Linksys UMAP Policy (13 September 2020)
JonathanB
Linksys UMAP Policy Unilateral Minimum Advertised Price Policy (13 September 2020)
In order to maintain, protect and to further enhance the Linksys brand, and to encourage investment in advertising and supporting them by full return of such investment, we have established this Unilateral Minimum Advertised Price Policy (this "UMAP"), which applies to those Linksys products identified in Schedule A below (the "Products").
In order to qualify for market development funds ("MDF") and advertising funding, any retailer, reseller, or other party (including, but not limited to, Internet retailers and in-store retailers) ("Partner") is required to abide by this policy. To the extent such entity advertises in media advertising (including, but not limited to, television, radio, newspaper and magazine advertising), in catalogs (including, but not limited to, direct mail pieces and flyers) or on Internet sites (which includes any associated marketplace(s) or other site(s) directly or indirectly affiliated with or linked to such Internet sites), it must not advertise a price for any of the designated Products below the specified UMAP price(s) for such Product(s) as set forth on Schedule A.
It is inconsistent with this UMAP for (i) Products with UMAP prices to be advertised together at a single price that is lower than the sum of the individual UMAP prices for those Products, or (ii) Products with a UMAP price and other Linksys products not subject to this UMAP ("Non-UMAP Products") to be advertised together at a single price that is lower than the sum of the UMAP Price for the designated Products and the manufacturer's suggested resale price of Non-UMAP Product(s). Rebates, other than those offered directly to consumers by Linksys, are not consistent with this UMAP if the advertised net price (including the rebate) of the product is below the UMAP price for such Product(s).
For purposes of this UMAP, "advertising" of prices on Internet sites may include, without limitation, displaying price for any Product, as such price may be revised from time to time, together with a picture or a description of such Product, or use of online marketing vehicles such as (i) marketplaces (e.g., Amazon, Jet.com, Newegg, eBay, Sears, Rakuten, etc.), consumer shopping engines (e.g., Google PLAs, Amazon PLAs, PriceGrabber.com, Nextag.com, Shopzilla, Become, BING Product Ads, Pronto, Google Shopping, Shopping.com etc.), (iii) shopping deal/coupon sites (e.g Slickdeals.net, FatWallet, Groupon, Woot, Ebates, Techbargains, Savings.com, RetailMeNot, etc.), (iv) affiliate marketing shopping sites (e.g. Commission Junction, Linkshare, Impact Radius, Affiliate Window, Avangate, etc., or (v) Search Engine Marketing/Remarketing Display Ads image or text (e.g. Google, Yahoo, BING, etc.). Internet site features including "click-for-price" or any price display for Product(s) prior to the final page on which the actual price is presented to the customer (including, if it is not the final page on which price is presented, an Internet site shopping cart or other similar feature), may be deemed by Linksys to be communications initiated by the retailer, reseller or other party selling to the customer, and in violation of this UMAP.
Without limiting any of the foregoing, this UMAP also applies to any activity circumventing, or intending or designed to circumvent, this UMAP, as determined by Linksys in its unilateral discretion.
This UMAP does not cover point-of-sale signs, stickers, hangtags, or bar codes and similar markings on products or product packaging which merely state the retail prices at which Linksys products may be purchased. This UMAP does apply to advertisements that are funded in whole or in part by Linksys pursuant to the terms of a cooperative advertising or promotional program which may be offered by Linksys from time to time.
If any entity violates this policy, Linksys will take action unilaterally, in its sole discretion, as follows:
(i) for a first offense, Linksys will send the Partner a written notification. If the Product(s) are listed on an Internet site, the violation must be corrected within 24 hours;
(ii) for a second offense, or if a first time violation is not corrected within 24 hours, Linksys will: (a) withhold MDF and advertising funding for any or all such Product(s) that were advertised below the specified UMAP price, effective from the first day of the violation for a period of 30 days, such withholding to be based on the prior three month's average purchase for the applicable Product(s) or, where no purchases of the MAP noncompliant product were made during the previous three months, on the month of purchase of the Product(s) prior to the month in which the non-compliance took place; (b) withhold Instant Rebate and Trailing Credits effective from the first day of the violation for a period of 30 days; and (c) suspend or cease authorization of shipments of all Product(s) that were advertised below the applicable UMAP price(s) for such Product(s) to all retail stores or other distribution centers of such violating party, effective from the first day of the violation for a period of 30 days; and
(iii) for a third offense, Linksys will: (a) withhold MDF and advertising funding for any or all such Product(s) that were advertised below the specified UMAP price, effective from the first day of the violation for a period of 30 days, such withholding to be based on the prior three month's average purchase for the applicable Product(s) or, where no purchases of the MAP non-compliant product were made during the previous three months, on the month of purchase of the Product(s) prior to the month in which the non-compliance took place;; (b) withhold Instant Rebate and Trailing Credits effective from the first day of the violation for a period of 30 days; and (c) suspend or cease authorization of shipments of all Product(s) that were advertised below the applicable UMAP price(s) for such Product(s) to all retail stores or other distribution centers of such violating party, effective from the first day of the violation for a period of 90 days. Any additional each violations within the 90 days shipping hold period, will extend the ship-hold window another 30 days.
