Helping You Build Your Dream Business | DesignWithValueCourses & Resources
User Guide for DesignWithValue models including: Go To Market Strategy, Go To, Market Strategy, Strategy
Courses & Resources
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DocumentDocumentDesignWithValue The best Go To Market Strategy for your SaaS company The best Go To Market Strategy for your SaaS company Full guide to every go to market strategy: www.designwithvalue.com/gotomarket Product-Led Growth Product Design Marketing Your Sales Product Customer Success Development Marketing-Led Growth Marketing effort Marketing effort Marketing effort Your Product Marketing effort Marketing effort Marketing effort Oskar Bader - www.designwithvalue.com Community-Led Growth Engaged user Your Company Engaged user Engaged user New user New user New user Sales-Led Growth Sales Rep Your Company Sales Rep Sales Rep New customer New customer New customer Hybrid Model Product Led Growth Marketing Led Growth Your Product Sales Led Growth Community Led Growth Oskar Bader www.designwithvalue.com Full guide to every go to market strategy: www.designwithvalue.com/gotomarket DesignWithValue The best Go To Market Strategy for your SaaS company The best Go To Market Strategy for your SaaS company Full guide to every go to market strategy: www.designwithvalue.com/gotomarket Oskar Bader - www.designwithvalue.com Product-Led Growth Definition All parts of your business are driven primarily by the product itself. Key driver Product Advantages · Your free product creates a user base right in the beginning · CAC will dramatically be reduced Disadvantages Little growth, if people cannot immediately find the value in your product. Pro-Tip Use great onboarding to get people fast to the AHA Moment & make it easy for customers to upgrade to higher plans. Marketing-Led Growth Hooking customers and keeping your service in your customer's minds with amazing content. Marketing · Reduces CAC once established · Helps you make people aware of your product right in the beginning Marketing-led growth is a marathon, not a sprint. If you are looking for immediate results, MLG is not your way to go. Start to share your journey early on even before your product is finished and be consistent with your marketing. Sales-Led Growth Sales-led growth is a growth strategy that relies on your sales team to be the key driver for revenue. Sales Team · Allows you to close high lifetime value customers · Helps you build long term relationships with customers · Major dependencies on how well your marketing and sales team work together · More revenue means more sales people Combine sales-led growth with marketing-led growth or product-led growth to enable scalability. Community-Led Growth Using your community as the main driver for acquisition, retention and expansion. Community · Enables you to interact personally with customers · Helps you to get early feedback for your service Takes time to build a strong and engaging community. · Make the community a part of the overall customer experience · Offer valuable, exclusive content · Have a shared mission within the community Oskar Bader www.designwithvalue.com Full guide to every go to market strategy: www.designwithvalue.com/gotomarket DesignWithValue Resources To Bring Your Business on Track https://www.designwithvalue.com/courses-resources