El Precio by Niria Goñi Avila - Book Information Guide

Introduction

This guide provides an overview of El Precio: variable clave en el marketing by Niria Goñi Avila. The book delves into the fundamental concept of price, analyzing its significance as a crucial variable in the field of marketing, business operations, and everyday life. It aims to provide readers with a comprehensive understanding of pricing strategies and their impact.

Book Overview

Front Cover: The front cover features the title "El Precio" with the subtitle "variable clave en el marketing" (key variable in marketing). It depicts a shopping cart containing a globe surrounded by various currency symbols (dollar, euro, pound). The bottom left corner shows the "PEARSON Prentice Hall" logo, and the bottom right shows the "CENTRUM CENTRO DE NEGOCIOS" logo with "PONTIFICIA UNIVERSIDAD CATÓLICA DEL PERÚ". The author's name, Niria Goñi Avila, is at the top right.

Back Cover: The back cover reiterates the title and subtitle. It includes a detailed description of the book's content in Spanish, emphasizing price as a key marketing variable and its importance in business and daily life. It also provides biographical information about the author, Niria Goñi Avila, highlighting her background as a researcher and professor in marketing. At the bottom, the "PEARSON Educación" logo is visible, along with the ISBN-13 barcode (978-9702612896) and the "CENTRUM CENTRO DE NEGOCIOS" logo. A website address, "www.pearsoneducacion.net", is also present.

Reading and Comprehension

To maximize your understanding of El Precio, consider the following:

• Contextual Reading: The book discusses price within the context of marketing and business. Familiarity with basic economic and marketing principles may enhance comprehension.
• Chapter Structure: Each chapter likely builds upon previous concepts. Reading chapters sequentially is recommended for a cohesive understanding.
• Case Studies: The back cover mentions "situaciones reales" (real situations). Pay close attention to any case studies or examples provided, as they illustrate theoretical concepts.
• Language: The book is in Spanish. Ensure proficiency in Spanish to fully grasp the nuances of the text.

Care and Handling

To preserve the quality and longevity of your paperback copy of El Precio:

• Storage: Store the book in a cool, dry place away from direct sunlight to prevent fading and warping.
• Handling: Avoid bending the spine excessively to prevent creasing and damage to the binding.
• Cleanliness: Keep the book away from liquids and food to prevent stains. Use a clean, dry cloth to gently wipe the covers if needed.

Troubleshooting Comprehension

If you encounter difficulties understanding certain concepts or sections:

• Reread: Sometimes, rereading a difficult passage can clarify its meaning.
• Glossary/Index: Check if the book includes a glossary for definitions of key terms or an index to find related discussions.
• External Resources: Supplement your reading with external academic resources on marketing and pricing if further clarification is needed.

Specifications

Support and Further Information

For additional information regarding El Precio or other publications by PEARSON EDUCACION, please visit their official website:

Visit Pearson Educación

This link provides access to publisher resources, potential errata, and contact information for support.