Fashion Content Standards Guide

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Walmart Fashion Content Standards
Updated Q4 2020
updated on: 11-17-20

Table of Contents

Section 1: Content
Importance of Content
Section 2: Image Guidelines
Image Requirements Image Attributes Silo Image Requirements - Photo Direction Women's Dresses & Jumpsuits Women's Bodysuits & Outfit Sets Women's Tops & Bottoms Women's Jackets & Coats Women's Cloaks & Ponchos Women's Bundled/Multipacks Tops Women's Bundled/Multipacks Bottoms Men's Tops & Bottoms Men's Overalls, Suits & Tuxedos Men's Bundled/Multipacks - Tops Men's Bundled/Multipacks - Bottoms All Loungewear - Sets & Bottoms All Sleepwear - Tops & Bottoms All Sleepwear - Sets All Robes, Slips, Sleepshirts & Nightgowns Women's Intimates - Bras & Panties Women's Intimates & Shapewear - Lingerie & Intimate Tops Women's Intimates & Shapewear - Lingerie & Intimate Bottoms Women's Intimates & Shapewear - Body Shapewear & Lingerie Sets Women's Intimates & Shapewear - Multipack Bottoms Women's Intimates & Shapewear - Multipack Tops Shapewear, Undershirts & Underwear Bottoms Thermals & Sets - Photo Direction Men's Bundled Undergarments - Tops Men's Bundled Undergarments - Bottoms Compression & Hosiery Swim One-Pieces & Two-Pieces Swim Tops & Bottom Separates Swim Cover-up, Parkas, & Athletic Rash Guards Men's Swim Bottoms & Athletic Rash Guards Swim Parkas Men's & Women's Uniform & Workwear- Scrubs Men's & Women's Uniform & Workwear - Scrub Sets & Jackets

Men's & Women's Uniform & Workwear - Gowns & Coveralls

Children's Apparel

Gifting Sets Apparel

5
6 Section 3: Copy Guidelines

7 Copy Standards

8 Copy Definitions

9 Search Engine Optimization

10 Writing Descriptions for Fashion

11 Legal Copy Information for All Categories

12 All Upper Body Garments Title Structures

13 All Upper Body Garments - Copy Guidelines

14 All Men's Sportcoats & Blazers Garments - Copy Guidelines

15 All Outerwear Specific Garments - Copy Guidelines

16 All Full Body Garments Title Structures

17 All Full Body Garments - Copy Guidelines

18 All Clothing Sets & Suit Garments Title Structures

19 Clothing Sets & All Suits - Copy Guidelines

20 All Lower Body Garments Title Structures

21 All Pants, Bottoms, Denim & Shorts - Copy Guidelines

22 All Skirts Title Structures

23 All Skirts - Copy Guidelines

24 All Women's Swimwear Garments Title Structures

25 All Women's Swimwear Garments - Copy Guidelines

26 All Men's Swimwear Garments Title Structures

All Men's Swimwear Garments - Copy Guidelines

28 Bras, Corsets, Bustiers & Shapewear Title Structures

Bras, Corsets, Bustiers & Shapewear - Copy Guidelines

30 All Underwear, Nightwear, Lingerie & Sleepwear Title Structures

All Underwear, Nightwear, Lingerie & Sleepwear- Copy Guidelines

32 All Socks & Hosiery Title Structures

All Socks & Hosiery - Copy Guidelines

34 All Uniform Garments Title Structures

All Uniform Garments - Copy Guidelines

36 All Traditional Garments Title Structures

All Traditional Garments - Copy Guidelines

38 39

All Children's Apparel- Copy Guidelines

41 42-45 46-47
49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66 67 68 69 70 71 72 73 74 75 76 77 78 79 80

Section 4: Attribution Guidelines

Attribute Definitions

How to Add Attributes

All Apparel Attributes

84-90

All Tops, Items with Tops & Full Body Garments Additional Attributes

All Tops with Collars, Robes, and Items with Collars Additional Attributes

All Tops, Items with Tops, Intimates, Swimwear, & Dresses Additional Attributes 93

All Jackets/Coats/Outerwear Tops & Sets with Jackets/Coats Additional Attributes 94

All Jackets/Coats/Outerwear & Weather Specific Bottoms Additional Attributes 95

All Athletic & Activewear - Additional Attributes

All Bottoms, Overalls/Coveralls, & Items with Bottoms - Additional Attributes

All Pants, Overalls, & Items with Pants/Bottoms - Additional Attributes

All Shorts & Items with Shorts - Additional Attributes

All Jeans & Jean Overalls - Additional Attributes

100

All Skirts & Items with Skirts - Additional Attributes

101

All Bottoms, Full Body, & Items with Bottoms - Additional Attributes

102

All Dresses & Items with Dresses - Additional Attributes

103

All Intimate Tops, Shapewear, & Swimwear - Additional Attributes

104-105

All Shapewear & Stockings / Tights - Additional Attributes

106

All Pajamas - Additional Attributes

107

All Long Underwear & Thermals - Additional Attributes

108

All Hosiery & Tights - Additional Attributes

109

All Socks - Additional Attributes

110

All Swim, Intimates, & Items with Bottoms - Additional Attributes

111

All Swimwear - Additional Attributes

112

All Uniforms & Scrub Garments - Additional Attributes

113

Section 5: Grouping Standards
Grouping Best Practices Fashion Grouping Standards

115 116-122

Section 6: Rich Media Guidelines

Rich Media Index

124

Rich Media Platform & Process

125

Video - Guidelines & File Specifications

126

360 Spin - File Specifications

127

User Generated Content

128

CCP Program Overview

129

CCP - FAQs

130

2 |

Importance of Content Standards
Why are content standards important?
· Complete and consistent high-quality content drives sales. · Accurate, robust content increases customer satisfaction and decreases bad reviews and returns. · Adherence to standards provides customers with an elevated, seamless shopping experience,
increasing the likelihood for repeat purchases. · Product content is extremely important in helping our customers make confident, informed purchase
decisions. · Good content drives the discoverability (SEO) and buyability (user experience) of products. · Your product detail page, or PDP, is the equivalent of your product packaging and the most
important part of the conversion funnel.
This guide will help outline exactly what type of content is needed for your PDP. The product types in this guide fall under Apparel
Why are standards important?
· Complete and consistent high-quality content drives sales. · Accurate, robust content increases customer satisfaction and decreases bad reviews and returns. · Adherence to standards provides customers with an elevated, seamless shopping experience, increasing the likelihood for repeat purchases. · Accessories
Guidance for each category will include directions for:
1. Images 2. Copy 3. Attributes 4. Rich Media
What are the implications for failing to adhere to the standards? · New items will not be published. · Walmart will reserve the right to remove any items that do not follow the standards from the site as of October 15, 2019.
For more details on item setup, please review the articles online at Walmart Supplier Help
Apparel | Content Standards Style Guide

Questions about this guide? Email: contentACQ@walmart.com

RICH MEDIA

ATTRIBUTES

COPY

IMAGERY

TABLE OF CONTENTS

Image Requirements
· High quality imagery increases the likelihood of conversion and decreases the likelihood of negative reviews or returns.
· More high quality images can help SEO rankings and drive additional visitation to your product pages.
· Images which are not shared in the correct specifications will appear distorted and will not be published to the site (or will be removed).
PLEASE NOTE: If updates are made to packaging, vendors must send updated imagery or packaging to shoot.
4 |

TABLE OF CONTENTS

IMAGERY

COPY

Image Requirements

Image Requirements
1. All images must be in focus, professionally lit and photographed. 2. Clean styling and white backgrounds only for all required images (RGB 255, 255,
255; hex #FFFFFF). Non-white backgrounds are only permitted for "Additional Alternate" lifestyle/editorial shots only. 3. 1500 w x 2000 h pixels dimensions.* 4. 72ppi minimum resolution, 300ppi preferred resolution. 5. 3:4 Aspect Ratio no square images accepted. 6. Images must be in color. 7. Only one model per image. 8. Image of product/model should be centered in the frame. 9. Image must show the entire product and follow cropping standards. 10. Images should be cropped with a 5% buffer from the end of the product image to nearest vertical or horizontal border, depending on image perspective (tall vs wide). When model face is shown, crop above lip should be flush with top of image. 11. Color profile: sRGB.* 12. Shadow: Light & Natural (remove for ghost images). 13. Required file format and naming convention:* a. .jpg files (lowercase extension - uppercase will not feed to the site properly). b. File naming convention for Vendor Provided Images should be as follows: (14
digit GTIN_SW, 14 digit GTIN_SWAV1):
*If these three specs are not followed, the Vendor Power Tool will not allow the image to upload

File Naming Convention Example:

· GTIN_SW (Primary) · GTIN_SWAV1 (1st Alt view) · GTIN_SWAV2 (2nd Alt view) · GTIN_SWAV3 (3rd Alt view) · GTIN_SWAV4 (4th Alt view)

· 00714370416575_SW.jpg · 00714370416575_SWAV1.jpg · 00714370416575_SWAV2.jpg · 00714370416575_SWAV3.jpg · 00714370416575_SWAV4.jpg

Prohibited
1. Additional accessories (other than shoes/footwear) which are not sold directly with the product & images should not crop out any part of the product sold.
2. Logos or text overlay on images. Watermarks. 3. Selfies or imagery shot on phone cameras 4. Images that contain obscene material, sexually suggestive, pornography, or
vulgar language. 5. Nudity, profanity, or sexually suggestive images. 6. Images that either portray, glorify or promote in an insensitive way: animal
cruelity, any historical or news events, ciminal or illegal activity, derogatory sterotyping based on race, ethnicity, gender, sexual orientation, religion, or nationality, hatred, intolerance, natural or man-made disaster(s), tragedy or violence. 7. Images that do not reflect the product, or associated product description. 8. Products shown in any packaging, with the exception of hosiery/socks, underwear, and undershirts. 9. Mannequins should not be visible except for scale shots on jewelry, watches, and some accessories.

ATTRIBUTES

RICH MEDIA

Apparel | Content Standards Style Guide

TABLE OF CONTENTS

IMAGERY

Image Attributes

All imagery falls into image attributes. The value for your image attribute is the url that links to your image. Below are the definitions for each:
1. Main Image (Required) - Also known as the hero image. This image is used as the
primary photo for the product detail page (PDP.) It is the core selling image that appears when customers browse products and the first image customers see when they click into a Product Detail Page (PDP). This is a required attribute.
2. Alternate Images - Also called AV or secondary images. These images are
supplemental to the hero image to provide additional visual information to the customer and will appear after the main image as the customer clicks through the image carousel. This is a required attribute.
· Additional angles (e.g. side, back, ¾ view).
· Additional crops (e.g. zoom in on fabric detail, full length figure, bottom or inside of product).
3. Variants - Variant imagery (recommended additional Images) shows the different
colorways, patterns, fabrics or versions of the main hero image product. Variants with swatch colors should follow swatch guidelines below. For more information on how to set up and manage variant groups, see Variant Grouping Guidelines. For Fashion specific grouping standards, please refer to page 106.
4. Swatch Images - Swatch imagery shows the different colorways, patterns, finishes
or versions of the main hero image product. Swatch imagers should be uploaded as color tiles, not product images. All primary images (_SW.jpg) MUST have 100x100 swatch path labeled CROP_SWATCH saved in the file.

5. Additional Image Standard Notes- White space should not be added to an
image to make it fit the required sizing standards.
INCORRECT

Image Attributes If adding an image during item setup or main-
tenance spec, you will need to enter these keys for images:
Main Image URL KEY: main_image OR product_image_url
Additional Image URL KEY: product_secondary_image_url
Swatch Image URL KEY: swatch_image_url

Uploading Information
If you use a web service to host images (so that you have a url) consider your privacy. When
hosting images with a web service your images may be open to public access.
OneDrive and Drop Box links WILL NOT WORK when filling out this information in the spec. This
value must be a URL, be static and have no redirections.
Example: http://www.somedomain.com/some-path/someimage.jpg. Your hyperlink will link back to a photo
described above in the "Images" section
QUICK TIP If you have more than one additional image URL
you would like to upload, you can! Just copy/ paste the additional image column to create a new entry. You can only do this for attributes
with the (+) sign.

COPY

ATTRIBUTES

RICH MEDIA

Apparel | Content Standards Style Guide

TABLE OF CONTENTS

Silo Image Requirements
On-figure Art Direction
· Clean and simple poses, with little movement. · Face and body facing the camera. · Hair up, no makeup, Chapstick on lips, no nail polish. · Correct Footwear should be use for full body. (i.e - nightwear, sleepwear,
lingerie should be without shoes. Scrubs with Medical shoes like crocs or medical sneakers.)

Art Direction
Off-figure Art Direction
· Clean white backgrounds. · Pins, stands, wires or fishing line should be removed. · Clean up any spots or imperfections

IMAGERY

COPY

ATTRIBUTES

All images require: · 3:4 aspect ratio (portrait). · 1500 x 2000 pixels (minimum). · 300 ppi (minimum). · Center or vertical plane.
Apparel | Content Standards Style Guide

All images require:
· 3:4 aspect ratio (portrait). · 1500 x 2000 pixels (minimum). · 300 ppi (minimum). · Center or vertical plane.

RICH MEDIA

TABLE OF CONTENTS

IMAGERY

Women's Apparel - Photo Direction

Dresses & Jumpsuits

Dresses
Images should be cropped with a 5% buffer from the end of the product image to nearest vertical or horizontal border, depending on image perspective (tall vs wide). When model face is shown, crop above lip should be flush with top of image. (Order of images should be as follows)
Required (4 images):
1. Hero (Main) Image: Front facing, cropped above lip to above the knee. 2. 1st Alternate: Front facing, head to toe, unrecognizable. 3. 2nd Alternate: Back facing, cropped to just below hairline to above the knee. 4. 3rd Alternate: ¾ side angle, cropped above lip to above the knee.

Rompers, Jumpsuits, and Overalls
Images should be cropped with a 5% buffer from the end of the product image to nearest vertical or horizontal border, depending on image perspective (tall vs wide). When model face is shown, crop above lip should be flush with top of image. (Order of images should be as follows)
Required (4 images):
1. Hero (Main) Image: Front facing, cropped above lip to above the knee. 2. 1st Alternate: Front facing, head to toe, unrecognizable. 3. 2nd Alternate: Back facing, cropped to just below hairline to above the knee. 4. 3rd Alternate: ¾ side angle, cropped above lip to above the knee.

Recommended:
5. 4th Alternate: Alternate detail. Highlight embellishments and design elements not captured in required shots if present.
6. Additional Alternates: ghost view

COPY

ATTRIBUTES

RICH MEDIA

Apparel | Content Standards Style Guide

TABLE OF CONTENTS

Women's Apparel - Photo Direction

Bodysuits & Outfit Sets

Bodysuits, Catsuits, Unitards & Leotards
Images should be cropped with a 5% buffer from the end of the product image to nearest vertical or horizontal border, depending on image perspective (tall vs wide). When model face is shown, crop above lip should be flush with top of image. (Order of images should be as follows)
Required (4 images):
1. Hero (Main) Image: Front facing, cropped above lip to below fingertips 2. 1st Alternate: 1st Front facing, head to toe, urecognizable. 3. 2nd Alternate: Back facing, cropped to just below hairline to below finger tips 4. 3rd Alternate: 3/4 side angle, cropped above lip to below fingers

Outfit Sets
Images should be cropped with a 5% buffer from the end of the product image to nearest vertical or horizontal border, depending on image perspective (tall vs wide). When model face is shown, crop above lip should be flush with top of image. (Order of images should be as follows)
Required (4 images):
1. Hero (Main) Image: Front facing, cropped above lip to above the knee. 2. 1st Alternate: Front facing, head to toe, unrecognizable. 3. 2nd Alternate: Back facing, cropped to just below hairline to above the knee. 4. 3rd Alternate: ¾ side angle, cropped above lip to above the knee.

IMAGERY

COPY

ATTRIBUTES

Recommended:
5. 4th Alternate: Alternate detail. Highlight embellishments and design elements not captured in required shots if present.Additional Alternates: ghost view
6. Additional Alternates: ghost views.

Recommended:
5. 4th Alternate: Alternate detail. Highlight embellishments and design elements not captured in required shots if present.
6. Additional Alternates: ghost view

RICH MEDIA

Apparel | Content Standards Style Guide

TABLE OF CONTENTS

Women's Apparel - Photo Direction

Tops & Bottoms

Tops
Images should be cropped with a 5% buffer from the end of the product image to nearest vertical or horizontal border, depending on image perspective (tall vs wide). When model face is shown, crop above lip should be flush with top of image.
(Order of images should be as follows) Required (4 images):
1. Hero (Main) Image: Front facing, cropped above lip to below fingertips. 2. 1st Alternate: Front facing, head to toe, unrecognizable. 3. 2nd Alternate: Back facing, cropped to just below hairline to below fingertips. 4. 3rd Alternate: ¾ side angle, cropped above lip to below fingertips.

Bottoms
Images should be cropped with a 5% buffer from the end of the product image to nearest vertical or horizontal border, depending on image perspective (tall vs wide). When model face is shown, crop above lip should be flush with top of image.
(Order of images should be as follows) Required (4 images):
1. Hero (Main) Image: Front facing, crop approx. 2" above garment (arms down). 2. 1st Alternate: Front facing, head to toe, unrecognizable. 3. 2nd Alternate: Back facing, crop approx. 2" above garment (arms straight down). 4. 3rd Alternate: ¾ side angle, crop approx. 2" above garment (arms straight down).

IMAGERY

COPY

ATTRIBUTES

Recommended:
5. 4th Alternate: Alternate detail. Highlight embellishments and design elements not captured in required shots if present.
6. Additional Alternates: ghost view

Recommended:
5. 4th Alternate: Alternate detail. Highlight embellishments and design elements not captured in required shots if present.
6. Additional Alternates: ghost view.

Apparel | Content Standards Style Guide

RICH MEDIA

TABLE OF CONTENTS

IMAGERY

Women's Apparel - Photo Direction

Jackets & Coats

Fashion, Suit Jackets, Blazers, & Sports Coats
Images should be cropped with a 5% buffer from the end of the product image to nearest vertical or horizontal border, depending on image perspective (tall vs wide). When model face is shown, crop above lip should be flush with top of image. (Order of images should be as follows)
Required (4 images):
1. Hero (Main) Image: Front facing, cropped above lip to below fingertips 2. 1st Alternate: 1st Front facing, head to toe, urecognizable. 3. 2nd Alternate: Back facing, cropped to just below hairline to below finger tips 4. 3rd Alternate: 3/4 side angle, cropped above lip to below fingers

Coats & Outerwear
Images should be cropped with a 5% buffer from the end of the product image to nearest vertical or horizontal border, depending on image perspective (tall vs wide). When model face is shown, crop above lip should be flush with top of image. (Order of images should be as follows)
Required (4 images): 1. Hero (Main) Image: Front facing, cropped above lip to below fingertips
2. 1st Alternate: 1st Front facing, head to toe, urecognizable. 3. 2nd Alternate: Back facing, cropped to just below hairline to below finger tips 4. 3rd Alternate: 3/4 side angle, cropped above lip to below fingers

Recommended:
5. 4th Alternate: Alternate detail. Highlight embellishments and design elements not captured in required shots if present.
6. Additional Alternates: ghost views.

