1. Introduction
This user manual provides comprehensive instructions for the setup, operation, and maintenance of your Sony BRAVIA XR A95L Series 4K Ultra HD TV. Designed for an unparalleled viewing experience, this QD-OLED television combines cutting-edge technology with intuitive features to bring your entertainment to life.
The intelligent Cognitive Processor XR™ powers the display, delivering wide dynamic contrast, deep blacks, natural colors, and high peak brightness. With XR Triluminos Max, the QD-OLED screen produces a vast spectrum of shades and hues, complemented by pure OLED black for extraordinary detail and depth in movies, shows, and games.

Front view of the Sony BRAVIA XR A95L Series 4K Ultra HD TV.
2. Key Features
- LIFELIKE PICTURE: The intelligent and powerful Cognitive Processor XR delivers a picture with wide dynamic contrast, detailed blacks, natural colors, and high peak brightness, replicating how we see the real world.
- PURE BLACK PAIRED WITH OUR BEST COLOR: Thanks to QD-OLED and XR Triluminos Max, experience our widest palette of shades and hues equally matched by pure OLED black and high brightness.
- PREMIUM SMART TV: Get access to all your favorite streaming apps in one place with Google TV, and simply use your voice to search and ask questions with Google Assistant. Supports Apple AirPlay.
- MOVIES ON US WITH BRAVIA CORE: Enjoy streaming high-bitrate, high-quality 4K UHD movies included with the BRAVIA CORE app. Get 10 credits to redeem on latest release movies and 24 months subscription on hundreds of classics.
- ALL YOUR GAME SETTINGS IN ONE PLACE: Game Menu puts all your gaming picture settings and exclusive assist features in a single easy-to-manage interface.
- HDMI 2.1 GAMING: Get the advantage in high-performance gaming with HDMI 2.1 features like 4K/120, VRR, and ALLM.
- PERFECT FOR PLAYSTATION 5: Take your gaming to the next level with exclusive features Auto HDR Tone Mapping and Auto Genre Picture Mode for optimized picture quality while gaming and streaming on your PS5 console.
- ENHANCED ENTERTAINMENT: Enjoy engaging and immersive cinematic content the way the creators intended, with support for Dolby Vision, IMAX Enhanced, Netflix Adaptive Calibrated Mode, and more.
- TWO DISPLAYS IN ONE: Use Multi View to split your screen and enjoy watching content from two different sources at the same time.
- WORKS WITH ALEXA: Through an Alexa enabled device, ask Alexa to change channels, adjust volume, and turn your TV on/off.

The Sony BRAVIA XR A95L TV is optimized for PlayStation 5, offering exclusive gaming features.

The Google TV interface provides access to a wide range of streaming applications and content.
Official video showcasing the Sony BRAVIA XR A95L QD-OLED 4K HDR Google TV features.
Official video featuring Cinematographer Tommy Maddox discussing how Sony BRAVIA TVs enhance cinematic content.
3. Setup Guide
3.1 Unpacking and Placement
Carefully remove the TV from its packaging. It is recommended to have at least two people for safe handling due to the size and weight of the unit. Place the TV on a stable, level surface or mount it securely to a wall using a compatible VESA mount (sold separately).

Side profile of the TV, illustrating its slim design and stand.
3.2 Connecting Power and External Devices
Connect the power cable to the TV and then to a wall outlet. Use HDMI cables to connect external devices such as Blu-ray players, gaming consoles (e.g., PlayStation 5), and sound systems to the HDMI ports on the TV. Ensure all connections are secure.

Rear view of the TV, showing various input and output ports for connectivity.
3.3 Initial Setup Wizard
Upon first power-on, the TV will guide you through an initial setup wizard. This includes language selection, network connection (Wi-Fi or Ethernet), Google account sign-in, and channel scanning. Follow the on-screen prompts to complete the setup.
4. Operating Your TV
4.1 Basic Operations
Use the supplied remote control to power the TV on or off, adjust volume, and change channels. The input button allows you to switch between connected devices. The remote features an accelerometer that activates backlighting when picked up, enhancing usability in low-light conditions.

