VVC Advance Patent Pool Branding Guidelines

Introduction

This document outlines the branding guidelines for the VVC Advance Patent Pool. It details the prerequisites for authorized use, required and optional usage scenarios, placement recommendations, and guidelines to avoid customer confusion. It also covers basic visual characteristics, logo and layout options, size and clear space requirements, resolution standards, color variants, and examples of incorrect usage.

NOTICE: The structure of the VVC Advance licensing program, including the terms Access Advance is currently authorized to offer in its patent portfolio license agreement, are subject to review and change until a license is executed. Accordingly, the current statements on this site and the terms in the exemplar documents available for download should not be relied upon as a guarantee of future terms or conditions of the VVC Advance licensing program or the types of entities to whom Access Advance offers a license and/or requires to be licensed. The only way to guarantee currently-stated terms for your company is to execute a license during the period in which such terms are available.

Prerequisites for Authorized Use

A company must have executed the VVC Advance Patent Portfolio License Agreement ('PPL') and VVC Advance Trademark License Agreement ('TLA') to be authorized to use the VVC Advance Logo.

These guidelines set the basic rules for the authorized use of the VVC Advance Logo.

Any use of the VVC Advance Logo without execution of the VVC PPL and TLA or inconsistent with these guidelines is unauthorized.

Required and Optional Use

When used, a trademark licensee must place the VVC Advance Logo on its Licensed Products or their physical packaging. Where either is not feasible, alternatives may be permissible upon prior approval from Access Advance.

In the case of downloadable software, the logo may appear during software installation, on a splash screen, or on a loading screen.

In addition to the above, but not as an alternative, a trademark licensee may also include the VVC Advance Logo in print, website, or other advertising.

Placement Guidelines

Product Guidelines

• The VVC Advance Logo is intended to be displayed primarily on a product. We recommend placing the logo on the front or top of the product. Other prominent locations on the product may also be utilized.

Product Packaging Guidelines

• The VVC Advance Logo is also designed to be displayed on product packaging. We recommend placing the logo near the product image or at the bottom of the packaging's front cover. Other prominent locations on the product packaging may also be utilized.

Online Guidelines

• The VVC Advance Logo may be displayed on webpages if the logo appears in association with a specific, licensed product in a prominent location within the description.

Print Advertising, Point-of-Sale, or other Print Material Guidelines

• The VVC Advance Logo may also be displayed in print advertising. We recommend the logo be placed near the product image or at the bottom of the ad.

Avoiding Customer Confusion

To avoid customer confusion:

• Do not use the logo in a manner that might imply affiliation, sponsorship, endorsement, or approval by Access Advance or the VVC Advance licensing program.
• Do not use the logo in a manner that might suggest co-branding or otherwise create potential confusion about the source of your product or ownership of the logo.
• Do not display the logo in a manner that suggests your product is an Access Advance product or that suggests VVC Advance is part of your product's name.
• Do not combine the VVC Advance Logo with any other symbols, including words, icons, graphics, photos, slogans, numbers, or other design elements.
• Do not imitate the logo.

Basic Visual Characteristics and Guidelines

As a Licensee, you may only use the logo Access Advance provides.

• Layout: Access Advance offers two layouts for its VVC Advance Logo – horizontal and vertical.
• Clear space: A minimum amount of clear space around the logo is required.
• Size: The logo may be resized, but its aspect ratio must be the same and must meet a minimum dimension size.
• Resolution: A minimum resolution is required for print or web use of the logos.
• Color: The logo comes in four varieties: Color, Greyscale, Black, and White.
• Orientation: Do not display the artwork in an orientation different from those shown in this document and in the provided design files.

Logo and Layout Options

The VVC Advance Logos have two elements: a pictogram (stylized VVC) and a wordmark (stylized ADVANCE).

These elements are offered in two layouts: horizontal and vertical.

Horizontal version:

[VVC Advance Logo - Horizontal]

Vertical version:

[VVC Advance Logo - Vertical]

Size and Clear Space: Horizontal Logo

To ensure readability, a safety zone must be observed as follows:

[Diagram showing clear space around the horizontal VVC Advance logo with dimensions 2X, 3X]

The horizontal logo must be at least 34mm wide.