Finally, and most importantly, this UMAP does not apply in any way to your actual selling prices for Products; your retail sales prices for any and all Products remain wholly within your discretion. We do not seek, nor will we accept, any agreement or assent from you respecting this UMAP, either now or at any future time. This UMAP is being established by us unilaterally and is not therefore subject to negotiation. We reserve the right at any time to modify this UMAP, to establish new or different policies or to discontinue any or all of such policies. This UMAP shall remain in effect until modified or terminated by us in a writing sent to you. We believe that this UMAP is clear and unambiguous. Should you have any inquiries regarding this UMAP, however, please direct them to the Linksys Legal Department.
Schedule A UMAP Products 28 June 2020
Retail Part #
Part Description
MSRP (USD)*
Whole Home Mesh WiFi
WHW0303
PLEASE REFERENCE "LINKSYS UMAP POLICY_VELOP"
WHW0302
PLEASE REFERENCE "LINKSYS UMAP POLICY_VELOP"
WHW0301
PLEASE REFERENCE "LINKSYS UMAP POLICY_VELOP"
WHW0103
PLEASE REFERENCE "LINKSYS UMAP POLICY_VELOP"
WHW0102
PLEASE REFERENCE "LINKSYS UMAP POLICY_VELOP"
WHW0101
PLEASE REFERENCE "LINKSYS UMAP POLICY_VELOP"
WHW0101P
PLEASE REFERENCE "LINKSYS UMAP POLICY_VELOP"
WHA0301
PLEASE REFERENCE "LINKSYS UMAP POLICY_VELOP"
MX5300
PLEASE REFERENCE "LINKSYS UMAP POLICY_VELOP"
MX10600
PLEASE REFERENCE "LINKSYS UMAP POLICY_VELOP"
Routers
EA6350
Linksys AC1200 Dual-Band Wi-Fi Router with Gigabit
EA7200
Linksys R72 Max-stream Dual-Band WiFi 5 Router - AC1750
EA7300
Linksys Max-StreamTM AC1750 Dual-Band MU-MIMO Gigabit
Router
EA7450
Linksys R74 Max-stream Dual-Band WiFi 5 Router - AC1900
EA7500
Linksys Max-StreamTM AC1900 Dual-Band MU-MIMO Gigabit
Router
EA8300
Linksys Max-StreamTM AC2200 Tri-Band MU-MIMO Gigabit Router
EA9300
Linksys Max-StreamTM AC4000 Tri-Band MU-MIMO Gigabit Router
EA9500
Linksys Max-StreamTM AC5400 Tri-Band MU-MIMO Gigabit Router
WRT3200ACM Linksys WRT AC3200 MU-MIMO Gigabit WiFi Router
MR8300
Linksys AC2200 Mesh Tri-Band WiFi 5 Router
MR9000
Linksys MR9000 Triband Mesh WiFi 5 Router - AC3000
MR6350
Linksys AC1300 Dual-Band Mesh WiFi 5 Router
MR7350
Linksys AX1800 Mesh Dual-Band WiFi 6 Router
MR9600
Linksys AX6000 Dual-Band Mesh WiFi 6 Router
Adapters
WUSB6300
Linksys AC1200 Dual-Band Wi-Fi USB Adapter
WUSB6100M
Linksys Max-StreamTM AC600 WiFi Micro USB Adapter
WUSB6400M
Linksys Max-StreamTM AC1200 MU-MIMO WiFi USB Adapter
Switches
SE3005
Linksys 5-Port Gigabit Metal Ethernet Switch
SE3008
Linksys 8-Port Gigabit Metal Ethernet Switch
Range Extenders
RE6250
Linksys AC750 Dual-Band Wi-Fi Range Extender
RE6300
Linksys AC750 Dual-Band High-Power Wi-Fi Range Extender
RE6350
Linksys AC1200 Dual-Band Wi-Fi Range Extender
RE6400
Linksys AC1200 Dual-Band High-Power Wi-Fi Range Extender
RE6500
Linksys AC1200 Dual-Band Wi-Fi Range Extender & Wireless Bridge
RE7000
Linksys Max-StreamTM AC1900 MU-MIMO Range Extender
RE9000
Linksys Max-StreamTM AC3000 Tri-Band Wi-Fi Range Extender
$449.99 $349.99 $229.99 $229.99 $179.99 $129.99 $129.99 $34.99 $399.99 $749.99
$99.99 $149.99 $149.99
$179.99 $179.99
$229.99 $249.99 $399.99 $279.99 $199.99 $249.99 $99.99 $169.99 $399.99
$59.99 $49.99 $69.99
$44.99 $54.99
$59.99 $69.99 $69.99 $99.99 $89.99 $129.99 $169.99
Minimum Advertised Price (USD)
$399.99 $299.99 $199.97 $199.99 $149.99 $99.99 $99.99 $29.99 $399.99 $699.99
$89.97 $129.99 $129.97
$159.99 $159.97
$199.97 $229.97 $349.97 $249.97 $199.99 $249.99 $99.99 $149.99 $399.99
$49.97 $39.97 $59.97
$39.97 $49.99
$49.97 $59.97 $59.97 $89.97 $79.97 $99.97 $149.99
* MSRP is a suggested price only. UMAP does not apply in any way to your actual selling prices for Products; your retail sales prices for any and all Products remain wholly within your discretion.
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