COPY

ATTRIBUTES

RICH MEDIA

Apparel | Content Standards Style Guide

Women's Apparel- Photo Direction
Capes, Cloaks & Ponchos
Images should be cropped with a 5% buffer from the end of the product image to nearest vertical or horizontal border, depending on image perspective (tall vs wide). When model face is shown, crop above lip should be flush with top of image. (Order of images should be as follows) Required (4 images): 1. Hero (Main) Image: Front facing, cropped above lip to below fingertips 2. 1st Alternate: 1st Front facing, head to toe, urecognizable. 3. 2nd Alternate: Back facing, cropped to just below hairline to below finger tips 4. 3rd Alternate: 3/4 side angle, cropped above lip to below fingers
Recommended: 5. 4th Alternate: Alternate detail. Highlight embellishments and design elements not captured in required shots if present. 6. Additional Alternates: ghost views.
Apparel | Content Standards Style Guide

Cloaks & Ponchos

RICH MEDIA

ATTRIBUTES

COPY

IMAGERY

TABLE OF CONTENTS

Women's Apparel -Bundled Apparel - Photo Direction
Tops
Images should be cropped with a 5% buffer from the end of the product image to nearest vertical or horizontal border, depending on image perspective (tall vs wide). When model face is shown, crop above lip should be flush with top of image. (Order of images should be as follows) Required (7 images): 1. Hero (Main) Image: Front facing, composite cropped above lip to below fingertips 2. 1st & 2nd Alternate: Front facing, head to toe unrecognizable 3. 3rd & 4th Alternate: Back facing, crop to garment showing both colors 4. 5th & 6th Alternate: 3/4 side angle, cropped to garment showing both colors
Recommended: 6. Additional Alternates: Zoom image of garment detail, pattern, and/or ghost views. Highlight
embellishments and design elements not captured in required shots, when present.
Apparel | Content Standards Style Guide

Tops

RICH MEDIA

ATTRIBUTES

COPY

IMAGERY

TABLE OF CONTENTS

Women's Apparel -Bundled Apparel - Photo Direction
Bottoms
Images should be cropped with a 5% buffer from the end of the product image to nearest vertical or horizontal border, depending on image perspective (tall vs wide). When model face is shown, crop above lip should be flush with top of image. (Order of images should be as follows) Required (7 images): 1. Hero (Main) Image: Front facing composite, crop approx. 2" above garment (arms down). 2. 1st & 2nd Alternate: 2nd Front facing, head to toe unrecognizable 3. 3rd & 4th Alternate: Back facing, crop approx. 2" above garment (arms down). 4. 5th & 6th Alternate: 3/4 side angle, crop approx. 2" above garment (arms down).
Recommended: 6. Additional Alternates: Zoom image of garment detail, pattern, and/or ghost views. Highlight
embellishments and design elements not captured in required shots, when present.
Apparel | Content Standards Style Guide

Bottoms

RICH MEDIA

ATTRIBUTES

COPY

IMAGERY

TABLE OF CONTENTS

Men's Apparel - Photo Direction

Tops & Bottoms

Tops
Images should be cropped with a 5% buffer from the end of the product image to nearest vertical or horizontal border, depending on image perspective (tall vs wide). When model face is shown, crop above lip should be flush with top of image.
(Order of images should be as follows) Required (4 images):
1. Hero (Main) Image: Front facing, cropped above the lip to below fingertips. 2. 1st Alternate: Front facing, head to toe, unrecognizable. 3. 2nd Alternate: Back facing, cropped to just below hairline to below fingertips. 4. 3rd Alternate: ¾ side angle, cropped above lip to below fingertips.

IMAGERY

COPY

ATTRIBUTES

Recommended:
5. 4th Alternate: Alternate zoom detail. Highlight embellishments and design elements not captured in required shots when present.
6. Additional Alternates: zoom image of garment detail, pattern, and/or ghost

RICH MEDIA

Apparel | Content Standards Style Guide

TABLE OF CONTENTS

Men's Apparel - Photo Direction

Overalls & Suits

Snowsuits & Overalls
Images should be cropped with a 5% buffer from the end of the product image to nearest vertical or horizontal border, depending on image perspective (tall vs wide). When model face is shown, crop above lip should be flush with top of image.
(Order of images should be as follows) Required (4 images):
1. Hero (Main) Image: Front facing, cropped above the lip to below fingertips. 2. 1st Alternate: Front facing, head to toe, unrecognizable. 3. 2nd Alternate: Back facing, cropped to just below hairline to below fingertips. 4. 3rd Alternate: ¾ side angle, cropped above lip to below fingertips.

IMAGERY

COPY

ATTRIBUTES

Recommended:
1. 4th Alternate: Alternate zoom detail. Highlight embellishments and design elements not captured in required shots when present.
2. Additional Alternates: zoom image of garment detail, pattern, and/or ghost

Apparel | Content Standards Style Guide

RICH MEDIA

TABLE OF CONTENTS

IMAGERY

Men's Apparel -Bundled Apparel - Photo Direction
Shirt Multipacks
Images should be cropped with a 5% buffer from the end of the product image to nearest vertical or horizontal border, depending on image perspective (tall vs wide). When model face is shown, crop above lip should be flush with top of image. (Order of images should be as follows)
PLEASE NOTE: If updates are made to packaging, vendors must send updated imagery or packaging to shoot.
Required (5 images): 1. Hero (Main) Image: Flat shot, imagery depicts number of items in pack 2. 1st Alternate: Items in packaging 3. 2nd Alternate: Front facing, cropped above the lip to below fingertips. 4. 3rd Alternate: Back facing, cropped to just below hairline to below fingertips. 5. 3rd Alternate: ¾ side angle, cropped above lip to below fingertips.

Tops

COPY

ATTRIBUTES

RICH MEDIA

Apparel | Content Standards Style Guide

Men's Apparel -Bundled Apparel - Photo Direction
Bottoms
Images should be cropped with a 5% buffer from the end of the product image to nearest vertical or horizontal border, depending on image perspective (tall vs wide). When model face is shown, crop above lip should be flush with top of image. (Order of images should be as follows) Required (7 images): 1. Hero (Main) Image: Front facing composite, crop approx. 2" above garment (arms down). 2. 1st & 2nd Alternate: 2nd Front facing, head to toe unrecognizable 3. 3rd & 4th Alternate: Back facing, crop approx. 2" above garment (arms down). 4. 5th & 6th Alternate: 3/4 side angle, crop approx. 2" above garment (arms down).
Recommended: 6. Additional Alternates: Zoom image of garment detail, pattern, and/or ghost views. Highlight
embellishments and design elements not captured in required shots, when present.
Apparel | Content Standards Style Guide

Bottoms

RICH MEDIA

ATTRIBUTES

COPY

IMAGERY

TABLE OF CONTENTS

Women & Men's Apparel · Loungewear - Photo Direction

Sets & Bottoms

Loungewear Tops
Images should be cropped with a 5% buffer from the end of the product image to nearest vertical or horizontal border, depending on image perspective (tall vs wide). When model face is shown, crop above lip should be flush with top of image. (Order of images should be as follows)
Required (4 images):
1. Hero (Main) Image: Front facing, cropped above lip to below fingertips 2. 1st Alternate: 1st Front facing, head to toe, unrecognizable 3. 2nd Alternate: Back facing, cropped to just below hairline to below finger tips 4. 3rd Alternate: 3/4 side angle, cropped above lip to below fingers

Loungewear Bottoms
Images should be cropped with a 5% buffer from the end of the product image to nearest vertical or horizontal border, depending on image perspective (tall vs wide). When model face is shown, crop above lip should be flush with top of image. (Order of images should be as follows)
Required (4 images):
1. Hero (Main) Image: Front facing, crop approx. 2" above garment (arms down) 2. 1st Alternate: 1st Front facing, head to toe, unrecognizable. 3. 2nd Alternate: Back facing, crop approx. 2" above garment (arms down) 4. 3rd Alternate: 3/4 side angle, crop approx. 2" above garment (arms down)

IMAGERY

COPY

ATTRIBUTES

Recommended:
5. 4th Alternate: Alternate detail. Highlight embellishments and design elements not captured in required shots if present.
6. Additional Alternates: ghost views.
Styling Note: Please style with NO shoes

Apparel | Content Standards Style Guide

RICH MEDIA

TABLE OF CONTENTS

Women & Men's Apparel · Sleepwear - Photo Direction

Tops & Bottoms

Sleepwear Tops
Images should be cropped with a 5% buffer from the end of the product image to nearest vertical or horizontal border, depending on image perspective (tall vs wide). When model face is shown, crop above lip should be flush with top of image. (Order of images should be as follows)
Required (4 images):
1. Hero (Main) Image: Front facing, cropped above lip to below fingertips 2. 1st Alternate: 1st Front facing, head to toe, unrecognizable. 3. 2nd Alternate: Back facing, cropped to just below hairline to below finger tips 4. 3rd Alternate: 3/4 side angle, cropped above lip to below fingers

Sleepwear Bottoms
Images should be cropped with a 5% buffer from the end of the product image to nearest vertical or horizontal border, depending on image perspective (tall vs wide). When model face is shown, crop above lip should be flush with top of image. (Order of images should be as follows)
Required (4 images):
1. Hero (Main) Image: Front facing, crop approx. 2" above garment (arms down) 2. 1st Alternate: 1st Front facing, head to toe, unrecognizable. 3. 2nd Alternate: Back facing, crop approx. 2" above garment (arms down) 4. 3rd Alternate: 3/4 side angle, crop approx. 2" above garment (arms down)

IMAGERY

COPY

ATTRIBUTES

Apparel | Content Standards Style Guide

RICH MEDIA

TABLE OF CONTENTS

Women & Men's Apparel · Sleepwear - Photo Direction

Sleepwear Sets

Sleepwear Sets
Images should be cropped with a 5% buffer from the end of the product image to nearest vertical or horizontal border, depending on image perspective (tall vs wide). When model face is shown, crop above lip should be flush with top of image. (Order of images should be as follows)
Required (4 images):
1. Hero (Main) Image: Front facing, head to toe, unrecognizable. 2. 1st Alternate: Front facing, head to toe, unrecognizable. 3. 2nd Alternate: Back facing, head to toe, unrecognizable. 4. 3rd Alternate: ¾ side angle, head to toe, unrecognizable.

Multi Piece Sets
Images should be cropped with a 5% buffer from the end of the product image to nearest vertical or horizontal border, depending on image perspective (tall vs wide). When model face is shown, crop above lip should be flush with top of image. (Order of images should be as follows)
Required (5 images):
1. Hero (Main) Image: Flat shot, imagery depicts number of items in pack. 2. 1st Alternate: 1st Front facing, head to toe, unrecognizable. 3. 2nd Alternate: 2nd Front facing, head to toe, unrecognizable. 4. 3rd Alternate: Back facing, head to toe, unrecognizable. 5. 4th Alternate: 3/4 side angle, head to toe, unrecognizable.

IMAGERY

COPY

ATTRIBUTES

Recommended:
6. 5th Alternate: Alternate detail. Highlight embellishments and design elements not captured in required shots if present.
7. Additional Alternates: ghost views.
Styling Note: Please style with NO shoes

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TABLE OF CONTENTS

Women & Men's Apparel · Sleepwear - Photo Direction

Robes & Nightgowns

Robes
Images should be cropped with a 5% buffer from the end of the product image to nearest vertical or horizontal border, depending on image perspective (tall vs wide). When model face is shown, crop above lip should be flush with top of image. (Order of images should be as follows)
Required (4 images):
1. Hero (Main) Image: Front facing, head to toe, unrecognizable. 2. 1st Alternate: Back facing, head to toe, unrecognizable. 3. 2nd Alternate: ¾ side angle, head to toe, unrecognizable.

Slips, Nightgowns & Sleepshirts
Images should be cropped with a 5% buffer from the end of the product image to nearest vertical or horizontal border, depending on image perspective (tall vs wide). When model face is shown, crop above lip should be flush with top of image. (Order of images should be as follows)
Required (4 images):
1. Hero (Main) Image: Front facing, head to toe, unrecognizable. 2. 1st Alternate: Back facing, head to toe, unrecognizable. 3. 2nd Alternate: ¾ side angle, head to toe, unrecognizable.

IMAGERY

COPY

ATTRIBUTES

Recommended:
4. 4th Alternate: Alternate detail. Highlight embellishments and design elements not captured in required shots if present.
5. Additional Alternates: ghost views. Styling Note: Please style with NO shoes

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Women's Intimates

Bras & Panties

Lingerie (Bras)
Images should be cropped with a 5% buffer from the end of the product image to nearest vertical or horizontal border, depending on image perspective (tall vs wide). When model face is shown, crop above lip should be flush with top of
image. (Order of images should be as follows)

Lingerie (Panties)
Images should be cropped with a 5% buffer from the end of the product image to nearest vertical or horizontal border, depending on image perspective (tall vs wide). When model face is shown, crop above lip should
be flush with top of image. (Order of images should be as follows)

Required (4 images):
1. Hero (Main) Image: Front facing, cropped to garment. 2. 1st Alternate: Front facing, head to toe, unrecognizable. 3. 2nd Alternate: Back facing, cropped to garment. 4. 3rd Alternate: ¾ side angle, cropped to garment.

IMAGERY

COPY

ATTRIBUTES

Recommended:
5. Additional Alternates: Zoom image of garment detail, pattern, and/or ghost views. Highlight embellishments and design elements not captured in required shots, when present.

Recommended:
5. Additional Alternates: Zoom image of garment detail, pattern, and/ or ghost views. Highlight embellishments and design elements not captured in required shots, when present.

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TABLE OF CONTENTS

Women's Intimates & Shapewear
Camisoles & Shapewear Tops
Images should be cropped with a 5% buffer from the end of the product image to nearest vertical or horizontal border, depending on image perspective (tall vs wide). When model face is shown, crop above lip should be flush with top of image. (Order of images should be as follows)
Required (4 images): 1. Hero (Main) Image: Front facing, cropped to garment. 2. 1st Alternate: Front facing, head to toe, unrecognizable. 3. 2nd Alternate: Back facing, cropped to garment. 4. 3rd Alternate: ¾ side angle, cropped to garment.

Lingerie & Shapewear Tops
Shapewear Tops
Images should be cropped with a 5% buffer from the end of the product image to nearest vertical or horizontal border, depending on image perspective (tall vs wide). When model face is shown, crop above lip should be flush with top of image. (Order of images should be as follows)
Required (4 images): 1. Hero (Main) Image: Front facing, cropped to garment. 2. 1st Alternate: Front facing, head to toe, unrecognizable. 3. 2nd Alternate: Back facing, cropped to garment. 4. 3rd Alternate: ¾ side angle, cropped to garment.

IMAGERY

COPY

ATTRIBUTES

Recommended:
5. Additional Alternates: Zoom image of garment detail, pattern, and/or ghost views. Highlight embellishments and design elements not captured in required shots, when present.

Recommended:
5. Additional Alternates: Zoom image of garment detail, pattern, and/ or ghost views. Highlight embellishments and design elements not captured in required shots, when present.

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Women's Intimates & Shapewear
Shapewear Bottoms
Images should be cropped with a 5% buffer from the end of the product image to nearest vertical or horizontal border, depending on image perspective (tall vs wide). When model face is shown, crop above lip should be flush with top of image. (Order of images should be as follows)
Required (4 images): 1. Hero (Main) Image: Front facing, cropped to garment. 2. 1st Alternate: Front facing, head to toe, unrecognizable. 3. 2nd Alternate: Back facing, cropped to garment. 4. 3rd Alternate: ¾ side angle, cropped to garment.

Lingerie & Shapewear Bottoms
Shapewear Skirt Bottoms
Images should be cropped with a 5% buffer from the end of the product image to nearest vertical or horizontal border, depending on image perspective (tall vs wide). When model face is shown, crop above lip should be flush with top of image. (Order of images should be as follows)
Required (4 images): 1. Hero (Main) Image: Front facing, cropped to garment. 2. 1st Alternate: Front facing, head to toe, unrecognizable. 3. 2nd Alternate: Back facing, cropped to garment. 4. 3rd Alternate: ¾ side angle, cropped to garment.

IMAGERY

COPY

ATTRIBUTES

Recommended:
5. Additional Alternates: Zoom image of garment detail, pattern, and/or ghost views. Highlight embellishments and design elements not captured in required shots, when present.

Recommended:
5. Additional Alternates: Zoom image of garment detail, pattern, and/ or ghost views. Highlight embellishments and design elements not captured in required shots, when present.

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IMAGERY

Women's Intimates & Shapewear

Body Shapewear & Lingerie Sets

Shapewear
Images should be cropped with a 5% buffer from the end of the product image to nearest vertical or horizontal border, depending on image perspective (tall vs wide). When model face is shown, crop above lip should be flush with top of image. (Order of images should be as follows)
Required (4 images):
1. Hero (Main) Image: Front facing, cropped to garment. 2. 1st Alternate: Front facing, head to toe, unrecognizable. 3. 2nd Alternate: Back facing, cropped to garment. 4. 3rd Alternate: ¾ side angle, cropped to garment.

Sets
Images should be cropped with a 5% buffer from the end of the product image to nearest vertical or horizontal border, depending on image perspective (tall vs wide). When model face is shown, crop above lip should be flush with top of image. (Order of images should be as follows)
PLEASE NOTE: If updates are made to packaging, vendors must send updated imagery or packaging to shoot.
Required (5 images): 1. Hero (Main) Image: Flat shot imagery depicts number of items in pack 2. 1st Alternate: Items in packaging 3. 2nd Alternate: 1st Front facing, crop to garment 4. 3rd Alternate: Back facing crop to garment 5. 4th Alternate: 3/4 side angle crop to garment

Recommended:
5. Additional Alternates: Zoom image of garment detail, pattern, and/ or ghost views. Highlight embellishments and design elements not captured in required shots, when present.

