create an account.
- In the app, add your frame by entering the unique Frame ID displayed on your Rollei Smart Frame.
- Your frame is now paired and ready to receive photos and videos.
5. Operating the Frameo App
The Frameo app is the primary tool for managing content on your digital photo frame.
5.1 Sending Photos and Videos
- Open the Frameo app on your smartphone or tablet.
- Select the photos or videos you wish to send from your device's gallery.
- Choose the recipient frame(s) if you have multiple frames or are sending to a friend's frame.
- Add a caption to your photos/videos (optional).
- Adjust the photo/video cropping if necessary.
- Tap 'Send' to transfer the content to your frame.

Image: A smartphone screen showing the Frameo app, ready to send photos to the digital frame.
5.2 Managing Multiple Users and Frames
The Frameo app allows you to connect to multiple frames and invite friends and family to send photos to your frame. Each user can have their own profile and send content.
5.3 Advanced App Features
- Reactions: Respond to photos on the frame directly from the app.
- Slideshow Settings: Customize the duration, transition effects, and order of photos in the slideshow.
- Sleep Mode: Schedule the frame to automatically turn off and on at specific times to save energy.
- Import/Export: Transfer photos to and from a microSD card.
- Cloud Backup: Securely back up your frame's content (requires Frameo+ subscription).
- Google Cast: Display photos from the app on a Google Cast-compatible TV (requires Frameo+ subscription).
Video: A demonstration of various features of the Frameo app, including sending photos, adding captions, multi-user functionality, reactions, slideshows, and cloud backup options.
6. Using the Digital Photo Frame
6.1 Touchscreen Navigation
The Rollei Smart Frame features an intuitive touchscreen interface:
- Swipe Left/Right: Navigate through photos and videos.
- Tap: Display options or interact with on-screen elements.
- Pinch-to-Zoom: Zoom in or out on photos.

Image: A hand touching the screen of the digital photo frame, demonstrating its touchscreen functionality.
6.2 Display Settings
You can adjust various display settings directly on the frame:
- Automatic Rotation: The frame automatically adjusts the photo orientation based on how the frame is positioned.
- Manual Rotation: Manually rotate photos if needed.
- Frame Adjustment: Adjust how photos fit the frame (e.g., fill screen, fit to screen).
- Fade Function: Control the transition effect between photos.
7. Memory Management
7.1 Internal Storage
The Rollei Smart Frame comes with 8 GB of internal storage, capable of holding approximately 7,000 photos or 250 videos (based on average file sizes).

Image: An infographic illustrating the 8GB internal storage capacity, capable of storing over 7000 photos or 250 videos.
7.2 MicroSD Card Usage
To expand storage or transfer content, insert a microSD card into the designated slot on the back of the frame. You can then use the frame's settings or the Frameo app to import or export media.
8. Maintenance and Care
- Cleaning the Screen: Use a soft, lint-free cloth to gently wipe the screen. Do not use abrasive cleaners or sprays directly on the screen.
- General Cleaning: Wipe the frame's exterior with a dry, soft cloth.
- Avoid Liquids: Keep the frame away from water and other liquids.
- Temperature: Operate the frame within recommended temperature ranges to prevent damage.
9. Troubleshooting
9.1 Frame Not Turning On
- Ensure the power adapter is securely connected to both the frame and a working power outlet.
- Check if the power outlet is functional.
9.2 Cannot Connect to Wi-Fi
- Verify that your Wi-Fi network is active and within range.
- Double-check the Wi-Fi password.
- Restart your Wi-Fi router and the photo frame.
9.3 Photos Not Appearing on Frame
- Ensure the frame is connected to Wi-Fi.
- Verify that the photos were successfully sent from the Frameo app.
- Check the frame's storage capacity.
9.4 Touchscreen Unresponsive
- Restart the frame by unplugging and re-plugging the power adapter.
- Ensure the screen is clean and free of debris.
10. Specifications
| Feature | Detail |
|---|---|
| Brand | Rollei |
| Model Number | 30272 |
| Product Dimensions | 19.5 x 16.1 x 2.51 cm; 798 g |
| Display Size | 10.1 Inches |
| Resolution | 800 x 1280p |
| Human Interface Input | Touchscreen |
| Connectivity Technology | Wi-Fi |
| Power Source | Power Cable |
| Compatible Devices | Smartphone, Tablet |
| Frame Material | Plastic |
11. Warranty and Support
11.1 Warranty Information
Your Rollei Smart Frame WiFi 100 comes with a 24-month exchange guarantee from the date of purchase. Please retain your proof of purchase for warranty claims.
11.2 Customer Support
For technical assistance, troubleshooting, or warranty inquiries, please contact Rollei customer support. Our experts are available to assist you.
- Manufacturer: Rollei GmbH & Co. KG
- Contact Information: Refer to the official Rollei website or the contact details provided in your product packaging for the most up-to-date support options.





