1. Product Overview
The TCL 43S305 is a 43-inch 1080p Full HD Roku Smart LED TV, offering a personalized home screen and access to a vast library of streaming content. Its direct-lit LED technology ensures great picture quality, and the 120Hz CMI (Clear Motion Index) refresh rate minimizes motion blur for fast-paced scenes. This model is also compatible with popular voice assistants like Alexa and Google Assistant.
Key Features:
- 1080p Full HD Resolution: Delivers a lifelike and clear picture.
- Roku Smart TV Platform: Access to over 4,000 streaming channels, including more than 450,000 movies and TV episodes.
- Direct-Lit LED: Provides excellent picture quality and uniform brightness.
- 120Hz CMI Refresh Rate: Reduces motion blur for smooth action scenes.
- Dual-Band 802.11n Wi-Fi: Ensures stable and fast wireless connectivity.
- Multiple Inputs: Includes 3 HDMI inputs, analog video input, USB port, and digital/analog audio output.
- Voice Assistant Compatibility: Works with Alexa and Google Assistant for convenient control.

Figure 1: Front view of the TCL 43S305 Roku Smart LED TV.
2. Setup Guide
2.1 Unboxing and Initial Inspection
Carefully remove the TV from its packaging. Inspect the TV and all included accessories for any signs of damage. Ensure all components listed in the "What's in the Box" section are present.
Video 1: Unboxing the TCL S305 TV. This video demonstrates the unboxing process and initial setup steps for a similar model, providing a visual guide for users.
2.2 Attaching the TV Stand
If you are not wall-mounting the TV, attach the included stand legs. Place the TV face down on a soft, clean surface to prevent screen damage. Align the stand legs with the screw holes on the bottom of the TV and secure them with the provided screws.