COPY

ATTRIBUTES

RICH MEDIA

Apparel | Content Standards Style Guide

TABLE OF CONTENTS

IMAGERY

Women's Intimates & Shapewear
Multipacks (Bottoms)
Images should be cropped with a 5% buffer from the end of the product image to nearest vertical or horizontal border, depending on image perspective (tall vs wide). When model face is shown, crop above lip should be flush with top of image. (Order of images should be as follows)
PLEASE NOTE: If updates are made to packaging, vendors must send updated imagery or packaging to shoot.
Required (5 images): 1. Hero (Main) Image: Flat shot imagery depicts number of items in pack 2. 1st Alternate: Items in packaging 3. 2nd Alternate: 1st Front facing, crop to garment 4. 3rd Alternate: Back facing crop to garment 5. 4th Alternate: 3/4 side angle crop to garment

Multipack Bottoms

COPY

ATTRIBUTES

RICH MEDIA

Apparel | Content Standards Style Guide

TABLE OF CONTENTS

IMAGERY

Women's Intimates & Shapewear
Multipack (Tops)
Images should be cropped with a 5% buffer from the end of the product image to nearest vertical or horizontal border, depending on image perspective (tall vs wide). When model face is shown, crop above lip should be flush with top of image. (Order of images should be as follows) Required (7 images): 1. Hero (Main) Image: Composited Front facing, cropped above lip to below fingertips, showing all colors. 2. 1st & 2nd Alternate: Front facing, head to toe unrecognizable 3. 3rd & 4th Alternate: Back facing, crop to garment showing both colors 4. 5th & 6th Alternate: 3/4 side angle, cropped to garment showing both colors
Recommended: 5. Additional Alternates: Zoom image of garment detail, pattern, and/or ghost views. Highlight
embellishments and design elements not captured in required shots, when present.

Multipack Tops

COPY

ATTRIBUTES

RICH MEDIA

Apparel | Content Standards Style Guide

TABLE OF CONTENTS

Men's Apparel - Undergarments

Tops & Bottoms

Shapewear & Undershirts
Images should be cropped with a 5% buffer from the end of the product image to nearest vertical or horizontal border, depending on image perspective (tall vs wide). When model face is shown, crop above lip should be flush with top of image. (Order of images should be as follows)
Required (4 images):
1. Hero (Main) Image: Front facing, cropped above the lip to below fingertips. 2. 1st Alternate: Front facing, head to toe, unrecognizable. 3. 2nd Alternate: Back facing, cropped to just below hairline to below fingertips. 4. 3rd Alternate: ¾ side angle, cropped above lip to below fingertips.

Underwear/Boxers & Briefs
Images should be cropped with a 5% buffer from the end of the product image to nearest vertical or horizontal border, depending on image perspective (tall vs wide). When model face is shown, crop above lip should be flush with top of image. (Order of images should be as follows)
Required (4 images):
1. Hero (Main) Image: Front facing, cropped above the lip to below fingertips. 2. 1st Alternate: Front facing, head to toe, unrecognizable. 3. 2nd Alternate: Back facing, cropped to just below hairline to below fingertips. 4. 3rd Alternate: ¾ side angle, cropped above lip to below fingertips.

IMAGERY

COPY

ATTRIBUTES

Recommended:
5. Additional Alternates: zoom image of garment detail, pattern, and/or ghost views. Highlight embellishments and design elements not captured in required shots, when present.

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IMAGERY

Men's Apparel - Undergarments

Thermals & Sets

Termal Tops
Images should be cropped with a 5% buffer from the end of the product image to nearest vertical or horizontal border, depending on image perspective (tall vs wide). When model face is shown, crop above lip should be flush with top of image. (Order of images should be as follows)
Required (4 images):
1. Hero (Main) Image: Front facing, cropped above the lip to below fingertips. 2. 1st Alternate: Front facing, head to toe, unrecognizable. 3. 2nd Alternate: Back facing, cropped to just below hairline to below fingertips. 4. 3rd Alternate: ¾ side angle, cropped above lip to below fingertips.

Thermal & Sleepwear Sets
Images should be cropped with a 5% buffer from the end of the product image to nearest vertical or horizontal border, depending on image perspective (tall vs wide). When model face is shown, crop above lip should be flush with top of image. (Order of images should be as follows)
PLEASE NOTE: If updates are made to packaging, vendors must send updated imagery or packaging to shoot.
Required (5 images):
1. Hero (Main) Image: Flat shot, imagery depicts number of items in pack 2. 1st Alternate: Items in packaging 3. 2nd Alternate: Front facing, cropped above the lip to below fingertips. 4. 3rd Alternate: Back facing, cropped to just below hairline to below fingertips. 5. 3rd Alternate: ¾ side angle, cropped above lip to below fingertips.

Recommended:
5. Additional Alternates: zoom image of garment detail, pattern, and/or ghost views. Highlight embellishments and design elements not captured in required shots, when present.

COPY

ATTRIBUTES

RICH MEDIA

Apparel | Content Standards Style Guide

TABLE OF CONTENTS

IMAGERY

Men's Apparel -Bundled Undergarments
Underwear Shirt Multipacks
Images should be cropped with a 5% buffer from the end of the product image to nearest vertical or horizontal border, depending on image perspective (tall vs wide). When model face is shown, crop above lip should be flush with top of image. (Order of images should be as follows)
PLEASE NOTE: If updates are made to packaging, vendors must send updated imagery or packaging to shoot.
Required (5 images): 1. Hero (Main) Image: Flat shot, imagery depicts number of items in pack 2. 1st Alternate: Items in packaging 3. 2nd Alternate: Front facing, cropped above the lip to below fingertips. 4. 3rd Alternate: Back facing, cropped to just below hairline to below fingertips. 5. 3rd Alternate: ¾ side angle, cropped above lip to below fingertips.

Tops

COPY

ATTRIBUTES

RICH MEDIA

Apparel | Content Standards Style Guide

TABLE OF CONTENTS

IMAGERY

Men's Apparel - Bundled Undergarments
Multipacks (Bottoms)
Images should be cropped with a 5% buffer from the end of the product image to nearest vertical or horizontal border, depending on image perspective (tall vs wide). When model face is shown, crop above lip should be flush with top of image. (Order of images should be as follows)
PLEASE NOTE: If updates are made to packaging, vendors must send updated imagery or packaging to shoot.
Required (5 images): 1. Hero (Main) Image: Flat shot, imagery depicts number of items in pack 2. 1st Alternate: Items in packaging 3. 2nd Alternate: Front facing, cropped above the lip to below fingertips. 4. 3rd Alternate: Back facing, cropped to just below hairline to below fingertips. 5. 3rd Alternate: ¾ side angle, cropped above lip to below fingertips.

Bottoms

COPY

ATTRIBUTES

RICH MEDIA

Apparel | Content Standards Style Guide

TABLE OF CONTENTS

Women & Men's Apparel

Compression Sleeves & Hosiery

Panthoses & Tights
Images should be cropped with a 5% buffer from the end of the product image to nearest vertical or horizontal border, depending on image perspective (tall vs wide). When model face is shown, crop above lip should be flush with top of image. (Order of images should be as follows)
Required (4 images):
1. Hero (Main) Image: Front facing, cropped above the lip to below fingertips. 2. 1st Alternate: Front facing, head to toe, unrecognizable. 3. 2nd Alternate: Back facing, cropped to just below hairline to below fingertips. 4. 3rd Alternate: ¾ side angle, cropped above lip to below fingertips.

Compression Sleeves
Images should be cropped with a 5% buffer from the end of the product image to nearest vertical or horizontal border, depending on image perspective (tall vs wide). When model face is shown, crop above lip should be flush with top of image. (Order of images should be as follows)
Required (4 images):
1. Hero (Main) Image: Front facing, cropped above the lip to below fingertips. 2. 1st Alternate: Front facing, head to toe, unrecognizable. 3. 2nd Alternate: Back facing, cropped to just below hairline to below fingertips. 4. 3rd Alternate: ¾ side angle, cropped above lip to below fingertips.

IMAGERY

COPY

ATTRIBUTES

Recommended:
5. Additional Alternates: zoom image of garment detail, pattern, and/or ghost views. Highlight embellishments and design elements not captured in required shots, when present.

RICH MEDIA

Apparel | Content Standards Style Guide

TABLE OF CONTENTS

Women's Swimwear

Swimwear One-Piece & Sets

Swim (One-Piece)
Images should be cropped with a 5% buffer from the end of the product image to nearest vertical or horizontal border, depending on image perspective (tall vs wide). When model face is shown, crop above lip should be flush with top of image. (Order of images should be as follows)
Required (4 images):
1. Hero (Main) Image: Front facing, cropped above lip to below fingertips. 2. 1st Alternate: Front facing, head to toe, unrecognizable. 3. 2nd Alternate: Back facing, cropped to just below hairline to below fingertips. 4. 3rd Alternate: ¾ side angle, cropped above lip to below fingertips.

Swim (Two-Piece) /Sets
Images should be cropped with a 5% buffer from the end of the product image to nearest vertical or horizontal border, depending on image perspective (tall vs wide). When model face is shown, crop above lip should be flush with top of image. (Order of images should be as follows)
Required (4 images):
1. Hero (Main) Image: Front facing, cropped above the lip to below fingertips. 2. 1st Alternate: Front facing, head to toe, unrecognizable. 3. 2nd Alternate: Back facing, cropped to just below hairline to below fingertips. 4. 3rd Alternate: ¾ side angle, cropped above lip to below fingertips.

IMAGERY

COPY

ATTRIBUTES

Recommended:
5. Additional Alternates: zoom image of garment detail, pattern, and/or ghost views. Highlight embellishments and design elements not captured in required shots, when present.

Apparel | Content Standards Style Guide

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TABLE OF CONTENTS

Women's Swimwear

Swimwear Separates

Swim (Tops)
Images should be cropped with a 5% buffer from the end of the product image to nearest vertical or horizontal border, depending on image perspective (tall vs wide). When model face is shown, crop above lip should be flush with top of image. (Order of images should be as follows)
Required (4 images):
1. Hero (Main) Image: Front facing, cropped above the lip to below fingertips. 2. 1st Alternate: Front facing, head to toe, unrecognizable. 3. 2nd Alternate: Back facing, crop to just below hairline to below fingertips. 4. 3rd Alternate: ¾ side angle, cropped above lip to below fingertips.

Swim (Bottoms)
Images should be cropped with a 5% buffer from the end of the product image to nearest vertical or horizontal border, depending on image perspective (tall vs wide). When model face is shown, crop above lip should be flush with top of image. (Order of images should be as follows)
Required (4 images):
1. Hero (Main) Image: Front facing, crop approx. 2" above garment (arms down). 2. 1st Alternate: Front facing, head to toe, unrecognizable. 3. 2nd Alternate: Back facing, crop approx. 2" above garment (arms straight down). 4. 3rd Alternate: ¾ side angle, crop approx. 2" above garment (arms straight down).

IMAGERY

COPY

ATTRIBUTES

Recommended:
5. Additional Alternates: zoom image of garment detail, pattern, and/ or ghost views. Highlight embellishments and design elements not captured in required shots, when present.

Recommended:
5. Additional Alternates: zoom image of garment detail, pattern, and/or ghost
views. Highlight embellishments and design elements not captured in required shots, when present.

Apparel | Content Standards Style Guide

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TABLE OF CONTENTS

Women's Swimwear

Swimwear Coverings

Swim Cover-Ups & Swim Parkas
Images should be cropped with a 5% buffer from the end of the product image to nearest vertical or horizontal border, depending on image perspective (tall vs wide). When model face is shown, crop above lip should be flush with top of image. (Order of images should be as follows)
Required (4 images):
1. Hero (Main) Image: Front facing, cropped above the lip to below fingertips. 2. 1st Alternate: Front facing, head to toe, unrecognizable. 3. 2nd Alternate: Back facing, crop approx. 2" above garment (arms straight down). 4. 3rd Alternate: ¾ side angle, cropped above lip to below fingertips.

Athletic Rash Guards
Images should be cropped with a 5% buffer from the end of the product image to nearest vertical or horizontal border, depending on image perspective (tall vs wide). When model face is shown, crop above lip should be flush with top of image. (Order of images should be as follows)
Required (4 images):
1. Hero (Main) Image: Front facing, crop approx. 2" above garment (arms down). 2. 1st Alternate: Front facing, head to toe, unrecognizable. 3. 2nd Alternate: Back facing, crop to just below hairline to below fingertips. 4. 3rd Alternate: ¾ side angle, cropped above lip to below fingertips.

IMAGERY

COPY

ATTRIBUTES

Recommended:
5. Additional Alternates: zoom image of garment detail, pattern, and/ or ghost views. Highlight embellishments and design elements not captured in required shots, when present.

Recommended:
5. Additional Alternates: zoom image of garment detail, pattern, and/or ghost views. Highlight embellishments and design elements not captured in required shots, when present.

RICH MEDIA

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Men's Swimwear

Swimwear Tops & Bottoms

Swimsuit (Bottoms)
Images should be cropped with a 5% buffer from the end of the product image to nearest vertical or horizontal border, depending on image perspective (tall vs wide). When model face is shown, crop above lip should be flush with top of image. (Order of images should be as follows)
Required (4 images):
1. Hero (Main) Image: Front facing, cropped above the lip to below fingertips. 2. 1st Alternate: Front facing, head to toe, unrecognizable. 3. 2nd Alternate: Back facing, crop approx. 2" above garment (arms straight down). 4. 3rd Alternate: ¾ side angle, crop approx. 2" above garment (arms straight down).

Athletic Rash Guards (Tops)
Images should be cropped with a 5% buffer from the end of the product image to nearest vertical or horizontal border, depending on image perspective (tall vs wide). When model face is shown, crop above lip should be flush with top of image. (Order of images should be as follows)
Required (4 images):
1. Hero (Main) Image: Front facing, crop approx. 2" above garment (arms down). 2. 1st Alternate: Front facing, head to toe, unrecognizable. 3. 2nd Alternate: Back facing, crop to just below hairline to below fingertips. 4. 3rd Alternate: ¾ side angle, cropped above lip to below fingertips).

IMAGERY

COPY

ATTRIBUTES

Recommended:
5. Additional Alternates: zoom image of garment detail, pattern, and/or ghost
views. Highlight embellishments and design elements not captured in required shots, when present.

Recommended:
5. Additional Alternates: zoom image of garment detail, pattern, and/or ghost views.
Highlight embellishments and design elements not captured in required shots, when present.

Apparel | Content Standards Style Guide

RICH MEDIA

Men's Swimwear
Swimwear Parkas
Images should be cropped with a 5% buffer from the end of the product image to nearest vertical or horizontal border, depending on image perspective (tall vs wide). When model face is shown, crop above lip should be flush with top of image. (Order of images should be as follows) Required (4 images):
1. Hero (Main) Image: Front facing, cropped above the lip to below fingertips. 2. 1st Alternate: Front facing, head to toe, unrecognizable. 3. 2nd Alternate: Back facing, crop approx. 2" above garment (arms straight down). 4. 3rd Alternate: ¾ side angle, crop approx. 2" above garment (arms straight down).
Recommended: 5. Additional Alternates: zoom image of garment detail, pattern, and/or ghost views.
Highlight embellishments and design elements not captured in required shots, when present.
Apparel | Content Standards Style Guide

Swimwear Coverings

RICH MEDIA

ATTRIBUTES

COPY

IMAGERY

TABLE OF CONTENTS

Men's & Women's Uniform & Workwear

Scrubs

Scrub Tops (Women & Men)
Images should be cropped with a 5% buffer from the end of the product image to nearest vertical or horizontal border, depending on image perspective (tall vs wide). When model face is shown, crop above lip should be flush with top of image. (Order of images should be as follows)
Required (4 images):
1. Hero (Main) Image: Front facing, cropped above the lip to below fingertips. 2. 1st Alternate: Size Chart 3. 2nd Alternate: Back facing, cropped to just below hairline to below fingertips 4. 3rd Alternate: ¾ side angle, cropped above lip to below fingertips.

Scrub Bottoms (Women & Men)
Images should be cropped with a 5% buffer from the end of the product image to nearest vertical or horizontal border, depending on image perspective (tall vs wide). When model face is shown, crop above lip should be flush with top of image. (Order of images should be as follows)
Required (4 images):
1. Hero (Main) Image: Front facing, crop approx. 2" above garment (arms down). 2. 1st Alternate: Size Chart 3. 2nd Alternate: Back facing, crop approx. 2" above garment (arms straight down). 4. 3rd Alternate: ¾ side angle, crop approx. 2" above garment (arms straight down).

IMAGERY

COPY

ATTRIBUTES

Recommended:
5. 4th Alternate: Alternate detail. Highlight embellishments and design elements not captured in required shots if present.
6. Additional Alternates: ghost view

Apparel | Content Standards Style Guide

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TABLE OF CONTENTS

Men's & Women's Uniforms & Workwear

Scrub Sets & Jackets

Scrub Sets (Women & Men/Unisex)
Images should be cropped with a 5% buffer from the end of the product image to nearest vertical or horizontal border, depending on image perspective (tall vs wide). When model face is shown, crop above lip should be flush with top of image. (Order of images should be as follows)
Required (4 images):
1. Hero (Main) Image: Front facing, crop approx. 2" above garment (arms down). 2. 1st Alternate: Size Chart 3. 2nd Alternate: Back facing, cropped to just below hairline to below foot 4. 3rd Alternate: ¾ side angle, cropped above lip to just at foot.

Jackets & Robes (Women & Men/Unisex)
Images should be cropped with a 5% buffer from the end of the product image to nearest vertical or horizontal border, depending on image perspective (tall vs wide). When model face is shown, crop above lip should be flush with top of image. (Order of images should be as follows)
Required (4 images):
1. Hero (Main) Image: Front facing, cropped above the lip to below fingertips. 2. 1st Alternate: Full Size 3. 2nd Alternate: Back facing, cropped to just below hairline to below foot 4. 3rd Alternate: ¾ side angle, cropped above lip to just at foot.

IMAGERY

COPY

ATTRIBUTES

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Men's & Women's Uniforms & Workwear

Gowns & Coveralls

Surgical & Hospital Gowns (Women & Men/Unisex)
Images should be cropped with a 5% buffer from the end of the product image to nearest vertical or horizontal border, depending on image perspective (tall vs wide). When model face is shown, crop above lip should be flush with top of image. (Order of images should be as follows)
Required (4 images):
1. Hero (Main) Image: Front facing, crop approx. 2" above garment (arms down). 2. 1st Alternate: Size Chart 3. 2nd Alternate: Back facing, crop approx. 2" above garment (arms straight down). 4. 3rd Alternate: ¾ side angle, crop approx. 2" above garment (arms straight down).

Overall & Coveralls (Women & Men/Unisex)
Images should be cropped with a 5% buffer from the end of the product image to nearest vertical or horizontal border, depending on image perspective (tall vs wide). When model face is shown, crop above lip should be flush with top of image. (Order of images should be as follows)
Required (4 images):
1. Hero (Main) Image: Front facing, cropped above the lip to below fingertips. 2. 1st Alternate: Size Chart 3. 2nd Alternate: Back facing, cropped to just below hairline to below fingertips 4. 3rd Alternate: ¾ side angle, cropped above lip to below fingertips.

