[PDF] TCL实业控股股份有限公司2024年年度报告

报告期内,雷鸟创新在国内市场推出首个通过ZREAL帧享超高清认证的AR雷鸟眼镜Air2s,此后还陆续推出了第三代. 口袋TV雷鸟Air3、雷鸟Air2三周年冠军版、雷鸟V3 AI拍摄眼镜 ...

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report2024cn-05-28


01 

01

02  TCL 

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03 2024 

09

04 

17

05 

21

5.1 

25

5.2 2024 

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5.3 

39

5.4 

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1

TCL2024

TCL2024 2

01

 3 TCL2024

2024  TCL " """""  20241,500 24.7%49.3 52.3%
TV  TCLJTV1.4 13.9%TCL 16  ARTCL2,000 29.6%TCL 
AR 7CES  TCLTCL TCL AI 
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5 TCL2024

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02
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TCL2024BrandZ 100776"2024"2025220TCL 
TCL 
7 TCL2024

TCL2024 8

9 TCL2024

TCL2024 10

03
2024 



TCL Mini LED

NO.1 +28.8%





NO.2 +13.9%

2024 TCL 


1+"Mini LED
TCL"+""TCL+" 2024TCL14.8%2,900 TCL1.413.9%  Mini LEDMini LED TCL Mini LED 170194.5%4.3 28.8%
 Omdia2024  Omdia2024Mini LED
11 TCL2024

2

TCL"

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TCL2024 12

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13 TCL2024


1
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15 TCL2024

3
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17 TCL2024

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04

19 TCL2024

TCL2024 20

21 TCL2024

TCL2024 22

05

23 TCL2024

20243.2%   5%
 Mini LED 2024 202353.8%202454.6% 
2024 277.7GW28.3%22.7% 118.2GW2026 67

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TCL2024 24

5.1 
AI TCL"" AIAI

AI



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25 TCL2024

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TCL2024 26

5.2 2024

2024   


1,500.3 
 +24.7%


49.3 
 +52.3%


 
17.2% 560.9


 
922.9 30.1%

27 TCL2024

TCL2024 28

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1 AI
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TCLAIDeepseek AITCLTCL GoogleGoogle AIGemini 
 Omdia2024
29 TCL2024

2 
TCL TCL24.056.4%OTTTCL "3.0"300+ ""TCLGoogleRokuNetflix TCL Channel3,260
3 AI
TCL TCL246.4 46.7%
TCL""  2024TCL 107.0%117.4112.6%11.723220 2,11017
TCLARXR202435.6%AR ZREALARAir2s TVAir3Air2V3 AI
TCLCES 2025---- TCL AiMe 

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TCL2024 30

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2024TCL"·····" """ " 301.624.8%14.573.4% 
1 
2024TCL2,00029.6% 45%1,500 ""TCL Top1Top1+IP TCL 367%Best BuyTargetWalmart
31 TCL2024

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TCL2024 32

TCL
2024TCL "TCL" "ODM" 
1 
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2 
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33 TCL2024


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1 
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2 
AI  TWS 3-Mic AILE audio IPX7IP6X DTS:X
3 
    
TCL2024 34

TCL
TCL"" 2024TCL 31.633.5%1.1 21.7%
1 
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2 
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3 
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35 TCL2024

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2 
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3 
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4 
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TCL2024 36


TCLAI  2024 
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2 
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3 
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37 TCL2024

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1 
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2 
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3 
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TCL2024 38

5.3 
2024TCL  AIIoT

1 Mini LED
· MiniLLED
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· 53.8%10%HTV
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· AI
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39 TCL2024

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SoundbarTdolby atmos100W 
· Mini LED  2024TCL1020156

2 NXTPAPER 4.0 
NXTPAPER 4.0  NXTPAPERJ4.0  
NXTPAPER 4.0   
NXTPAPER 4.0   
TCL2024 40

3 AR+AI
x-cube0.36ccMicroLED 5000nits
AREyebox 93%
slam1 pixel 3D  3% 64mm  4m 12cm
 1.398%2.0AI

1 AI
TCLAIDeepSeek, TCLAI  16TCL  TCLDeepSeek 
41 TCL2024

AITCLAIGCGraph RAG1600 TCL Agents  AI
IoTTCL APP AITCL1.5+ IoT
2 
TCL  72.6% ""  TCLJAiMe""  AIAI360 
TCL2024 42

3 
3.0  NAS130Mbps  20%
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4 
TCLJVET/3GPP/IEEE/SparkLink/OLA/Matter 6GWi-Fi 8AIGC+6G/Wi-Fi 8 TCLHDR  JVET/AVS IEEE/ SparkLink/CCSASEP50 TCL3GPPIEEEJVET 

5 
TCLAI  TCL AiMe
  --   

43 TCL2024

TCL2024 44


1 TCL--AI
TCL AIAIAI "" 
AITCLC7   25% "" 
AITCLC7TCL DeepSeek100+AI L5 
AIAITCLAI 2.040%
2 TCL----
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45 TCL2024

3 TCL----
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4 HEMS--""""
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TCL2024 46

5.4 


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47 TCL2024


    
    


"" 202460%2024  ""   

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TCL2024 48

49 TCL2024

TCL2024 50

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TCL2024 52

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TCL2024 58


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