1. Introduction
This manual provides instructions for the proper setup, operation, and maintenance of your AVERY DENNISON Monarch Two Line Price Gun. This hand-held device is designed for efficient and accurate labeling of products with prices and other essential information. It features two lines of print, each capable of displaying 8 characters.

Image 1.1: The AVERY DENNISON Monarch Two Line Price Gun. This image displays the overall design of the price gun, highlighting its ergonomic handle and the label output area. The device is typically used for applying price tags in retail environments.
2. Setup
2.1 Loading Labels
- Open the label compartment by pressing the release latch, usually located on the side or bottom of the gun.
- Insert a roll of universal price labels (2.1 cm or 0.8 inch width) onto the spindle, ensuring the labels feed from the bottom.
- Thread the first few labels through the feed mechanism until they emerge from the front of the gun.
- Close the label compartment securely.
2.2 Loading/Replacing Ink Roller
- Locate the ink roller compartment, typically near the print head.
- Open the compartment and remove the old ink roller if present.
- Insert a new refillable ink roller, ensuring it clicks into place correctly.
- Close the ink roller compartment.
2.3 Adjusting Print Bands
To set the desired characters for printing:
- Locate the adjustment dials on the side of the price gun. There are separate dials for the top and bottom lines, and for each character position.
- Rotate the dials to select the desired numbers, currency symbols (USD, RMB, Euro, HKD, $), or other characters for each of the 8 positions on both lines.
- Ensure all characters are aligned and clearly visible before printing.
3. Operating Instructions
3.1 Printing Labels
- Ensure labels and ink roller are correctly installed and print bands are set to the desired text.
- Hold the price gun firmly by the handle.
- Squeeze the trigger handle completely to print and dispense a label. A smooth, consistent squeeze will ensure clear printing.
- Release the trigger to prepare for the next label.
3.2 Applying Labels
As the label is dispensed, it will be ready for application. Press the adhesive side of the label onto the desired surface immediately after printing for best adhesion.
4. Maintenance
4.1 Cleaning
- Regularly clean the print head and label path to prevent ink buildup and ensure clear printing. Use a soft, lint-free cloth, slightly dampened with isopropyl alcohol if necessary.
- Ensure no adhesive residue accumulates on the label feed mechanism.
4.2 Replacing Consumables
- Ink Roller: Replace the ink roller when print quality deteriorates or becomes faint. Refer to section 2.2 for instructions.
- Label Roll: Replace the label roll when it runs out. Refer to section 2.1 for instructions.
5. Troubleshooting
| Problem | Possible Cause | Solution |
|---|---|---|
| Labels not feeding | Label roll incorrectly loaded or jammed. | Check label loading (Section 2.1). Clear any jammed labels. |
| Faint or unclear print | Ink roller dry or incorrectly installed. Print head dirty. | Replace ink roller (Section 2.2). Clean print head (Section 4.1). |
| Characters misaligned | Print bands not properly adjusted. | Adjust print bands carefully (Section 2.3). |
| Labels not sticking | Old labels or surface is dirty/oily. | Ensure labels are fresh. Clean the application surface. |
6. Specifications
- Brand: AVERY DENNISON
- Model: Monarch Two Line Price Gun
- Print Lines: 2
- Characters per Line: 8
- Material: Lightweight, shock-resistant plastic
- Label Paper Width: 2.1 cm (0.8 inch)
- Weight: Approximately 270 grams (0.6 lbs)
- Ink Roller: Refillable, universal type
- Manufactured In: United States
7. Warranty & Support
The AVERY DENNISON Monarch Two Line Price Gun comes with a 1-year written warranty. For warranty claims, technical support, or replacement parts, please contact AVERY DENNISON customer service directly. Refer to the product packaging or the official AVERY DENNISON website for contact information.
Note: Always use genuine AVERY DENNISON or compatible universal labels and ink rollers to ensure optimal performance and to maintain warranty validity.