IMAGERY

COPY

ATTRIBUTES

Recommended:
5. 4th Alternate: Alternate detail. Highlight embellishments and design elements not captured in required shots if present.
6. Additional Alternates: ghost view

RICH MEDIA

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Children's Apparel
Children's Apparel
Images should be cropped with a 5% buffer from the end of the product image to nearest vertical or horizontal border, depending on image perspective (tall vs wide). (Order of images should be as follows)
Required (3 images):
1. Hero (Main) Image: Front facing, flat shot, straight on. 2. 1st Alternate: Back facing, flat shot, straight on. 3. 2nd Alternate zoom detail. Highlight embellishments and design elements not
captured in required shots, when present. ie: flip sequins to have shots for both ways.

Additional Examples:

Single Items

IMAGERY

COPY

ATTRIBUTES

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Apparel | Content Standards Style Guide

TABLE OF CONTENTS

Additional Examples:

Single Items

IMAGERY

COPY

ATTRIBUTES

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Swim & Sets
Swim Multipack & Sets
Items are considered a multipack when ever there are 2 or more pieces sold in the item. Images should be cropped with a 5% buffer from the end of the product image to nearest vertical or horizontal border, depending on image perspective (tall vs wide).
PLEASE NOTE: If updates are made to packaging, vendors must send updated imagery or packaging to shoot.
Required (images of all components):
1. Hero (Main) Image: Front facing, flat shot, straight on of all piece in pack. 2. 1st - 6th Alternate: Flat shot, straight on of individual components.

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Children's Apparel

Sets/Multipacks

Children's Apparel - Multipacks
Items are considered a multipack when ever there are 2 or more pieces sold in the item. Images should be cropped with a 5% buffer from the end of the product image to nearest vertical or horizontal border, depending on image perspective (tall vs wide).
Required (images of all components):
1. Hero (Main) Image: Front facing, flat shots, straight on of all piece in pack. 2. 1st Alternate: Back facing, flat shots, straight on of individual components. 3. 2nd Alternate: Detail shots, straight on of at least one components.

2-Piece Layer Sets:
Required (images of all components): 1. Hero (Main) Image: Front facing, flat shot, straight on of unlayered items. 2. 1st Alternate: Flat shot, straight on pieces layered together

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Gifting
Apparel Gifting
Images should be cropped with a 5% buffer from the end of the product image to nearest vertical or horizontal border, depending on image perspective (tall vs wide). When model face is shown, crop above lip should be flush with top of image. (Order of images should be as follows) Required (4 images): 1. Hero (Main) Image: Front facing, cropped above lip to below fingertips 2. 1st Alternate: 1st Laydown of item in packaging 3. 2nd Alternate: 2nd Back facing head to toe styled with jacket 4. 4th Alternate: 3/4 side angle, cropped above lip to below fingertips
Recommended: 5. Additional Alternates: Highlight embellishments and design elements not captured in required
shots when present. 6. Additional Alternates: zoom image of garment detail, pattern and/or ghost views.
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Women, Men & Kids

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Gifting

Women, Men & Kids

Family Pj Sets
Images should be cropped with a 5% buffer from the end of the product image to nearest vertical or horizontal border, depending on image perspective (tall vs wide). When model face is shown, crop above lip should be flush with top of image.
(Order of images should be as follows)

Required (4 images):
1. Hero (Main) Image: Front facing, head to toe 2. 1st Alternate: Editorial of whole set 3. 2nd Alternate: 2nd back facing head to toe 4. 3rd Alternate: 3/4 side angle head to toe

Kids (Same Set; different GTIN)

Mens (Same Set; different GTIN)

Pets (Same Set; different GTIN)

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Copy Requirements
· Great copy can not only attract more customers to your page through Search Engine Optimization (SEO) and Search Engine Marketing (SEM), but also help the customer convert and prevent returns.
· There are some requirements you are legally obligated to include in your copy, and other formatting requirements that will ensure a cohesive customer experience on the site.
· Failure to comply with copy standards will result in delays or rejection of new items and may result in the removal of existing items.
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Copy Standards
Overview The product page is the equivalent of your product packaging, and the most important part of the conversion funnel. Product content is extremely important in helping our customers make confident, informed purchase decisions, as well as driving the findability (SEO) and buyability (user experience) of products.
With the correct attributes listed alongside your products, customers find clear, accurate information on each item. That's a key part of Walmart.com, because positive customer experiences are far more likely to result in increased sales.
Brand Voice The Walmart voice is... Authentic, clear, straightforward, innovative and optimistic. We strive to deliver a friendly, straightforward tone and a voice that doesn't insult or mislead our online customers. As a partner, you should always write in a way that is honest, understandable and informative - but don't forget to remain true to your brand. In general, you should:

Use an active voice Inactive: This t-shirt is perfect for wearing to school or out with friends. Active: Wear this t-shirt to school or out with friends.
Speak to benefits Statement: This pair of jeans is made of 100% cotton. Benefit: 100% cotton fabric content means longer wear and a softer feel to these jeans.
Say more with fewer words Explanatory: Sequins and ribbon embellishments make this top shimmer with color and flair. Concise: This shimmery top is full of special details.

Base-Variant Copy For items sold as base-variants (multiple colors and/or sizes), Product Names, Product Descriptions and Product Features & Benefits, and Search Description should not include color and/ or size information. This information will be included on the item pages.
Things to Avoid · Hyperbolic statements ("everyone's favorite brand") · Overpromising ("organic cotton will save the environment!") · Guarantees ("you'll look 5 pounds lighter in this flattering pant") · Testimonials · Symbols, such as © and TM · Pricing information in the product title or image · The use of all-caps, unless it is a brand requirement (ASICS)

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Copy Definitions
All products share a common vocabulary and standards. For the purpose of clarity, we have included the following notes that apply across all items. Please read them before submitting your content.
Product title/Product Name (80 character limit) The item name is an important feature of the product page, for three reasons:
1. It is how customers recognize and associate with your product. 2. It appears on every level of the site, and outbound marketing, where your product is featured. 3. It is extremely important for the success of both internal and external search results.
Product Descriptions: There are two copy fields that we use to speak to our customer. We want to deliver engaging content that informs and entices the customer through the use of key descriptive words that define the selling points of an item while increasing the findability of the product.
Short description/"Romance" copy/Description (300 character limit, including spaces) 1. Set the tone: what sets his product apart from others; what's unique? Where/how/when might the product be used best? 2. Speak to the customers in ways that match real-life uses. Imagine you're a sales clerk selling this item to a customer. What would
you say? 3. How many different ways might people search for this item?
Long description/Key Features (700 character limit, including spaces) 1. Please see specific category requirements for the necessary features needed for each product type. 2. Presented as a bulleted list of attributes and product features. 3. Usually contains the product name, in bold, above the bulleted list.

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Search Engine Optimization
SEO, or Search Engine Optimization, is an important part of product content. It helps your products rank higher on external search engines, like Google, Yahoo! and Bing. What You Need to Know About SEO:
· It's FREE. · It's a complex algorithm, and content is just one very important component. · It takes time. It can take 3-6 weeks for your content to get crawled and indexed on Google.
How to Optimize Your Product Descriptions: Focus on how a customer would organically search an item, based off of the item name and key features. By using key descriptive words in not only the long description, but reiterated in the short description as well, we increase the chances of a customer landing on our item page.
· Provide unique, relevant content that is truly useful to the user. · Repeat the product name once in the product description. · Do not provide the same copy to multiple online retailers it needs to be unique to Walmart. · Do not add filler, fluffy or spammy content. · Do not keyword - Google will red flag the overuse of the same keyword within a copy block and drop the rating.
How to Optimize Other Assets:
· Remember, search engines are "blind." Ensure all visual assets are visible to search. · Use image/video/asset name and alt text fields for maximum customer and search value. · Label all rich content assets with the product name to boost SEO value (ex. "Levi's Dark Denim Jean.jpg", "Levi's Dark Denim Jean how-to.mp4", etc.) · Provide all content fields required and recommended at item setup. Enhanced content keeps customers engaged and search engines paying attention.
Search engine traffic accounts for a large portion of the visits and revenue your item page receives. Items whose descriptions follow the above guidelines get ranked higher in search engine results and see a 5-25% bump in SEO visits and revenue!

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Writing Descriptions for Fashion
How to Write Short Description Copy:
Speak to the item itself and consider any other keywords that a customer may use to search for it. Mix these descriptors into the description content in a natural, readable way. Avoid "keyword stuffing"
For Fashion items specifically, follow the following format and create a 2-3 sentence short description.
1. Explain the item, speak to look and feel, and add info about the article of clothing that may not be obvious from a picture 2. Speak to where and how to wear the item. Is it casual or formal? Thinking about outfits and occasions will help add rich content and keywords 3. Call out any functional aspects (especially ones that aren't visible in an image) and speak to benefits (e.g. "added pockets make this dress great for days
when you've got a lot on your hands") 4. Optional brand statement 5. Jargon can be jarring. Technical terms retailers know may be difficult or overwhelming to the customer. Try to substitute everyday language as often as
possible (e.g. Moisture-whicking properties help keep you dry and cool). 6. Avoid usage of puns.
How to Write Long Description Copy:
· Key aspects to include in long description (key features) bullet points: fabric content, color, style and pairing notes, as well as care instructions · Please refer to category-specific instructions (on subsequent slides) for guidance on bullets to include for your specific product type · Long description should start with the product name, in bold, above the bulleted list

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Legal Copy Information for All Categories

· Country of Origin must be listed in the copy. For Country of Origin Requirements, see Threading Your Way Through the Labeling Requirements Under the Textile and Wool Acts.
· Care Instructions: Please refer and comply to the Clothes Captioning: Complying with the Care Labeling Rule guidelines set forth by the Federal Trade Commission.
· Fabric and Material Content: Products must comply with the Textile Fiber Products Identification Act and the Wool Product Labeling Act. For more information, see Threading Your Way Through the Labeling Requirements Under the Textile and Wool Acts. Products also must comply with the California Safe Drinking Water and Toxic Enforcement Act of 1986 (known as "Proposition 65") as applicable. · Fabrics must satisfy requirements, including warning labels, under the Federal Flammable Fabrics Act and related regulations. For additional information, see https://www.cpsc.gov/Regulations-Laws--Standards/Statutes/Flammable-Fabrics-Act. Fabrics also must comply with the FTC Textile Fiber rule. For more information, see https://www.ftc.gov/enforcement/rules/rulemaking-regulatory-reform-proceedings/textile-fiber-rule.

· No plastic product should make the claim of biodegradable or compostable.
· Do not make antimicrobial, hypo-allergenic or similar claims without substantiation from vendor.

· Do not make claims that items made with bamboo from viscose or bamboo made from rayon are also eco-friendly/sustainable, or otherwise environmentally-friendly, or that they contain antimicrobial, hypoallergenic or similar properties.

· Do not make eco-friendly/sustainability claims without substantiation from · Do not use Military. State as military-inspired as these item are not licensed

vendor.

by the military.

· Do not make claims that items are organic or made from organic textiles without substantiation from vendor.
· Do not make claims that an item will improve or better life.
· Do not state that items are made of bamboo--use bamboo made from viscose or bamboo made from rayon, if accurate, instead.

· Do not use Vintage. State as vintage-inspired or retro.
· Lithium batteries need to be identified and called out in product description. These items require the following copy bullet on the product detail page: "This product will be delivered by Standard Ground Shipping."

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Tops, Jackets & Coats - Title Structures

Required
1. Title (Field = Product Name) Max 80 characters including spaces.

All Tops (Tops, Blouses, T-Shirts, Sweaters, Sweatshirts, Button Downs, Dress Shirts, etc.)

FORMATTING
Example Example Example

Global Brand License1 + "by" 2 + Brand + Product Line3 + Sleeve Style/Sleeve Length Style/Clothing Top Style/Clothing Neck Style/Collar Type/Upper Body Strap
Configuration/Clothing Back Style/Clothing Shoulder Style/Clothing Fit/Features/Activity/Pattern/Character/Theme/Occasion/Sports Leage/Sports Team/Fabric Material
Name4, Clothing Type + (Clothing Size Group6)
Time and Tru Alex Animal Print Silk Top ( Women's or Women's Plus) Time and Tru Alex Bell Sleeve V-Neck Sweater (Women's or Women's Plus) George Alex Wool Shirt (Men's or Men's Big & Tall)

All Jackets & Coats (Outerwear)

FORMATTING

Example Example Example

Time and Tru Alex Down Puffer Coat (Women's or Women's Plus) George Alex Wool Trench Coat (Men's or Men's Big & Tall) George Alex Plaid Wool Blazer (Men's or Men's Big & Tall)

1. When applicable 2. Only include if there is a Global Brand License 3. When applicable 4. List any combination of the attributes to describute the style, fit and features of the item(s), as applicable. 3 Maximum. 5. If multiple types, list with & as separator 6. Woman should be listed as Women's, Men as Men's. Can combine multiple. Omit Regular.

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Tops, Jackets & Coats - Copy Guidelines
Required
2. Short Description (Field = Description) Max 300 characters including spaces. Two-three sentences that describe product and key features. If exclusive to Walmart.com or Walmart, please include. If exclusive celebrity collection, please note: From the exclusive "Celebrity Name" for Walmart Collection.
3. Long Description (Field = Key Features) Max 700 characters including spaces. Bullets to describe the features and benefits of the product, when applicable.
a. Sizing (true to size, size up/down, model sizing/type) (if available). b. About XX" from shoulder to hem (include additional measurement if front and back are different lengths)
(Measurement in Inches) c. Neckline d. Sleeves e. Closure f. Important details g. Fabric and Material Content (include Pockets -if appliable, for Men's Tops, Jackets, Sweaters, and Sweatshirts) h. Lining content/pattern; content of trims that are 5% or more of content total i. Care Instructions j. Country of origin
4. Fabric and Material Content See legal requirements on page 53. Completing this attribute field on the Spec is required. Lining and Fill details are also required.
5. Care Instructions See legal mandates on page 53. Completing this attribute field on the Spec is required.
6. Country of Origin See legal requirements on page 53. Completing this attribute field on the Spec is required.

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Men's Sportcoats & Blazers Garments - Copy Guidelines
Below are the copy standards for All Men's Sportcoats & Blazers in Upper Garment types.
Required
2. Short Description (Field = Description) Max 300 characters including spaces. Two-three sentences that describe product and key features. If exclusive to Walmart.com or Walmart, please include. If exclusive celebrity collection, please note: From the exclusive "Celebrity Name" for Walmart Collection.
3. Long Description (Field = Key Features) Max 700 characters including spaces. Bullets to describe the features and benefits of the product, when applicable.
a. Sizing (true to size, size up/down, model sizing/type) (if available) b. About XX" from shoulder to hem (Measurement in inches) c. Neckline / Lapel d. Fit (Skinny, Slim, Slim, Modern, Classic) e. Closure /Lapel covers, include number of button closure or cuffs f. Single back vent (if applicable) g. Sleeves / Cuffs h. Important details (e.g., vent details, extra pockets) i. Lining/Fill Details j. Fabric and Material Content (e.g., Wool, Cashmere, natural/dyed) k. Care Instructions l. Country of origin
4. Fabric and Material Content See legal requirements on page 53. Completing this attribute field on the Spec is required. Lining and Fill details are also required.
5. Care Instructions See legal mandates on page 53. Completing this attribute field on the Spec is required.
6. Country of Origin See legal requirements on page 53. Completing this attribute field on the Spec is required.

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All Outerwear Upper Body Garments - Copy Guidelines
Below are the copy standards for for All Outerwear in Upper Garment types.
Required
2. Short Description (Field = Description) Max 300 characters including spaces. Two-three sentences that describe product and key features. If exclusive to Walmart.com or Walmart, please include. If exclusive celebrity collection, please note: From the exclusive "Celebrity Name" for Walmart Collection.
3. Long Description (Field = Key Features) Max 700 characters including spaces. Bullets to describe the features and benefits of the product, when applicable.
a. Sizing (true to size, size up/down, model sizing/type) (if available) b. Weight (lightweight, mid-weight or heavy weight) c. Neckline d. Closure / Collar e. Sleeves / Cuffs f. Pockets g. About XX" from shoulder to hem (Measurement in inches) h. Important details (e.g., logo, cuffs with thumbholes, extra pockets) i. Lining/Fill Details (specify if unlined) j. Fabric and Material Content k. Care Instructions l. Country of origin
4. Fabric and Material Content See legal requirements on page 53. Completing this attribute field on the Spec is required. Lining and Fill details are also required.
5. Care Instructions See legal mandates on page 53. Completing this attribute field on the Spec is required.
6. Country of Origin See legal requirements on page 53. Completing this attribute field on the Spec is required.

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Dresses & One-Piece Garments - Title Structures

Required
1. Title (Field = Product Name) Max 80 characters including spaces.

All Dresses

FORMULA

Global Brand License1+ "by" 2 + Brand + Product Line3 + Dress Style/Upper Body Strap Configuration/Clothing Back Style/Clothing Neck Style/Clothing Shoulder Style/
Sleeve Style/Sleeve Length Style/Clothing Length Style/Clothing Fit/Features/Activity/Pattern/Character/Theme/Occasion/Sports Leage/Sports Team/Fabric Material
Name4, Clothing Type+ (Clothing Size Group6)

Examples

Time and Tru Animal Print Silk Dress (Women's or Women's Plus)

One-Piece Full Body Garments - includes bodysuits

FORMULA

Global Brand License1 + "by"2 + Brand + Product Line3 + Upper Body Strap Configuration/Clothing Back Style/Clothing Neck Style/Clothing Shoulder Style/Clothing Top
Style/Sleeve Style/Sleeve Length Style/Pant Style/Pant Leg Cut/Pant Length/Jean Wash/Clothing Bottoms Panel Style/Clothing Fit/Features/Activity/Pattern/Character/
Theme/Occasion/Sports Leage/Sports Team/Fabric Material Name4, Clothing Type5 + (Clothing Size Group6)

Examples

Time and Tru Long Sleeve Scoop Neck Bodysuit (Women's) / George Alex Medium Wash Denim Overalls (Men's or Men's Big & Tall)

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Dresses & One-Piece Garments - Copy Guidelines
Required
2. Short Description (Field = Description) Max 300 characters including spaces. Two-three sentences that describe product and key features. If exclusive to Walmart.com or Walmart, please include. If exclusive celebrity collection, please note: From the exclusive "Celebrity Name" for Walmart Collection.
3. Long Description (Field = Key Features) Max 700 characters including spaces. Bullets to describe the features and benefits of the product, when applicable.
a. Sizing (true to size, size up/down, model sizing/type) (if available) b. About XX" from natural waist (or from center back neck) (Measurement in inches) c. Hits at (Above knee, Below knee, Midi, Floor Length, etc.) d. Silhouette (e.g., Sheath silhouette, back vent) e. Neckline f. Sleeves g. Closure h. Important details (e.g., print details, slit, embellishment, stitching) i. Lining or unlined (please specify) j. Fabric and Material Content k. Care Instructions l. Country of origin
4. Fabric and Material Content See legal requirements on page 53. Completing this attribute field on the Spec is required. Lining and Fill details are also required.
5. Care Instructions See legal mandates on page 53. Completing this attribute field on the Spec is required.
6. Country of Origin See legal requirements on page 53. Completing this attribute field on the Spec is required.

