orange/yellow. To keep it warm and complement it by working with it, the complementary color choice could be 7/43. HAIR COOL EYE COOL SKIN WARM COOL COOL WARM WARM WARM COOL = TRUE COLOR EQUATION After the Color Renew service and when you have thoroughly dried the hair it is important to asses the underlying pigment now exposed. This ...
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TECHNICAL GUIDE COLOR RE NEW COLOR COLOR RE NEW THE ZERO DAMAGE COLOR REDUCER Color correction can be one of the biggest fears for a colorist. Wella Professionals introduces Color Renew, a zero damage color reducer to adjust, change, and correct undesired permanent color results. Color Renew allows for more frequent color changes because it respects the hair's natural melanin and structure. Now you can prepare each client's hair for new color without compromise, and push the boundaries of your own creativity. 03 COLOR RE NEW BY WELLA PROFESSIONALS COLOR RE NEW BY · Easy and reliable application. · Powered by vitamin C and citric acid to smoothly deoxidize permanent color molecules while maintaining the natural melanin of the hair. · Reduces oxidative color depth and tone. · Optimizes and prepares the hair for a new color. · Can be used for more than one application on the same day if required. · Perfume free, peroxide free, and persulfate free. · Climazon friendly. · Offer clients more frequent color changes without hair compromise. 04 01 HOW IT WORKS INTRODUCING VC2 TECHOLOGY Oxidative dyes Natural melanin grain Color Renew VC2 technology STEP 01 The VC2 technology enters into the layers of the hair. STEP 02 The VC2 technology reacts with the oxidative dyes and reduces them... STEP 03 ... while providing maximum respect to the natural melanin. 02 03 MIXING GUIDELINES 1:10 Use only in combination with Color Renew Activator Liquid or water. Mixing ratio 1:10 one 9 g sachet of Color Renew Crystal Powder with 90 g of Activator Liquid or water in a bowl/applicator bottle. APPLICATION · Apply from roots to mid-lengths and ends. Start with the darker areas first (color build-up). · Develop from 545 mins depending on the desired color reduction service. · When re-coloring the hair, rinse with water only and dry thoroughly prior to color application. · Rinse, shampoo and condition as normal when a mild cleansing of blondes/highlights/color is required without re-toning or re-coloring. · Climazon is the recommended heat source. · Application of lightener after Color Renew is recommended only after a thorough cleansing with shampoo. EXPERT TIP! Use Color Renew to cleanse a previous toner from mid-lengths and ends after BLONDOR root lightening and prior to re-toning. After thoroughly shampooing, towel-dry hair. Apply generously to full head and comb thoroughly through mid-lengths and ends. Cover with a plastic cap. Develop for 515 mins. Rinse with water only. Towel-dry before applying new toner. Climazon SERVICES 5 15 COLOR ADJUST For a gentle cleansing of your blonde highlights/ color. Removes build-up of ions that can create blue and green off tones in particular with blondes and lighter shades. Cleansing of blonde highlights/color Apply generously to pre-shampooed, towel-dried hair and comb through. Cover with a plastic cap. Develop for 515 mins depending on level of color adjustment required. 30 COLOR CHANGE Prepare the hair in a gentle way ready for a color tone change from a warm tone to a cool tone for example. Climazon Color tone change/remove color build-up For example: from a warm tone to a cool tone Apply on dry hair. Comb through. Cover with a plastic cap. Add heat. Develop for 30 mins. Rinse with water only. Dry thoroughly prior to color application. 45 COLOR CORRECT Perfect for gentle correction of color depth and tone without lightening the natural hair color. Ideal for transition from darker to lighter shades. Climazon Color depth and tone change For transition from darker to lighter shades. Apply on dry hair. Start with the darker areas first. Comb through. Cover with a plastic cap. Add heat. Develop for 45 mins. Rinse with water only. EXPERT TIP! Use Color Renew with water for removing impurities from the hair before any color service and when a mild cleansing of blondes/highlights is required without re-toning. Rinse, shampoo, condition as normal. WORKING WITH UNDERLYING PIGMENTS After the Color Renew service and when you have thoroughly