1. Introduction
Thank you for choosing a Bulova timepiece. This instruction manual provides essential information for the proper setup, operation, and maintenance of your Bulova Men's Classic Sutton 96B338 Quartz Watch. Please read this manual thoroughly to ensure optimal performance and longevity of your watch.
2. Product Overview
The Bulova Classic Sutton 96B338 is a sophisticated men's quartz watch featuring a 3-hand movement with a calendar date function. It is crafted with a silver-tone stainless steel case and bracelet, complemented by a blue dial and protected by a durable mineral crystal.

Image 2.1: Front view of the Bulova Classic Sutton 96B338 watch, showcasing the blue dial, silver-tone stainless steel case, and bracelet.
Key Features:
- Quartz Movement: Ensures accurate timekeeping.
- 3-Hand Display: Hour, minute, and second hands for clear time indication.
- Calendar Date Function: Displays the current date.
- Stainless Steel Construction: Durable silver-tone stainless steel case and bracelet.
- Mineral Crystal: Provides scratch resistance and clarity.
- Water Resistance: Rated for 30 meters (3 ATM).
3. Setup Instructions
3.1. Setting the Time
- Pull out the crown: Gently pull the crown (located on the right side of the watch case) out to the second click position.
- Adjust the time: Rotate the crown clockwise or counter-clockwise to move the hour and minute hands to the desired time. When setting the time, ensure the AM/PM is correctly set, especially if setting the date. Advance the hands past 12 o'clock to determine if it's AM or PM (the date will change around midnight).
- Push in the crown: Once the correct time is set, push the crown back into its normal position (first click) to start the watch.
3.2. Setting the Date
- Pull out the crown: Gently pull the crown out to the first click position.
- Adjust the date: Rotate the crown counter-clockwise to change the date. Do not set the date between 9:00 PM and 3:00 AM, as this may interfere with the automatic date change mechanism. If the current time falls within this period, first set the time outside this range, then set the date, and finally reset the correct time.
- Push in the crown: Once the correct date is set, push the crown back into its normal position (first click).

Image 3.1: Side view of the watch, highlighting the crown used for time and date adjustments.
3.3. Bracelet Adjustment
The stainless steel bracelet may require adjustment to fit your wrist comfortably. It is recommended to have this adjustment performed by a qualified jeweler or watch technician to prevent damage to the bracelet or watch.
4. Operating Instructions
Once the time and date are set, your Bulova Classic Sutton watch operates automatically. The quartz movement ensures precise timekeeping without the need for winding.
4.1. Timekeeping
The watch displays hours, minutes, and seconds via three central hands. The second hand moves in individual steps, characteristic of a quartz movement.
4.2. Date Display
The date window, typically located at the 3 o'clock position, will automatically advance once every 24 hours, usually around midnight. For months with fewer than 31 days, the date will need to be manually adjusted at the beginning of the following month as described in Section 3.2.
5. Maintenance
5.1. Cleaning
To maintain the appearance of your watch, regularly wipe the case and bracelet with a soft, dry cloth. For stainless steel, a slightly damp cloth can be used, followed by immediate drying. Avoid using harsh chemicals or abrasive materials, which can damage the finish.
5.2. Water Resistance
Your watch is water resistant to 30 meters (3 ATM). This rating means it is suitable for everyday use and can withstand splashes or brief immersion in water. It is not suitable for swimming, showering, or diving. Always ensure the crown is fully pushed in before any contact with water.
5.3. Battery Replacement
The watch is powered by a quartz battery. When the battery is depleted, the watch will stop. Battery life typically ranges from 2 to 3 years. It is recommended to have the battery replaced by an authorized Bulova service center or a professional watchmaker to ensure proper sealing and maintain water resistance.
5.4. Storage
When not wearing your watch, store it in a cool, dry place, away from direct sunlight and extreme temperatures. The original watch box provides excellent protection.
6. Troubleshooting
6.1. Watch Has Stopped
- Battery Depletion: The most common reason for a quartz watch to stop is a depleted battery. Refer to Section 5.3 for battery replacement.
- Crown Position: Ensure the crown is fully pushed in to the normal operating position. If it is pulled out, the watch will not run.
6.2. Date Not Changing
- Incorrect Time Setting: The watch may be set to PM when it should be AM, or vice-versa. Adjust the time by advancing the hands past 12 o'clock to ensure the date changes at midnight.
- Manual Adjustment Required: For months with fewer than 31 days, the date needs to be manually advanced.
If issues persist after following these troubleshooting steps, please contact Bulova customer support or an authorized service center.
7. Specifications
| Feature | Detail |
|---|---|
| Model Number | 96B338 |
| Movement | Quartz |
| Case Material | Stainless Steel |
| Bracelet Material | Stainless Steel |
| Dial Color | Blue |
| Crystal Type | Mineral Crystal |
| Water Resistance | 30 meters (3 ATM) |
| Functions | 3-Hand, Calendar Date |
| Product Dimensions | 7 x 5 x 7 inches; 8 ounces |
| Battery Type | Product Specific (included) |
8. Warranty and Support
Your Bulova Classic Sutton 96B338 watch is covered by a 3-Year Limited Warranty from the date of purchase. This warranty covers manufacturing defects in materials and workmanship under normal use. It does not cover damage resulting from improper handling, accidents, unauthorized repairs, or normal wear and tear.
For warranty service or technical support, please refer to the official Bulova website or contact an authorized Bulova service center. Keep your proof of purchase for warranty claims.


Image 8.1: The Bulova watch box, designed for safe storage and presentation of your timepiece.