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Clothing Sets & Suit Garments - Title Structures

Required
1. Title (Field = Product Name) Max 80 characters including spaces.

Clothing Sets

FORMULA

Global Brand License1 + "by"2 + Brand + Product Line3 + Jacket Style/Jacket Breasting Style/Jacket Length/Clothing Neck Style/Upper Body Strap Configuration/Clothing
Back Style/Clothing Shoulder Style/Clothing Top Style/Sleeve Style/Sleeve Length Style/Pant Style/Pant Leg Cut/Pant Length/Shorts Style/Clothing Length Style/Skirt
Style/Clothing Fit/Features/Activity/Pattern/Character/Theme/Occasion/Sports Leage/Sports Team/Fabric Material Name4, Clothing Type5 + (Clothing Size Group6)

Examples

Time and Tru Long Sleeve Blouse & Bootcut Pant Set (Women's)

All Suits - Tuxedos, Two-piece suits, Three-piece suits

FORMULA

1 2 3 Global Brand License + "by" + Brand + Product Line + Jacket Style/Jacket Breasting Style/Jacket Length/Collar Type/Sleeve Style/Sleeve Length Style/Pant Leg Cut/ 4 6 Clothing Fit/Features/Activity/Pattern/Character/Theme/Occasion/Sports Leage/Sports Team/Fabric Material Name , Clothing Type + (Clothing Size Group )

Examples

George Alex Wool Double Breasted Suit (Men's or Men's Big & Tall)

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All Suits & Clothing Sets Garments - Copy Guidelines

IMAGERY

Below are the copy standards for All Suits & Clothing Sets in Full Body Garment types.

Required

3. Long Description (Field = Key Features) Max 700 characters including spaces. Bullets to describe the features and benefits of the product, when applicable. Jackets

Pants

a. Sizing (true to size, size up/down, model sizing/type) (if available) b. Neckline / Lapel c. Height recommendations: Short (S) = 5'7" and under, Regular (R) = 5'8"-5'11", Long
(L) = +6' and over d. Closure / Collar e. Sleeves / Cuffs f. Pocket Details g. About XX" from shoulder to hem (Measurement in inches) h. Important details (e.g. logo, cuffs with thumbholes, extra pockets) i. Lining/Fill Details j. Fabric and Material Content k. Care Instructions l. Country of origin

a. Sizing (true to size, size up/down, model sizing/type) (if available) b. Front details (e.g. flat-front, pleated) c. Closure d. Rise, about XX" (Measurement in inches) e. Inseam, about XX" (Measurement in inches) f. Pocket details g. Other important details (e.g. unfinished hem) h. Lining i. Fabric and Material Content (e.g. Wool, Cotton) j. Care Instructions k. Country of origin
l.

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4. Fabric and Material Content See legal requirements on page 53. Completing this attribute field on the Spec is required. Lining and Fill details are also required.
5. Care Instructions See legal mandates on page 53. Completing this attribute field on the Spec is required.
6. Country of Origin See legal requirements on page 53. Completing this attribute field on the Spec is required.

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Pants & Shorts - Title Structures

Required
1. Title (Field = Product Name) Max 80 characters including spaces.

All Pants

FORMULA

1 2 3 Global Brand License + "by" + Brand + Product Line + Pant Style/Pant Leg Cut/Pant Rise/Jean Wash/Clothing Weight/Fill Material/Clothing Bottoms Panel Style/ 4 6 Clothing Fit/Features/Activity/Pattern/Character/Theme/Occasion/Sports Leage/Sports Team/Fabric Material Name , Clothing Type + (Clothing Size Group )

Example Example Example

Time and Tru Alex Animal Print Silk Pants (Women's or Women's Plus) Time and Tru Alex Dark Washed Bootcut Jeans (Women's or Women's Plus) George Alex Wool Dress Pant (Men's or Men's Big & Tall)

All Shorts
FORMULA Example

Global Brand License1 + "by"2 + Brand + Product Line3 + Shorts Style/Pant Rise/Clothing Fit/Features/Activity/Pattern/Character/Theme/Occasion/Sports Leage/Sports Team/Fabric Material Name4, Clothing Type5 + (Clothing Size Group6)
Time and Tru Alex Striped Running Shorts (Women's or Women's Plus)

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Pants & Shorts - Copy Guidelines
Required
2. Short Description (Field = Description) Max 300 characters including spaces. Two-three sentences that describe product and key features. If exclusive to Walmart.com or Walmart, please include. If exclusive celebrity collection, please note: From the exclusive "Celebrity Name" for Walmart Collection.
3. Long Description (Field = Key Features) Max 700 characters including spaces. Bullets to describe the features and benefits of the product, when applicable.
a. Sizing (true to size, size up/down, model sizing/type) (if available) b. Rise: XX" (Measurement in inches) c. Inseam: XX" (Measurement in inches) d. Leg opening: XX" (Measurement in inches) e. Closure f. Pockets g. Type of fit/silhouette h. Important details (e.g., wash, stitching, belt loops - Men's - include Lining (indicate if not unlined) i. Silhouette (e.g., boyfriend, wide leg, cropped silhouette) j. Hem k. Fabric and Material Content (e.g. Wool, Cotton), Note: mesh or denim is not a fabric- must disclose content) l. Care Instructions m. Country of origin
4. Fabric and Material Content See legal requirements on page 53. Completing this attribute field on the Spec is required. Lining and Fill details are also required.
5. Care Instructions See legal mandates on page 53. Completing this attribute field on the Spec is required.
6. Country of Origin See legal requirements on page 53. Completing this attribute field on the Spec is required.

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All Skirts - Title Structures

Required
1. Title (Field = Product Name) Max 80 characters including spaces.
All Skirts

FORMULA

Global Brand License1 + "by" 2 + Brand + Product Line3 + Skirt Style/Clothing Length Style/Clothing Fit/Features/Activity/Pattern/Character/Theme/ Occasion/Sports Leage/Sports Team/Fabric Material Name4, Clothing Type4, Clothing Type5+ (Clothing Size Group)

Example

Time and Tru Alex Leather Mini Skirt (Women's or Women's Plus)

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All Skirts - Copy Guidelines
Required
2. Short Description (Field = Description) Max 300 characters including spaces. Two-three sentences that describe product and key features. If exclusive to Walmart.com or Walmart, please include. If exclusive celebrity collection, please note: From the exclusive "Celebrity Name" for Walmart Collection.
3. Long Description (Field = Key Features) Max 700 characters including spaces. Bullets to describe the features and benefits of the product, when applicable.
a. Sizing (true to size, size up/down, model sizing/type) (if available) b. About XX" long (Measurement in inches) c. Silhouette (A-line, Pencil, Maxi, Midi, etc.) d. Hits at (Above knee, Below knee, Midi, Floor Length, etc.) e. Closure f. Waistband g. Pockets h. Important details (e.g., embellishment) i. Lining j. Hem k. Fabric and Material Content l. Care Instructions m. Country of Origin
4. Fabric and Material Content See legal requirements on page 53. Completing this attribute field on the Spec is required. Lining and Fill details are also required.
5. Care Instructions See legal mandates on page 53. Completing this attribute field on the Spec is required.
6. Country of Origin See legal requirements on page 53. Completing this attribute field on the Spec is required.

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All Women's Swimwear Garments - Title Structures

Required
1. Title (Field = Product Name) Max 80 characters including spaces.
All Swimwear

FORMULA

Global Brand License1+ "by" 2 + Brand + Product Line3 + Swimsuit Style/Underpant/Swim Bottom Style/Upper Body Strap Configuration/Bra Feature/Clothing Back Style/Clothing Neck Style/Features/Activity/Pattern/Character/Theme/Occasion/Sports Leage/Sports Team/Fabric Material Name4, Clothing Type+ (Clothing Size Group6)

Example

Time and Tru Paradise Bay Underwire Tankini Top (Juniors)

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All Women's Swimwear Garments - Copy Guidelines
Required
2. Short Description (Field = Description) Max 300 characters including spaces. Two-three sentences that describe product and key features. If exclusive to Walmart.com or Walmart, please include. If exclusive celebrity collection, please note: From the exclusive "Celebrity Name" for Walmart Collection.
3. Long Description (Field = Key Features) Max 700 characters including spaces. Bullets to describe the features and benefits of the product, when applicable.
a. Product Type/Primary style/Control Level b. Garment/Cup Construction c. Coverage/Support/Tummy Control d. Neckline/Details e. Style Features f. Lined: if applicable g. Key Details/Benefits h. Strap detail or Waistband detail i. Closure/Measurement details j. Fabric and Material Content k. Care Instructions l. Country of Origin
4. Fabric and Material Content See legal requirements on page 53. Completing this attribute field on the Spec is required. Lining and Fill details are also required.
5. Care Instructions See legal mandates on page 53. Completing this attribute field on the Spec is required.
6. Country of Origin See legal requirements on page 53. Completing this attribute field on the Spec is required.

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All Men's Swimwear Garments - Title Structures

Required
1. Title (Field = Product Name) Max 80 characters including spaces.
All Men's Swimwear Bottoms

FORMULA

Example

George Alex Hawaiian Print Bermuda Swim Shorts (Men's or Men's Big & Tall)

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All Men's Swimwear Bottom Garments - Copy Guidelines
Required
2. Short Description (Field = Description) Max 300 characters including spaces. Two-three sentences that describe product and key features. If exclusive to Walmart.com or Walmart, please include. If exclusive celebrity collection, please note: From the exclusive "Celebrity Name" for Walmart Collection.
3. Long Description (Field = Key Features) Max 700 characters including spaces. Bullets to describe the features and benefits of the product, when applicable.
a. Sizing (true to size, size up/down, model sizing/type) (if available) b. Rise, about XX" (Measurement in inches) c. Inseam, about XX" (Measurement in inches) d. Front details (e.g., flat-front, pleated) e. Closure f. Pocket details g. Other important details (e.g., unfinished hem) h. Lining (indicate if not unlined) i. Fabric and Material Content (e.g., Wool, Cotton), Note: mesh is not a fabric - must disclose content j. Care Instructions k. Country of origin
4. Fabric and Material Content See legal requirements on page 53. Completing this attribute field on the Spec is required. Lining and Fill details are also required.
5. Care Instructions See legal mandates on page 53. Completing this attribute field on the Spec is required.
6. Country of Origin See legal requirements on page 53. Completing this attribute field on the Spec is required.

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All Bras, Corsets, Bustiers & Shapewear - Title Structures

Required
1. Title (Field = Product Name) Max 80 characters including spaces.

Bras, Corsets & Bustiers

FORMULA

Global Brand License1+ "by" 2 + Brand + Product Line3 + Bra Style/Bra Feature/Bra Impact Level/Body Descriptor/Upper Body Strap Configuration/Features/ Activity/Pattern/Character/Theme/Occasion/Sports Leage/Sports Team/Fabric Material Name4, Clothing Type+ (Clothing Size Group6)

Example

Warner's Halo Lace Convertible Bra (Women's or Women's Plus)

Shapewear

FORMULA

Global Brand License1 + "by"2 + Brand + Product Line3 + Shapewear Control Level/Bra Feature/Sleeve Length Style/Clothing Neck Style/Body Descriptor/Upper Body Strap Configuration/Clothing Back Style/Clothing Shoulder Style/Underpant/Swim Bottom Style/Clothing Length Style/Features/Activity/Pattern/ Character/Theme/Occasion/Sports Leage/Sports Team/Fabric Material Name4, Clothing Type5 + (Clothing Size Group6)

Example

Warner's Halo Firm Control Shapewear Slip (Women's or Women's Plus)

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Required

2. Short Description (Field = Description) Max 300 characters including spaces. Two-three sentences that describe product and key features. If exclusive to Walmart.com or Walmart, please include. If exclusive celebrity collection, please note: From the exclusive "Celebrity Name" for Walmart Collection.
3. Long Description (Field = Key Features) Max 700 characters including spaces. Bullets to describe the features and benefits of the product, when applicable.

Women's Bras, Corsets, Bustiers & Intimate Tops
a. Measurement details b. Coverage/control level (full, moderate or light) c. Support level (lightly lined, etc.) d. Straps or waistband type e. Cups (padded, memory foam, etc.) f. Closure details g. Key Details/Benefits h. Fabric and Material Content/Gusset details i. Indicate if item is part of a set or sold as separates j. If image depicts product NOT included X sold separately k. Care Instructions
l. Country of Origin

Shapewear
a. Sizing (true to size, size up/down, model sizing/type) (if available) b. Product Type/Primary style/Multi-pack call-out with actual number
of pairs in multi-pack c. Key Details/Benefits d. Waistband/Fly/Pouch e. Fabric and Material Content f. State if product is tag-less g. Care Instructions h. Country of OriginCare Instructions
i. Country of Origin

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All Underwear, Nightwear & Sleepwear Garments- Title Structures

Required
1. Title (Field = Product Name) Max 80 characters including spaces.

All other Underwear, Nightwear & Lingerie

FORMULA

Global Brand License1+ "by" 2 + Brand + Product Line3 + Skirt Style/Clothing Length Style/Clothing Fit/Features/Activity/Pattern/Character/Theme/Occasion/ Sports Leage/Sports Team/Fabric Material Name4, Clothing Type4, Clothing Type+ (Clothing Size Group6)

Example Example Example

Time and Tru Heritage Essentials Woven Sleep Shirt (Women's or Women's Plus) George Ultra-Soft Modal Boxer Brief (Men's or Men's Big & Tall), 3 Pack George Supreme Comfort Knit Pajama Pants (Men's or Men's Big & Tall)

Sleepwear

FORMULA

Global Brand License1 + "by"2 + Brand + Product Line3 + Sock Type/Sock Rise/Tights Sheerness/Hosiery Style/Features/Activity/Pattern/Character/Theme/ Occasion/Sports Leage/Sports Team/Fabric Material Name4, Clothing Type5 + (Clothing Size Group6)

Example

Time and Tru Alex Animal Print Silk Long Sleeve Top, Women

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All Underwear, Nightwear & Sleepwear - Copy Guidelines

Required
2. Short Description (Field = Description) Max 300 characters including spaces. Two-three sentences that describe product and key features. If exclusive to Walmart.com or Walmart, please include. If exclusive celebrity collection, please note: From the exclusive "Celebrity Name" for Walmart Collection.
3. Long Description (Field = Key Features) Max 700 characters including spaces. Bullets to describe the features and benefits of the product, when applicable.

Women's Underwear, Nightwear & Sleepwear
a. Product Type/Primary style b. Top: All details (eg. solid binding at neck; solid puff sleeves; graphic at front and
ruffle tirm at hem) c. Pants: All details (eg. allover floral print, pull-on elastic waist and ruffle trim at cuff) d. Strap detail or Waistband detail e. Inseam Measurement f. Fabric and Material Content g. Indicate if item is part of a set or sold as separates h. Care Instructions i. Country of origin

Men's Underwear, Nightwear & Sleepwear
a. Sizing (true to size, size up/down, model sizing/type) (if available) b. Product Type/Primary style/Multi-pack call-out c. Key Details/Benefits d. Pocket/Waistband detail e. Inseam Measurement f. Fabric and Material Content g. Care Instructions h. Country of Origin

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All Socks & Hosiery Garments - Title Structures

Required
1. Title (Field = Product Name) Max 80 characters including spaces. - Descriptive feature (any unique feature e.g. Print), Material. - If Multi-Pack, the description will end in X-Pack. - If also in Extended Sizes, the description will end with X-Pack Extended Sizes.
Socks & Hosiery

FORMULA

Example

George Super Soft Cotton Ankle Socks (Men's or Men's Big & Tall)

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All Sock & Hosiery Garments - Copy Guidelines
Required
2. Short Description (Field = Description) Max 300 characters including spaces. Two-three sentences that describe product and key features. If exclusive to Walmart.com or Walmart, please include. If exclusive celebrity collection, please note: From the exclusive "Celebrity Name" for Walmart Collection.
3. Long Description (Field = Key Features) Max 700 characters including spaces. Bullets to describe the features and benefits of the product, when applicable.
a. Sizing (true to size, size up/down, model sizing/type) (if available) b. Product Type/Primary style/Multi-pack call-out with actual number of pairs in multi-pack c. Key Details/Benefits d. Length (from heel to top) e. Fits sizes X-XX f. Fabric and Material Content g. Care Instructions h. Country of Origin
4. Fabric and Material Content See legal requirements on page 53. Completing this attribute field on the Spec is required. Lining and Fill details are also required.
5. Care Instructions See legal mandates on page 53. Completing this attribute field on the Spec is required.
6. Country of Origin See legal requirements on page 53. Completing this attribute field on the Spec is required.

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All Uniform Garments - Title Structures

Required
1. Title (Field = Product Name) Max 80 characters including spaces.
All Uniforms

FORMULA

Global Brand License1 + "by"2 + Brand + Product Line3 + Dress Style/Scrub Type/Jacket Style/Jacket Breasting Style/Jacket Length/Clothing Neck Style/Collar Type/Clothing Top Style/Sleeve Style/Sleeve Length Style/Pant Style/Pant Leg Cut/Pant Length/Shorts Style/Clothing Bottoms Panel Style/Clothing Length Style/Skirt Style/Clothing Weight/Fill Material/Clothing Fit/Features/Activity/Pattern/Character/Theme/Occasion/Sports Leage/Sports Team/Fabric Material Name4, Clothing Type5 + (Clothing Size Group6)

Example - Tops

Time and Tru Alex Short Sleeve Scrub Top (Women's or Women's Plus)

Example

Scrubstar Women's Floral Print Scrub Jacket

Example - Bottoms Time and Tru Alex Scrub Pants (Women's or Women's Plus)

Example -Sets

Time and Tru Scrub Set, Long Sleeve Top and Scrub Bottoms (Men's or Men's Big & Tall)

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All Uniform Garments - Copy Guidelines

Required
2. Short Description (Field = Description) Max 300 characters including spaces. Two-three sentences that describe product and key features. If exclusive to Walmart.com or Walmart, please include.
3. Long Description (Field = Key Features) Max 700 characters including spaces. Bullets to describe the features and benefits of the product, when applicable.

