Manuals+

Wiley 0470538805

Changing the Channel: 12 Easy Ways to Make Millions for Your Business

By Michael Masterson and MaryEllen Tribby

Introduction and Overview

This manual provides an overview of the book Changing the Channel: 12 Easy Ways to Make Millions for Your Business. The book serves as a comprehensive guide to understanding and implementing multi-channel marketing strategies. It details various marketing channels and explains how they can be utilized both individually and in combination to achieve business objectives.

The content is structured to offer insights into optimizing message delivery and engaging with target audiences across diverse platforms.

Key Concepts and Application

The book explores twelve significant marketing channels, providing a detailed examination of each. These channels include:

Readers will learn how to develop effective marketing campaigns by integrating these diverse channels. The book also discusses methods for tracking customer purchasing patterns using a comprehensive database and strategies for fostering customer relationships through consistent interaction and valuable content provision.

Effective Reading and Implementation

To maximize the benefit from this book, readers are encouraged to:

  1. Understand Each Channel: Focus on the individual characteristics and potential of each marketing channel presented.
  2. Identify Synergies: Consider how different channels can complement each other to create a more impactful marketing strategy.
  3. Apply Concepts Practically: Translate the theoretical knowledge into actionable steps for their specific business context.
  4. Review and Adapt: Regularly revisit the principles and adapt strategies based on market feedback and evolving business needs.

Further Resources

For additional insights and related content from the authors, readers may explore resources associated with Michael Masterson's Early to Rise e-newsletter and MaryEllen Tribby's work as CEO and Publisher of Early to Rise, as well as her involvement with Investor's Daily Edge and Total Health Breakthroughs.

Product Image

Book cover for Changing the Channel: 12 Easy Ways to Make Millions for Your Business

The cover of the book "Changing the Channel: 12 Easy Ways to Make Millions for Your Business" features a red background with the title in white text. The authors' names, Michael Masterson and MaryEllen Tribby, are at the bottom, along with the Agora logo.

Book Specifications

Publisher:Wiley
Publication Date:March 8, 2010
Language:English
Print Length:304 pages
ISBN-10:0470538805
ISBN-13:978-0470538807
Item Weight:12 ounces
Dimensions:5.6 x 0.85 x 8.7 inches

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