Figure 2: The TCL 43S305 TV securely placed on its stand.
2.3 Connecting Devices
Connect your external devices (cable box, gaming console, Blu-ray player, etc.) to the appropriate input ports on the TV. The TCL 43S305 features multiple HDMI inputs, a USB port, and an analog video input.
- HDMI: For high-definition audio and video. Use HDMI 1 (ARC) for audio return channel functionality with compatible sound systems.
- USB: For connecting USB storage devices to view photos, videos, or listen to music.
- AV In (Adapter): For connecting older devices using composite video and stereo audio cables (adapter may be required).
- Cable/ANT: For connecting an antenna or cable TV.
- Audio Out (Optical/Headphone): For connecting external audio systems or headphones.
Video 2: A brief overview of the TV's ports and connections for a similar model. This video highlights the various input and output options available.
2.4 Powering On and First-Time Setup
Plug the power cord into the TV and then into a wall outlet. The TV will power on automatically or you may need to press the power button on the remote. Follow the on-screen instructions to complete the initial setup, which includes:
- Language selection.
- Network connection (Wi-Fi or Ethernet).
- Roku account creation or sign-in (required to access streaming features).
- Channel scan for over-the-air broadcasts (if an antenna is connected).
Video 3: A detailed walkthrough of the initial setup process for a TCL Roku TV, including network connection and Roku account setup.
3. Operating Your TCL Roku TV
3.1 Using the Roku Remote
The included Roku remote is designed for simplicity and ease of use. It features dedicated buttons for popular streaming services and intuitive navigation controls.
- Power Button: Turns the TV on or off.
- Home Button: Returns to the Roku Home screen.
- Directional Pad (D-Pad): Navigate menus and select items.
- OK Button: Confirms selections.
- Back Button: Returns to the previous screen.
- Volume Buttons: Adjust the TV volume.
- Mute Button: Mutes or unmutes the TV audio.
- Dedicated App Buttons: Quick access to services like Netflix, Hulu, and Prime Video.
Video 4: An expert review of the TCL S305, demonstrating the remote control and smart features.
3.2 Navigating the Roku Home Screen
The Roku Home screen is your central hub for all entertainment. It displays your installed streaming channels, input selections, and featured content. You can customize the order of your channels by highlighting a channel and pressing the * (Star) button on your remote.
3.3 Accessing Streaming Channels and Inputs
From the Home screen, select any installed streaming channel to launch it. To switch between connected devices (e.g., HDMI 1, USB), select the corresponding input tile on the Home screen.
3.4 Picture and Audio Settings
To adjust picture and audio settings, press the * (Star) button on your remote while watching content. This will bring up a sidebar menu where you can modify settings such as:
- Picture Mode (e.g., Movie, Normal, Vivid)
- Brightness, Contrast, Backlight
- Audio Mode (e.g., Standard, Music, Movie)
- Volume Mode (e.g., Leveling, Night)
4. Maintenance
Proper maintenance ensures the longevity and optimal performance of your TV.
4.1 Cleaning the TV Screen
Gently wipe the screen with a soft, lint-free cloth. For stubborn marks, lightly dampen the cloth with water or a specialized screen cleaner. Avoid using harsh chemicals, abrasive materials, or excessive pressure.
4.2 Cleaning the TV Body
Use a soft, dry cloth to wipe dust and dirt from the TV's frame and back panel. Ensure ventilation openings are clear of obstructions.
4.3 Software Updates
Your Roku TV automatically checks for and installs software updates when connected to the internet. Ensure your TV remains connected to the internet to receive the latest features and performance improvements.
5. Troubleshooting
If you encounter issues with your TV, try the following basic troubleshooting steps:
- No Power: Ensure the power cord is securely plugged into both the TV and a working electrical outlet. Try a different outlet.
- No Picture/Sound:
- Verify the correct input source is selected on the TV.
- Check all cable connections (HDMI, AV) to ensure they are secure.
- Restart the connected device (e.g., cable box, gaming console).
- No Internet Connection:
- Check your Wi-Fi network settings on the TV.
- Restart your router and modem.
- Ensure the TV is within range of your Wi-Fi signal.
- Remote Not Responding:
- Replace the batteries in the remote control.
- Ensure there are no obstructions between the remote and the TV.
- Picture Quality Issues: Adjust picture settings (Brightness, Contrast, Picture Mode) via the * (Star) button on the remote.
For more detailed troubleshooting or persistent issues, please refer to the online support resources or contact TCL customer service.
6. Specifications
| Feature | Specification |
|---|---|
| Brand Name | TCL |
| Model Number | 43S305 |
| Screen Size | 43 Inches |
| Display Technology | LED |
| Resolution | 1080p Full HD |
| Refresh Rate | 120Hz CMI |
| Connectivity Technology | HDMI, Wi-Fi |
| HDMI Inputs | 3 (including 1 ARC) |
| USB Ports | 1 |
| Product Dimensions (without stand) | 38.3" x 22.2" x 2.9" (W x H x D) |
| Product Dimensions (with stand) | 38.3" x 24.4" x 7.5" (W x H x D) |
| Item Weight | 16.8 Pounds |
| Color | Black |

Figure 3: Visual representation of the TCL 43S305 TV dimensions.
7. What's in the Box
Upon unboxing your TCL 43S305 Roku Smart LED TV, you should find the following items:
- TCL 43S305 43-Inch 1080p Roku Smart LED TV
- Roku Remote Control
- Power Cord
- 2 AA Batteries (for remote control)
- TV Stand Legs (2)
- Screws for TV Stand
- Quick Start Guide / User Manual
8. Warranty and Support
Your TCL 43S305 Roku Smart LED TV is covered by a manufacturer's warranty. Please refer to the warranty card included in your product packaging for specific terms, conditions, and duration of coverage.
For technical assistance, product registration, or warranty claims, please visit the official TCL support website or contact their customer service hotline. Keep your purchase receipt and product serial number handy when contacting support.
Online Support: www.tcl.com/us/en/support
Phone Support: Refer to your warranty documentation or the TCL support website for regional contact numbers.