Scrub Tops & Underneath Tops
a. Approx. Model Measurements b. Model is wearing size X c. Set of X includes or sold separately d. Neckline; Closure e. Pockets and special features with benefits

Scrub Jackets
a. Approx. Model Measurements b. Model is wearing size X c. Weight d. Approx. length 00" (in inches) e. Type of collar; attached or removable hood (if
applicable) f. Closure g. Type of pockets (how many and special features) h. Lined or unlined

Scrub Bottoms
a. Approx. Model Measurements b. Model is wearing size X c. Set of X includes or sold separately d. Closure (ex. Pull-on styling, zip front, snaps, etc.) e. Pockets and special features with benefits

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All Traditional Garments - Title Structure

Required
1. Title (Field = Product Name) Max 80 characters including spaces.

All Traditional Garments

FORMULA Example

Global Brand License1+ "by" 2 + Brand + Product Line3 + Dress Style/Jacket Style/Jacket Breasting Style/Jacket Length/Clothing Neck Style/Collar Type/ Clothing Top Style/Sleeve Style/Sleeve Length Style/Pant Style/Pant Leg Cut/Pant Length/Shorts Style/Clothing Bottoms Panel Style/Clothing Length Style/ Skirt Style/Clothing Weight/Fill Material/Clothing Fit/Features/Activity/Pattern/Character/Theme/Occasion/Sports Leage/Sports Team/Fabric Material Name4, Clothing Type+ (Clothing Size Group6)
SySea Long Sleeve Silk Saree (Women's)

1.When applicable 2.Only include if there is a Global Brand License 3.When applicable 4.List any combination of the attributes to describute the style, fit and features of the item(s), as applicable. 3 Maximum. 5.If multiple types, list with & as separator 6.Woman should be listed as Women's, Men as Men's. Can combine multiple. Omit Regular.

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All Traditional Garments - Copy Guidelines
Required
2. Short Description (Field = Description) Max 300 characters including spaces. Two-three sentences that describe product and key features. If exclusive to Walmart.com or Walmart, please include. If exclusive celebrity collection, please note: From the exclusive "Celebrity Name" for Walmart Collection.
3. Long Description (Field = Key Features) Max 700 characters including spaces. Bullets to describe the features and benefits of the product, when applicable.
a. Product Type/Primary style/Control Level b. Garment/Cup Construction c. Coverage/Support/Tummy Control d. Neckline/Details e. Style Features f. Lined: if applicable g. Key Details/Benefits h. Strap detail or Waistband detail i. Closure/Measurement details j. Fabric and Material Content k. Care Instructions l. Country of Origin
4. Fabric and Material Content See legal requirements on page 53. Completing this attribute field on the Spec is required. Lining and Fill details are also required.
5. Care Instructions See legal mandates on page 53. Completing this attribute field on the Spec is required.
6. Country of Origin See legal requirements on page 53. Completing this attribute field on the Spec is required.

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All Children's Apparel - Copy Guidelines

Required

3. Long Description (Field = Key Features) Max 700 characters including spaces.

Bullets to describe the features and benefits of the product, when applicable.
a. Neckline b. Sleeves c. Hem/ Cuffs d. Closure e. Trim f. Pockets g. Waist h. Number of items/ outfits included i. Important details (e.g. shape, logo, lace-up, zipper detail) j. Fabric and Material Content k. Lining l. Care Instructions

Kid's Multipack
a. 0-piece set includes: (list quantity of each component) b. Top (list all details: closure, neckline, sleeves, cuffs trim) c. Pants or shorts (list all details: closure, type of waist, pockets, trim) d. Fabric (list top first, bottom second, lining last) e. Care f. Country of origin

m. Country of Origin

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Attribution Guidelines
Search and browse experiences are based on populating defined attributes and values. If these values are not completed during item set up, items will not be optimized for search, and will fail to appear when customers click through the filter on assortments using refinement values. There are also attributes required to ensure your items can be added to cart on the site. If any of these required fields are not populated, your item will not be published. A list of the attributes and their acceptable values are further defined in this section.
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Attribute Definitions
The following pages are attribute list rules for All Men, Women, & Child Apparel specific Product Type, despite what the current Spec sheet says.
Failure to comply to this style guide may cause your items to FAIL VALIDATION AND MAY CAUSE DELAYS IN PUBLISHING.

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1. Attribute: A field that describes a feature, functionality, or style of an item (e.g. age group, form, gender, material, etc.)
· Each product type has its own unique set of attributes
2. Values: The differentiating information that defines a unique set of items for each attribute. Each attribute has a range of appropriate and acceptable values.
· Some values are a simple Yes or No option · Some values have a drop-down list to choose from · Some attributes allow you to enter all values that apply to the specified attribute, while other attributes
only allow you to enter a single value.
The following pages provide a list of example values for the specified attributes. We encourage you to select from one of the example values provided (if applicable to your item) as these values are already established within the system. Please note, these lists are not all-inclusive though, so you must work closely with your merchant engagement lead if you have any questions about your attribute values.

Shelving Rules

Site Shelves

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Why are attributes important?
Walmart.com uses attributes to help our customers find the items they are looking for. There are two main ways they are used for site discoverability.

1. Facets (left hand navigation)
2. Shelving Rules (top left hand navigation 'shop by category')
3. Site Shelves (top nav & `shop by category')
· Customers will either use the facets or site shelves to browse the site, or they will search for something and narrow down the results with them. The values for these attributes are very specific, and if an item doesn't have the right attribute filled out, is left empty or filled out with something not listed in the facet or shelving rule, it will be omitted from the results when a
· selection is made.

In the example shown on right, the "Dress" product type requires the attribute "Full Body Garments" to be set for the facet. Accepted values include:

· Bodysuits

· Overalls

· Snowsuits

· Catsuits

· Pant Suits

· Sweatsuits

· Dressess · jumpsuits · Outfit Sets

· Rompers · Skirt Suits · Sports Fan Jerseys

· Tuxedos · Unitards · Wedding Dresses

Apparel | Content Standards Style Guide

Facets

If the attribute is not populated, or if the field is filled in with a value outside of a pre-defined value, your apparel product would not appear when a customer uses the facet navigation, above. The item would only be found on either the brand page or by searching specifically for the item.

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How to Add Attributes
How do you help your items become discoverable on Walmart.com?
Fill out all required attributes outlined in this guide, on the following pages + any related attributes, even if they aren't required on the spec.
The current Spec sheet includes many valuable attributes, but not everything is listed for all unique product types. Some attributes will need to be added to the spec, here's how:

1 In the first row at the top of the Omni Spec, you will need to scroll to the section named "Category-specific attributes to improve search & browse on Walmart.com"

2 Then, proceed to scroll to the end of this section and find the last 2 columns titled
"Additional Product Attribute Name" & "Additional Product Attribute Value" Copy & insert these two columns next to the existing columns.
NOTE: You should insert this 2-column set for as many attributes as you wish to add for that item.

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3
Add the attribute_key in the "Additional Product Attribute Name" column and provide the value as per the Style guidelines in the "Additional Product Attribute Value" column.

4 NOTE: These columns do not have to be used for the same attribute for each item. For example, if you use the column mentioned above to add product_line for item 1 in the first row, for the second item in Row 2, you can use the same column for another attribute like maximum_weight.

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All Apparel Attributes
Below are the mandatory attributes for all Apparel Items, despite what the current Spec sheet says.
Failure to comply to this style guide may cause your items to FAIL VALIDATION AND MAY CAUSE DELAYS IN PUBLISHING.

Attribute
Gender

Key

Description

gender

Indicate whether this item is meant for a particular gender or meant to be gender-agnostic (unisex).

Examples / Value List
· Female · Male · Unisex

List Type

Multiple Requirement

Values

Level

Closed

Required

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Age Group Brand

age_group

General grouping of ages into commonly used demographic labels.

· Adult · Child · Infant · Newborn · Preemie

· Senior · Teen · Toddler · Tween

brand

Properly fill in the brand name here and spell correctly. This should be the brand ONLY, not brand + product line. Make sure brand name is spelled, punctuated & capitalized properly
according to the brand itself.

· Jordache · Time and Tru · DKNY · Pokemon

EXAMPLES:
· Under Armour · Levi's · Adidas · Ralph Lauren

· Time and Tru

Global Brand License

global_brand_license

A brand name that is not owned by the product brand, but is licensed for the particular product. (Often character and
media tie-ins and promotions.)

EXAMPLES:
· EV1 · Signature · Life is Good · Harley Davidson · Michael Jordan

Closed

Required

Open

Required

Open

Optional

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Attribute

Key

Description

Multipack Quantity

multipack_quantity

The number of identical, individually packaged-for-sale items. If an item does not contain other items, does not contain identical items, or if the items contained within cannot be sold individually, the value for this attribute
should be `1'.

Examples / Value List
EXAMPLES:
· 1 · 3 · 5

List Type

Multiple Requirement

Values

Level

Open

Required

Count Per Pack

count_per_pack

The number of identical items inside each individual packgiven by the "Multipack Quantity" attribute.

EXAMPLES:
1. A single pack of 20 socks has a "Count Per Pack" of "20." 2. A package containing two identical shirts has a "Count Per Pack" of "2". 3. A package of 3x - 6-pack of undershirts has a "Count Per Pack" of "3". 4. A gifting box of 5 different items has a "Count Per Pack" of "1."

Open

Required

Count aka Total Count

count

The total number of identical items in the package or box; a result of the multiplication of Multipack Quantity by Count Per Park.

EXAMPLES:
· 1 · 3 · 5

Open

Required

Piece Count (aka Number of Pieces)

piece_count

The number of small pieces, slices, or different items within the product. Piece Count applies to things such as
gift sets, gifting apparel

EXAMPLES:
1. A 10 pack of socks has a "Piece Count" of 10. 2. A gifting set of 5 different items has a "Piece Count" of 5.

Open

Optional

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Attribute
Color Color Category Fabric Content

Key
color

Description
This should be the color that the manufacturter useds for the item.
Example, an item may be grey and black (which are used in the Color Category attribute) but the manufacturer calls the color
Space Grey. Space Grey would be what is used in the Color Attribute. This is used for varients and product names.
This will need to be added to the spec

Examples / Value List

EXAMPLES:

· Jet Black · Black · Blue · Aqua · Lime Green

· Silver · Red/Black

List Type

Multiple Requirement

Values

Level

Open

Optional

color_category

Please list all colors for the item. Don't list more than three colors and if more than three than call it
Multicolor.
Can contain multiple values. Multiple values should be separated with a " | ".

· Beige · Black · Blue · Bronze · Brown · Clear

· Gold · Gray · Green · Multi-color · Off-White · Orange

· Pink · Purple · Red · Silver · White · Yellow

Closed

Required

EXAMPLES:

· 100% Cashmere · Down Alternative · Mohair

· Spandex

· 100% Cotton

· Enviro Guard

· Nylon

· Suede

· 100% Linen

· Faux Leather

· Organic Cotton · Taffeta

fabric_material

Fabric Content = Fabric Material Name + Fabric Material Percentage

· AdiPRENE · Bamboo · Canvas

· Flannel · Gingham · Hemp blend

· Pashmina · Polyester · Sateen

· THERMOLITE · Tweed

Open

· Ultrasuede

· Corduroy

· Jersey

· Satin

· Velour

· Cotton

· Leather

· Seersucker

· Viscose

· Denim

· Merino Wool

· Silk

· Wool

Required

Fabric Care Instructions

Describes how the fabric should be cleaned.

fabric_care_instructions

Enter details of the fabric care label found on the item. (For garments, typically located inside on the top of the

back or the lower left side.)

Open Text field

Open

Required

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Attribute

Key

Description

Clothing Size

clothing_size

Clothing size as it appears on the garment label. Use this attribute for general sizes (S, M, L) as well as general numbered sizes (2, 4, 6, etc).

Clothing Size Group

clothing_size_group

The common sizing groups used by the retail clothing
industry. Conventional size descriptors (small, medium,
large) have a different context depending on their
clothing size group.
· Baby (0-24 months) · Toddler (2T-5T) · Little Girls (4-6X) · Little Boys (4-7) · Big Girls (7-18) · Big Boys (8-20) · Girls Plus/Boys Husky (4-16) · Girls and Boys Slim (4-16)

Clothing Fit

clothing_fit

Terms that describe the way a garment will fit when worn.

· One Size · 2 · 22 · 10-12 · XXS · M · M-L · 2XL

Examples / Value List

EXAMPLES:
· 3X · 2T · 4T-5T · 4XLT · 4P · 29R · 1XP · 10 Slim

· M Petite · M Petite 2XL · Plus · 14/16 Plus · 20 Plus · 15 Husky · 9 Months · 18-24 Months

· Women · Women's Plus · Men · Big & Tall · Petite · Petite Plus · Regular · Short · Tall · Maternity · Maternity Plus

· Newborn · Infant · Toddler · Little Girls · Little Girls Slim · Little Girls Plus · Big Girls · Big Girls Slim · Big Girls Plus · Little Boys

· Little Boys Slim · Little Boys Husky · Big Boys · Big Boys Slim · Big Boys · Big Boys Slim · Big Boys Husky · Young Men's · Juniors · Junior Plus

· Active Fit · Baggy Fit · Classic Fit · Curvy Fit · Modern Fit · Oversized

· Regular · Relaxed Fit · Skinny · Slim · Tailored

List Type

Multiple Requirement

Values

Level

Open

Required

Closed

Required

Closed

Required

Clothing Style

clothing_style

Styles and designations that apply generally to various types of clothing.

· Activewear · Athleisure · Casual · Dressy

· Loungewear · Outerwear · Skiwear · Snow Wear

· Streetwear · Uniform · Workwear

Closed

Required

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Attribute
Features (aka, additional features on
the Spec)

Key
features

Description
The distinguishing characteristics of a product that describe its appearance, components, and capabilities. Features often highlight the usefulness/advantages of
the product to consumers.

Examples / Value List

List Type

· 2-in-1

· Full Bust Support

· 3-in-1

· Glow in the Dark

· Abrasion Resistant · Heated

· Antimicrobial

· Hooded

· Breathable

· Heated

· Built in Liner

· Hooded

· Built in Bra

· Invisible

· Built in Pocket · Insulated

· Buff Lifting

· Interactive

· Dri Fit

· Kid Tough

· Durable

· Knit Panel Sleeves

· Easy Care

· Lined for Warmth

· Elastic Waistband · Maternity Friendly

· Fade Resistant · Moisture Wicking

· Flame Resistant · Nursing

· Odor Eliminating · Odor Resistant · Open Back · Odor Eliminating · Odor Resistant · Open Back · Packable · Pill Resistant · Pockets · Push Up · Quick Dry · Racerback · Reflective · Reinforced Knee · Reversible

· Seamless · Shaping · Snag Resistant · SPF/UV Protection · Stain Resistant · Stretchy · Super Soft · Tie Back · Tummy Control · Underwire · Water Resistant · Waterproof · Wind Resistant · Wrinkle Resistent

Closed

Multiple Requirement

Values

Level

Optional

Fastener Type aka Closure Type on spec

fastener_type

The type of fastener used to keep a garment closed on the wearer and to facilitate putting on the garment.
*Closure Type on the Spec

· Belt · Buckle · Button · Clasp · Clip

· Drawstring · Flap · Hook & Eye · Loop · Magnet

· Pull-On · Snap · Tie · Zipper

Closed

Optional

Character Pattern

EXAMPLES:

· Angry Birds

· Hot Wheels

· Spider-Man

Character

A person or entity portrayed in print or visual media. A character might be a fictional personality or an actual

· Ariel · Barbie · Captain America

· Jojo Siwa · Mario · Minnie Mouse

· Supergirl · Teenage Mutant Ninja Turtles · The Avengers

Open

Optional

living person.

· Cookie Monster

· Optimus Prime

· Tigger

· Green Lantern

· Pikachu

· Winnie the Pooh

· Harry Potter

· Power Rangers

· Wonder Woman

· Hello Kitty

· Simba

pattern

Decorative design or visual ornamentation, often with a thematic, recurring motif.

EXAMPLES:

· Animal Print · Animals & Critters · Camouflage · Colorblock · Fair Isle · Floral

· Geometric · Gingham · Hearts · Paisley · Plaid · Polka Dot

· Rainbow · Solid · Stars · Striped · Tie Dye · Unicorn

Open

Optional

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Attribute

Key

Description

Theme

theme

A dominant idea, meaning, or setting applied to an item. This can also include a word or phrase written
on the item.

Occasion

occasion

The particular target time, event, or holiday for the product.

Sports Team

sports_team

Open

Sports League

sports_league

Open

Season Code

season_code

Enter the Code for the apparel season: 0 - Basic; 1 - Spring; 2 - Summer; 3 - BTS/Fall;
4 - Winter

Season Year

season_year

The four-digit year.

Examples / Value List
EXAMPLES:
· Beach · New York City · Retro · Love · Be Kind

· Casual · Cocktail & Party · Daytime · Dressy

EXAMPLES:
· Easter · Formal · Holiday · Night Out

· Night Club · Religious Occasion · Vacation · Work

EXAMPLES:

· Arizona Diamondbacks · Chicago Cubs · Houston Rockets · Yale Bulldogs

· Kansas City Chiefs · Miami Heat · Oakland Radiers · San Jose Earthquakes · Oakland Radiers

EXAMPLES:

· FIFA · MLB · NASCAR

· NBA · NFL · PGA

· 0 · 1 · 2 · 3 · 4
FORMATTING:
· ####

List Type

Multiple Values

Requirement Level

Open

Optional

Open

Optional

Open

Optional

Open

Optional

Open

Required

Open

Required

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The following attributes will need to be added to the spec. See page 48 for instructions.

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Attribute

Key

Description

Clothing Type

clothing_type

The type / category of clothing. To be used in the product name.

Examples / Value List

· Blazer · Blouse · Bra · Cami · Dress · Jacket · Kimono · Maxi

EXAMPLES:
· Pajamas · Pant · Rash Guard · Sarong · Set · Shirt · Skirt · Short

· Skorts · Socks · Sweater · T-Shirt · Tank Top · Tights · Top · Tunic

List Type

Multiple Requirement

Values

Level

Open

Required

Product Line

product_line

Product lines exist as a sub-structure of brands and, frequently, as a super-structure of models.

EXAMPLES:
· 501 Original · Gwen · Cool Comfort · Purple Label · Paradise Bay

Open

Optional

Character Group

character_group

Character group name or fictional team name as they appear in a media product (e.g. S.H.I.E.L.D. Agents, Avengers, X-Men).

