1. Introduction
This manual provides essential information for the safe and efficient operation of your SANSUI 43-inch 4K Ultra HD Certified Android LED TV, model JSW43ASUHD. Please read these instructions thoroughly before using your television and retain them for future reference.

Image: SANSUI 43-inch 4K Ultra HD Android LED TV JSW43ASUHD.
2. What's in the Box
Carefully unpack the box and ensure all the following items are present:
- 1 TV Unit
- 1 Remote Controller
- 1 User Manual (this document)
- 1 Warranty Card
- 1 Wall Mount
- 2 AAA Batteries
- 2 Base Stands
- 4 Screws (for base stand)
- 1 Mini AV Cable
- 1 Power Cord
3. Setup
3.1 Unpacking and Placement
Remove the TV and all accessories from the packaging. Place the TV on a stable, flat surface or prepare for wall mounting. Ensure adequate ventilation around the TV.
3.2 Stand Installation
If using the included base stands:
- Carefully place the TV screen-down on a soft, clean surface to prevent scratches.
- Align each base stand with the corresponding slots on the bottom of the TV.
- Secure each stand using the provided screws. Ensure they are tightened firmly.
- Carefully lift the TV to its upright position on a stable surface.

Image: SANSUI TV with base stands installed.
3.3 Wall Mounting
Your SANSUI TV supports VESA wall mounting with a standard of 200 x 200 mm. Follow the instructions provided with your wall mount kit. Ensure the wall mount is securely fastened to a suitable wall structure and can support the weight of the TV (approximately 6.75 kg).
3.4 Connecting Peripherals
Connect your external devices to the appropriate ports on the TV's rear panel.
- HDMI Ports (3): Connect Blu-ray players, gaming consoles, set-top boxes, etc.
- USB Ports (2): Connect USB drives for media playback or other USB devices.
- 3.5mm Audio Jack: Connect headphones or external audio systems.
- RJ45 (Ethernet): For wired internet connection.
- Antenna Input: Connect your terrestrial or cable antenna.

Image: Rear panel connectivity ports.
3.5 Power On
After connecting all necessary cables, plug the power cord into a wall outlet. Press the power button on the remote control or on the TV to turn it on. Follow the on-screen instructions for initial setup, including network connection and Google account login.
4. Operating Your TV
4.1 Smart TV Features (Android 10.0)
Your SANSUI TV runs on Android 10.0, offering a smart and intuitive user experience. Key features include:
- Google Assistant & Alexa Enabled Support: Use voice commands for navigation, content search, and smart home control.
- Built-in Chromecast: Easily cast content from your smartphone or tablet to the TV screen.
- Supported Apps: Access popular streaming services like Prime Video, Netflix, Disney+ Hotstar, YouTube, and Google Play Store.
- Performance: Powered by a CA53 Quad Core Processor with 2GB RAM and 8GB ROM for smooth operation.

Image: Android 10.0 Smart TV interface.

Image: Built-in Chromecast functionality.
4.2 Remote Control
The included remote control features voice search capabilities with Google Assistant and dedicated hotkeys for quick access to popular streaming services.
- Voice Control: Press the microphone button and speak your commands.
- Hot Keys: Direct access buttons for Netflix, Prime Video, YouTube, and Google Play.

Image: SANSUI Smart Remote Control.

Image: Smart Remote features.
4.3 Connectivity
The TV offers versatile connectivity options:
- Wi-Fi: Connect to your home wireless network for internet access.
- Bluetooth: Pair with compatible wireless headphones, speakers, or other Bluetooth devices.
- Ethernet (RJ45): For a stable wired internet connection.

Image: Seamless connectivity options.
5. Display and Audio Features
5.1 Display Quality
Experience stunning visuals with your SANSUI 4K UHD Android TV:
- 4K UHD (3840x2160) Resolution: Delivers sharp, detailed images.
- HDR 10: Enhances contrast and color accuracy for a more dynamic picture.
- Wide Colour Gamut: Produces a broader range of vibrant colors.
- Bezel-less Design: Maximizes screen space for an immersive viewing experience.

Image: Incredible visual possibilities with 4K UHD.

Image: Bezel-less design for an expansive view.
5.2 Audio Quality
The TV features:
- 20W Audio Output: Provides clear and powerful sound.
- Dolby Audio & DTS Studio Sound: Enhances audio quality for an immersive listening experience.

Image: Incredible audio features.
6. Maintenance
6.1 Cleaning the Screen
To clean the screen, gently wipe it with a soft, lint-free cloth. For stubborn marks, slightly dampen the cloth with water or a specialized screen cleaner. Do not use harsh chemicals, abrasive cleaners, or spray liquids directly onto the screen.
6.2 General Care
- Keep the TV away from direct sunlight, heat sources, and excessive dust.
- Ensure proper ventilation around the TV to prevent overheating.
- Unplug the TV from the power outlet during lightning storms or when it will be unused for extended periods.
7. Troubleshooting
If you encounter issues with your TV, refer to the following common solutions:
| Problem | Possible Solution |
|---|---|
| No power | Check if the power cord is securely plugged into the TV and the wall outlet. Ensure the outlet is functional. Try pressing the power button on the TV itself. |
| No picture, but sound is present | Check the input source. Ensure external devices are powered on and connected correctly. Try restarting the TV. |
| No sound, but picture is present | Check the volume level and ensure the TV is not muted. Verify audio settings and external speaker connections if applicable. |
| Remote control not working | Ensure the AAA batteries are correctly inserted and not depleted. Point the remote directly at the TV's IR sensor. Remove any obstructions. |
| Cannot connect to Wi-Fi | Check if your Wi-Fi router is on and functioning. Re-enter the Wi-Fi password. Try restarting both the TV and the router. |
If the problem persists after trying these solutions, please contact SANSUI customer support.
8. Technical Specifications
Below are the detailed technical specifications for the SANSUI JSW43ASUHD TV:

Image: TV dimensions.
| Feature | Specification |
|---|---|
| Screen Size | 43 Inches (109 cm) |
| Display Technology | LED |
| Resolution | 4K UHD (3840x2160) |
| Refresh Rate | 60 Hz |
| Operating System | Android 10.0 (Certified by Google) |
| Processor | CA53 Quad Core |
| RAM | 2GB |
| ROM (Storage) | 8GB |
| HDR Format Supported | HDR10 |
| Viewing Angle | 178 Degrees |
| Audio Output | 20 W |
| Audio Technology | Dolby Audio, DTS Studio Sound |
| HDMI Ports | 3 |
| USB Ports | 2 |
| Connectivity | Bluetooth, Wi-Fi, Ethernet (RJ45) |
| Mounting Type | Wall Mount & Table Top |
| VESA Mount Standard | 200 x 200 mm |
| Item Weight | 6750 Grams |
| Model Year | 2022 |
9. Warranty and Support
9.1 Warranty Information
Your SANSUI TV comes with a 1-year comprehensive warranty and an additional 1-year warranty on the panel, provided by the brand from the date of purchase.
9.2 Customer Support
For warranty support or any technical assistance, please contact SANSUI customer service:
- Toll-Free No.: 1800-419-3777
- Email: sansuicare@jainaindia.com
- Importer Contact: Jaina India Pvt Ltd., D170, Okhla Industrial Area, Phase-1, New Delhi-110020 INDIA
10. Important Notes
No official product videos with 'Seller' as creator type were available for embedding in this manual.