dried the hair it is important to asses the underlying pigment now exposed. This will help in the choice of color for your final end result before you re-color the hair. EXAMPLE: FOR A COOL COLOR RESULT The exposed underlying pigment is yellow. To neutralize this underlying pigment, the opposite complementary color choice would need to contain violet. If you want to keep the depth level lighter, a choice could be 8/69. EXAMPLE: FOR A WARM COLOR RESULT The exposed underlying pigment is orange/yellow. To keep it warm and complement it by working with it, the complementary color choice could be 7/43. COOL + COOL + WARM WARM + WARM + COOL = TRUE COLOR EQUATION TIP! Working with the shade and tone numbering system is a great way to train your mind to automatically know what is the right choice to achieve beautiful color results. HAIR COOL EYE COOL SKIN WARM 08 WORKING WITH WELLA PROFESSIONALS COLOR SHADE NUMBERING SYSTEM 6/97 6 Level, 6/ Dark Blonde / Stroke 9 Primary Tone, /9 Cendré 7 Secondary Tone, /7 Brown TONE NUMBERING SYSTEM /- Pure /0 Natural /1 Gray Ash /2 Green /3 Gold /4 Red /5 Red Violet /6 Violet /7 Brown (warm) /8 Pearl (blue) /9 Cendré (soft violet) NATURAL HAIR COLOR LEVEL COMPLEMENTARY COLOR Opposite colors neutralize each other. /3 /22 /2 /28 /34 /73 /43 /1 /71 /17 /77 /47 /44 /4 /11 /7 /74 /8 /81 /75 /45 /46 /89 /61 /56 /66 /65 /55 /5 /16 LIGHTENING CURVE Exposure of underlying pigments during the coloring process. 10/ 9/ 8/ 7/ 6/ VERY PALE YELLOW PALE YELLOW YELLOW ORANGE/YELLOW 5/ 4/ ORANGE REDDISH/ORANGE REDDISH/BROWN 3/ BROWN 2/ DARKEST BROWN Understanding the lightening curve will help you to choose complementary colors to work with or neutralize exposed underlying pigments in the hair during coloring. To neutralize exposed underlying pigments, red/orange or yellow, choose the complementary color that is opposite on the color wheel. 09 BEFORE Color Renew I GET FLAWLESS COLOR RESULTS EVERY TIME WITH COLOR RENEW. PETRA BROCKMANN, GLOBAL CREATIVE ARTIST 10 10 AFTER Color Renew COLOR EQUATION WARM + WARM + COOL FACE SHAPE Rectangle TECHNIQUE Freehand Triangle stroke V-stroke COLOR RE NEW COLOR CHANGE SERVICE PRE-COLORING SERVICE A Color Renew Crystal Powder + Color Renew Activator Liquid (1:10) COLOR FORMULAS B Koleston Perfect 6/97 + Koleston Perfect Developer 6 % + Color.id C Koleston Perfect 8/97 + Koleston Perfect Developer 9 % + Color.id D Koleston Perfect 10/97 + Koleston Perfect Developer 12 % + Color.id E COLOR TOUCH 9/97 + COLOR TOUCH Emulsion 1.9% (1:3), Crystal Gloss 03 01 02 STEP 01 Apply the mixed formula A starting at the nape area. STEP 02 Work in a brick work pattern towards the front until complete. STEP 03 Cover with a plastic cap and develop for 30 mins under a Climazon for the color change service. Climazon 11 01 COLOR STEP 02 Start at the back with color formula B and color from root to ends in a horizontal brick work pattern. STEP 01 Section hair as shown. 02 03 STEP 03 Work from the crown in the next section towards the front triangle and apply color formula B at the root and formula C in the length and ends. STEP 04 In the remaining front triangle apply color formula C at the root area and formula D in the length and ends. Develop, rinse, shampoo and towel-dry. Finally, apply color formula E Crystal Gloss. Develop, rinse well, and neutralize for 5 mins. 04 STEP 01 Begin by subdividing the back horizontally above the occipital bone. Using no elevation, over direct the hair to the center and use a razor to cut a triangular line. CUT STEP 02 Working through the sides, slightly elevate to create graduation. 01 02 STEP 03 Take a rounded section through the top from recession to recession; this section should include the crown area. Elevate the hair and point cut to create layers. STEP 04 Blow-dry the fringe first. Holding the hair with no tension, point cut to create a slightly round fringe. 04 03 STYLE STEP 01 Apply new EIMI Shape Me 48h shape memory on damp hair. Start with a medium round brush to create volume. 