Instruction Manual: Business Model Shifts

1. Introduction

This manual provides an overview and guide to the concepts presented in the book Business Model Shifts: Six Ways to Create New Value For Customers. It outlines strategies for organizations to adapt and thrive in a rapidly changing business environment by redesigning and shifting their business models. The content focuses on practical approaches to create new value for customers and ensure organizational longevity.

The book examines six distinct types of business model shifts, each designed to address structural inefficiencies within the current economic system and uncover new opportunities.

2. Key Business Model Shifts

The core of the book details six fundamental shifts that businesses can implement:

1. The Services Shift: Transitioning from product-centric offerings to service-oriented solutions that effectively meet customer needs.
2. The Stakeholder Shift: Moving from a sole focus on shareholder value to creating value for all stakeholders involved in the business ecosystem.
3. The Digital Shift: Evolving from fragmented business operations to a state of continuous connectivity with customers and their evolving needs.
4. The Platform Shift: Shifting from underserved markets to directly connecting individuals to facilitate value exchange.
5. The Exponential Shift: Moving beyond incremental improvements (10%) towards exponential thinking and achieving 10x growth.
6. The Circular Shift: Transitioning from a linear "take-make-dispose" model to restorative, regenerative, and circular value creation.

3. Practical Application and Case Studies

The book provides extensive practical insights through a collection of real-world examples. It covers 39 detailed case studies, explores over 60 individual business models, and identifies more than 30 actionable patterns. This comprehensive resource is designed to help readers understand the mindset, opportunities, and bold steps required to implement their own shifts for the future.

Examples of companies discussed include Salesforce, Warby Parker, TOMS, Duolingo, and BMW, illustrating diverse applications of business model shifts across various industries.

4. Authors

The insights presented in this book are the result of collaborative expertise:

• Patrick van der Pijl: CEO of Business Models Inc., international keynote speaker, and renowned business model strategist. He is a producer of Business Model Generation and co-author of Design a Better Business.
• Justin Lokitz: Business Designer and Managing Director of BMI's Americas office, an experienced design strategist, business designer, and technologist, and co-author of Design a Better Business.
• Roland Wijnen: Business Designer at Business Models Inc., leading efforts to translate business model research into compelling narratives.
• Maarten van Lieshout: Creative Director of Business Models Inc., utilizing visual and design skills to assist companies in exploring new strategic futures and scaling ideas.

5. Specifications

6. Product Images

Figure 1: Front cover of the book "Business Model Shifts", featuring the title in large, bold letters against a blue and pink background. The authors' names and publisher "Wiley" are also visible.

Figure 2: Back cover of the book "Business Model Shifts", displaying a summary of the book's content, author information, and ISBN barcode.

Figure 3: An angled view of the "Business Model Shifts" book, showing the front cover and spine. The spine is blue with the book title and authors.

Figure 4: An open view of the "Business Model Shifts" book, highlighting its internal pages with various illustrations and diagrams, as mentioned by the unboxing video creator.

7. Related Videos

8. Additional Resources

For more information about the authors, publisher, or related works, please visit the official Wiley website or the authors' respective professional pages.

• Wiley Official Website
• Patrick van der Pijl on Amazon
• Justin Lokitz on Amazon
• Roland Wijnen on Amazon