On the web, the minimum size of the logo is 100 pixels wide.

Size and Clear Space: Vertical Logo

To ensure readability, a safety zone must be observed as shown.

[Diagram showing clear space around the vertical VVC Advance logo with dimensions 1.5X, 2X]

The logo must be at least 18mm tall.

On the web, the minimum size of the logo is 95 pixels tall.

Resolution

The resolution of an image is the density of the printed dots or pixels that make up that image.

Image resolutions are measured in DPI (Dots Per Inch) for printed documents and PPI (Pixels Per Inch) for web.

At least 300 DPI is required for an VVC Advance Logo on printed materials.

At least 72 PPI is required for an VVC Advance Logo on the web.

Colors

Four variants are allowed – color, greyscale, black, and white. The color variant is preferred. The logo may be used on a wide range of backgrounds provided there is sufficient contrast between the background color and the logo.

[Examples of VVC Advance logo in color, greyscale, black, and white, including variations on different backgrounds]

Incorrect Usage

The following are unauthorized and do not satisfy the obligations under the TLA:

• Do not alter the logo.
• Do not redesign, redraw, animate, modify, distort, or alter the proportions of the logo.
• Do not surround the logo with – or place in the foreground over – a pattern or design.
• Do not rotate or render the logo three-dimensionally.
• Do not add words, images, or any other new elements to the logo.
• Do not replace the approved typeface with any other typeface.
• Do not enclose the logo in a shape or combine it with other design elements or effects.
• Do not modify the size or position relationship of any element within the logo.
• Do not add additional copy to the logo.
• Do not animate, morph, or otherwise distort in perspective or dimensional appearance the logo.
• Do not abbreviate or otherwise alter the text in the logo.

Combined Logo with Patent Marking Notice

Access Advance allows its VVC Advance trademark licensees to combine the licensed VVC Advance Logo with a patent marking notice. Access Advance can make associated design files available to interested VVC Advance trademark licensees.

To ensure legibility of the patent marking notice, the minimum width of the combined horizontal logo is 58mm and the minimum height of the combined vertical logo is 30mm.

Horizontal combined logo with patent marking:

[VVC Advance Logo with 'Covered by patents at patentlist.accessadvance.com' text - Horizontal]

Vertical combined logo with patent marking:

[VVC Advance Logo with 'Covered by patents at patentlist.accessadvance.com' text - Vertical]

HEVC & VVC Advance Patent Pools Combined Logos

For HEVC & VVC Advance Licensees that are also Trademark Licensees under both the HEVC Advance and VVC Advance Patent Pools, combined HEVC+VVC Advance Logos with and without a patent marking notice are available for use. Access Advance can make associated design files available to interested HEVC & VVC Advance Trademark Licensees.

The minimum width of the horizontal logo is 34mm and the minimum height of the vertical logo is 25mm.

HEVC+VVC Advance Horizontal Logo:

[HEVC+VVC Advance Logo - Horizontal]

HEVC+VVC Advance Vertical Logo:

[HEVC+VVC Advance Logo - Vertical]

HEVC & VVC Advance Patent Pools Combined Logos with Patent Marking Notice

To ensure legibility of the patent marking notice, the minimum width of the combined horizontal logo and patent marking notice is 58mm and the minimum height of the combined vertical logo is 43mm.

HEVC+VVC Advance Horizontal Logo with Patent Marking:

[HEVC+VVC Advance Logo with patent marking - Horizontal]

HEVC+VVC Advance Vertical Logo with Patent Marking:

[HEVC+VVC Advance Logo with patent marking - Vertical]

Conclusion

These logos are proprietary and protected under intellectual property laws. Access Advance LLC is the owner of the trademarks, service marks, and logos (registered and unregistered) described herein.

Thank You.

Contact Information:

Access Advance LLC
100 Cambridge Street, Suite 21400, Boston, MA 02114 USA
+1 617.367.4802
www.accessadvance.com

This material is a brief high-level summary and overview of certain terms for information purposes only and does not create any contract or agreement. The actual terms are those contained in the VVC Advance Patent Portfolio License. This summary is subject to change at any time at the discretion of Access Advance.