Breville Brings Innovation to Beverages with the Launch of Two New Products This Summer

New Product Launch

LOS ANGELES (July 11, 2006) – Breville, the award-winning countertop appliance company, announced the launch of two new products: the ikon Espresso Machine (BES400XL) and the Juice Fountain Compact (BJE200XL) juicer. These products are designed for the home gourmet, blending professional-grade appliance power with ease-of-use and aesthetics.

ikon Espresso Machine (BES400XL)

The ikon Espresso Machine prepares café-quality crema, enabling users to make their favorite coffee drinks at home. It features a commercial steam wand and a precision boiler system for coffee extraction, delivering espresso drinks that taste as if made by an experienced barista.

Key Features:

• Easy Eject™ system for quick removal and cleaning of Dual Wall Crema System filters
• Engineering grade stainless steel body
• Back-lit, soft touch electronic control pad
• Front access two-liter water tank
• Commercial quality rotating metal steam wand with froth enhancer

Juice Fountain Compact (BJE200XL)

The Juice Fountain Compact offers the juicing speed and easy clean-up of Breville's larger models in a more compact silhouette. Its patented center feed tube allows for effortless juicing of whole fruits and vegetables, including those with the rind on. The Cyclonic Juicing System operates at 14,500 RPM, maximizing juice extraction.

Key Features:

• Dishwasher safe parts
• Custom cleaning brush
• Patented centered knife blade and micro-mesh filter system
• 27-ounce juice pitcher with froth filter

Company Statement

Richard Hoare, Director of Innovation, stated, "Breville is bringing sophisticated design and smart innovation to countertops in the U.S., and our espresso and juicing products are no exception." He added that engineers focused on intuitive functionality and easy clean-up with restaurant-quality results to meet specific needs in a home gourmet's kitchen.

Pricing and Availability

The ikon Espresso Machine will retail for $399.99, and the Juice Fountain Compact will be $149.99. Both products will be available starting this summer at select Breville retailers. For more information, visit www.breville.com.

About Breville

Founded in 1932 in Sydney, Australia, Breville is a worldwide leader in home appliances with over 90 patents registered globally. The company manufactures more than 220 products worldwide and has received numerous design awards, including recognition from the New York Housewares Design Awards and the Australian Engineering Awards. Breville's innovations include the world's first scissor action sandwich press, indoor health grill, juicer for whole fruit, and active arm citrus press. In the United States, Breville products are sold at specialty and department stores. Additional information about Breville and its award-winning products can be found at www.brevilleusa.com.

Media Contact

Alix Chambourdon

P: 310-898-1888

Email: alix@brevilleusa.com