1. Introduction
Thank you for purchasing the Element 32-inch LED 720P Television, Model ELEFW328. This manual provides comprehensive instructions for the proper setup, operation, and maintenance of your new television. Please read this manual thoroughly before operating the unit and retain it for future reference. This television is designed to deliver a clear 720p high-definition viewing experience with a 60Hz refresh rate, featuring HDMI and USB connectivity.
2. Important Safety Instructions
Always follow these basic safety precautions when using your television:
- Power Source: Ensure the power supply voltage matches the rating on the TV's label.
- Ventilation: Do not block ventilation openings. Allow adequate space around the TV for proper airflow.
- Water and Moisture: Do not expose the TV to rain or moisture. Do not place objects filled with liquids, such as vases, on the TV.
- Heat: Keep the TV away from heat sources like radiators, heat registers, stoves, or other appliances that produce heat.
- Cleaning: Unplug the TV from the wall outlet before cleaning. Use a soft, dry cloth for cleaning.
- Lightning: Unplug the TV during lightning storms or when unused for long periods.
- Servicing: Do not attempt to service the TV yourself. Refer all servicing to qualified service personnel.
3. What's in the Box
Verify that all items are included in your package:
- Element 32-inch LED 720P Television (ELEFW328)
- Remote Control
- TV Stand Base and Screws
- Power Cord
- User Manual (this document)
4. Product Overview
Familiarize yourself with the various parts of your Element television.
Front View

Figure 4.1: Front view of the Element ELEFW328 television, showcasing the screen and the Element logo at the bottom center.

Figure 4.2: Front view of the Element ELEFW328 television with the screen off, highlighting the sleek black bezel and the stable table stand.
Side View (Controls)

Figure 4.3: Side view of the television, illustrating the physical control buttons for power, volume, channel, menu, and source selection.
5. Setup Guide
5.1 Unpacking and Placement
- Carefully remove the TV from its packaging.
- Place the TV on a stable, flat surface, or prepare for wall mounting. Ensure adequate ventilation space around the TV.
5.2 Attaching the TV Stand
If using the included table stand:
- Place the TV face down on a soft cloth or cushion to prevent screen damage.
- Align the stand base with the mounting holes on the bottom of the TV.
- Secure the stand using the provided screws. Do not overtighten.
5.3 Wall Mounting (Optional)
This television supports VESA standard wall mounts. Consult a professional for wall mounting installation to ensure safety and proper setup. Ensure the wall mount can support the weight of the television.
5.4 Connecting External Devices
Your Element TV features multiple input ports for connecting various devices.

