Creative Technology is a global leader in digital entertainment products, best known for its iconic Sound Blaster sound cards, Super X-Fi audio holography, and premium speakers.
Creative Technology Ltd, often referred to as Creative Labs in the United States, is a worldwide leader in digital entertainment products. Founded in Singapore in 1981, the company revolutionized the personal computer industry with its Umsindo Blaster sound cards, setting the de facto standard for PC audio. Today, Creative is recognized for its cutting-edge audio solutions, ranging from high-performance gaming headsets and audiophile-grade headphones to compact wireless speakers and home theater soundbars.
Driven by its mission to bring high-quality audio to the masses, Creative continues to innovate with proprietary technologies like I-Super X-Fi, which recreates the listening experience of a high-end multi-speaker system in a pair of headphones. Beyond audio, the brand produces webcams and communication kits designed for modern work-from-home environments. With a focus on user-friendly design and acoustic excellence, Creative bridges the gap between the PC and consumer electronics markets.
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Drivers, firmware updates, and software applications for Sound Blaster cards and other Creative products can be downloaded directly from the Creative Worldwide Support 'Downloads' section.
For most Creative Bluetooth devices, press and hold the Bluetooth/Multifunction button for 2-4 seconds until the LED indicator flashes blue and red (or rapidly blinks). Select the device name in your phone or PC Bluetooth settings to pair.
You can register your product at Creative.com/register. Registration ensures you receive the most appropriate service and support information, though warranty rights are often valid with proof of purchase regardless of registration.
Super X-Fi captures the listening experience of a high-end multi-speaker system in a professional studio and recreates the same expansive experience in your headphones using computational audio.