Items Included

items_included

Open List

EXAMPLES:
· Avengers · Disney Inside Out · Finding Nemo · Secret Life of Pets · The Lion King · X-Men
EXAMPLES:
· Jacket| Skirt · Pants|Shirt|Tie

Open

Optional

Open

Required

if the item has more than one

piece

If your item(s) can be personalized, please ensure that you're enabled to sell Personalized Products. Please contact your respective category specialist to be connected to the personalized team.
The following pages provide additional attributes that need to be filled out beyond the attributes in this table for certain product types or product type groups. Some of these attributes are already on the spec, some are not. If they are not on the spec you will need to add them as instructed on page 48.

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All Tops, Items with Tops, & Full Body Garments - Additional Attributes
Below are the attributes for the Men, Women, Children Tops Apparel items, despite what the current spec sheet says.
Failure to comply to this style guide may cause your items to FAIL VALIDATION AND MAY CAUSE DELAYS IN PUBLISHING.

Attribute

Key

Description

Clothing Top Style

clothing_top_style

Style terms descriptive of clothing tops.

Sleeve Style

sleeve_style

Descriptive terms for the style of garment sleeves. Does not include descriptive terms for sleeve length (which appear under the Sleeve Length Style attribute).

Examples / Value List

· Bandeau · Blouse · Button Down · Camisole · Cardigan · Chemise · Cocoon · Crop · Embellished · Flounce
· Full Zip

· Graphic · Half Zip · Halter · High low · Hoodie · Lace · Muscle · Peasant · Peplum · Poncho · Pullover

· Quarter Zip · Raglan · Ringer · Ruffles · Sequin · Swing · Tank · Tube · Tunic · Vest
· Wrap

· Batwing · Bell · Bracelet · Cap
· Dolman

· Flutter · Kimono · Rolled · Tab

List Type

Multiple Requirement

Values

Level

Closed

Required

Closed

Optional

Sleeve Length Style

sleeve_length_style

Descriptive terms for sleeve length.

Clothing Neck Style

clothing_neck_style

A garment's neckline or neck style.

· 3/4 Sleeve · Elbow-Length · Long Sleeve · Short Sleeve · Sleeveless

Closed

Required

· Boat Neck · Collared · Cowl Neck · Crew Neck · Halter · Henley · Round Neck

· High Neck

· Scoop Neck

· Hooded

· Square Neckline

· Keyhole Neck

· Strapless/Tube

· Mock Neck

· Sweetheart Neckline

Closed

· Notch Neck

· Turtleneck

· Plunge

· V-Neck

Required

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All Tops with Collars, Robes, and Items with Collars - Additional Attributes
Below are additional attributes for the Men, Women, Children Tops Apparel items, despite what the current spec sheet says.
Failure to comply to this style guide may cause your items to FAIL VALIDATION AND MAY CAUSE DELAYS IN PUBLISHING.

Attribute

Key

Description

Collar Type (aka Collar Style on Spec)

collar_type

Style of collar, as expressed by shape or design.

Examples / Value List

List Type

Multiple Requirement

Values

Level

· Collarless · Notch Collar · Notched Lapel · Peak Lapel

· Peak Lapel · Point Collar · Shawl Collar · Spread Collar

· Standing Collar · Turn Down Collar · Waterfall Collar

Closed

Required

if the item has

a collar

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All Tops, Items with Tops, Intimates, Dresses, Slips, & Swimwear - Additional Attributes
Below are additional attributes for Men, Women, Children Tops Apparel items, despite what the current spec sheet says.
Failure to comply to this style guide may cause your items to FAIL VALIDATION AND MAY CAUSE DELAYS IN PUBLISHING.

Attribute

Key

Description

Upper Body Strap Configuration

upper_body_strap

Strap configuration style for bras, swimsuit tops, leotards and other clothing tops.

Examples / Value List

· Cross-Back · Halter · Racerback · Regular

· Spaghetti Straps · Strapless · Tie Back · Tie Front

List Type

Multiple Requirement

Values

Level

Closed

Required

if the item has

straps

STOP

The following attributes will need to be added to the spec. See page 48 for instructions.

Attribute

Key

Description

Clothing Back Style

clothing_back_style

The overall style of the back of a garment

Clothing Shoulder Style clothing_shoulder_style

The overall style of the shoulder area of a garment

Examples / Value List
· Backless · Keyhole Back · Low Back · Open Back · Smocked Back
· Cold Shoulder · Cutout · Drop Shoulder · Off the Shoulder · One Shoulder

List Type

Multiple Requirement

Values

Level

Closed

Optional

Closed

Optional

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All Jackets, Coats, Outwear Tops, & Sets with Jackets/Coats - Additional Attributes
Below are additional attributes for Men, Women, Children Tops Apparel items, despite what the current spec sheet says.
Failure to comply to this style guide may cause your items to FAIL VALIDATION AND MAY CAUSE DELAYS IN PUBLISHING.

Attribute

Key

Jacket Style

style_jacket

Description
Styles specific to coats and jackets.

· Anorak · Blazer · Bomber · Cape · Cardigan · Denim · Duster · Fleece · Motorcycle · Open Front

Examples / Value List

· Overcoat · Parka · Peacoat · Performance · Puffer · Pullover · Quilted · Raincoat · Sherpa · Ski

· Sport · Suit · Teddy · Track · Trenchcoat · Trucker · Tuxedo · Utility · Varsity · Windbreaker

List Type

Multiple Values

Requirement Level

Closed

Required

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ATTRIBUTES

Attribute

Key

Jacket Length

jacket_length

Description
Styles specific to coats and jackets.

Jacket Breasting Style
aka Suit Breasting Style on Spec

feature_suit_breasting

The closure style of a jacket or coat; double-breasted suits have more fabric where they overlap in front and
commonly have 2 rows of buttons.

Apparel | Content Standards Style Guide

Examples / Value List
· Cropped · Long · Mid-Length · Short
· Double-Breasted · Single-Breasted

List Type

Multiple Values

Requirement Level

Closed

Optional

Closed

Required

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All Jackets, Coats, Outerwear, & Weather Specific Bottoms - Additional Attributes
Below are additional attributes for Men, Women, Children Weather Specific Apparel items, despite what the current spec form says.
Failure to comply to this style guide may cause your items to FAIL VALIDATION AND MAY CAUSE DELAYS IN PUBLISHING.

Attribute

Key

Fill Material

fill_material

STOP The following attributes will need to be added to the spec. See page 48 for instructions.

Description

Examples / Value List

The material used to stuff the item

· Down · Down Alternative · Polyester

Clothing Weight

clothing_weight

Commonly used in retail clothing, these terms describe the density or weight of fabric material.

· Heavy Weight · Lightweight · Mid Weight

List Type

Multiple Values

Requirement Level

Open

Optional

Closed

Required

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All Athletic & Activewear - Additional Attributes
Below are additional attributes for Men, Women, Children All Activewear & Athletic Apparel items, despite what the current spec sheet says.
Failure to comply to this style guide may cause your items to FAIL VALIDATION AND MAY CAUSE DELAYS IN PUBLISHING.

Attribute
Activity

Key
activity

Description
The general type of activity the product is associated with.

Examples / Value List

· Ballet · Barre · Baseball · Basketball · Boxing · Cheerleading · Climbing · Cross-Training · Cycling · Dance · Football

EXAMPLES:

· Golf · Gymnastics · Hiking · Hockey · Hunting · Ice Hockey · Ice Skate · Kickboxing · Lacrosse · Martial Art · Pilates

· Running · Sailing · Skateboard · Ski · Snow Sports · Snowboard · Soccer · Softball · Spinning · Surf · Swim

· Tennis · Track · Triathlon · Volleyball · Water Polo · Watersport · Weight Lifting · Workout · Yoga · Zumba

List Type

Multiple Requirement

Values

Level

Closed

Recommended

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All Bottoms, Overalls/Coveralls, & Items with Bottoms- Additional Attributes
Below are additional attributes for Men, Women, Children Bottoms Apparel items, despite what the current spec sheet says.
Failure to comply to this style guide may cause your items to FAIL VALIDATION AND MAY CAUSE DELAYS IN PUBLISHING.

Attribute
Pant Rise

Key
pant_rise

Description
The height at which the waistline rests on the body.

Inseam

inseam

The distance from the bottom of the leg to the seam in the crotch, measured in inches.

Examples / Value List
· High · Low · Mid · Ultra-Low

· 2"

· 25"

· 31"

· 3"

· 26"

· 32"

· 4"

· 27"

· 33"

· 5"

· 28"

· 34"

· 6"

· 29"

· 35"

· 7"

· 30"

· 36"

List Type

Multiple Values

Requirement Level

Closed

Required

Open

Required

STOP

The following attributes will need to be added to the spec. See page 48 for instructions.

Attribute

Key

Description

Clothing Leg Bottom Opening Style

clothing_leg_bottom_ opening_style

The style of the bottom opening nearest to the foot on pants.

Examples / Value List
· Elastic Bottom · Open Bottom

List Type

Multiple Values

Requirement Level

Required

Closed

If it has pants

Clothing Bottom Panel Style

In maternity bottoms, this refers to the style and clothing_bottom_panel_style coverage of the elastic support found at the waist area of
the garment.

· Inset Panel · Demi Panel · Full Panel

Closed

Required

If Clothing Size

Group = Maternity

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All Pants, Overalls/Coveralls, & Items with Pants/Bottoms - Additional Attributes
Below are additional attributes for Men, Women, Children Bottoms Apparel items, despite what the current spec sheet says.
Failure to comply to this style guide may cause your items to FAIL VALIDATION AND MAY CAUSE DELAYS IN PUBLISHING.

Attribute
Pant Style Pant Leg Cut

Key
pant_style

Description
Style terms specific to pants.

cut_pant_leg

Common style terms describing how the garment leg has been cut to make a specific sillhoutte/shape..

Examples / Value List

· Boyfriend · Capris · Cargo · Carpenter · Chinos · Compression · Convertible · Culottes

· Culottes · Dress · Flat Front · Girlfriend · Harem · Jegging · Joggers · Khakis

· Legging · Palazzo · Pleated · Regular · Suit Slacks · Track Pants · Trousers

· Bootcut · Cropped · Cropped Flare · Flare-Leg · Slim Bootcut

· Straight-Leg · Wide-Leg · Slim Straight · Slim-Leg · Taper

List Type

Multiple Requirement

Values

Level

Closed

Required

Closed

Required

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ATTRIBUTES

Attribute

Key

Pant Leg Length

pant_leg_length

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STOP

The following attributes will need to be added to the spec. See page 48 for instructions.

Description
Terms that describe the length of pants.

Examples / Value List
· 7/8th · Ankle · Cropped · Full · Long · Short

List Type

Multiple Requirement

Values

Level

Closed

Required

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All Shorts - Additional Attributes
Below are additional attributes for Men, Women, Children Bottoms Apparel items, despite what the current spec sheet says.
Failure to comply to this style guide may cause your items to FAIL VALIDATION AND MAY CAUSE DELAYS IN PUBLISHING.

Attribute

Key

Shorts Style

style_shorts

Description
Styles specific to shorts.

Examples / Value List

· Bermuda · Bike · Board · Boyfriend · Cargo · Chino · Compression Fit · Cutoff · Dolphin

· Flat Front · Gym · Hybrid · Jean · Jogger · Pleated · Running · Shorty · Walkshorts

List Type

Multiple Requirement

Values

Level

Closed

Required

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All Jeans & Jean Overalls - Additional Attributes
Below are additional attributes for Men, Women, Children Bottoms Apparel items, despite what the current spec sheet says.
Failure to comply to this style guide may cause your items to FAIL VALIDATION AND MAY CAUSE DELAYS IN PUBLISHING.

Attribute

Key

Description

Jean Wash

jean_wash

Description of post-process wash treatment effecting the appearance of dye and fabric texture, specific to jeans.

Examples / Value List
· Acid Wash · Black Wash · Dark Wash · Grey Wash · Light Wash · Medium Wash · White Wash

List Type

Multiple Requirement

Values

Level

Required

Closed

If Material =

Denim

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All Skirts & Items with Skirts - Additional Attributes
Below are additional attributes for the Men, Women, Children Full Body & Bottoms Apparel items, despite what the current spec sheet says.
Failure to comply to this style guide may cause your items to FAIL VALIDATION AND MAY CAUSE DELAYS IN PUBLISHING.

Attribute

Key

Skirt Style

skirt_style

Description
Terms describing a garment's skirt style

Examples / Value List

· A-line · Full · Pencil · Pleated · Scooter · Tutu · Tiered

· Ruffle · Slip · Mini · Wrap · Midi · Maxi · Tennis

List Type

Multiple Requirement

Values

Level

Closed

Required

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All Bottoms, Full Body, & Items with Bottoms - Additional Attributes
Below are additional attributes for Men, Women, Children Full Body & Bottoms Apparel items, despite what the current spec sheet says.
Failure to comply to this style guide may cause your items to FAIL VALIDATION AND MAY CAUSE DELAYS IN PUBLISHING.

Attribute

Key

Description

Clothing Length Style

style_clothing_length

Descriptive terms for where on the lower-body a garment ends.

Examples / Value List

· Above Knee · Ankle Length · Asymmetrical · High-Low · Knee Length

· Long · Mid-Length · Regular · Short

List Type

Multiple Requirement

Values

Level

Closed

Required

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All Dresses & Items with Dresses - Additional Attributes
Below are additional attributes for Men, Women, Children Full Body Apparel items, despite what the current spec sheet says.
Failure to comply to this style guide may cause your items to FAIL VALIDATION AND MAY CAUSE DELAYS IN PUBLISHING.

Attribute
Dress Style

Key

Description

dress_style

Style terms specific to dresses. Other style terms that specifically describe a dress's skirt may be found under the Skirt Style attribute. Some values are shared between skirts and dresses: both "mini" dresses and "mini" skirts exist as separate
product concepts.

Examples / Value List

· A-line · Ball Gown · Bodycon · Boho · Cocktail · Embellished · Evening Gown · Faux-Wrap

· Fit & Flare · Maxi · Mermaid · Mini · Sheath · Shift · Shirt Dress

· Skater · Slip Dress · Sun Dress · Sweater · T-shirt · Tutu · Wrap

List Type

Multiple Values

Requirement Level

Closed

Required

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All Intimate Tops, Full-body,Shapewear, & Swimwear with Tops - Additional Attributes
Below are additional attributes for Women's Nightwear, Lingerie, & Undergarment Apparel items, despite what the current spec sheet says.
Failure to comply to this style guide may cause your items to FAIL VALIDATION AND MAY CAUSE DELAYS IN PUBLISHING.

Attribute

Key

Description

Bra Style

bra_style

Brassiere styles/defining features. Enter as many as are relevant to the bra. Do not enter strap styles here. To enter descriptive
terms for strap styles, please use the "Upper Body Strap Configuration" attribute.

Bra Band Size

bra_band_size

A measurement in inches of the band of the bra, which fits around the ribcage just under the bust.

Bra Cup Size

bra_cup_size

A letter size to optimize bra fit, calculated by measuring the chest at its widest point and subtracting the bra band size. 1 inch corresponds to 1 cup letter (e.g. if the difference is 5, the bra cup size is DD or E). Use this to record separate cup sizes for search discovery. Typically stores carry the range of sizes from A (could be described as "flat-chested") to DD (a bit more
ample)

Bra Size

bra_size

Bra size consisting of band and cup measurements (e.g. 34B, 36C, etc.). Use this attribute if the garment has both measurements. If the bra has standard clothing sizes (e.g. S, M,
L), enter the size under "Clothing Size".

Examples / Value List

· Balconette · Bandeau · Bralette · Convertible · Demi Cup · Full Coverage · Lace · Mastectomy

· Nursing · Sport · Sticky · T-Shirt · Training · Underwire · Wire-Free

· 28" · 30" · 32" · 34" · 36"
· A · AA · B · C · D

· 38" · 40" · 42" · 44" · 46"
· DD · DDD · F · G · H

· 48" · 50" · 52" · 54" · 56" · 60"
· I · J · K · L · M · N

EXAMPLES:
· 32AA · 36C · 38DDD · 40G

List Type

Multiple Values

Requirement Level

Closed

Required

If the item is or has

a built in Bra

Open Open Open

Required

If item is a bra

or has a built in bra measured

in band + cup

measurements.

Required

If item is a bra

or has a built in bra measured

in band + cup

measurements

Required

If item is a bra

or has a built in bra measured

in band + cup

measurements

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All Intimate Tops, Full-Body, Shapewear, & Swimwear with Tops- Additional Attributes Continued..

STOP

The following attributes will need to be added to the spec. See page 48 for instructions.

Attribute

Key

Description

Bra Impact Level

bra_impact_level

The general level of support varying on impact level of the activity which the bra is designed to accomodate. Each level has a different kind of construction and set of features that are designed to meet the needs of specific kinds of physical activity

Examples / Value List
· High Impact · Low Impact · Medium Impact

List Type

Multiple Values

Requirement Level

Required

Closed

If the item is a

Sports Bra

Body Descriptor

body_descriptor

General descriptors related to body shapes, body sizes, etc.

Bra Features

bra_feature

Features specific to brassieres. Clothing tops as well as bras can have brassiere features.

· Hourglass · Large Bust · Pear Shaped · Small Bust

· Back-Smoothing · Compression · Double Support · Lace · Lift · Lightly Lined · Minimizer

· Molded Cup · Padded · Plunge · Pullover · Push-Up · Removeable Cup · Seamless

· Sheer · Soft Cup · Support · Tummy Concealing · Unlined · Unpadded

Closed

Optional

Closed

Optional

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All Shapewear / Includes Stockings & Tights - Additional Attributes
Below are additional attributes for Men, Women, Children Nightwear, Lingerie, & Undergarment Apparel items, despite what the current spec sheet says.
Failure to comply to this style guide may cause your items to FAIL VALIDATION AND MAY CAUSE DELAYS IN PUBLISHING.

The following attributes will need to be added to the spec.
STOP See page 48 for instructions.

Attribute

Key

Description

Shapewear Control Level shapewear_control_level

Describes the level of support or control provided by an undergarment. Different levels of firmness indicate how much a pant or top or bodysuit
holds and shapes an area of the body.

Examples / Value List
· Extra Firm · Firm · Light · Medium

List Type

Multiple Requirement

Values

Level

Required

Closed

If the item is

Shapewear

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All Pajamas - Additional Attributes
Below are additional attributes for Men, Women, Children Nightwear, Lingerie, & Undergarment Apparel items, despite what the current spec sheet says.
Failure to comply to this style guide may cause your items to FAIL VALIDATION AND MAY CAUSE DELAYS IN PUBLISHING.

Attribute

Key

Description

Pajama Type

pajama_type

Descriptive terms for the style of garment sleeves. Does not include descriptive terms for sleeve length (which appear under the Sleeve Length
Style attribute).

