1. Introduction
This manual provides comprehensive instructions for the setup, operation, maintenance, and troubleshooting of your Sony BRAVIA 2 Series 43-inch 4K Ultra HD Smart LED Google TV (Model: K-43S20B). Please read this manual thoroughly before using your television to ensure proper and safe operation.

Image: Front view of the Sony BRAVIA 2 Series 43-inch 4K Ultra HD Smart LED Google TV, showcasing its vibrant display.

Image: Promotional banner highlighting the 4K brilliance of the BRAVIA 2 TV.
2. Safety Information
Always adhere to the following safety precautions to prevent electric shock, fire, or damage to the television.
- Do not block ventilation openings.
- Do not expose the TV to rain or moisture.
- Ensure the power cord is securely plugged into a grounded outlet.
- Avoid placing the TV in direct sunlight or near heat sources.
- Keep the TV away from sources of strong magnetic fields.
- For wall mounting, ensure proper installation by qualified personnel.

Image: Diagram illustrating the X-Protection PRO features, indicating resistance to dust, humidity, lightning, and power surges.
3. What's in the Box
Verify that all the following items are included in your package:
- 1 x Sony BRAVIA 2 Series 43-inch LED TV
- 1 x AC Power Adapter
- 1 x AC Power Cord
- 1 x Standard Remote Control
- 2 x AAA Batteries (for remote control)
4. Setup
4.1 Physical Setup
Before powering on your TV, ensure it is placed on a stable surface or securely mounted to a wall.
- Attach the Stand (if applicable): Carefully attach the included stand to the bottom of the TV using the provided screws. Refer to the diagram for correct orientation.
- Connect Power: Plug the AC power adapter into the TV's power input, then connect the AC power cord to the adapter and a wall outlet.
- Connect Devices:
- HDMI Devices: Connect your set-top box, Blu-ray player, or gaming console to any of the 3 HDMI ports.
- USB Devices: Connect USB drives for media playback to the USB port.
- Ethernet: For a wired internet connection, connect an Ethernet cable to the LAN port.

Image: Rear view of the television, showing the layout of the input and output ports.

Image: Detailed close-up of the connectivity ports on the side of the TV, including HDMI, USB, and Ethernet.
4.2 Initial Power On and Network Setup
Once all connections are made, power on your TV and follow the on-screen instructions for initial setup.
- Press the Power button on the remote control or the TV.
- Select your preferred language.
- Follow the prompts to connect to your Wi-Fi network or confirm your wired connection.
- Sign in with your Google account to access Google TV features and apps.
4.3 Remote Control Setup
Insert the provided AAA batteries into the remote control, observing the correct polarity.

Image: The standard remote control for the Sony BRAVIA TV, highlighting key buttons like Power, Google Assistant, and dedicated app buttons.
5. Operating Your TV
5.1 Basic Operation
- Power On/Off: Press the Power button on the remote.
- Input Selection: Press the Input button to switch between HDMI, USB, and other sources.
- Volume Control: Use the Volume +/- buttons.
- Channel Selection: Use the CH +/- buttons for broadcast channels.
- Navigation: Use the directional pad and OK button to navigate menus.
5.2 Smart TV Features (Google TV)
Your BRAVIA TV comes with Google TV, offering a vast array of entertainment options.
- Accessing Apps: From the home screen, navigate to the "Apps" section to find pre-installed applications or download new ones from the Google Play Store.
- Google Assistant: Press the Google Assistant button on your remote and speak into the microphone to search for content, control smart home devices, or get information.
- Chromecast Built-in: Cast content from your compatible smartphone, tablet, or computer directly to your TV.
- Apple AirPlay/HomeKit: Stream content from your Apple devices or integrate your TV into your Apple HomeKit ecosystem.
- Watchlist: Add movies and shows to your Watchlist from various streaming services for easy access later.
- Kids Friendly Mode: Set timers, filters, and custom home screens to manage content access and screen time for children.

Image: The Google TV home screen interface, showing various streaming app recommendations and content categories.

Image: A selection of popular streaming applications available on Google TV, demonstrating the wide range of content.

Image: A person using the voice search feature on the remote control to find content on the TV.

Image: Illustration showing how to cast content from a smartphone to the TV using Chromecast built-in and Apple AirPlay.

Image: Children watching TV in Kids Friendly Mode, illustrating parental control features.