02 01 03 STEP 02 Use a few round brushes through the top section and leave in the hair to cool for extra lift. STEP 03 Work through the hair with your flat iron and randomly create backward and forward bend movements. Finish off with EIMI Perfect Me to perfect the look. 14 AT HOME CARE > Brilliance Shampoo > Brilliance Mask > Brilliance Leave-in Spray NEW STYLING PRODUCTS > EIMI Shape Me > EIMI Perfect Me 15 BEFORE COLOR EQUATION WARM + COOL + COOL FACE SHAPE Rectangle COLOR RENEW IS AN ESSENTIAL TOOL FOR CREATIVE COLORISTS. THOMAS BROCKMANN-KNÖDLER, GLOBAL CREATIVE ARTIST TECHNIQUE Foil technique Triangle stroke V-stroke COLOR RE NEW PRE-COLORING SERVICE A Color Renew Crystal Powder + Color Renew Activator Liquid (1:10) COLOR FORMULAS B MAGMA /17 + BLONDOR FREELIGHTS Developer 6 % C BLONDOR FREELIGHTS + BLONDOR FREELIGHTS Developer 6 % D Koleston Perfect 6/97 + Koleston Perfect Developer 6 % E Koleston Perfect 10/97 + Koleston Perfect Pastel Developer COLOR ADJUST SERVICE Apply the mixed formula A to dry unwashed hair from roots to ends and develop for 5 minutes. Rinse hair well only and dry the hair completely. 17 COLOR STEP 02 Start at the side section and apply formula B alternating with formula C in a brick work pattern leaving 1/2 cm spacing between foils. Alternate V brush stroke and triangle brush stroke as you work on the foil. Continue in the same way through the front section. Repeat other side. 02 01 STEP 01 Section hair as shown, from ear to ear, one section at the back and a large triangle section on top. STEP 03 In the back section apply color formula D at the roots only with a random stretched application to create shadow, continue until complete. In the front area between the foils also apply color formula D on the remaining hair from root to ends. STEP 04 Develop, rinse, shampoo, towel-dry and apply formula E for 5 mins. Rinse hair well. 03 01 CUT STEP 01 Begin by taking a horizontal section in the nape. Using no tension and no elevation, cut a square line. 02 STEP 02 Continue cutting a square line until all of the hair has dropped down. STEP 03 To begin your layers, take a square section at the crown and elevate above 90º. Use texturizing shears to remove weight. 03 STEP 04 Continue taking these sections until you reach the fringe area. ASK YOUR CLIENT TO TAKE A SELFIE AND TAG: #STYLISTSDOITBETTER 04 STEP 01 On damp hair, apply EIMI Root Shoot for precise root lift and EIMI Sugar Lift for voluminous grippy texture and shine. STYLE 02 01 03 STEP 02 Using a small round brush, blow-dry to create a strong bend in the hair. STEP 03 With a small barrel curling iron, work through the entire head taking large random sections. Finish the look with a light dusting of EIMI Stay Essential to keep a touchable texture. 20 AT HOME CARE > Oil Reflections Luminous Reveal Shampoo > Oil Reflections Luminous Reboost Mask > Oil Reflections Luminous Smoothing Oil STYLING PRODUCTS > EIMI Root Shoot > EIMI Sugar Lift > EIMI Stay Essential 21 MAINTAIN YOUR NEW COLOR LOOKS MAINTAIN YOUR Keeping the look at its very best right up until the next coloration is what builds your client's loyalty and drives referrals to your salon. Here is everything you need to make this happen. COLOR LUMINESSENCE SERVICE + Delight your clients looking for exceptional color luminousity with the new Color Luminessence service. Use Oil Reflections as a care collection before or after your color services. SERVICE EXPERT TIPS SEAL: Get the most of the NEW Luminous Magnifying Elixir with the help of gentle heat. Use Wella Climazon to intensify the penetration of the care ingredients, repairing hair to its full potential. Climazon FINISH Once the hair is dry, finish with your styling iron to get optimal smooth results. Apply a few drops of Oil Reflections Luminous Smoothing Oil on styled hair. 22 WELLA PROFESSIONALS SPA PROFESSIONAL HAIR CARE SERVICES COLOR SPA BRILLIANCE · UP TO 5 WEEKS OF COLOR PROTECTION1 · Enhances and protects the brilliance of colored hair NUTRIREPAIR SPA LUMINESSENCE SPA KERATIN SPA ENRICH · INSTANT REPAIR WITH LUSH HAIR FULL OF MOVEMENT · Revives even the most damaged hair OIL REFLECTIONS · UP TO 72 HOURS OF ANTI-FRIZZ EFFECT2 · Instant Luminous Reflections and long-lasting smooth effect LUXEOIL · TRANSFORMS HAIR WITH 3X THE KERATIN PROTECTION3 RENEWAL SPA ¹ shampoo only 2 elixir and mask vs. untreated virgin hair 3 vs. untreated hair 4 against breakage vs. non-conditioning shampoo ELEMENTS · MAKES THE HAIR UP TO 85 % STRONGER4 · Helps to protect against keratin degeneration · Free of sulfates, parabens and artificial colorants 23 #STYLISTSDOITBETTER WELLAUSA.COM · · · · WELLA PROFESSIONALS USA · 800-935-5273 ©2016 THE WELLA CORPORATION WEP-LA-R1315-16 81621447Adobe PDF Library 15.0 Adobe InDesign CC 2015 (Macintosh)