1. Introduction
Thank you for choosing the Philips BHS738/00 Kerashine Titanium Wide Plate Straightener. This appliance is designed to provide quick and smooth hair straightening with enhanced shine, especially for thick or long hair. It features SilkProtect technology, titanium-infused keratin plates, and ION functionality for frizz-free results.
Please read this user manual carefully before using the appliance and save it for future reference.

Image 1: Philips BHS738/00 Kerashine Titanium Wide Plate Straightener.
2. Safety Information
Important: Please read and follow all safety instructions to prevent injury or damage.
- Switch off the hair straightener immediately after use.
- Do not leave the appliance running unattended.
- Keep the hair straightener out of reach of children while waiting for the plates to cool down.
- Store the appliance in a safe place immediately after the plates have cooled down completely.
- Do not use this appliance near water or in a wet environment.
- Always ensure your hands are dry before plugging in or unplugging the appliance.
3. Included Components
The package for your Philips BHS738/00 Kerashine Titanium Wide Plate Straightener includes:
- Philips BHS738/00 Hair Straightener
- User Manual
- Warranty Card
4. Setup
Before first use, ensure the appliance is clean and free from any packaging materials. Unwind the 1.8-meter heat-safe swivel cord completely.
- Plug the appliance into a suitable power outlet.
- Press the power button to turn on the straightener.
- Allow approximately 60 seconds for the straightener to reach the desired temperature.

Image 2: Front view of the Philips BHS738/00 Straightener, ready for use.
5. Operating Instructions
Follow these steps for effective hair straightening:
- Prepare Your Hair: Ensure your hair is clean, dry, and detangled. For best results and protection, apply a heat protectant spray.
- Section Your Hair: Divide your hair into small, manageable sections. The extra-wide plates are designed for thick or long hair, allowing you to straighten more hair in one pass.
- Select Temperature: The straightener offers 2 professional temperature settings. Choose the appropriate setting for your hair type. Lower temperatures are suitable for fine or damaged hair, while higher temperatures are for thick or coarse hair.
- Straighten: Place a section of hair between the titanium-infused keratin plates, close the plates gently, and glide the straightener slowly and steadily from roots to ends. Avoid holding the straightener in one place for too long.
- ION Functionality: This straightener is equipped with ION functionality to help reduce frizz and enhance shine. It is normal to hear a slight sizzling sound and detect a faint smell when this function is active. This is not a malfunction and is safe.
- Repeat: Continue with the remaining sections of hair until desired results are achieved.

Image 3: SilkProtect Technology ensures even heat distribution across the plates.

Image 4: Titanium-infused ceramic plates for quick styling and smooth gliding.

Image 5: Extra wide plates (47mm) designed for efficient styling of long and thick hair.

Image 6: Iconic Conditioning for smooth and frizz-free hair with a beautiful shine.
6. Maintenance
Proper maintenance ensures the longevity and performance of your straightener.
- Cleaning: Always ensure the appliance is switched off, unplugged, and completely cool before cleaning. Wipe the plates and exterior with a soft, damp cloth. Do not use abrasive cleaners or harsh chemicals.
- Storage: Store the straightener in a dry, safe place, away from moisture and direct sunlight. Ensure the cord is not tightly wrapped around the appliance to prevent damage.
7. Troubleshooting
If you encounter any issues with your Philips BHS738/00 Straightener, refer to the following common solutions:
- Appliance not heating up: Ensure the straightener is properly plugged into a functioning power outlet and the power button is pressed. Check if the power indicator light is on.
- Sizzling sound or strange smell during use: This is normal when the ION functionality is active and is not a cause for concern.
- Hair not straightening effectively: Ensure your hair is completely dry and detangled. Use smaller sections of hair and glide the straightener at a slower, consistent pace. Verify that the correct temperature setting is selected for your hair type.
- Frizz persists: Ensure the ION functionality is active. Consider using a hair serum or heat protectant designed to combat frizz.
If the problem persists after trying these solutions, please refer to the warranty and support section.
8. Specifications
| Feature | Detail |
|---|---|
| Model Number | BHS738/00 |
| Brand | PHILIPS |
| Plate Material | Titanium-infused Ceramic |
| Plate Width | Extra Wide (47mm) |
| Heat-up Time | 60 seconds |
| Temperature Settings | 2 Professional Settings |
| Cord Length | 1.8 m (Swivel Cord) |
| Power Source | Corded Electric |
| Product Dimensions | 7.5 x 34 x 12 cm |
| Item Weight | 540 g |
| Special Features | SilkProtect Technology, ION Functionality |
9. Warranty and Support
Your Philips BHS738/00 Kerashine Titanium Wide Plate Straightener comes with a 2-year Philips India warranty from the date of purchase.
For warranty claims, technical support, or any product-related inquiries, please contact Philips customer service. Refer to the warranty card included in your package for specific contact details and terms and conditions.