Figure 5.1: Side view of the television's input panel, displaying HDMI, USB, and antenna ports for connecting external devices.
- HDMI: Connect Blu-ray players, game consoles, cable/satellite boxes, or other HDMI-enabled devices. Use a high-quality HDMI cable for optimal picture and sound.
- USB: Insert a USB drive to view compatible media files (JPEG photos only, as per product capabilities).
- Antenna/Cable: Connect an antenna or cable TV coaxial cable for over-the-air or basic cable channels.
5.5 Initial Power On
- Plug the power cord into the TV's power input, then into a wall outlet.
- Press the Power button on the remote control or on the TV itself.
- Follow the on-screen instructions for the first-time setup, which may include language selection and channel scanning.
6. Operating Your TV
6.1 Remote Control Functions
The remote control allows you to operate all functions of your television. Insert two AAA batteries (not included) into the remote control, ensuring correct polarity.
- Power: Turns the TV on or off.
- Input/Source: Selects the input source (HDMI, TV, USB, etc.).
- Volume +/-: Adjusts the volume level.
- Channel +/-: Changes the channel.
- Menu: Opens the main menu for settings adjustments.
- Navigation Buttons (Up/Down/Left/Right): Navigates through menu options.
- OK/Enter: Confirms selections.
- Exit: Exits the current menu.
6.2 Basic TV Functions
- Power On/Off: Press the Power button on the remote or TV.
- Adjusting Volume: Use the Volume +/- buttons.
- Changing Channels: Use the Channel +/- buttons or direct number entry.
6.3 Input Source Selection
To switch between connected devices (e.g., a game console on HDMI1, a cable box on HDMI2):
- Press the Input or Source button on the remote.
- Use the navigation buttons to highlight the desired input (e.g., HDMI1, HDMI2, TV, USB).
- Press OK/Enter to confirm your selection.
6.4 Menu System Navigation
The TV's menu allows you to customize various settings:
- Press the Menu button on the remote.
- Use the navigation buttons to move between menu categories (e.g., Picture, Sound, Channel, Setup).
- Press OK/Enter to enter a sub-menu or confirm a setting.
- Use the navigation buttons to adjust values or select options.
- Press Exit to close the menu.
6.5 Picture and Sound Settings
Adjust picture and sound to your preference via the Menu:
- Picture Settings: Adjust Brightness, Contrast, Color, Tint, Sharpness, and select Picture Mode (e.g., Standard, Dynamic, Movie).
- Sound Settings: Adjust Bass, Treble, Balance, and select Sound Mode (e.g., Standard, Music, Movie).
6.6 USB Media Playback
The USB port on your TV supports playback of JPEG image files. Other media formats, such as video (MP4, MKV, FLV) or audio (MP3), are not supported for direct playback through the USB port.
- Insert a USB flash drive containing JPEG images into the TV's USB port.
- Select the USB input source using the Input/Source button.
- Navigate through the folders and select the image you wish to view.
7. Maintenance and Care
7.1 Cleaning the Screen
To clean the screen, first unplug the TV. Use a soft, lint-free cloth. For stubborn marks, lightly dampen the cloth with water or a specialized screen cleaner. Never spray cleaner directly onto the screen.
7.2 General Care
- Keep the TV away from direct sunlight and extreme temperatures.
- Avoid placing heavy objects on top of the TV.
- Do not use abrasive cleaners or solvents.
8. Troubleshooting
If you encounter issues with your television, refer to the following common problems and solutions:
| Problem | Possible Cause | Solution |
|---|---|---|
| No Power | Power cord not connected; outlet not working. | Ensure power cord is securely plugged in. Test the outlet with another device. |
| No Picture, But Sound | Incorrect input source selected; loose video cable. | Press the Input/Source button to select the correct input. Check video cable connections. |
| No Sound, But Picture | Volume too low or muted; external audio device issue. | Increase volume. Check if mute is on. If using external speakers, check their connections and power. |
| Remote Control Not Working | Batteries dead or incorrectly inserted; obstruction. | Replace batteries. Ensure correct polarity. Remove any obstructions between remote and TV. |
| USB Playback Issues | Unsupported file format; corrupted file. | Ensure files are JPEG images. Try a different USB drive or file. |
9. Technical Specifications
Detailed specifications for the Element ELEFW328 television:

Figure 9.1: Dimensions of the Element ELEFW328 television with the stand.
| Feature | Specification |
|---|---|
| Brand | Element |
| Model Name | ELEFW328 |
| Screen Size | 32 Inches |
| Display Technology | LED |
| Resolution | 720p |
| Refresh Rate | 60 Hz |
| Hardware Interface | USB, HDMI |
| Tuner Technology | ATSC |
| Audio Input | USB, HDMI |
| Mounting Type | Table Stand |
| Product Dimensions (with stand) | 72.94 cm (Width) x 47.67 cm (Height) x 17.98 cm (Depth) |
| Product Weight | 5.04 kg |
10. Warranty and Support
Element televisions come with a limited warranty. Please refer to the warranty card included with your product for specific terms and conditions. For technical support, service, or warranty claims, please contact Element customer service through their official website or the contact information provided in your product packaging. Keep your purchase receipt as proof of purchase for warranty purposes.
For further assistance, please visit the official Element support website: www.elementelectronics.com/support (Note: This is a placeholder URL for demonstration purposes. Please refer to your product's actual support information.)