Image: A smartphone displaying a movie page with a "Watchlisted" option, demonstrating the content curation feature.
5.3 Picture and Sound Settings
Optimize your viewing experience by adjusting picture and sound settings.
- Picture Modes: Select from various preset picture modes (e.g., Standard, Vivid, Cinema, Game) or customize settings like brightness, contrast, and color.
- Sound Modes: Choose sound modes (e.g., Standard, Music, Cinema) or adjust equalizer settings for optimal audio.
- 4K Processor X1: This processor enhances picture quality, delivering vibrant colors, sharp contrasts, and finer details.
- 4K X-Reality PRO: Upscales images to near 4K quality, enhancing clarity and detail for all content.
- MotionFlow XR: Reduces motion blur in fast-paced scenes, providing smoother and clearer action.
- Dolby Audio: Provides a powerful and immersive sound experience.
- Open Baffle Speaker: Delivers clear, punchy bass for enhanced audio.

Image: A scenic landscape demonstrating the enhanced colors and contrast provided by the X1 4K Processor.

Image: A split comparison showing the difference between Standard Dynamic Range and 4K HDR, highlighting vivid details.

Image: A split comparison demonstrating how 4K X-Reality PRO enhances resolution compared to conventional TVs.

Image: A split comparison showing the clarity of motion with MotionFlow XR versus a conventional TV's motion blur.

Image: Close-up of speaker cones, illustrating the Open Baffle Speaker design for enhanced bass.

Image: A TV displaying a musical performance, with a Dolby Audio logo, indicating powerful sound experience.
5.4 Gaming Features
- Game Menu: Access dedicated gaming settings for an optimized experience.
- ALLM (Auto Low Latency Mode): Automatically switches to a low-latency mode when a gaming console is detected, reducing input lag.
- eARC (Enhanced Audio Return Channel): Allows for high-quality audio transmission to compatible sound systems via HDMI.
6. Maintenance
- Cleaning: Gently wipe the screen and TV frame with a soft, dry cloth. For stubborn marks, use a screen-specific cleaner applied to the cloth, not directly to the screen.
- Software Updates: Ensure your TV is connected to the internet to receive automatic software updates, which improve performance and add new features. You can also manually check for updates in the settings menu.
- Eco Dashboard: Manage your TV's energy-efficiency settings through the Eco Dashboard to reduce power consumption.

Image: The Eco Dashboard interface on the TV screen, showing options for power saving and other environmental settings.
7. Troubleshooting
Refer to the table below for common issues and their solutions.
| Problem | Possible Cause | Solution |
|---|---|---|
| No Power | Power cord disconnected; no power from outlet. | Ensure power cord is securely connected. Check if the outlet is working. |
| No Picture/Sound | Incorrect input selected; external device off or disconnected. | Press the Input button to select the correct source. Check connections and power of external devices. |
| Remote Not Working | Batteries drained or incorrectly inserted; obstruction between remote and TV. | Replace batteries. Ensure correct polarity. Remove any obstructions. |
| Cannot Connect to Wi-Fi | Incorrect password; router issues; TV too far from router. | Double-check Wi-Fi password. Restart your router. Move TV closer to router or use a Wi-Fi extender. |
| Picture Quality Issues | Source quality; picture settings. | Check the quality of the input source. Adjust picture settings in the TV menu. |
8. Specifications
| Feature | Detail |
|---|---|
| Brand | Sony |
| Model | K-43S20B |
| Screen Size | 43 Inches (108 cm) |
| Display Technology | LED |
| Resolution | 4K Ultra HD (3840 x 2160) |
| Refresh Rate | 60 Hz |
| Processor | 4K Processor X1 |
| Operating System | Google TV |
| Audio Output | 20 Watts (2ch Open Baffle Speaker) |
| Audio Technology | Dolby Audio |
| Connectivity | 3 HDMI ports, 1 USB port, Ethernet, Wi-Fi, Bluetooth |
| Special Features | Google Assistant, Chromecast Built-in, Apple Airplay, Apple Homekit, Alexa, Game menu, ALLM/eARC |
| Product Dimensions (W x H x D) | 97.1 x 57.5 x 7.7 cm (without stand) |
| Item Weight | 7.8 kg |
| Power Consumption (On-mode) | 106 Watts |

Image: Diagram illustrating the dimensions of the 43-inch Sony BRAVIA 2 TV in both inches and centimeters.
9. Warranty and Support
Warranty Information: Your Sony BRAVIA 2 Series TV comes with a 1-year comprehensive warranty from the date of purchase. Please retain your invoice to avail warranty services.
Customer Support:
- Customer Care: 080 6500 6500
- Email: Sonyindia.care@ap.sony.com
- Website: Visit sonyindia.co.in for product recycling information and additional support.
Sony provides trained and verified experts for installation and support, with 24x7 support available via Sony Voice Bot.

Image: A visual representation of Sony's support services, including customer care, trained staff, and quick installation.
10. Additional Information
For further details on advanced features, software updates, or specific settings, please refer to the official Sony support website or the on-screen help guide on your television.