The included voice remote control for easy navigation and command input.
4.2 Smart TV Features (Google TV)
Your Sony BRAVIA XR A95L TV runs on Google TV, providing a personalized entertainment experience. Access streaming services, live TV, and a vast library of content. Use Google Assistant for voice commands to search for content, control smart home devices, and more.

The Google TV home screen, showing various streaming app icons and content recommendations.
4.3 Gaming Features
The TV is designed to enhance your gaming experience, especially with PlayStation 5. Features like Auto HDR Tone Mapping and Auto Genre Picture Mode optimize picture quality for gaming. The Game Menu provides a centralized interface for all gaming settings and assist features.

Screenshot of the Game Menu, allowing quick adjustments to gaming-specific settings.
5. Maintenance and Care
5.1 Cleaning the Screen
To clean the screen, gently wipe it with a soft, dry microfiber cloth. For stubborn smudges, lightly dampen the cloth with water or a screen-safe cleaning solution. Avoid using harsh chemicals, abrasive materials, or direct spraying onto the screen.
5.2 General Care
Keep the TV in a well-ventilated area to prevent overheating. Avoid exposing the TV to direct sunlight or extreme temperatures. Regularly dust the vents and exterior surfaces to maintain optimal performance and appearance.
6. Troubleshooting
This section addresses common issues you might encounter with your Sony BRAVIA XR A95L TV. If the problem persists after trying these solutions, please contact customer support.
| Problem | Possible Cause | Solution |
|---|---|---|
| No power | Power cable disconnected; outlet issue | Ensure power cable is securely plugged into TV and wall outlet. Test outlet with another device. |
| No picture/sound from connected device | Incorrect input selected; faulty HDMI cable; device not powered on | Press the Input button on the remote to select the correct HDMI input. Check HDMI cable connections. Power on the external device. |
| Poor picture quality | Source resolution; picture settings; signal interference | Ensure content is high resolution (4K). Adjust picture settings (brightness, contrast, color). Check antenna/cable connections for interference. |
| Remote control not working | Dead batteries; obstruction; pairing issue | Replace batteries. Remove any obstructions between remote and TV. Re-pair the remote if it's a Bluetooth remote. |
| No internet connection | Wi-Fi signal weak; router issue; incorrect password | Check Wi-Fi signal strength. Restart your router. Verify Wi-Fi password. Consider using an Ethernet cable for a stable connection. |
7. Technical Specifications
| Feature | Detail |
|---|---|
| Brand | Sony |
| Model Number | XR65A95L |
| Screen Size | 65 inches |
| Display Technology | QD-OLED |
| Resolution | 4K Ultra HD (3840 x 2160) |
| Refresh Rate | 120Hz |
| Processor | Cognitive Processor XR™ |
| Operating System | Google TV |
| Connectivity | Bluetooth, Wi-Fi, USB, Ethernet, HDMI (HDMI 2.1 features: 4K/120, VRR, ALLM) |
| Audio Technology | Acoustic Surface Audio+, Dolby Atmos |
| Dimensions (W x H x D) | 57.13" x 34" x 13" (with stand) |
| Item Weight | 54.9 pounds |
| Power Consumption (On-mode) | 444 watts |
8. Warranty and Support
8.1 Warranty Information
Your Sony BRAVIA XR A95L TV comes with a manufacturer's warranty. Please refer to the warranty card included in your product packaging for specific terms, conditions, and duration of coverage. Keep your proof of purchase for warranty claims.
8.2 Customer Support
For technical assistance, troubleshooting beyond this manual, or warranty service, please contact Sony Customer Support. You can find contact information on the official Sony website or in the documentation provided with your TV.
An official User Guide PDF is available for more detailed information: Download User Guide (PDF)