VISUAL PRODUCTIONS 2024 Brand Guideline
Recommended Logo Placement
Where should logo be placed?
Positioning your logo on a document or letter is similar to a website. It is advisable to position your logo at the top left-hand corner. Pay attention to the size of the logo on your letter, ensuring it is neither too large and overpowering, not too small and difficult to read.
Handy hints – “left is the best”
According to the Nielsen Norman Group’s study, left is the way to go because most people look immediately to the left-hand corner of a website for the logo.
Logo
Standardized form
You must never change it in any way, under any circumstances. This ensures legal protection and helps recognition and awareness worldwide.
Logo size
The size of the logo should be based on the following formula:
- Minimum size: for print
- Minimum height
You can download our logo here:
https://visualproductions.nl/downloads
Handy hints – “IN TEXT”
Never use the logo in running text. When the word Visual Productions needs to be used in text, use the same typeface, style and color as the rest of the text.
Logo colours
The correct colours are specified in this document for use in pixel and print -e.g.,Pantone (for pure solid color in print), CMYK (full-color for print) and RGB (for digital).
Handy hints – “VISUAL PURPLE” PANTONE 254
- CMYK 51 %94%0%0%
- RGB 138.0.133 (for website, software, etc)
- #8A0085
- RAL4006
Logo clear space
Our logo must be shown in a clear and legible form. To help ensure this, be sure to maintain a white “clear space” around the logo-where no text, images or symbols may appear.
The easy-to-follow rule to achieve the correct clear space is to ensure a minimum of hight
of our Purple Logo Icon – is left clear around the Visual Productions logo (see example).
Documents / Resources
 | VISUAL PRODUCTIONS 2024 Brand Guideline [pdf] Instructions 2024 Brand Guideline, Brand Guideline, Guideline |