IVECO Celebrates 50 Years of Innovation, Heritage, and Italian Excellence with '50xBeyond' Event
Turin, Italy - [June 12, 2025] - IVECO is hosting the '50xBeyond' event from June 12-15 in Turin, Italy, a four-day celebration of its 50th anniversary, honoring its Italian roots, rich heritage, and forward-looking vision. The event brings together the IVECO community, including customers, institutions, universities, media, dealers, and employees, at the iconic OGR Torino, a former industrial hub transformed into a center for culture and innovation.
'50xBeyond': A Tribute to Italian Excellence and a Vision for the Future
The '50xBeyond' event serves as a powerful tribute to IVECO's Italian origins and its rich history, coupled with a bold vision for the future. The gathering in Turin unites the global IVECO family to celebrate the brand's legacy.
IVECO is also leveraging this milestone to highlight its commitment to sustainable mobility by showcasing its latest electric vehicle offerings, including the S-eWAY Artic electric heavy-duty truck and the eJolly and eSuperJolly electric light commercial vehicles. The event also features the S-WAY Limited Edition Anniversario, a special model celebrating 50 years of IVECO's journey. A historic parade through Turin will showcase IVECO's extensive heritage.
A Journey Through IVECO's Past, Present, and Future
The '50xBeyond' event in Turin, the birthplace and headquarters of IVECO, offers a comprehensive four-day program. The OGR venue transforms into the heart of 'IVECO world,' providing guests with talks, performances, and a display of vehicles and engines that immerse them in IVECO's history. Throughout the event, IVECO emphasizes its growing brand presence and premium positioning in the market.
With a strong foundation in technology and a customer-centric strategy, IVECO is driven by a relentless pursuit of innovation. The company offers solutions that enhance the driver's experience and improve business profitability. IVECO collaborates with its dealer and strategic partner network, sharing a forward-thinking mindset to collectively realize its vision for the future.
Olof Persson, CEO of Iveco Group, opened the event, reflecting on IVECO's heritage and achievements while presenting a clear and ambitious vision for the next 50 years. The 'Empowering Stories' sessions featured guest speakers sharing their experiences with excellence, innovation, and determination.
Alberto Alessi, Design Guide of Alessi SpA, discussed shared values in Italian creativity and industrial design in conversation with IVECO Group CEO Olof Persson. Paolo Monferino, former IVECO CEO and General Manager, shared insights alongside Luca Sra, IVECO Truck Business Unit President, and Miki Biasion, World Rally Champion, and Team IVECO member, discussing IVECO's rich history and evolving path. Formula 1 World Champion Riccardo Patrese and MotoGP legend Dani Pedrosa shared personal experiences of endurance and achievement at the highest levels of motorsport.
Sessions focused on innovation, mobility, and talent development, with participation from universities and IVECO Group employees, their families, and friends, all of whom contribute to the company's success with their passion and dedication.
Showcasing a Legacy of Innovation and a Vision for the Future
Central to the '50xBeyond' event is an impressive exhibition of vehicles that highlight IVECO's legacy of engineering innovation and its continuous evolution towards the future. Historical milestones of the brand are represented by the first Daily model, produced on the IVECO assembly line in 1978, and the legendary TurboStar heavy-duty truck, an Italian bestseller and major player in the European market during the 1980s.
IVECO's commitment to a sustainable future is further demonstrated by the debut of its latest electric vehicles. The IVECO S-eWAY Artic electric heavy-duty truck, unveiled at the event, expands IVECO's electric heavy-duty truck lineup following the launch of the S-WAY Rigid in 2024. Combining the advantages of the S-WAY models, which offer a range of up to 600 km, with cutting-edge battery-electric technology, it provides an efficient zero-emission solution for long-haul and regional transport.
Two new electric vans are also being introduced to expand IVECO's electric light commercial vehicle range. These new vehicles are the result of a partnership with Stellantis Pro One, announced in March. The eJolly, a pure electric van in the 2.8-3.2 ton segment, is designed for urban driving and sets a benchmark for the medium-duty segment for all urban applications. The eSuperJolly, in the 3.5-4.2 ton segment, offers a range of over 420 km, an optimal payload-to-battery ratio, and excellent cost-efficiency, making it suitable for mainstream delivery fleets.
To commemorate this milestone, the unique IVECO S-WAY Limited Edition Anniversario is displayed alongside the main event area. Its distinctive exterior features include a 50th-anniversary sticker on the front, the Anniversario logo, and a grille in the cab color. The interior boasts custom mats, seat and seatbelt covers, and a leather dashboard with an Italian flag.
The limited edition will be produced in a run of 250 units and will be available in white, grey, and champagne colors for the Arctic 4x2 diesel model.
A City-Wide Celebration of IVECO World
On the final day, a celebratory parade featuring 16 vehicles that have shaped the history of IVECO and wheeled transport will proceed from the IVECO Group Industrial Village to OGR Torino. This parade honors IVECO's role in the life of the city across generations. Rare and iconic vehicles such as the legendary OM Taurus from the 1930s and 1940s, the versatile OM Leoncino, the Fiat 690, and the IVECO 330 ANW Overland, known for its expeditions in extreme terrains and climates in the 1990s, will be showcased.
Icons of modern power and performance, including the IVECO S-WAY Metallica and S-WAY models carrying Ferrari cars to races, will also be part of the parade.
A Milestone of Momentum
The '50xBeyond' event, celebrating significant milestones in IVECO's journey, reaffirms the brand's commitment to sustainability, performance, and customer success, positioning it at the forefront of the transport industry through the inspiration of 'spirito in movimento' (the spirit of movement). With 50 years of relentless pursuit of innovation and excellence, IVECO confidently looks towards the future.
About IVECO
IVECO is the flagship brand of Iveco Group N.V., offering a full range of commercial vehicles across light, medium, and heavy segments. IVECO continuously innovates and expands its product portfolio to provide vehicles that precisely meet customer needs. All IVECO products are designed with the driver's needs at the center, prioritizing safety and comfort to ensure the best experience. Advanced digital connectivity services are developed to help customers operate their vehicles efficiently, enhancing IVECO's complete transport solutions.
IVECO is driving its decarbonization strategy through a multi-energy approach, including the further development of HVO, biomethane, battery-electric, and hydrogen technologies. The company has a global presence with manufacturing facilities including seven production plants and eight R&D centers. Over 3,500 dealerships and service centers in more than 160 countries ensure technical support wherever IVECO vehicles operate.
IVECO aims to lead the transformation of the transport industry, realizing its vision to be the most reliable partner for its customers and a full-range commercial vehicle player.
Media Contacts
IVECO Korea Ltd.
Danbee Hong, Manager (010-7212-0588 / danbee.hong@ivecogroup.com)
PR Insight
Inwook Cho, Director (010-4361-1055 / iwcho.prinsight@gmail.com)
Sooin Lee, Team Leader (010-3488-3506 / silee.prinsight@gmail.com)