Examples / Value List
· Footed Sleepers · Sleep Pants · Sleep Shorts · Sleep Tops · Sleepwear Sets

List Type

Multiple Values

Requirement Level

Required

Closed

If the item is

Pajamas

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All Long Underwear & Thermals - Additional Attributes
Below are additional attributes for Men, Women, Children Nightwear, Lingerie, & Undergarment Apparel items, despite what the current spec sheet says.
Failure to comply to this style guide may cause your items to FAIL VALIDATION AND MAY CAUSE DELAYS IN PUBLISHING.
The following attributes will need to be added to the spec.
STOP See page 48 for instructions.

Attribute

Key

Description

Long Underwear Type

long_undewear_type

Descriptive terms for the style of garment style as waffle cone texture in a material. Sometimes considered a Undergarment worn to stay
warm in colder months.. Does not include descriptive terms for sleeve length (which appear under the Sleeve Length Style attribute).

Examples / Value List
· Thermal Bottoms · Thermal Sets · Thermal Tops · Thermal Union Suit

List Type

Multiple Values

Requirement Level

Closed

Required
If item is long Underwear

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All Hosiery & Tights - Additional Attributes
Below are additional attributes for Men, Women, Children Nightwear, Lingerie, & Undergarment Apparel items, despite what the current spec sheet says.
Failure to comply to this style guide may cause your items to FAIL VALIDATION AND MAY CAUSE DELAYS IN PUBLISHING.

Attribute

Key

Tights Sheerness (aka Sheerness in Spec)

tights_sheerness

Hosiery Style

hosiery_style

Description
Sheerness/opacities specific to tights and hosiery. Styles/features specific to tights and hosiery.

Examples / Value List
· Opaque · Semi-Opaque · Sheer · Thick Opaque · Ultra-Sheer
· Back Seam · Built-In Sock · Control Top · Footless · Pantyhose · Shaper · Shimmer

The following attributes will need to be added to the spec.
STOP See page 48 for instructions.

List Type

Multiple Values

Requirement Level

Closed

Required
for Hosiery

Closed

Required
for Hosiery

Attribute
Sock Type

Key
sock_type

Description
The type or style of socks/hosiery

Examples / Value List

· Athletic Socks · Casual Socks · Compressions Socks · Dress & Trouser Socks · Leg Warmers

· No Show & Liner Socks · Novelty Socks · Slipper Socks · Tights & Sheers · Tube Socks

List Type

Multiple Values

Requirement Level

Closed

Required
for Hosiery & Socks

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All Socks - Additional Attributes
Below are additional attributes for Men, Women, Children Nightwear, Lingerie, & Undergarment Apparel items, despite what the current spec sheet says.
Failure to comply to this style guide may cause your items to FAIL VALIDATION AND MAY CAUSE DELAYS IN PUBLISHING.

Attribute

Key

Sock Rise

sock_rise

Description
Descriptive terms for sock height.

Examples / Value List

· Ankle · Crew · Knee-High · Low-Cut · Mid-Calf

· No-Show · Over the Knee · Quarter · Thigh-High

List Type

Multiple Values

Requirement Level

Closed

Required
for Socks

Attribute

Key

Sock Type

sock_type

The following attributes will need to be added to the spec.
STOP See page 48 for instructions.

Description
The type or style of sock.

Examples / Value List

· Athletic Socks · Casual Socks · Compressions Socks · Dress & Trouser Socks · Leg Warmers

· No Show & Liner Socks · Novelty Socks · Slipper Socks · Tights & Sheers · Tube Socks

List Type

Multiple Values

Requirement Level

Closed

Required
for Socks & Hosiery

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All Swim, Intimates, & Items with Bottoms - Additional Attributes
Below are additional attributes for Men, Women, Children Intimate, Swim, Shapewear Apparel items, despite what the current spec form says.
Failure to comply to this style guide may cause your items to FAIL VALIDATION AND MAY CAUSE DELAYS IN PUBLISHING.

Attribute

Key

Underpant/Swim Bottom Style

panty_style

Description
Descriptive styles common to underwear (i.e. panty) bottoms and lower body elements of swimwear and
leotards.

· Bikini · Board Shorts · Boxer Briefs · Boxers · Boy Shorts · Brazilian · Briefs · Cheeky

Examples / Value List

List Type

Multiple Values

Requirement Level

· Compression · Girl Shorts · High Cut · High Waist · Hipster · Open Crotch · Pants · Period

· Postpartum · Shaping & Control · Shorts · Tangas · Thermals · Thong · Trunks

Closed

Required

If the item is

Underpant/ Bottom or is part

of a Set with a

Bottom Portion.

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All Swimwear - Additional Attributes
Below are additional attributes for Men, Women, Children Swim Apparel Product Type, despite what the current spec form says.
Failure to comply to this style guide may cause your items to FAIL VALIDATION AND MAY CAUSE DELAYS IN PUBLISHING.

Attribute

Key

Description

Swimsuit Style

swimsuit_style

Descriptive styles common to swimwear. Style terms specific to the bottom half of swimwear appear under
the Underpant/Swim Bottom Style attribute.

· Bandeau · Bikini Bottoms · Bikini Tops · Bikinis · Board Shorts · Boy Shorts · Cheeky · Cover-Ups

Examples / Value List

· Crochet · Halter · Hybrids · Mix & Match
Separates · Monokini · One Shoulder · One-Piece · Push-Up

· Racerback · Rash Guards · Skirt · Slimming · Swim Dress · Tankinis · Triangle · Two-Piece Sets

List Type

Multiple Requirement

Values

Level

Closed

Required

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All Uniforms & Scrubs Garments - Additional Attributes
Below are additional attributes for Men, Women, & Children Uniforms Apparel items, despite what the current spec form says.
Failure to comply to this style guide may cause your items to FAIL VALIDATION AND MAY CAUSE DELAYS IN PUBLISHING.
The following attributes will need to be added to the spec.
STOP See page 48 for instructions.

Attribute

Key

Description

Scrub Type

scrub_type

Descriptive terms for scrubs garment type.

Is Disposable

disposable

Indicates the item is intended for single use.

Examples / Value List
· Jackets · Outfits · Pants · Tops · Underscrubs · Vests
· Y · N

List Type

Multiple Values

Requirement Level

Closed

Required
for Scrubs

Closed

Optional

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Grouping Standards

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Grouping Best Practices
Grouping refers to merchant curated groups of items, which are related to each other and live on the same item page.
Grouping on ONE item page:
Items that are of the same fabrication, price, style and print pattern (if applicable) should be grouped together on the item page. Examples of item attributes that would constitute grouping include:
1. Same fabric 2. Same print 3. Same neckline 4. Same sleeve length 5. Multiple Colors
Items that should NOT be grouped on one page:
If the item attributes do not apply consistently to all items in the grouping, that is an indicator that the items should not be grouped together.
1. Different fabric 2. Different print/pattern 3. Different neckline 4. Different sleeve length

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Fashion Grouping Standards
Correct Grouping Example: This dress is the same fabric, same silhouette and comes in multiple solid colorways.

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Fashion Grouping Standards
Incorrect Grouping Example: This page has both floral and striped prints on the same page.

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Fashion Grouping Standards
Grouping Examples:
Grouped Dresses: These items have the same style and fabric, same print and come in multiple colors = grouped. The below items should be one item page. 1.

Grouped Tops: These items may be the same style and fabric, but they have different patterns = ungrouped. The below items should be two separate item pages.

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Fashion Grouping Standards
Grouping Examples:
Grouped Mens Tops: These shirts may have some of the same attributes, but since they have drastically different patterns = ungrouped. The below items should be five separate item pages.

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Fashion Grouping Standards
Grouping Examples:
Grouped Denim: Denim washes are all very different, therefore all denim should be separate item pages, despite being the same style & fabric. The below items should be three separate item pages.

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Fashion Grouping Standards
Grouping Examples:
Grouped Family PJs:Family PJs should be grouped by size for the single family member. To communicate this "collection" aspect, the site merch will have "Shop the Look" on all of the pages so the customer can buy the balance of the family. They will also have collection pages (like mini browse pages) that are created for holiday and highlight the family aspect. The below items should be three separate item pages.

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Fashion Grouping Standards
Grouping Examples:
Grouped Kids: Same style & fabric, different pattern = grouped. **Kids is an exception to the standards outlined above.**

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Rich Media Guidelines
Rich Media is a proven sales booster as it enriches the customer's transaction and contributes to a more authentic human experience, as if they were shopping in a brick and mortar. There are several rich media modules that can help create an engaging shopping experience while improving brand trust.
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Rich Media Index

Below are definitions and examples for each of the different types of rich media we encourage you to utilize when creating your item page.

360 Spin

Videos

Marketing Content

A 360 spin is a series of photos that gives the impression of Product videos help customers understand end use of

the product rotating. See file specs here.

the product and highlight features. See file specs here.

Shoppable Modules

PDF Manuals

Marketing content is used to provide in-depth features about your product in a more engaging interface.
Interactive Video

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Shoppable Modules allow customers to interact with a variety of your products and upsell other product variants.
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PDF Manuals should be included with any item that has assembly instructions. You can also upload guarantee and warranty documents here as well.

Interactive videos use hot spots and other features to enable customers to have a more immersive experience.

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Rich Media Platform and Process
The Rich Media platform is Walmart's new in-house solution to ingest, store, and serve rich media assets (video and 360 spin only for the MVP) to the item page, above the fold, at zero cost to suppliers. The actual video and 360 spin creative content needs to be created externally, prior to submission to the Walmart internal pipeline. Out platform will then serve these assets to Desktop, mWeb, and Mobile App.

Detailed instructions can be found here. Free Walmart Resource for creating 360 Spin Assets can be found here.
How to Participate in the MVP (video and 360 spin):
Step 1: Solicit assets from your vendors that meet the criteria outlined. · Email requirements to vendor. Please copy-paste or use this template as a starting point. Step 2: Check that your vendor's videos and 360 spins meet our Rich Media Platform Requirements, and both Trust & safety and ADA Compliance regulations.
- - Please make sure it is high quality! We don't want to degrade your items & item pages. All non-compliant assets will be removed without notice.
Step 3: Double check that video files are named "GTIN_ItemID", and 360 Spin folder is named "GTIN_ItemID". Rename them as needed to comply. Step 4: Submit all required files to the OneDrive under your L0 or under Marketplace, crating subfolders for your suppliers or brands. Step 5: Update the Excel Tracking sheet with GTIN and other requested information. This is very important, as we will not upload assets that are not tracked in the sheet.

Rich Media Process Details
CS: Reach out to Vendor

CS: Check for Compliance

CS: Upload Assets

CS: Site Support 04

Rich Media Docs to Share with Vendors
VIDEO:
· Ask vendor for video (<100MB), captioning file (required), & optional audio description file.
· Vendor must fill out Video Excel Spec. They should fill out the GTIN + "Required" columns, minus URLs, and send back to you.

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All files must be named after the product's GTIN.
Video files required:
· Video (.mov or .mp4) <100MB · Captioning file (.vtt) (for video that has audio, for
video that has music background or no audio no need to have vtt) · Excel Spec: fill out GTIN + "Required" columns, minus URL
360 spin files required: · 360 spin (12-24 images)
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CS must check Compliance: · Product doesn't currently already
have rich media · No nudity, firearms, etc.
Video Compliance: https://w3c.github.io/wai-media-intro/ accessible-media/decision-tree/

1. Update Video tracker and 360 tracker 2. Upload to Video OneDrive and
360 OneDrive · Go to your L0 · Create new folder w/ vendor
name · Upload files outlined in Step 1

Merchandise for success! - Boost - Pin
· Track performance · Our team will also track site
analytics

· Send to your vendor ADA Compliance Checklist (for questions on captioning & audio requirements).
360 Spin:
· Email your vendor and ask for their 360 spin assets + GTIN. · If your vendor wants to create a new 360 spin asset; they can
request a free shoot through Walmart's 360 Spin Studio!
Full Instructions in confluence here. Sample item page to model content after.

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Video - Guidelines & File Specifications

Compliance Requirements
Two Required Support Files
1. Audio Description File
· If your video has any meaningful content that is visibly conveyed, that content also needs to be in the form of audio. You must provide a separate audio description file along with your video.
> Example: if your video is of a bicycle assembly and the audio is very general such as "put this piece in here" your audio description file is required to explain exactly what pieces are being put where. The test: audio script is compliant if and only if a blind person is able to interpret the audio
2. Closed Captioning or Open Captioning File (.vtt file)
· Required only if a video has audio (even music) or if there is text in the video that is hard to read (such as grey on grey text)
> For videos with only music, the best practice is to put a single [MUSIC PLAYING] caption frame that drops off screen after 10 seconds or so
> For videos with no music, no audio, and no sound, the best practice is to put a single [NO SPEECH] caption frame that drops off screen after 10 seconds or so
> Example of an acceptable video here
A11Y Checklist
Accessibility (shorthand A11y) ensures people with disability can perceive, understand, navigate and interact with any website or app. Web Content Accessibility Guidelines (WCAG) is an international standard digital content adheres to for assuring content is accessible to the widest audience. Here are the top guidelines you must follow when submitting content to Walmart. com. · Interaction
· Don't auto-play audio. It interferes with screen readers · Don't fix orientation · Additional content (tooltips, toasts) remain visible until focus mores, dismissed, or no longer valid. · Warn users of change of setting. E.g. "You will be redirected to our photo site..." · Text fields have labels that are always visible and borders · Instructions, feedback, alerts must announce (Use ARIA-alert)
· Language
· Language is simple and easy to understand · Link Purpose can be determined from the link text along. If it can't, provide context by adding hidden text.
"Learn more" isn't clear. Add context "Learn more about shipping options"

· Help users through tasks, avoid/correct errors. · Provide page titles. · Doesn't rely on audio or visual cues
· Images
· HTML text only. Do not embed text in an image (except logos or brand names) · Minimum contrast ratio 4.5:1 for text 3:1 for text 18px or larger and graphics. Logos do
not require minimum contrast · Alt Text for images that are links or essential to understanding. Decorative images "null"
· Video & Audio Content
· Play/Pause button. Avoid flashes or movement that can cause seizures · Closed captions · Audio description
Video File Specs
· File Format: mp4 or .mov file · File Size: <100MB (~15MB 20MB is more than sufficient) · Title: Max 56 Characters · Description: Max 256 Characters · Language: en-US · Thumbnail Dimensions: Min: 120 x 67; Max: 240 x 240
· A Thumbnail is required for all video · Length: Recommended 30 seconds - 1 minute unless additional time is needed for an assembly
video · Closed Captioning: Required for all video that has any audio (even music)

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360 Spin - File Specifications
360 Spin Specs
· File Format: JPEG (.jpg), (.jpeg) or PNG (.png) · Size: 24 images, each individually <1MB
· If you have 12 images, please duplicate them to submit 24 · If you have >24 images, please only select 24 to share · Images are in order of rotation, clockwise · Naming: "GTIN_R01_C01, GTIN_R01_C02...GTIN_R01_C24" · "GTIN" refers to your item's GTIN indentifier, including leading zeros.
Please do not use any other identifier. · "R01" refers to "row 1" - Walmart only supports single-plane spin, so all
your files will be names R01 · "C01" "C02"... "C24" refers to "column 1, 2...24" - this is how we tell which
order your images will show on site, to create the illusion of a spin · Example: 00278915469367_R01_C03 is the 3rd image in the spin
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User Generated Content
A user-generated content (UGC) strategy done right will increase the discoverability of your products, boost sales, and create a valuable dialogue with your customers. It can also inform SEO benefits, provide insights for product innovation, reduce return rates, and ensure shoppers have a positive experience with your brand.

Ratings + Reviews
Walmart has partnered with Bazaarvoice to collect and share user-generated content about your products on Walmart.com. Give shoppers the confidence to choose your products over your competitors.
Find out more at: www.bazaarvoice.com/walmart

Social Media Integration
Content created by customers like Instagram posts, and Facebook interactions gives potential customers insight into what other customers think about your products. This also includes influencer generated content like unboxing videos and product reviews.

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CCP Program Overview
Connected Content Partners (CCPs) help suppliers manage and synchronize their data across multiple supplier platforms through data feeds. These partners offer a wide range of products and services (such as item setup (US only), syndication, rich media hosting, and content creation, and user generated content (UGC)) and provide support for issues related to the feeds submitted through them.
While some CCPs offer full-service integration, others only perform specific functions. Each integration is tailored to your specific needs, so you should reach out to the Content Partner directly to learn about their costs, features, and capabilities.

Syndication Submitting existing supplier content through the CCP partner to Walmart. The Walmart model for content requirements may differ from the supplier's. Syndication partners help to map these two systems, so content can flow efficiently between the two. These partners implement validation checks based on Walmart's Style Guides to ensure that the content complies with Walmart's requirements.
Enrichment Enriching content means creating an optimized and structured title that is specific to the product, feature bullets that are easy-to-scan when browsing, detailed copy that thoroughly describes the item in an engaging way, and other attribution elements. All of which will help drive better discoverability and search results.
Rich Media Rich media includes immersive experiences like product videos, 360 Spins, shoppable modules, comparison charts, instruction manuals, and other interactive features. The options and capabilities of rich media are extensive. Our specialist partners understand the changing nature of our customer base and can create experiences that have the potential to increase sales by creating dynamic listings.
User Generated Content Content created by customers like ratings and reviews, Instagram posts, and Facebook interactions. This content gives potential customers insight into what other customers think about your products. This also includes influencer generated content like unboxing videos and product reviews.

CONNECTED CONTENT PARTNERS
SYNDICATION | ENRICHMENT | RICH MEDIA | USER-GENERATED CONTENT

Connected Content Partners for Private Brands

GROCERY + CONSUMABLES

ALL GENERAL MERCHANDISE CATEGORIES

Questions? For any additional CCP questions, please email: cspsupport@wal-mart.com

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CCP - FAQs
Q: What are the benefits of participating in the CCP Program? A: There are several benefits to using a CCP:
1. The CCP are integrating the Walmart Style Guide requirements into their processes. This ensures that all content you submit to Walmart through a CCP partner will be compliant as per Walmart requirements.
2. The CCP provide a managed service, so they take care of any issues that come up during publishing or any other technical issue. 3. Most of our recommended CCP are a full-service studio. They can provide photography, copy and attribution services along with submitting the
content to Walmart.
Q: Who is responsible for the cost of participating in the CCP Program? A: Suppliers are responsible for the cost of participating in the CCP Program.
Q: In the future, if I want to update content for an item that is managed by a CCP, can I make edits in Item 360? A: Yes. All items will be accessible through Item 360 for your teams to maintain following content ingestion by the CCP.
Q: What is the difference between Item 360 and CCP? A: Item 360 is the Walmart platform that suppliers use to manually create and update their items on Walmart. CCP partners use a backend API to submit content to Walmart on your behalf. They do not have access to the Item 360 UI.
Questions? To learn more about the CCP Program review this article.

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Thank you.

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